Latest / Customer Journey with Fexingo: Touchpoints, Mapping, and Multi-Channel Marketing
The Customer Journey Is Not a Funnel Anymore
In the debut episode of Customer Journey with Fexingo, Lucas and Luna revisit the classic marketing funnel through the lens of a single data point: the average US consumer now uses nine touchpoints before making a purchase decision, up from five just a decade ago. Using the example of a DTC mattress brand, they explore how mapping non-linear journeys — from Instagram ad to third-party review site to in-store visit — changes where and how marketers invest. Lucas shares a framework for identifying 'moments of truth' across channels, while Luna presses on whether attribution models can…
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