Latest / Chatting with The Experts with Paula Okonneh / Wealth Strategies and Business Foundations

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Wealth Strategies and Business Foundations · Chatting with The Experts with Paula Okonneh

• 0:36
  Welcome everyone to another episode of chatting with the experts TV show
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  with me, your host Paula Okonneh, bringing to you remarkable women
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  from Africa and the Caribbean.
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  As I've said in the past, the mission of this show is that at the end of
• 0:54
  this show, you should have learned something new or been inspired or
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  empowered by the conversations that I have with these women and sometimes men.
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  So today I'm going to be having a very candid conversation for women
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  about business development, business structuring, funding, and sustainability.
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  And my guest is Omolola Adekeye who is an accomplished wealth
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  strategist holding an LLB and LLM.
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  She has dedicated her career to empowering women in their financial
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  journeys and she is a proud founder of True Values Global Corporation.
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  There's a lot more I can say about her, but the best thing is to
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  have her talk about it herself.
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  So with that, I want to welcome Omolola Adekeye to this show..
• 1:53
  Hello.
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  Thank you so much.
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  It is a pleasure to be here with you this today.
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  And I just want to say, I'm just grateful for this space that allows
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  women to have conversations that are meaningful and helpful in our lives.
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  So thank you so much.
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  Absolutely.
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  So I gave a teeny bit of an introduction about yourself.
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  Do you mind expanding on that?
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  Oh, not at all.
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  I mean, we could go on and on, but I'm going to try and be as brief as I can.
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  So I studied law in Nigeria and I moved to the States, I think probably just
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  shortly after I did the whole process with the law school and all that.
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  But I've always had the goal to have my own enterprise, have my own business.
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  And I first looked into the nonprofit space and just listening to folks
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  telling me, Oh, you're too young.
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  You're not ready.
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  I didn't really push on then to start the process.
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  So I worked with the Girl Scouts in New York for about five years, which kind of
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  gave me an Insights into the workings of a large nonprofit establishment, which
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  I was grateful for and I really liked.
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  And then I went along and I did a master's in international law.
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  All this to say that I've always had the desire to be an advocate
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  for women's issues coming from...
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  I mean, I grew up in Nigeria understanding that a lot of the
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  laws do not apply to us as women in terms of what we can own.
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  My mom on the first hand was a widow for a while and I know she did not get any of
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  my stepdad's belongings or, you know, even things that they maybe bought together
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  when he passed just because of the laws.
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  So doing international law, it was me getting something that would give me
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  a voice to be able to have a platform to speak on these issues for women.
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  And then I moved to Atlanta and I started working with a law firm doing
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  a lot of immigration work and all that.
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  And, you know, and then I got married and I had children
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  and had my son, my first son.
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  So embarking on the journey of building a business as a woman,
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  you know, really started for me after the birth of my second son.
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  It was then I realized that this nine to five schedule no longer aligned
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  with my aspirations and the lifestyle I envisioned for myself and my family.
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  So I took a look at my skills and I said to my husband, and I said, you know what,
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  I think I can work for myself and still be, you know, able to be able to cherish
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  those early lives of my children, who are now 19 and 16, and I can say that decision
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  was very helpful to me because I mean, these are young men, and I do cherish the
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  relationship we have just because I've always been the communication, because
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  usually teenagers don't want to talk.
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  But these ones talk, so I'm grateful for that.
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  But in the process of wanting to be home and building a business, if I want
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  to be really honest with myself, I was more focused on them than the business.
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  But still, I've always been a very inquisitive person, wanting to understand
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  what it is really, how it is really to set up a business, to structure it properly.
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  What do I need to be a successful business owner outside of just having
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  the dream of owning the business?
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  So the time I've been able to add on to what I offer clients and I find that in
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  that process, in women business owners, or should I say women who maybe even still
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  working corporate jobs and want to start businesses, a lot of things hold us back.
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  Yeah.
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  And so I want to be in that space to be able to fill in those gaps and
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  have people really come to understand what it is to own a business because
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  I know what are the things to have in place to make it successful in a
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  way that it fits with our lifestyles.
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  We don't get sick, we're not getting...
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  it gives us a peace of mind to know we're doing something fulfilling.
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  And all this I'm saying from my own experiences of having those times
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  when I did not have that peace of mind, when I did not feel so healthy.
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  And when I look back at it, it was the business.
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  So, I said, you know, there needs to be another way.
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  And, and we as women are so fortunate.
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  You know, we're versatile being so, and we can build businesses that align
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  with who we are and not have to really look at, Oh, this person is doing this.
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  Why am I not doing this?
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  That's a big part.
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  So yeah, I know I've rambled on, but...
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  You've said a lot and a lot that is important to a lot of women.
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  Business owners, as you say, and those who are still in the corporate world
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  and are looking to start a business need to hear because there's a lot of fear,
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  then what you don't know, and that you don't even know that you don't know, can,
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  you know, get you from even starting.
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  Yeah
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  . I want to start first.
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  I noticed, I mean, with everything that you said, I'm sorry to hear
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  about what happened with your mom.
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  However, I know that is one of the things, as you said, that propelled
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  you into being who you are today and doing what you're doing.
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  And I see that even in the naming of your business True Values Global
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  Corporation, there's a reason behind that.
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  And I think you've said it in what, as we're filling in the gaps
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  from what I introduced you as.
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  Yeah.
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  So, I know having a law degree and now, as you say, you're inquisitive,
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  you decided that you wanted to go into business and you stopped working
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  because the children were main job.
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  Your main business was your children, right?
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  Yeah.
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  I agree with you a hundred percent on that because my daughter
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  talks about that all the time.
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  So how do you encourage women to have an entrepreneurial mindset?
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  Well, the first thing is to really get to know yourself, you know, to navigate the
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  complexities of entrepreneurship and how that's going to map out as an individual.
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  You really have to know yourself.
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  What are the insecurities you still have in, you know, having conversations, in
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  building those business relationships?
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  Because business is relationship building.
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  And for someone like me, for instance, even when I studied within law school
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  and all that, I was not the one who would do the litigation court.
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  No, I was the one who would take the research and go and
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  sit down and spit out a paper.
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  I gave the arguments and all.
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  So we all have different strengths.
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  Right?
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  So understanding what your strengths are is very important.
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  What your insecurities are is very important.
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  And then how are you going to deal with this?
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  You know, how are you going to navigate, use your strengths for
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  you, but get those alliances, get those relationships that will help
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  you where you're lacking, you know.
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  A lot of times as business owners, we tend to want to do everything ourselves.
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  Working on the business.
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  Yes.
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  In the business.
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  Exactly.
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  But when you do that, we're missing the point of not allowing.
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  Yeah.
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  So when we, you know, make ourselves the be all and end all of the business,
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  we lose sight of the reason why we started the business in the first place.
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  You are , you know, the thinker, the creator of the business.
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  You know, that gift to do that was placed in you for a reason.
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  And it's only you as the business builder that can bring out the dream.
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  But if the business builder is the one turning the papers, you
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  know, calling the clients, the business builder is going to get...
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  burnt out,
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  tired, exhausted, frustrated.
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  So early on, I would say to anyone, once you know what your strengths
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  are, focus on your strengths.
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  And allow yourself the opportunity to bring in people who would help
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  you in those areas that are not your strength or you don't like to do,
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  you know, it's called delegating.
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  And it's called trade by barter to building a business.
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  That's why I always stress on relationship building and take it as, you know, if
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  it's by networking, having a consistent networking events that you go to or
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  a consistent group of people that you meet with and you network and
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  you discuss businesses, or maybe it's a business mastermind or something.
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  Even if it looks like this idea is not moving, be consistent with that because
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  you know, it's like planting seeds.
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  You're planting seeds, you're making people conscious of who you
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  are, why you're here to serve, how you can help them, and gradually,
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  those seeds will germinate.
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  And when they do, they will grow.
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  Oh my goodness, how did this all happen?
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  So, you know, for me, the first thing is
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  learning who you are and switching the mindset from working into actually
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  being the visionary of the business.
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  Love that.
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  I love that.
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  But the question that I hear from many is how do we find out what we're good at?
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  How do we know our strengths?
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  I know I've had some guests who've talked about tools that they use.
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  Is that something that you advocate for?
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  Using tools to find out what your strength when you don't
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  even know what you don't know?
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  How do you know what you're good at?
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  How do you know your strength that you can bring that into the business?
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  I believe I would say on a practical sense, every one of us have those
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  people that we trust that will always tell us the truth about ourselves.
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  You know, I use my Children to learn my strengths.
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  You know, I've used my husband.
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  I've used some very key women.
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  I talk a lot about the intuition that we as women have as a gift, you know, that
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  can help us direct what we need to do.
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  We use it a lot without even realizing.
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  So knowing one's strength comes from knowing, you know, I would say
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  some rendering to your intuition and allowing that to be a guide to
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  who you talk to that can really give you pointers on which way you should
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  go , how you should process things.
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  Yeah.
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  I mean, some people would say, you know, take some IQ tests.
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  And yeah, they're good.
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  But for me, the first thing is you wake up in the morning, there's some things
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  about yourself that you just know that you have always been told, maybe as a
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  child, you know, I've always been told that, Oh, you have a beautiful smile.
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  I had teachers in school always tell me your smile is so wide
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  and open and you're so warm.
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  I was like, okay.
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  That's true.
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  But over time, I have come to see how that plays out in my personality and how that
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  plays out as how I show up for clients.
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  I'm empathic, that's all.
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  So I know that the way I choose my clients, I mark my words, I said choose.
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  So I don't believe everybody is my client.
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  And how do you get to the point of actually choosing a client and not
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  believing everybody's your client?
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  You can only do that when you understand why you're in business.
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  So it's a process.
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  It's always starts with knowing, again, I cannot stress it enough, knowing yourself
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  and be open, have those conversations.
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  Anytime I want to add anything to my business.
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  The first person I go to is my husband.
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  I'm like, you know, I noticed this.
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  And I want to do something about it.
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  And sometimes it seems to me,
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  you haven't finished this one.
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  And now you want to add this.
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  Okay, I get you.
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  Sometimes I go against that.
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  Because I think it's necessary.
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  But sometimes I'm like, yeah, you know, it's right.
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  It's not yet time.
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  But I'm always checking.
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  I have people I check with.
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  So again, everything in life is building relationships.
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  Yes.
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  There's a Yoruba saying that says, Which means, the world is a marketplace.
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  And we're all here buying and selling.
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  That says a lot.
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  Yeah.
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  This is indeed a marketplace and we're all buying or we're selling.
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  One part of the equation is like give or take.
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  Yeah.
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  So yeah.
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  I love that.
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  So still talking about business because that's what you're about.
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  Does the foundation matter?
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  We talked just now about relationships and knowing yourself.
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  Now we're going to the business.
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  I'll do an image.
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  Yeah, the foundation is very critical, extremely critical, and which is
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  something I've been such an introvert, didn't really pay attention to.
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  You're an introvert?
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  Yeah, when I started,
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  I have, but I have done quite a lot of work on myself to
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  show up when I need to show up.
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  I don't just show up because, Oh, I have to.
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  So I'm being very intentional on when, because it matters to me.
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  And to others, it could be different, but that's how I've helped myself
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  through the business process in navigating rooms full of people.
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  When I really just want to be in one corner with my
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  glass of wine, and watching.
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  So I tell myself before I leave the house, I'm going to this event to meet
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  the people who need to meet me and I need to meet them and it never feels...
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  Awesome because you said something earlier on about you choose your clients.
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  That's something I think a lot of business owners fall and sometimes not aware of.
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  I mean, not everyone is your client.
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  No.
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  Choose those who are fit for you.
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  It works.
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  Who will give you peace of mind?
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  Who will not tell you, please, I want to cancel.
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  Can I have my money back?
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  Yes.
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  Because I've expended energy to give you a service.
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  So I want to make sure that you're happy with the service.
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  And I'm happy with my remuneration, so it has to be balanced.
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  And I believe it can, if we're just more careful about how we...
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  especially if you're within the service industry and you're
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  dealing with people directly.
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  So watching IQs, body movements, body language, as you're talking, or
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  just how engaging they are, you know?
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  And if they're not ready, I say respectfully.
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  I think I want you to do more work this way and then maybe we
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  can have another conversation.
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  So yeah, so coming back to the structuring of the business, I know
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  different countries have different laws and if most countries were colonized
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  by the British have what they call the British common law, which has
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  corporations, LLCs, sole proprietorships, partnerships as the various types of
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  structuring that is given for businesses.
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  So depending on the country we're in, these corporations, LLCs, partnerships,
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  perform different functions.
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  As business owners, it's important to get the right kind of advice to
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  know how to structure your business.
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  A lot of times I'll use reference to the U.
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  S.
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  just because I'm here and I'm a little more familiar with the U.
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  S.
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  But for instance, LLCs, we'd see a lot of ads.
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  Maybe on online or on TV, on YouTube, from your LLC.
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  It's a single stroke of the...
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  it's a little more than that because you want to get the full business
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  effect when you're properly structured.
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  Now, a lot of times we structure as a single member LLC.
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  And when it's only you, that's the member of the LLC, you're not going
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  to be able to code full business expenses in the long run for all
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  the hard work that's been done.
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  One thing everybody needs to know is that every government, every
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  country rewards the entrepreneur.
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  So the tax laws are designed to support the business owner.
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  That's why all the corporations enjoy it so much and we wonder
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  how, how are they able to do this?
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  We as business owners can do it also.
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  Just need to take our time, find the right people , and structure properly.
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  So an LLC does something different.
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  A corporation does something different.
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  And it might just be all you need to do to start now is just having a DBA.
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  Like I have a lovely lady who is a pharmacist that I'm supporting her in
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  the process of starting a business.
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  And I said, let's test it out.
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  Let's start with a DBA.
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  That's Doing Business As.
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  I was just about to ask you to explain that.
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  Yes.
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  Doing Business As or having a trade name.
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  I said, let's test out your model and see within a year the growth it gives.
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  And if it's substantial and really makes sense and there's a need for that
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  marketplace, then we can expand into the LLC and maybe add a corporation and
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  then talk about protecting your assets.
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  Because another thing we don't do as business owners is plan for what happens
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  to this business when I'm not here.
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  How do we have the Rockefeller foundation when the initiators are no longer here?
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  So what are the tools that we can use to make sure that our business
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  stays within our families and becomes a generational wealth process?
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  Yes.
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  And that's something I think some people, some cultures know more
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  of, I should say, than others.
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  After you mentioned that, because legacies, leaving a legacy...
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  there's a difference between being, um, rich and being wealthy.
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  That is true.
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  So to be wealthy, you need to know what you need to have in
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  place so that there is a legacy.
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  To be wealthy means to me to understand founding, um, building...
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  Building
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  foundations.
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  Yeah.
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  Have the right type of foundations that sets everyone up for success.
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  Amen.
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  Yes.
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  That is being wealthy.
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  And the rich can be just acquiring money and having no plans for it.
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  Yeah, I mean, good example, we've all known through the years of athletes,
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  folks who have been rich, but all of a sudden, through mismanagement, through
• 24:00
  no proper strategy, they lose it all.
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  Yeah.
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  So, even as a business owner, in the very beginning, don't
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  mind the fact that for once...
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  I'm not a numbers person.
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  I know I talk a lot about financial literacy, financial sustainability and
• 24:16
  all that, but I don't like numbers.
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  But I like a good life.
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  So how, what do I need to maintain the life that I like?
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  So just understanding numbers to that point is good enough for me.
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  The fact that I need this amount to maintain my lifestyle.
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  So what are the processes that I need to have in place to help me do that?
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  So as a business owner, you do need to have an accountant.
• 24:48
  You do need to have a bookkeeper.
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  And you need to be having regular conversations with these people.
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  They're not supposed to be one time a year thing.
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  That is not how the wealthy do it.
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  Thank you.
• 25:02
  Can you say that again, please?
• 25:06
  Sure.
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  Accountants, bookkeeper, estate planner.
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  I can add to that tax strategist.
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  Yes.
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  These are people you need to be in constant conversation
• 25:20
  with maybe once a quarter.
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  And so that you can see the growth of your business.
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  That's how the wealthy move their money.
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  Yes.
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  And this applies to anywhere in the world.
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  Anywhere in the world.
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  So, you know, I want to encourage women, when you have that beautiful idea.
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  I started out, I'm a dreamer.
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  I just want to see everybody happy.
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  Uh, you have this wonderful idea.
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  Take some time, put it down on paper, go into yourself.
• 25:55
  Writing is such a beautiful connection with the spirit and those pictures
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  you're seeing comes more vibrant when you're able to put it down.
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  Put it down and then you can assess why is this, why am I so passionate about this?
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  And then talk to a few people that you trust and then begin
• 26:18
  to find the way to build it.
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  By do I want to incorporate first or do I want to test it out?
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  And that's why you need, I mean, coaches are very important business coaches,
• 26:32
  but then again, it's all about finding those people that will be your people.
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  And it might take some time.
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  So do not be sad or dismayed that just keep working at it.
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  I always encourage women to work at it.
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  And even if you're in the corporate world.
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  Trying to figure out, what am I going to do with myself when I
• 27:00
  don't want to do this anymore?
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  Important.
• 27:04
  So important.
• 27:05
  Yeah.
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  And so that brings me to a question of non negotiables, you know, for sustainability.
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  If we want to keep on doing what we're doing, even if we start off, as you
• 27:16
  say, small, just testing the waters.
• 27:18
  What are the things that we need to know for sure we need to have?
• 27:26
  Your business plan is a non negotiable.
• 27:29
  It's like, you know, your manual for the business.
• 27:35
  It will grow with the business.
• 27:38
  So that is non negotiable.
• 27:41
  Your marketing plan is non negotiable.
• 27:43
  I don't care if all this is one page.
• 27:46
  Doesn't have to be 15 pages.
• 27:50
  With a lot of words, you know, just a simple guide that you can always
• 27:55
  go back to and look at and say, okay, where am I, what am I doing?
• 28:04
  And the most important non negotiable for me is being happy.
• 28:10
  Love it.
• 28:14
  I've got to check in with myself every day.
• 28:18
  Am I happy doing this?
• 28:20
  Am I happy doing this?
• 28:23
  Yeah.
• 28:23
  You wake up in the morning and you want to go to work.
• 28:27
  Yes.
• 28:29
  If you want to go and serve, when you look at work as a way of you serving people.
• 28:34
  Yes.
• 28:35
  It has to be sustainable.
• 28:36
  I mean, if not, it's a hobby.
• 28:38
  Exactly.
• 28:40
  But if you come with it from a place of joy, you're happy doing it, it
• 28:46
  doesn't give, like, I'm so engaged in talking about structuring and finding
• 28:51
  out strategies to fund a business.
• 28:54
  I'm not stressed out doing it.
• 28:58
  I'm happy.
• 28:59
  I can see that.
• 29:00
  Just having a conversation with you.
• 29:01
  When we started, you weren't feeling well.
• 29:04
  And as we've spoken more and more, the more we talk, the more I can
• 29:09
  see your passion coming out in your voice, your body language.
• 29:11
  You're no longer feeling as ill as you were.
• 29:14
  Yeah.
• 29:15
  So it doesn't because it's not a job.
• 29:19
  I don't see it as work and time away.
• 29:22
  Like if I, maybe I'm away from, I have to take some time, maybe travel
• 29:26
  or something like, Oh, I'm actually worried about how am I going to keep
• 29:31
  it going because I have clients.
• 29:34
  But it comes from the place of being happy, then gratitude, just
• 29:40
  grateful for the day, everything, you know, and it allows me to be humble.
• 29:49
  Yeah.
• 29:49
  Because I'm just a little bit of a bigger picture.
• 29:53
  And , then it gives me a little more compassion to my family, to
• 29:57
  my clients or to the ones who will not be, but I can still show them
• 30:01
  away and to any woman, any, you know, I want to see women succeed.
• 30:06
  Yes.
• 30:07
  Because whether you decide to stay within your home and not work outside
• 30:13
  the home, that is your place of bringing out the best in yourself.
• 30:20
  So take pride in it and learn everything about doing that.
• 30:25
  There's economics.
• 30:27
  That's about to say that's your first business, actually.
• 30:29
  Yes
• 30:29
  . So children, you know, they're the foundation of the society.
• 30:35
  Every culture, every society is built up on a family structure with
• 30:39
  children and when you inculcate in them, they bring out to the world.
• 30:44
  Yeah.
• 30:45
  And if you're successful at that, you're being successful as a woman.
• 30:49
  Exactly.
• 30:50
  So engage, you know, how we paint this . How can we, you know, bring
• 30:54
  in more, have those conversations.
• 30:57
  Love it.
• 30:58
  I love it.
• 30:59
  I, I looked at your website, I have to say, and I could see one big happy family.
• 31:03
  You Yeah.
• 31:05
  . I was like, wow, you exude joy.
• 31:07
  Just that picture was like, woo.
• 31:11
  Thank you.
• 31:11
  So Omolola and I smile because I mispronounced her name or
• 31:17
  called her another name earlier.
• 31:19
  Oh,
• 31:21
  if people wanna find you online to talk more about this, where
• 31:25
  can they get in touch with you.
• 31:28
  Okay.
• 31:28
  My website, tvgventures.
• 31:31
  com.
• 31:32
  You can go there, book an appointment.
• 31:35
  I'm also on LinkedIn.
• 31:37
  I'm also on Instagram, Facebook.
• 31:41
  I am, but honestly, Instagram, LinkedIn, my preferred, you
• 31:49
  know, ways to reach out to me.
• 31:51
  And, and then my website has the booking link.
• 31:56
  Yeah.
• 31:57
  Love it.
• 31:57
  And I laughed when you talked about, you hesitated on Facebook because that's me.
• 32:02
  I always say that if you listen to every episode, I always say, and Facebook.
• 32:08
  I'm just getting onto Facebook.
• 32:10
  Yeah.
• 32:12
  Well, Omolola, this has been awesome.
• 32:13
  And for those of you who have listened or viewed this.
• 32:17
  First of all, I want to thank you for your time, but I also want to
• 32:21
  know that you too could be a guest.
• 32:23
  If you're a woman from Africa, the Caribbean, I do have a few men who also
• 32:27
  have connections with Africa and the Caribbean who come out and who want to
• 32:31
  serve, who want to empower, who want to educate, who want to inspire others.
• 32:37
  And so if you'd like to be a guest, you can visit me on my website,
• 32:40
  which is chattingwiththeexperts.
• 32:42
  com.
• 32:44
  I'm also on LinkedIn.
• 32:46
  I'm on Instagram, my handle there is at chat_experts_podcast.
• 32:56
  And you heard me say, I'm gradually becoming more of a Facebook person,
• 33:01
  and they just look for Paula Okonneh.
• 33:04
  Omolola, this has been awesome.
• 33:07
  I'm happy to see how alive you've come because it shows me I love to see passion.
• 33:11
  I love to see someone who loves what they're doing and knows
• 33:16
  how to do what they're doing.
• 33:19
  And that's been you.
• 33:21
  Thank you.
• 33:24
  Thank you so much for this time.
• 33:25
  Really grateful for what you put together.
• 33:30
  I think it's much needed in our society of women all over the world.
• 33:36
  And I cannot thank you enough.
• 33:38
  So thank you.
• 33:40
  I'm humbled.