Latest / Earn Your Leisure / EYL #254 Diddy On Diageo Lawsuit, Ciroc, Economic Unity, Challenges Being A Black Billionaire, & Media Power

Transcript

EYL #254 Diddy On Diageo Lawsuit, Ciroc, Economic Unity, Challenges Being A Black Billionaire, & Media Power · Earn Your Leisure

• 0:00
  Speaker 1: An illegal alien from Guatemala charged with raping a child
• 0:03
  Speaker 1: in Massachusetts. An MS thirteen gang member from Al Salvador
• 0:07
  Speaker 1: accused of murdering a Texas man of Venezuelan charged with
• 0:11
  Speaker 1: filming and selling child pornography in Michigan. These are just
• 0:15
  Speaker 1: some of the heinous migrant criminals caught because of President
• 0:19
  Speaker 1: Donald J. Trump's leadership. I'm Christy nom the United States
• 0:23
  Speaker 1: Secretary of Homeland Security. Under President Trump, attempted illegal border
• 0:28
  Speaker 1: crossings are at the lowest levels ever recorded, and over
• 0:31
  Speaker 1: one hundred thousand illegal aliens have been arrested. If you
• 0:35
  Speaker 1: are here illegally, your next you will be fined nearly
• 0:39
  Speaker 1: one thousand dollars a day, imprisoned, and deported. You will
• 0:43
  Speaker 1: never return. But if you register using our CBP home
• 0:46
  Speaker 1: app and leave now, you could be allowed to return legally.
• 0:50
  Speaker 1: Do what's right, leave now. Under President Trump, America's laws,
• 0:55
  Speaker 1: border and families will be protected.
• 0:57
  Speaker 2: Sponsored by the United States Department of Homeland Security Earners.
• 1:00
  Speaker 3: What's going on?
• 1:01
  Speaker 4: Listen, eylu is relaunching, revamping, retooling.
• 1:04
  Speaker 5: That's why we're creating a new educational experience that's more expensive.
• 1:08
  Speaker 2: Shot.
• 1:09
  Speaker 6: Tell what we got, Yes, twenty twenty three. We got
• 1:12
  Speaker 6: a lot in still a lot playing for you guys.
• 1:14
  Speaker 6: So you know that EYLU already includes monthly financial planning
• 1:18
  Speaker 6: calls with Me, book Club calls with Troy, real estate
• 1:21
  Speaker 6: calls with MG the Mortgage Guy, access to the Home
• 1:24
  Speaker 6: Buying Blueprint.
• 1:25
  Speaker 2: Volume one and Volume two. Part of the.
• 1:27
  Speaker 6: Revamp will include twenty seven local chapters from across the
• 1:31
  Speaker 6: United States, live interactive teaching hands on not just pre
• 1:36
  Speaker 6: recorded videos, plus fifteen brand new curriculums.
• 1:40
  Speaker 3: The Biggest just got bigger.
• 1:42
  Speaker 7: Head over to eyl University dot com. That's EYL you
• 1:48
  Speaker 7: n I V E R S I T Y dot com.
• 1:53
  Speaker 3: See you there?
• 1:54
  Speaker 8: Yeah this Yeah, and they're still going.
• 1:58
  Speaker 2: Yeah, I see y'all want.
• 2:03
  Speaker 3: For the months.
• 2:06
  Speaker 2: See I'm with up She on the right frequency.
• 2:08
  Speaker 9: Yeah, yeah, that's right, that's right, that's at the temple.
• 2:12
  Speaker 6: It's called it's called the Biggest for a reason. They
• 2:15
  Speaker 6: don't do it like us. Man first and foremost, Diddy.
• 2:19
  Speaker 6: Let's just we're gonna have a crazy conversation. But let's
• 2:22
  Speaker 6: take a moment. Man, Look at this, Look at this
• 2:25
  Speaker 6: bro Hold on, let me see y'all, let me see
• 2:27
  Speaker 6: what's going on out there. With where the hustles at,
• 2:30
  Speaker 6: where the real hustles that.
• 2:37
  Speaker 8: Hey, y'all just want to say, I just want to
• 2:39
  Speaker 8: take a second to give my brothers their flowers.
• 2:43
  Speaker 2: Earn your leisure Rashard and Troy.
• 2:47
  Speaker 8: What they have ignited in our community for financial literacy
• 2:51
  Speaker 8: is something that is needed in something that's God sent,
• 2:55
  Speaker 8: and it's right here. It's the Hustlers super Bowl. Let's
• 3:00
  Speaker 8: just make some noise for these two brothers right here
• 3:03
  Speaker 8: for teaching us and showing us.
• 3:04
  Speaker 2: The way earn your leisure. Nah, this's crazy, man, crazy,
• 3:11
  Speaker 2: I like it.
• 3:12
  Speaker 5: I like that.
• 3:13
  Speaker 6: Let's get into it. Man, we got allowed to talk
• 3:14
  Speaker 6: about but let's start. Let's start at the beginning. Let's
• 3:17
  Speaker 6: start at the beginning. So yeah, you know, I want
• 3:20
  Speaker 6: to know starting bad Boy Records right to me, definitely
• 3:26
  Speaker 6: top two, top three labels. Ever, when it comes to
• 3:30
  Speaker 6: hip hop music, right inspired you to have that vision
• 3:34
  Speaker 6: in the early nineties. It's trendy to have a record
• 3:37
  Speaker 6: label now, but especially the way you did it as
• 3:39
  Speaker 6: far as hiring the top producers, making sure you had
• 3:42
  Speaker 6: the top end house talent. You kind of navigated it
• 3:45
  Speaker 6: very strategically. What was your thought process when you was
• 3:48
  Speaker 6: nineteen years old.
• 3:48
  Speaker 2: Doing that, I.
• 3:50
  Speaker 8: Would have to say, starting Bad Boy, I had to
• 3:54
  Speaker 8: tap into the love. You know, I fell in love
• 3:59
  Speaker 8: with hip hop the first day I heard like this
• 4:02
  Speaker 8: battle mixtape of the Treacher's Three versus the Funky Four
• 4:06
  Speaker 8: plus one. Y'all may not know about any of this,
• 4:10
  Speaker 8: but it was like the upcoming rap groups that weren't
• 4:15
  Speaker 8: didn't have any other exposure until the Sugarhill Gang came.
• 4:18
  Speaker 8: And when the Sugarhill Gang record dropped and I heard
• 4:21
  Speaker 8: it played on the station WBLS, I knew that hip
• 4:24
  Speaker 8: hop had arrived, and so I started looking at it
• 4:27
  Speaker 8: as a possible career. But it really came to me
• 4:31
  Speaker 8: when I was at the Fresh Fest in the late
• 4:34
  Speaker 8: eighties when I saw a run DMC in Madison Square
• 4:38
  Speaker 8: Garden hold up tell everybody to hold up their Adidas,
• 4:42
  Speaker 8: and thirty thousand people, from the sound of this black
• 4:45
  Speaker 8: man's voice held up some Adidas.
• 4:48
  Speaker 2: And so I was like, this is.
• 4:49
  Speaker 8: About to become a billion dollar, multi billion dollar industry,
• 4:53
  Speaker 8: and I want end.
• 4:54
  Speaker 2: And so with bad Boy.
• 4:56
  Speaker 8: Bad Boy was, you know, the representation of how I
• 4:59
  Speaker 8: saw music and saw music marketing and grooming artists coming
• 5:04
  Speaker 8: up having studied the greats like Barry Gordy Russell Simmons.
• 5:12
  Speaker 8: I was able to see the possibility Andre Herrel, who
• 5:15
  Speaker 8: gave me my chance. I was taught and I was
• 5:18
  Speaker 8: meant that I was able to see the possibilities.
• 5:20
  Speaker 2: But with Bad Boy, I wanted to be disruptive. You know.
• 5:23
  Speaker 2: My whole thing is disruption, disruption, disruption.
• 5:26
  Speaker 8: You know, I'm trying to trying to go shake up
• 5:29
  Speaker 8: the system and make sure that we as artists and
• 5:34
  Speaker 8: we as a people get treated equally. And so for
• 5:38
  Speaker 8: me with the record company, I had to look bigger
• 5:40
  Speaker 8: than hip hop at the time because they wasn't letting
• 5:43
  Speaker 8: hip hop be global. If y'all see that savage video
• 5:46
  Speaker 8: of me, that's me finally finally getting an ad on MTV.
• 5:51
  Speaker 2: You know.
• 5:52
  Speaker 8: So that's how intense and rough it was for black artists,
• 5:55
  Speaker 8: and you know, I was always fueled by that purpose.
• 5:59
  Speaker 8: Number one was to make people dance and make people
• 6:02
  Speaker 8: feel good through my music.
• 6:04
  Speaker 2: And then number two was ownership.
• 6:06
  Speaker 8: I wanted to make sure that I owned my own business.
• 6:10
  Speaker 8: I wanted to own my own label, and I wanted
• 6:12
  Speaker 8: to be independent. Hold hold on, yo, guys, you can't
• 6:16
  Speaker 8: stand in front of it. That nobody security. Nobody should
• 6:20
  Speaker 8: be standing right there. Man, can y'all hear me?
• 6:26
  Speaker 2: All right out there?
• 6:31
  Speaker 6: We all excited, but we gotta be respectful. Nobody should
• 6:34
  Speaker 6: be standing. So let's let's take this moment. Clear this out. Please,
• 6:37
  Speaker 6: thank you so much.
• 6:43
  Speaker 3: But you brought up some of the icons.
• 6:45
  Speaker 4: You brought up Berry Gordy, you said, Russell Simmis obviously,
• 6:49
  Speaker 4: rest in peace, Andre Herrel. Something that was intricate about
• 6:53
  Speaker 4: you was that not only did you produce the records,
• 6:56
  Speaker 4: but you were able to identify, cur rate, nurture, and
• 7:01
  Speaker 4: help flourish talent. Not the easiest thing to do, right,
• 7:06
  Speaker 4: Talk about how that was encompassing part of your entrepreneurial journey,
• 7:09
  Speaker 4: right because it was, Yeah, it's cool.
• 7:10
  Speaker 3: To start a label.
• 7:11
  Speaker 2: Oh yeah, I definitely.
• 7:12
  Speaker 8: We talk about the bad Boys story, but that's not
• 7:14
  Speaker 8: my whole story.
• 7:15
  Speaker 2: I have to give yall the whole story.
• 7:17
  Speaker 8: So I thought I was going to be a professional
• 7:20
  Speaker 8: NFL football player.
• 7:22
  Speaker 2: I didn't have no plan B.
• 7:25
  Speaker 6: And then the last year's school I broke my leg
• 7:27
  Speaker 6: and so my dream was deferred.
• 7:29
  Speaker 8: I got very depressed. I did not know what I
• 7:32
  Speaker 8: was going to do. I was lost. I started just
• 7:35
  Speaker 8: going to the clubs to dance my pain away. And
• 7:39
  Speaker 8: so through that process of just dancing in the club
• 7:42
  Speaker 8: and using music to survive, I was able to get
• 7:49
  Speaker 8: picked up and get seen and got an opportunity with
• 7:54
  Speaker 8: my talent as like a background dancer. So they received
• 7:58
  Speaker 8: me dancing in the club and they were like, come on,
• 8:00
  Speaker 8: you want to be in this video. So then I
• 8:03
  Speaker 8: would go to the video shoot and I would see
• 8:05
  Speaker 8: the executives and I would see how they were, how
• 8:08
  Speaker 8: the artists treated the executives, and I was like, I
• 8:10
  Speaker 8: don't know what he does, but I know I want
• 8:14
  Speaker 8: to do that. And I was blessed with this talent
• 8:18
  Speaker 8: to be able to hear hits, to be able to
• 8:21
  Speaker 8: create imaging marketing.
• 8:23
  Speaker 2: I don't know where it came from.
• 8:24
  Speaker 8: A's a god giving talent, but I knew what to
• 8:27
  Speaker 8: put on Jo Tosy, what to put on Mary, and
• 8:31
  Speaker 8: you know it was it was something that was a blessing.
• 8:34
  Speaker 8: It was something that was a talent to be able
• 8:37
  Speaker 8: to do that. And so I started from the bottom
• 8:39
  Speaker 8: and so I was doing everything from the background dances
• 8:41
  Speaker 8: to the styling to so by the time I got
• 8:44
  Speaker 8: to bad Boy to an R and by the time,
• 8:46
  Speaker 8: I got to bad boy and got my chance. And
• 8:48
  Speaker 8: I only got my chance through a negative situation. So
• 8:53
  Speaker 8: anybody out there going through a negative situation, you have
• 8:56
  Speaker 8: to know stay steady in the storm.
• 8:59
  Speaker 2: I got yeah. So all right, so let's get into
• 9:05
  Speaker 2: I gotta say, yeah, I got fired.
• 9:07
  Speaker 8: I got to tell you the whole Andre Herrel fired me,
• 9:11
  Speaker 8: and so that that adversary adversity kind of pushed me
• 9:16
  Speaker 8: into my bad boy purpose.
• 9:18
  Speaker 2: I was scared. I remember I was fired.
• 9:21
  Speaker 8: I was outside of Andre's house stalking him, crying, wait,
• 9:26
  Speaker 8: hoping that he would come and I could talk him
• 9:28
  Speaker 8: into giving me my job back. But as Andre said,
• 9:33
  Speaker 8: he didn't fire me to hurt me. He fired me
• 9:36
  Speaker 8: to make me rich, and so he gave me my independence.
• 9:38
  Speaker 8: And that's the bad Boy story.
• 9:41
  Speaker 6: So for that, so I want to I want to
• 9:45
  Speaker 6: So now let's get into this the Agio situation, right,
• 9:52
  Speaker 6: So I want to talk about the relationship with the Ayo.
• 9:56
  Speaker 6: So this lawsuit that you brought against them, right, people
• 10:00
  Speaker 6: might not know, but I think Pharrell was the actually
• 10:02
  Speaker 6: first one to sue the Agio and it was for
• 10:04
  Speaker 6: unfair treatment. So you had a historic relationship with them
• 10:07
  Speaker 6: fifteen years going back.
• 10:09
  Speaker 2: To Sirak Delion, I.
• 10:12
  Speaker 6: Not even heard of Sarak until you started doing the
• 10:13
  Speaker 6: commercials blew without the water. Then you had Deli on
• 10:16
  Speaker 6: and everything looked like it was on the up and up,
• 10:18
  Speaker 6: owned by black man and all that. So a lot
• 10:20
  Speaker 6: of people was confused when the lawsuit came about. You
• 10:23
  Speaker 6: shared some information with us when we came to your
• 10:25
  Speaker 6: house that we wasn't aware of. So can you really
• 10:29
  Speaker 6: talk about that, because I think it's a very interesting
• 10:33
  Speaker 6: case study for entrepreneurs to understand, definitely.
• 10:38
  Speaker 8: The situations in the courts now. So I'm gonna share
• 10:40
  Speaker 8: with y'all what I can. This is all public record,
• 10:43
  Speaker 8: but basically I was brought I was called to have
• 10:48
  Speaker 8: a meeting with Dazio and they knew that I was
• 10:52
  Speaker 8: kind of killing things in the culture and they were
• 10:56
  Speaker 8: trying to fix their diversity problem, and through that a
• 11:00
  Speaker 8: meeting was set up and I told them, you know,
• 11:02
  Speaker 8: I want to be a owner, that I have these
• 11:04
  Speaker 8: ideas from promoting parties at Howard, just remembering that I
• 11:10
  Speaker 8: would always get the door and never get the bar,
• 11:13
  Speaker 8: and so I said, I have aspirations to have black
• 11:16
  Speaker 8: owned brands owned by black people behind the bar and
• 11:19
  Speaker 8: a part of your organization that the biggest distributor of
• 11:23
  Speaker 8: spirits in the world, biggest maker of spirits in the world.
• 11:27
  Speaker 8: So we get a test project. I'm looking at their
• 11:31
  Speaker 8: portfolio and they say, we could start something from scratch.
• 11:35
  Speaker 8: But I'm looking at their portfolio and I remember one
• 11:37
  Speaker 8: night I was having a great, great.
• 11:40
  Speaker 2: Time with Sarah. I had some soraki.
• 11:42
  Speaker 8: It was made by grapes, and I remember, you know,
• 11:45
  Speaker 8: having just such the greatest time. And so the light
• 11:49
  Speaker 8: bulb went off in my head. I said, I don't
• 11:50
  Speaker 8: want to wait and develop nothing. Let me show you
• 11:53
  Speaker 8: what I could do with Sirak. Let me show you
• 11:56
  Speaker 8: how I could turn your revenue around. They were losing
• 11:59
  Speaker 8: forty minision dollars a year, and I went and turned
• 12:02
  Speaker 8: it around and took it to two point six million
• 12:05
  Speaker 8: cases from forty thousand cases. Okay, and so this is
• 12:09
  Speaker 8: something that's never been done, and so and so, fifteen
• 12:18
  Speaker 8: years later, even though I had that success, I was
• 12:23
  Speaker 8: always fighting for Sarah not to be pigeonholed, not to
• 12:27
  Speaker 8: be pigeonholed as a black brand, not to be pigeonholed
• 12:30
  Speaker 8: as an urban brand. I already went through that I
• 12:33
  Speaker 8: went through that with Sean John. They put me in
• 12:35
  Speaker 8: an urban section. I had to go and disrupt the
• 12:38
  Speaker 8: fashion industry, pull up on Fashion Week and showing what
• 12:41
  Speaker 8: that black excellent swag is about. And that's what we
• 12:45
  Speaker 8: did with Sean John, and so with Siroc it was
• 12:49
  Speaker 8: the same thing.
• 12:50
  Speaker 2: Get into the spirris industry.
• 12:51
  Speaker 8: No matter what industry I went into, I always came
• 12:55
  Speaker 8: up against this ceiling that they just wanted to keep
• 12:59
  Speaker 8: me in the colored section. I would say for businesses,
• 13:03
  Speaker 8: you have white only business, just so you have white
• 13:06
  Speaker 8: only bathrooms back in the days, and you have black
• 13:08
  Speaker 8: only business. And so my fight is to always make
• 13:12
  Speaker 8: sure that we could just do business. I want to
• 13:14
  Speaker 8: be treated equally like anybody else. And so that's what
• 13:17
  Speaker 8: the fight is about. And it's not me just fighting
• 13:21
  Speaker 8: for me. I'm fighting for us because whatever bar I set,
• 13:24
  Speaker 8: y'all have to come behind me on that ball, and
• 13:27
  Speaker 8: I want to make sure that it's right. So that's
• 13:29
  Speaker 8: what the fight is about, simply put. And the last
• 13:32
  Speaker 8: things to make it clear was with Delion, I still
• 13:36
  Speaker 8: own Delion, Okay.
• 13:38
  Speaker 2: So with DeLeon, I sent my people before.
• 13:42
  Speaker 3: You tell the story about that, just talk about the process.
• 13:45
  Speaker 4: Of getting delely On right because it was yourself with
• 13:47
  Speaker 4: the Rock and so now this opportunity to create something.
• 13:50
  Speaker 8: Else, but a lot of First of all, corporate America
• 13:55
  Speaker 8: is made and built for white men. So when you're
• 13:59
  Speaker 8: going into corporate America, usually your entry way is to
• 14:03
  Speaker 8: help them with their diversity problem. But at the end
• 14:08
  Speaker 8: of the day, you want to be able to open
• 14:10
  Speaker 8: up doors. Sometimes you gotta take that opportunity and get in.
• 14:14
  Speaker 8: And so that's what I did with Sarrock. But I
• 14:17
  Speaker 8: told him I don't work for nobody. Everything in my
• 14:19
  Speaker 8: portfolio I own. So you guys have to know, my
• 14:23
  Speaker 8: ultimate dream is a tequila. Since I was a kid,
• 14:26
  Speaker 8: I remember drinking tequila or being afraid to drink tekilla
• 14:29
  Speaker 8: at first, since not a kid, a teenager.
• 14:33
  Speaker 4: Correction please, I mean I was over twenty one, yeah, yea, yeah, yeah,
• 14:37
  Speaker 4: he was twenty one at Howard, I remember it.
• 14:39
  Speaker 8: Yeah, but tequila used to have a worm in it,
• 14:41
  Speaker 8: that's how dangerous they used to like market it. But
• 14:44
  Speaker 8: I was like, I really love tequila. And this was
• 14:46
  Speaker 8: before the whole tequila craze. So it's like you make
• 14:49
  Speaker 8: a deal. You make a deal, like I'm gonna advance
• 14:52
  Speaker 8: this for you, so then we could be good partners
• 14:55
  Speaker 8: and you could give me what I want, which is
• 14:57
  Speaker 8: my opportunity for me to own my brand and to
• 15:00
  Speaker 8: be able to build generational wealth for my kids and
• 15:03
  Speaker 8: my people. And I just need the same twenty four
• 15:06
  Speaker 8: hours as y'all giving everybody else in your portfolio. And
• 15:11
  Speaker 8: I couldn't get that. I had to send my people
• 15:14
  Speaker 8: down to Mexico. And this is just to tell you
• 15:18
  Speaker 8: what the fight is about. They went down to Mexico
• 15:23
  Speaker 8: and when they got down there, they found out that
• 15:27
  Speaker 8: there was zero a gove planet for DeLeon. So there
• 15:33
  Speaker 8: was no plan for us to be successful. It was
• 15:36
  Speaker 8: no equal treatment the other brands. They had a gave planet.
• 15:42
  Speaker 8: They had no agave planet for me. And sometimes you
• 15:45
  Speaker 8: have to go check even your partners to see what's
• 15:47
  Speaker 8: really going on.
• 15:48
  Speaker 2: And so when I.
• 15:49
  Speaker 8: Saw that, I was like, nah, nah, I'm gonna fight
• 15:52
  Speaker 8: because it's bigger than me. It's about not just me,
• 15:56
  Speaker 8: it's about we, It's about all of us. So I chose,
• 15:59
  Speaker 8: I chose my perfect I chose my purpose over profit.
• 16:04
  Speaker 2: And that's the whole DeLeon situation.
• 16:06
  Speaker 3: You brought up distribution, you clap it up for that.
• 16:11
  Speaker 5: You brought up distribution and you come from the music world,
• 16:14
  Speaker 5: and so distribution.
• 16:15
  Speaker 8: Is I need to say this. I need y'all still
• 16:17
  Speaker 8: support Delian. You know we're gonna we're gonna win this
• 16:21
  Speaker 8: lead on, still support Deli On.
• 16:23
  Speaker 4: Y'all still owned by blackness, old by black man, black man,
• 16:26
  Speaker 4: owned by a black man. You come from the music world,
• 16:28
  Speaker 4: with distribution means one thing. For some of the audience
• 16:31
  Speaker 4: who may not be familiar. I'm sure they could consume spirits,
• 16:34
  Speaker 4: but they don't really know what it means to have
• 16:36
  Speaker 4: distribution inside of that space.
• 16:37
  Speaker 5: What does that look like when you're building a brand
• 16:40
  Speaker 5: like Deli on.
• 16:41
  Speaker 8: The Interrupt, Yeah, supply and distribution is everything. Whether you
• 16:48
  Speaker 8: came from the streets, we all know that. We learn
• 16:50
  Speaker 8: that at a very young age. And so no matter
• 16:53
  Speaker 8: how I market a product, if they just keep me
• 16:56
  Speaker 8: in black neighborhoods through the distribution, I can never grow.
• 17:00
  Speaker 8: I can never be as great as I could be,
• 17:03
  Speaker 8: or as great as we can be, you know what
• 17:05
  Speaker 8: I'm saying. I had to go from me to we,
• 17:07
  Speaker 8: and so when I started really looking at every decision
• 17:10
  Speaker 8: I was making, I was like that this is something
• 17:13
  Speaker 8: that I have to change. I can't just come and
• 17:15
  Speaker 8: get this check and not be changing the way the
• 17:18
  Speaker 8: ecosystem is. So if you want to have a successful brand,
• 17:23
  Speaker 8: you have to have Number one is you have to
• 17:25
  Speaker 8: have the supply to meet the demand, and then you
• 17:31
  Speaker 8: have to have the distribution. And so if people control
• 17:34
  Speaker 8: your supply and control your distribution, they control your future.
• 17:39
  Speaker 2: And so that's what I'm fighting for right now. So
• 17:43
  Speaker 2: let's talk about.
• 17:46
  Speaker 6: Is that one of the biggest regrets that you made
• 17:48
  Speaker 6: as far as not having equity in SERAC.
• 17:53
  Speaker 2: No, it's not a regret.
• 17:54
  Speaker 8: Everybody has a journey and that's just really how you know,
• 17:58
  Speaker 8: corporate America works. You gotta pay your dues to get
• 18:02
  Speaker 8: in and they make us prove ourselves over and over
• 18:05
  Speaker 8: and over. And I don't have any regrets because the journey.
• 18:10
  Speaker 8: The journey was the most important. And also I'm not
• 18:13
  Speaker 8: really letting Sarah go so you know, so I'm going
• 18:17
  Speaker 8: through this, but it's part of the journey. So I
• 18:20
  Speaker 8: had to go through that, through this to be able
• 18:22
  Speaker 8: to get to this point.
• 18:23
  Speaker 6: But when you spoke to us, it was enlightened because
• 18:25
  Speaker 6: even if you look at a lot of the billionaires
• 18:26
  Speaker 6: in our culture, it's because of spirits. When you look
• 18:29
  Speaker 6: at Jay, you look at yourself. A lot of people
• 18:32
  Speaker 6: have made their money not so much on the music side,
• 18:35
  Speaker 6: but on spirit side. Then you look at somebody like
• 18:37
  Speaker 6: George Clooney, who's one of the greatest actors of all time.
• 18:40
  Speaker 6: He became a billionaire because of tequila on the low,
• 18:44
  Speaker 6: Like you know what I mean. So it's like when
• 18:45
  Speaker 6: you were saying how other brands were put in bars
• 18:51
  Speaker 6: and put in restaurants and there was marketing dollars behind that.
• 18:54
  Speaker 2: That's why you heard of these liquors that you never
• 18:56
  Speaker 2: heard of before.
• 18:58
  Speaker 6: They weren't putting your liquor and the same places, and
• 19:00
  Speaker 6: they was actually just relying on your star power, not
• 19:03
  Speaker 6: giving you the marketing dollar.
• 19:04
  Speaker 2: It's kind of like fighting with your hands cuffs.
• 19:06
  Speaker 6: So I think it's great to communicate that because from
• 19:08
  Speaker 6: the outside in it could be looked at it's like
• 19:10
  Speaker 6: that's just somebody's richest problems like me.
• 19:12
  Speaker 2: So like know what I'm saying.
• 19:13
  Speaker 6: But it's like you said, it's bigger than you, because
• 19:15
  Speaker 6: it's like, all right, this is a problem that's faced
• 19:18
  Speaker 6: across the board where black companies get less funding, Black
• 19:22
  Speaker 6: companies get less promotion, less distribution. If you look at
• 19:25
  Speaker 6: invest Vest, look how many people is here right now,
• 19:28
  Speaker 6: there's no reason why we shouldn't have ten million dollars
• 19:30
  Speaker 6: in corporate sponsorships. Right If we was a white entity
• 19:34
  Speaker 6: and it was all white people, every single corporation in
• 19:38
  Speaker 6: America would be sponsoring invest Vest. Right. But these are
• 19:44
  Speaker 6: the problems that are hard to communicate because it's like
• 19:48
  Speaker 6: most people, you just you're worried about you know, paycheck
• 19:51
  Speaker 6: to paycheck, right, so you're not worrying about that, But
• 19:54
  Speaker 6: it's like on a higher level, these are the there's
• 19:57
  Speaker 6: different levels of racism.
• 20:00
  Speaker 2: This is the level of racism that you don't see.
• 20:02
  Speaker 6: So it looks like, oh, we millionaires and we get
• 20:04
  Speaker 6: fifteen thousand people, But it's like somebody else can do
• 20:07
  Speaker 6: a fraction of this and get way more money and
• 20:11
  Speaker 6: way and beyond CNBC and be on Bloomberg. But when
• 20:14
  Speaker 6: we get on it's for a diversity or a Black
• 20:17
  Speaker 6: initiative or a Black History Month. These that's a systemic
• 20:21
  Speaker 6: problem in this country that's hard to communicate because people
• 20:25
  Speaker 6: don't fully understand it. And you told me it was
• 20:27
  Speaker 6: like on your level, the issues that's hard to communicate
• 20:31
  Speaker 6: because we don't understand it because we're not at the
• 20:33
  Speaker 6: billionaire level. So I think it's just important to It's
• 20:36
  Speaker 6: always every level that you go to, there's different hurdles. Yes,
• 20:42
  Speaker 6: one of the things I've been blessed to see is
• 20:44
  Speaker 6: having thirty years in corporate America with partnerships, and we
• 20:50
  Speaker 6: have to come to the reality that nobody is coming
• 20:55
  Speaker 6: to save us.
• 20:57
  Speaker 2: No one is coming to save us. Out of all.
• 21:05
  Speaker 8: The business revenue in America, only one percent.
• 21:11
  Speaker 2: Goes to black businesses.
• 21:15
  Speaker 8: But then there's an accountability from us because we have
• 21:19
  Speaker 8: a one point eight trillion.
• 21:21
  Speaker 2: Dollar buying power.
• 21:25
  Speaker 8: And only two percent of that we circulate in our
• 21:28
  Speaker 8: own communities, so we can't complain.
• 21:34
  Speaker 2: We know what it is. It's time to change the tone.
• 21:39
  Speaker 8: We have to unify our dollars else nothing will change.
• 21:44
  Speaker 8: We have to weaponize the almighty black dollar to save
• 21:47
  Speaker 8: us because we can't have these.
• 21:52
  Speaker 2: Festivals and conventions.
• 21:54
  Speaker 8: But then we leave here and we don't understand the
• 21:58
  Speaker 8: power of our one point eight trillion dollars spending power
• 22:02
  Speaker 8: that we only give two percent to ourselves.
• 22:07
  Speaker 2: So I'm here to speak from love. I'm love self.
• 22:11
  Speaker 8: Love is making sure that you take care of yourself,
• 22:14
  Speaker 8: your family, and your people first, and you can't wait
• 22:16
  Speaker 8: for nobody to come save you.
• 22:18
  Speaker 2: So there there is a solution.
• 22:21
  Speaker 8: Things are definitely dismal as far as what's planned for us,
• 22:26
  Speaker 8: but there's a way out if we unify.
• 22:29
  Speaker 2: But we got to truly, truly unify.
• 22:32
  Speaker 8: We have to truly, truly start making decisions that support
• 22:35
  Speaker 8: our communities.
• 22:36
  Speaker 2: We can't think that there's a government grant that's gonna
• 22:39
  Speaker 2: come and just free us all.
• 22:41
  Speaker 8: We have to get to hustling, working together and changing
• 22:45
  Speaker 8: the tone.
• 22:46
  Speaker 3: Yeah, that's a fact.
• 22:50
  Speaker 2: You know.
• 22:52
  Speaker 4: One of our other conversations that the word disruption kept
• 22:55
  Speaker 4: coming up and you were so adamant about it. When
• 22:57
  Speaker 4: we walked away from it, was like, how can we
• 22:59
  Speaker 4: be as disrupt And it's interesting because the most disruptive
• 23:02
  Speaker 4: thing we can do is work together right. It's something
• 23:05
  Speaker 4: that we haven't done right. And so I know that
• 23:08
  Speaker 4: you just lost in Power Global. Talk about what that
• 23:11
  Speaker 4: is and how similar to what we're trying to do.
• 23:13
  Speaker 4: Give platforms to people in the world of business of
• 23:16
  Speaker 4: all categories. What's your vision for that Empower Global.
• 23:20
  Speaker 8: I'm a solutions based person, you know, I don't want
• 23:22
  Speaker 8: to just come and reiterate the problems that we already
• 23:26
  Speaker 8: know is going on. So when I'm using my creativity
• 23:32
  Speaker 8: and folks, first of all, one of the things that
• 23:38
  Speaker 8: being successful and having money, people kind of get your
• 23:41
  Speaker 8: purpose messed up.
• 23:43
  Speaker 2: They get it fucked up.
• 23:44
  Speaker 8: To be honest, you know what I'm saying, they don't
• 23:46
  Speaker 8: really know what clowth you cut from, because once they
• 23:50
  Speaker 8: see you getting money, it turns into something else. But
• 23:54
  Speaker 8: from day one, you know, for me, my purpose was
• 23:59
  Speaker 8: always to make sure that I was working to make
• 24:01
  Speaker 8: life better for my people. So as I looked at
• 24:05
  Speaker 8: where we're supposed to be as a people in twenty
• 24:09
  Speaker 8: fifty three, they said we're gonna have zero net wealth
• 24:14
  Speaker 8: as a people. So I didn't want to sit there
• 24:18
  Speaker 8: and complain about it. I'm like, what do we have
• 24:19
  Speaker 8: to do?
• 24:20
  Speaker 2: What do we have to do? And I remember.
• 24:22
  Speaker 8: Tulsa, and I was like, Tulsa, Black Wall Street, black
• 24:28
  Speaker 8: Main Street. And I was like, you know, I'm standing
• 24:33
  Speaker 8: on the shoulders of my ancestors right now. I said,
• 24:36
  Speaker 8: I have the mind and creativity to make a global marketplace,
• 24:41
  Speaker 8: to make the new Black Amazon where we can see
• 24:44
  Speaker 8: ourselves circulating our dollars.
• 24:46
  Speaker 2: I don't want to ask nobody for shit. I'm going.
• 24:49
  Speaker 2: I'm going it's in Power Global.
• 24:51
  Speaker 8: It's a solution, and it puts accountability back on us.
• 24:55
  Speaker 8: We cannot leave this room and not have the accountability
• 24:59
  Speaker 8: to do better, because it's ridiculous that out of one
• 25:03
  Speaker 8: point eight trillion dollars, we only love ourselves two percent.
• 25:08
  Speaker 8: And so Empowered Global was created for entrepreneurs of color
• 25:14
  Speaker 8: all around the world and the whole diaspora to be
• 25:17
  Speaker 8: able to tap in, to be able to support each other.
• 25:20
  Speaker 8: And so that right there is the mission. That's one
• 25:23
  Speaker 8: of the parts of the solution. And I want everybody
• 25:26
  Speaker 8: to go visit Empowered Global, but not just visit shop
• 25:30
  Speaker 8: there and know the purpose and the causes is to
• 25:32
  Speaker 8: provide a solution.
• 25:34
  Speaker 2: If not, we're just gonna be talking about it.
• 25:36
  Speaker 8: So my whole thing is, let's get to the solution,
• 25:38
  Speaker 8: and that's what Empowered Global is. So let's talk about
• 25:45
  Speaker 8: and they burn TUSA down. They can't burn this down though.
• 25:53
  Speaker 6: So one of the most important aspects of any society
• 25:57
  Speaker 6: is media. Right, whoever control the media controls the people.
• 26:01
  Speaker 6: So we know about you know, propaganda and how that's
• 26:06
  Speaker 6: been negatively put on us but as nineteen Keys like
• 26:10
  Speaker 6: to say, that's also positive propaganda, right, So I think
• 26:13
  Speaker 6: that we are eyo. We provide positive propaganda where this
• 26:17
  Speaker 6: is good stories and inspirational stories of people doing things.
• 26:22
  Speaker 6: So you have a platform Revolt, right, which is probably
• 26:26
  Speaker 6: the biggest black media company out there right now. And
• 26:29
  Speaker 6: we actually have learned a lot from Revolt because we
• 26:32
  Speaker 6: work with Revolt.
• 26:33
  Speaker 2: We have a showing Revolt family.
• 26:36
  Speaker 6: We've been able to be educated from just observing somebody
• 26:41
  Speaker 6: doing business at a very high level. What's the importance
• 26:45
  Speaker 6: of Revolt and talk about the importance of media in
• 26:51
  Speaker 6: the black community.
• 26:53
  Speaker 8: Yes, media is the most powerful industry in the world.
• 26:59
  Speaker 8: If you don't control your narrative, somebody else will control it.
• 27:04
  Speaker 8: I built Revolt not just as a platform to follow
• 27:09
  Speaker 8: in the footsteps of BT, which I want to just
• 27:12
  Speaker 8: give a shot out to Bob Johnson, Kathy Hughes from Radio.
• 27:17
  Speaker 2: One, all of the Byron Allen, and.
• 27:25
  Speaker 8: To me, it was so important that we had our
• 27:28
  Speaker 8: own black free press. I feel information is so valuable
• 27:33
  Speaker 8: and so crucial. So it wasn't like I wanted Revolt
• 27:37
  Speaker 8: to come out and we do a bunch of reality shows.
• 27:40
  Speaker 8: I wanted Revolt to be a base, a foundation of
• 27:43
  Speaker 8: information that people of other colors have the luxury to have.
• 27:50
  Speaker 8: When you watch CNN, they don't talk about us, they
• 27:52
  Speaker 8: don't talk about our problems.
• 27:53
  Speaker 2: We can't relate to that.
• 27:55
  Speaker 8: Even MSNBC they talk about a little bit more Fox,
• 27:57
  Speaker 8: we can't relate to it.
• 27:59
  Speaker 2: So with Revolt, I had to.
• 28:02
  Speaker 8: Look at the fact that we did not as a
• 28:04
  Speaker 8: people have a free press. That means you have no voice,
• 28:08
  Speaker 8: you can't say what you want to say. Them cats
• 28:10
  Speaker 8: on CNN, MSNBC, Fox, they can't say what.
• 28:13
  Speaker 2: They really want to say.
• 28:16
  Speaker 8: At Revolt, you can say what you really want to say,
• 28:18
  Speaker 8: and that's freedom. And so that's why it was important
• 28:21
  Speaker 8: for me to go and really really invest in black media,
• 28:26
  Speaker 8: to be a leader in black media.
• 28:28
  Speaker 2: But still their lives.
• 28:30
  Speaker 8: The problem black media only gets one percent of advertising dollars.
• 28:36
  Speaker 8: They feel like they negotiated with us and said, okay,
• 28:39
  Speaker 8: we'll give you two percent. And so it's this constant
• 28:43
  Speaker 8: struggle of whether it was you know, when I was
• 28:48
  Speaker 8: doing Sean John or Revolt as somebody having me. I'm
• 28:51
  Speaker 8: knowing I'm getting into these situations and they're going to
• 28:54
  Speaker 8: be the obstacles but I want to smoke, you know,
• 29:00
  Speaker 8: would say good trouble, you know, getting in the good trouble,
• 29:04
  Speaker 8: and and and and.
• 29:05
  Speaker 2: That's what revolt is really about.
• 29:07
  Speaker 8: It's about shaking it up and given given the voices
• 29:11
  Speaker 8: a platform.
• 29:12
  Speaker 6: But but talk about that though, because that's something that
• 29:14
  Speaker 6: once again the average person is not even thinking about.
• 29:17
  Speaker 6: But we see it as a media company where advertising
• 29:20
  Speaker 6: dollars right, and that's really how a media company is
• 29:24
  Speaker 6: able to survive. So the challenges of having to you know,
• 29:31
  Speaker 6: convince companies and getting less than you know that you
• 29:34
  Speaker 6: should get, and you know, different corporate initiatives they say
• 29:37
  Speaker 6: that they're going to give money and they don't give money.
• 29:38
  Speaker 6: Like these are things that's very critical because it's hard
• 29:41
  Speaker 6: to survive as a media company for free or free
• 29:44
  Speaker 6: media company if you're not getting revenue from ads.
• 29:47
  Speaker 2: Without a doubt.
• 29:49
  Speaker 8: First of all, they are buying black media to market
• 29:54
  Speaker 8: to y'all, but they're not buying it from from the
• 29:57
  Speaker 8: actual black media platforms of companies. If we don't have
• 30:01
  Speaker 8: the resources, then we don't have the ability to compete.
• 30:06
  Speaker 8: The money that you make, you put into your programming,
• 30:09
  Speaker 8: you invest in your talent, you invest in your marketing.
• 30:13
  Speaker 8: So it's like it's a struggle for black media companies,
• 30:18
  Speaker 8: but it's an unnecessary struggle because we have the power
• 30:23
  Speaker 8: to do anything we want to do. We run the world,
• 30:27
  Speaker 8: we run the culture. But we have to understand how
• 30:30
  Speaker 8: it works. If they're only giving us one percent and
• 30:34
  Speaker 8: there's one hundred dollars, what you're gonna do with a
• 30:36
  Speaker 8: dollar and everybody else got fifty dollars, forty dollars and
• 30:42
  Speaker 8: you only have a dollar.
• 30:43
  Speaker 2: And so that's putting it in layman's terms.
• 30:46
  Speaker 8: But it's such an importance to it's such an importance
• 30:50
  Speaker 8: to have black media, to have that representation, and so
• 30:54
  Speaker 8: the fight, the fight continues.
• 30:55
  Speaker 2: A lot of the.
• 30:56
  Speaker 8: Stuff they said from you know, George Floyd and trying
• 30:59
  Speaker 8: to keep everything calm, they haven't done those things. And
• 31:04
  Speaker 8: so this episode is brought to you by P and
• 31:08
  Speaker 8: C Bank.
• 31:09
  Speaker 5: A lot of people think podcasts about work are boring,
• 31:12
  Speaker 5: and sure they definitely can be, but understanding of professionals
• 31:16
  Speaker 5: routine shows us how they achieve their success little by little,
• 31:20
  Speaker 5: day after day. It's like banking with P and C Bank.
• 31:24
  Speaker 5: It might seem boring to safe plan and make calculated
• 31:27
  Speaker 5: decisions with your bank, but keeping your money boring is
• 31:30
  Speaker 5: what helps you live or more happily fulfilled life. P
• 31:33
  Speaker 5: and C Bank Brilliantly Boring since eighteen sixty five. Brilliantly
• 31:38
  Speaker 5: Boring since eighteen sixty five is a service mark of
• 31:41
  Speaker 5: the PNC Financial Service Group, Inc. P and C Bank
• 31:45
  Speaker 5: National Association Member FDIC.
• 31:50
  Speaker 3: Ernest What's up?
• 31:51
  Speaker 5: You ever walk into a small business and everything just
• 31:53
  Speaker 5: works like the checkout is fast, the seats are digital,
• 31:57
  Speaker 5: tipping is a breeze, and you're out the before the
• 32:00
  Speaker 5: line even builds. Odds are they're using Square. We love
• 32:04
  Speaker 5: supporting businesses that run on Square because it just feels seamless.
• 32:08
  Speaker 5: Whether it's a local coffee shop, a vendor at a
• 32:10
  Speaker 5: pop up market, or even one of our merch partners,
• 32:13
  Speaker 5: Square makes it easy for them to take payments, manage inventory,
• 32:17
  Speaker 5: and run their business with confidence, all from one simple system.
• 32:22
  Speaker 5: If you're a business owner or even just thinking about
• 32:24
  Speaker 5: launching something soon, Square is hands down one of the
• 32:28
  Speaker 5: best tools out there to help you start, run, and grow.
• 32:31
  Speaker 5: It's not just about payments, it's about giving you time
• 32:34
  Speaker 5: back so you can focus on what matters most Ready
• 32:37
  Speaker 5: to see how Square can transform your business visit Square
• 32:41
  Speaker 5: dot com backslash go backslash eyl to learn more that
• 32:45
  Speaker 5: Square dot com backslash, go backslash eyl. Don't wait, don't hesitate.
• 32:51
  Speaker 5: Let's Square handle the back end so you can keep
• 32:53
  Speaker 5: pushing your vision forward.
• 32:57
  Speaker 8: The beauty about it is that we're seeing. We're seeing
• 33:01
  Speaker 8: what time it is. Today is the sixtieth anniversary of
• 33:06
  Speaker 8: the March on Washington, and sixty years later, things haven't
• 33:17
  Speaker 8: changed because we have to change them. We have to
• 33:20
  Speaker 8: change the tone, and the only tone is through love,
• 33:24
  Speaker 8: through unity.
• 33:25
  Speaker 2: If we don't love ourselves.
• 33:27
  Speaker 8: And really get past that part of us in this room,
• 33:31
  Speaker 8: forget all the statistics. Everybody else is out there but
• 33:35
  Speaker 8: us in this room, unifying and being accountable, pulling money together,
• 33:40
  Speaker 8: pulling resources together.
• 33:43
  Speaker 2: If we don't do it, we're doomed. You know what
• 33:45
  Speaker 2: I'm saying. And the time is now, and we could
• 33:48
  Speaker 2: do it.
• 33:48
  Speaker 8: We have one of the most powerful entrepreneur generations in
• 33:51
  Speaker 8: the history.
• 33:52
  Speaker 2: Of our communities. Look at all these people out here.
• 33:55
  Speaker 8: We want the information, people want to be able to
• 33:58
  Speaker 8: be successful, have that appetite, but we got to put
• 34:01
  Speaker 8: the love in it for ourselves to recognize that we're
• 34:06
  Speaker 8: not getting what we're supposed to get and that we
• 34:09
  Speaker 8: have to fight for it.
• 34:12
  Speaker 3: This is crazy.
• 34:13
  Speaker 4: So first let me just say thank you, because when
• 34:15
  Speaker 4: we started Earn You Leisure, it was interesting. One of
• 34:17
  Speaker 4: the goals that we had was like, can we make
• 34:20
  Speaker 4: it to Revolt because we saw that you guys had
• 34:23
  Speaker 4: an eye for young talent that was trying to make
• 34:25
  Speaker 4: a change. And so we sat down with Derek Ferguson,
• 34:28
  Speaker 4: who you may know very well, right and he said
• 34:30
  Speaker 4: something interesting to us. He said, listen, you guys have
• 34:35
  Speaker 4: created a white flame and we were like, what does
• 34:37
  Speaker 4: that mean? Derek, he said, I've seen Puff do it
• 34:40
  Speaker 4: four times. He did it with Bad Boy, he did
• 34:44
  Speaker 4: it with The Rock, he did it with Revolt, and
• 34:47
  Speaker 4: he's did it with Sean Jones. So I want to
• 34:49
  Speaker 4: talk about Sean Jones a little bit because coming up
• 34:52
  Speaker 4: in the nineties, late nineties by far my favorite clothing brand,
• 34:56
  Speaker 4: and we show what that did for high level fashion.
• 34:59
  Speaker 4: I don't want to call it fashion because that would
• 35:01
  Speaker 4: be labeling. I want to talk about high level fashion
• 35:03
  Speaker 4: because it was on Fifth Avenue and we were going
• 35:05
  Speaker 4: to that store.
• 35:06
  Speaker 3: I know it was.
• 35:07
  Speaker 4: Sold, but recently you got it back, So talk about
• 35:11
  Speaker 4: that journey to creating this brand of high level fashion,
• 35:15
  Speaker 4: high level luxury, selling it and now getting it back
• 35:19
  Speaker 4: and the purpose for it. Now, what's the vision for it?
• 35:23
  Speaker 8: Yeah, even though they try to put us in a
• 35:28
  Speaker 8: box with Sean John, I just didn't let them. Like
• 35:31
  Speaker 8: my thoughts were, I have to dream bigger than you
• 35:36
  Speaker 8: know what the reality is played for me. And so
• 35:39
  Speaker 8: with Sean John as a fashion label, I didn't want
• 35:42
  Speaker 8: it to be just about street wear. So that's why
• 35:45
  Speaker 8: you saw the Sean John suits, the fragrance, all the things.
• 35:49
  Speaker 2: That a major white fashion house would have.
• 35:52
  Speaker 8: I went and I broke down those doors to make
• 35:54
  Speaker 8: sure that it happened.
• 35:55
  Speaker 2: But most importantly, it was just the.
• 36:00
  Speaker 8: Striking lack of black talent in the world of fashion
• 36:06
  Speaker 8: when I got into the world of fashion, and I
• 36:08
  Speaker 8: wanted to change that.
• 36:09
  Speaker 2: And so the only way I could do that is I.
• 36:11
  Speaker 8: Had to think past being urban, past being streetwear. And
• 36:16
  Speaker 8: I was able to go into so many different categories
• 36:18
  Speaker 8: from kids to luggage, to.
• 36:22
  Speaker 2: Fragrances, footwear, footwear. And so.
• 36:28
  Speaker 8: I sold the company, and you know, it didn't it
• 36:34
  Speaker 8: wasn't the same without me, you know, And so I
• 36:36
  Speaker 8: got an opportunity to get it back. And so right
• 36:39
  Speaker 8: now we are in development for the return to Sean
• 36:42
  Speaker 8: John and.
• 36:43
  Speaker 2: So I'm very very proud of talk about them.
• 36:49
  Speaker 8: I want to just say, like the Shawn John journey
• 36:52
  Speaker 8: was such a positive experience and it has been and
• 36:55
  Speaker 8: it really broke down doors. So when you see Pharrel
• 36:58
  Speaker 8: head of e Baton, or you see different cats, you
• 37:02
  Speaker 8: see fear of God, these opportunities weren't there. And to
• 37:06
  Speaker 8: know that that we played a part in creating that
• 37:09
  Speaker 8: opportunity is truly a blessing.
• 37:12
  Speaker 6: Talk about the process of selling your mind frame and
• 37:15
  Speaker 6: then your mind frame and buying it back. A lot
• 37:17
  Speaker 6: of black businesses get criticized when they sell. I don't
• 37:21
  Speaker 6: think that it's always fair, but that's a different story.
• 37:26
  Speaker 6: So what's your thought process in that, and then what's
• 37:29
  Speaker 6: your thought process in buying it back? And was there
• 37:31
  Speaker 6: hurdles and obstacles and actually able to you know, want
• 37:35
  Speaker 6: purchasing it back.
• 37:36
  Speaker 2: I mean I brought it back because I saw there
• 37:38
  Speaker 2: was an opportunity.
• 37:38
  Speaker 8: I saw that the operators weren't operating in correctly, and
• 37:43
  Speaker 8: so you know, I was like, you know, let me
• 37:46
  Speaker 8: get that back.
• 37:48
  Speaker 2: You know, I know I know, I know what to
• 37:49
  Speaker 2: do with that and so. But but as far as selling,
• 37:53
  Speaker 2: we're here for business. We here to sell things.
• 37:56
  Speaker 8: Don't be in so personally invested to a point where
• 38:03
  Speaker 8: you don't know when to get out. That's at another level.
• 38:07
  Speaker 8: You have to know when to sell when to get out,
• 38:10
  Speaker 8: because we have to generate wealth. The only way you
• 38:13
  Speaker 8: could generate wealth is by selling some of your assets
• 38:17
  Speaker 8: when they are at their highest level of profitability. And
• 38:21
  Speaker 8: so don't be afraid to build a company and sell
• 38:24
  Speaker 8: it and buy another company and sell it.
• 38:28
  Speaker 2: And so that that was my thing.
• 38:30
  Speaker 8: If these companies that I have, you know, at the
• 38:35
  Speaker 8: end of the day, their businesses except for like I
• 38:38
  Speaker 8: would say, revolt, you know, so you know all of
• 38:41
  Speaker 8: those businesses me as an entrepreneur, that's all on my table.
• 38:43
  Speaker 8: If I'm at one Hunt twenty fifth Street, that's on
• 38:46
  Speaker 8: my table right there, you know, Revote. I'm like, no,
• 38:48
  Speaker 8: I can't let y'all get that.
• 38:49
  Speaker 2: Data, you know what I'm saying.
• 38:51
  Speaker 8: So so yeah, I would say at that point, you
• 38:55
  Speaker 8: know what I'm saying, I was just trying to build
• 38:56
  Speaker 8: my wealth and I had an opportunity would shown on
• 39:00
  Speaker 8: John to build some wealth and I was able to
• 39:03
  Speaker 8: sell it and God bless it to come back to
• 39:05
  Speaker 8: me full circle.
• 39:06
  Speaker 2: So that watch out for Seawan John y'all.
• 39:08
  Speaker 8: The the lawsuits is coming back, but lawsuits definitely coming back.
• 39:13
  Speaker 2: Thank God.
• 39:14
  Speaker 3: There's a god somewhere.
• 39:16
  Speaker 4: So it's interesting when you talk about your portfolio there
• 39:19
  Speaker 4: and I know you got a strong team. We met
• 39:21
  Speaker 4: with a lot of the gods brilliant minds, and that's
• 39:22
  Speaker 4: one of the best things, is like surround yourself with
• 39:24
  Speaker 4: brilliant minds and you're gonna pick up a lot when
• 39:27
  Speaker 4: it's time to look at businesses. Is there something that
• 39:30
  Speaker 4: you look to or philosophy that you have when it's
• 39:33
  Speaker 4: saying all right, we should go after that one or
• 39:35
  Speaker 4: maybe this one isn't gonna work. Because I know a
• 39:37
  Speaker 4: lot of opportunities come away. So how do you say
• 39:40
  Speaker 4: yes and no to them?
• 39:41
  Speaker 8: I mean, if you look at what I bet on,
• 39:42
  Speaker 8: I bet on black I bet on black culture, I
• 39:46
  Speaker 8: bet on black business, and I really get an opportunity
• 39:55
  Speaker 8: to see early on like what's really hot and what
• 39:59
  Speaker 8: I should investing.
• 40:01
  Speaker 2: Usually the things I'm trying to invest in.
• 40:03
  Speaker 8: You know, other corporations are not really going in that
• 40:06
  Speaker 8: direction because they're not trying to support and they're not
• 40:09
  Speaker 8: trying to hear.
• 40:09
  Speaker 2: The ideas of black or brown entrepreneurs.
• 40:13
  Speaker 8: So I take full advantage of that and make sure
• 40:15
  Speaker 8: that it's in line with my purpose. And as long
• 40:20
  Speaker 8: as it's in line with my purpose, I'm always looking
• 40:23
  Speaker 8: for a genius, always looking for somebody to invest in
• 40:27
  Speaker 8: from my community.
• 40:29
  Speaker 2: And that has been, you know, something that I've done
• 40:32
  Speaker 2: all my life. So I want to talk about business structure.
• 40:36
  Speaker 6: You did something early, I believe in the nineties that
• 40:40
  Speaker 6: most hip hop labels, no hip hop label I don't
• 40:42
  Speaker 6: think was doing. It's a traditional business model for hip
• 40:45
  Speaker 6: hop artists and labels is you have a CPA, you
• 40:48
  Speaker 6: have a business manager, right, and the business manager gets
• 40:51
  Speaker 6: a percentage and you end up paying a variety of
• 40:53
  Speaker 6: different people. And I believe that I have inside information
• 40:57
  Speaker 6: on this, but I believe you. You fired your businessman,
• 41:00
  Speaker 6: is you, and you hire a CFO, yeah, Ery Ferguson, right,
• 41:05
  Speaker 6: put them on salary. So now he's not getting a
• 41:07
  Speaker 6: percentage of every single thing that's happening. But it's also
• 41:11
  Speaker 6: a more structured, streamlined situation that's extremely impressive business acumen
• 41:15
  Speaker 6: to have, especially somebody that's never went to business school,
• 41:18
  Speaker 6: graduating should what made you want to operate in that
• 41:22
  Speaker 6: corporate model as opposed to the artist model.
• 41:25
  Speaker 8: When I was an artist, I was losing so much money,
• 41:29
  Speaker 8: and I was like, I need somebody to sit here
• 41:31
  Speaker 8: every day and watch this money, like just literally watch it,
• 41:36
  Speaker 8: watch it grow, watch it.
• 41:38
  Speaker 2: If we catch a loss, run in my office and
• 41:40
  Speaker 2: tell me.
• 41:41
  Speaker 8: And so that's one of the first people y'all need
• 41:44
  Speaker 8: to hire is a CFO. You know when you build,
• 41:47
  Speaker 8: when you finally getting it and building up your organization,
• 41:50
  Speaker 8: because you want that to be in house. You want
• 41:52
  Speaker 8: to be able to watch your money, you want to
• 41:54
  Speaker 8: be able to touch it, you want to be able to
• 41:56
  Speaker 8: understand what's going on. And so I had to just
• 41:59
  Speaker 8: learn that from care up in America and really brought
• 42:02
  Speaker 8: it in and it really leveled everything up for me
• 42:05
  Speaker 8: as far as the way I was dealing with finances.
• 42:08
  Speaker 4: One of the things that we see all the time,
• 42:10
  Speaker 4: we see these these these throwback videos of that that
• 42:14
  Speaker 4: puff energy and it's infectious, right and so, and shout out.
• 42:20
  Speaker 3: To Louis back there.
• 42:21
  Speaker 4: We always get on about the phone incident, but talk
• 42:25
  Speaker 4: about the message in behind that, right, are you doing.
• 42:28
  Speaker 3: Obviously it's a passion for you.
• 42:30
  Speaker 4: But is it because you want to inspire the people
• 42:32
  Speaker 4: around you to have the same energy or is it
• 42:35
  Speaker 4: something that's just as natural to you. It's like, you
• 42:37
  Speaker 4: know what, I'm a hustler. If you're not hustle, get it,
• 42:40
  Speaker 4: get from around me.
• 42:42
  Speaker 8: I feel like I'm playing for the team, for a team,
• 42:44
  Speaker 8: you know, and the team I'm playing for is us.
• 42:48
  Speaker 8: And so when I'm going in with that intensity, everything
• 42:50
  Speaker 8: that I do that i'm breaking down, I'm like, yeah,
• 42:53
  Speaker 8: somebody else could come behind me.
• 42:56
  Speaker 2: After I was able to break this down, i just
• 42:58
  Speaker 2: see this.
• 42:58
  Speaker 8: Hole in the wall and I'm like, come on in,
• 43:00
  Speaker 8: and y'all and and and so y'all, may y'all remember
• 43:03
  Speaker 8: that video when I was like, I'm a savage.
• 43:06
  Speaker 10: I'm a savage. I'm a savage. Whatever I want, I get,
• 43:12
  Speaker 10: whatever I want I get. Yeah, And that was that
• 43:19
  Speaker 10: was the change of the tone.
• 43:21
  Speaker 8: And so when I'm talking y'all today, tonight, move on.
• 43:32
  Speaker 3: Yeah.
• 43:33
  Speaker 8: So that energy is the energy that you need to have.
• 43:37
  Speaker 8: You know, I'm not gonna lie to you. I had
• 43:40
  Speaker 8: to switch up my tone because when you are working
• 43:44
  Speaker 8: with corporate America, you're trying to, you know, just make
• 43:49
  Speaker 8: sure everything is smooth, nothing's rattled, Everybody keeps their jobs.
• 43:53
  Speaker 8: And I had to change your tone. I realized that
• 43:56
  Speaker 8: nobody was gonna give me what I wanted. So even
• 43:59
  Speaker 8: being on that phone, I was taking what was mine.
• 44:03
  Speaker 8: So it's that energy, that energy that you have to
• 44:07
  Speaker 8: go beyond just dreaming about it, beyond talking about it,
• 44:11
  Speaker 8: writing it in your journal. You have to get your
• 44:13
  Speaker 8: ass up and go take that, take what's yours. And
• 44:17
  Speaker 8: I'm not talking about steal from anybody. Don't steal from nobody,
• 44:21
  Speaker 8: not that way. But it's your dreams. You gotta manifest it,
• 44:24
  Speaker 8: and you gotta take it with that intense energy.
• 44:27
  Speaker 6: So, as far as I believe there's like thirteen black
• 44:31
  Speaker 6: billionaires in America, you're one of them. It's almost an
• 44:35
  Speaker 6: impossible a feat to accomplish.
• 44:37
  Speaker 4: Wait, hold on, wait, there's no claps for that.
• 44:45
  Speaker 3: That should be standing to your faith.
• 44:47
  Speaker 11: It's a black billionaire, that's crazy.
• 45:00
  Speaker 2: He's from ya ya.
• 45:04
  Speaker 6: We can never we can never normalize being a billionaire
• 45:07
  Speaker 6: everyday thing.
• 45:08
  Speaker 5: Man.
• 45:09
  Speaker 6: By the way, we know almost all of them also true.
• 45:13
  Speaker 6: That's that we'll we'll have another one tomorrow. Yeah, for'sa's
• 45:18
  Speaker 6: only I want to I want.
• 45:21
  Speaker 2: To be careful with that. Y'all.
• 45:22
  Speaker 8: When they talk about us having money and y'all look
• 45:26
  Speaker 8: at us, it's it's truly an illusion of inclusion. We'll
• 45:31
  Speaker 8: talk about I can't play a part of the illusion
• 45:33
  Speaker 8: of inclusion.
• 45:35
  Speaker 2: So you're looking hair at me like I'm totally included.
• 45:40
  Speaker 8: No, I'm fighting for the same thing I was fighting
• 45:43
  Speaker 8: for when I got into the game, but it's at
• 45:46
  Speaker 8: another level.
• 45:47
  Speaker 2: And so and so it's very important to understand this
• 45:53
  Speaker 2: is the truth.
• 45:55
  Speaker 8: Out of all the billionaires in the world, the world
• 45:58
  Speaker 8: got almost nine billion people in it, there's only sixteen
• 46:02
  Speaker 8: black billionaires. So that's the illusion. So every time you know, yeah,
• 46:08
  Speaker 8: it feels good for one of us to get in,
• 46:10
  Speaker 8: two to get in, but we gotta stop taking the crumbs.
• 46:14
  Speaker 2: It's time for way more of us.
• 46:15
  Speaker 8: Out of a nine billion, I want two billion to
• 46:18
  Speaker 8: be billionaires. I don't want nothing less for myself or
• 46:23
  Speaker 8: my people. That's why I was going to ask you.
• 46:25
  Speaker 6: As far as being such in red space, how does
• 46:29
  Speaker 6: who do you talk to?
• 46:30
  Speaker 3: Like?
• 46:30
  Speaker 6: I know obviously is you and Jay a few other people,
• 46:33
  Speaker 6: but what's very few people can relate to the challenges,
• 46:38
  Speaker 6: to the struggles, to the financial different coals, these different
• 46:41
  Speaker 6: things in that nature that happened at that level.
• 46:44
  Speaker 2: Somebody said something that was very interesting to us. One time.
• 46:46
  Speaker 6: We were talking about a person that's extremely successful and
• 46:50
  Speaker 6: his former friend, and they like, well, you never think
• 46:54
  Speaker 6: about the winner's perspectives. Everybody always sympathizes with the loser,
• 46:59
  Speaker 6: But what about the winner? What about things that he
• 47:02
  Speaker 6: has to go through, the trauma that he has? So
• 47:04
  Speaker 6: what is that for you? Knowing that you're one of
• 47:08
  Speaker 6: twelve people in America? Like who do you talk to?
• 47:11
  Speaker 6: How's that social circle? How is it being in that environment?
• 47:14
  Speaker 6: What are some of the challenges? Like how does that
• 47:16
  Speaker 6: actually look for you? I Mean it's definitely lonely. It's
• 47:21
  Speaker 6: not a lot of people to talk to.
• 47:22
  Speaker 8: I mean I talked to Jay or some other friends,
• 47:27
  Speaker 8: but it's I mean when I look at it, I
• 47:32
  Speaker 8: just know the truth that it's not enough wealth being
• 47:35
  Speaker 8: spread around, you know. And so I'm at this point
• 47:39
  Speaker 8: and that's what energizes me. I don't I don't really
• 47:42
  Speaker 8: look at it, you know, as far as like, Okay,
• 47:45
  Speaker 8: I'm a billionaire, I'm more like, you know, my people
• 47:47
  Speaker 8: are not doing good.
• 47:48
  Speaker 2: Yes, I I'm blessed to be a billionaire.
• 47:51
  Speaker 8: But at the same time, you know, if my people
• 47:53
  Speaker 8: aren't doing good, then I can't be settled.
• 47:55
  Speaker 6: Because we met, We talked to Nas and he was
• 47:58
  Speaker 6: saying like, you know, we've been doing a lot of
• 48:00
  Speaker 6: venture capital investing and he's been killing it. And I'm paraphrasing,
• 48:05
  Speaker 6: but he was like, the higher up he moves, the
• 48:07
  Speaker 6: more discouraged he gets.
• 48:08
  Speaker 2: Yeah, because he's.
• 48:10
  Speaker 6: Into different circles now and he's aware of information and
• 48:12
  Speaker 6: he's realizing how much money is out there and how
• 48:15
  Speaker 6: little money we have where he didn't really fully understand
• 48:18
  Speaker 6: that before. So it's an interesting paradigm, right, the higher
• 48:22
  Speaker 6: up you move, the more discourage you get, because you're
• 48:25
  Speaker 6: seeing it from a different pursuit, Like you're seeing it
• 48:27
  Speaker 6: from the mountain as opposed to seeing it from the street.
• 48:30
  Speaker 3: Yeah.
• 48:30
  Speaker 8: Yeah, So just sitting here, this is thirty years of
• 48:35
  Speaker 8: experience of seeing things at a level that you know,
• 48:38
  Speaker 8: most people haven't seen it at.
• 48:40
  Speaker 2: And so it's important that I tell people the truth.
• 48:43
  Speaker 8: That's why I say, like the time is now, no
• 48:46
  Speaker 8: one is coming to save us, because I'm at that
• 48:48
  Speaker 8: mountain and I'm seeing the oppression that's still at that level.
• 48:53
  Speaker 8: And because they put us in the media like we're
• 48:56
  Speaker 8: doing so good, y'all don't feel that that level of.
• 49:02
  Speaker 2: The stoppage of creating wealth.
• 49:05
  Speaker 8: So when it gets up to that point and we
• 49:08
  Speaker 8: talk about generational wealth, we're fighting just to get like
• 49:12
  Speaker 8: normal wealth.
• 49:13
  Speaker 2: But we're so so.
• 49:15
  Speaker 8: Caught up in like, okay, a billionaire or this or that,
• 49:18
  Speaker 8: that we're not understanding that once you get to that level,
• 49:21
  Speaker 8: there's even more there's even more obstacles that are ahead
• 49:26
  Speaker 8: of you. To kind of say my experience in that is,
• 49:31
  Speaker 8: I want to tell you about this story about me
• 49:33
  Speaker 8: running the marathon. So I decided to run a marathon,
• 49:38
  Speaker 8: and I decided like six weeks before the marathon. Yeah,
• 49:42
  Speaker 8: I was crazy. You usually gotta train eight months. I
• 49:47
  Speaker 8: only ran like ten days before. You know, I was
• 49:51
  Speaker 8: partying the days before. And on the tenth mile, I
• 49:56
  Speaker 8: hit a wall and I felt like I was literally
• 50:01
  Speaker 8: gonna die and I wanted to stop. I hit that level,
• 50:05
  Speaker 8: I hit that ceiling in business, but I had to
• 50:09
  Speaker 8: keep going. So I'm in pain, I'm struggling, but I
• 50:14
  Speaker 8: had to keep going.
• 50:16
  Speaker 2: And that's kind.
• 50:18
  Speaker 8: Of a metaphor, you know, for my life and for
• 50:22
  Speaker 8: everybody who is in here that's on the road of
• 50:25
  Speaker 8: being an entrepreneur. It's a marathon, not a sprint. You're
• 50:29
  Speaker 8: gonna hit these obstacles, and there's different levels, there's different miles,
• 50:34
  Speaker 8: there's different levels of intensity. And so I was able
• 50:39
  Speaker 8: to make it and finish the marathon, and I was
• 50:43
  Speaker 8: able to kind of take that with me and apply
• 50:45
  Speaker 8: it to business. And so, you know, at this point,
• 50:51
  Speaker 8: you know, in the position that I'm in, I had
• 50:56
  Speaker 8: to really look at like, what does you know the
• 50:58
  Speaker 8: next half of my life look like? And I had
• 51:02
  Speaker 8: to really really really look at what I wanted to
• 51:05
  Speaker 8: do and make sure that I finished this marathon the
• 51:09
  Speaker 8: right way because because me just completing the race, that
• 51:13
  Speaker 8: ain't what I want to do.
• 51:15
  Speaker 2: I want to win the race. I want to win
• 51:18
  Speaker 2: the race. I want us to win the race.
• 51:21
  Speaker 3: It's interesting.
• 51:22
  Speaker 4: So it's thirty years of business for yeah, it's fifty
• 51:25
  Speaker 4: years of hip hop. When we met, you looked at
• 51:29
  Speaker 4: us and you said, I love y'all brothers, because what
• 51:33
  Speaker 4: y'all been able to do, we've never been able to
• 51:35
  Speaker 4: do in hip hop.
• 51:36
  Speaker 5: And that's make it cool to be educated.
• 51:39
  Speaker 4: So when I wonder when you look at the landscape
• 51:42
  Speaker 4: from your perspective right, because you are at a different level,
• 51:46
  Speaker 4: do you feel encouraged about this movement of financial power,
• 51:51
  Speaker 4: financial literacy, financial education that you're seeing.
• 51:55
  Speaker 8: I mean, I love what you guys are doing. I
• 51:57
  Speaker 8: love what you guys are doing. The beauty about everybody
• 52:02
  Speaker 8: here is they took that step. Everybody here, y'all took
• 52:06
  Speaker 8: that step. Y'all took accountability to come here and learn,
• 52:09
  Speaker 8: give yourselves around the applause. Nobody's hiding the knowledge, just
• 52:19
  Speaker 8: not like no secret conspiracy that they're hide in the knowledge.
• 52:22
  Speaker 8: You have to make a decision that you want to
• 52:24
  Speaker 8: be financially literate.
• 52:26
  Speaker 2: You have to make that decision.
• 52:27
  Speaker 8: And so you know, seeing you guys be successful, being
• 52:32
  Speaker 8: able to support y'all and seeing so many come out,
• 52:34
  Speaker 8: people come out and changing the narrative to the importance
• 52:38
  Speaker 8: of being financially literate, it's something that I gotta honestly say,
• 52:42
  Speaker 8: you guys are responsible for You guys are responsible for
• 52:45
  Speaker 8: that shift.
• 52:46
  Speaker 2: So I applaud you on that. Thank you.
• 52:50
  Speaker 8: I want I want to can I circle back to
• 52:53
  Speaker 8: something not because I want to make sure I give
• 52:55
  Speaker 8: you the true answer. So he's talking about levels, and
• 52:58
  Speaker 8: I kind of just got it right now. Even though
• 53:00
  Speaker 8: the levels in the marathon it goes together, but there's
• 53:05
  Speaker 8: a level that you get to and you're successful, and
• 53:10
  Speaker 8: you get to the point of being successful, and as
• 53:13
  Speaker 8: a black person, there's this thing that kicks in. There's
• 53:18
  Speaker 8: this jealousy that kicks in, there's this fear that kicks in.
• 53:22
  Speaker 8: Then they start to burn things down, Then they start
• 53:26
  Speaker 8: to take the money out the freedom bank. Then they
• 53:29
  Speaker 8: go back on the forty acres and the mule. Then
• 53:33
  Speaker 8: we don't deserve our worth. So even Hole Jay, none
• 53:43
  Speaker 8: of us are immune to it.
• 53:45
  Speaker 2: He had to sue.
• 53:46
  Speaker 8: Bacardi to get his worth, like they make us. At
• 53:52
  Speaker 8: the next level, you think that you've overcome everything, Oh,
• 53:57
  Speaker 8: I finally made it, and then there's a whole other
• 54:00
  Speaker 8: army up there that is there to try to push you.
• 54:03
  Speaker 2: Down the hill.
• 54:05
  Speaker 8: And that's why from being at the mountaintop, I could
• 54:09
  Speaker 8: come back down and tell y'all the only way out
• 54:11
  Speaker 8: of this is if we can unify and combine our forces.
• 54:18
  Speaker 9: Because what's waiting for you up there, Yo, that's that's all.
• 54:30
  Speaker 2: That's pretty insightful. That's actually ill.
• 54:32
  Speaker 6: That's like a metaphor of like you seeing the opposition
• 54:36
  Speaker 6: on the other side, and you like reporting back, like
• 54:39
  Speaker 6: letting you know what's happening, like you can't see it,
• 54:42
  Speaker 6: but I'm actually seeing it. So to the ground troops,
• 54:45
  Speaker 6: we gotta you know what I'm saying, Like this is
• 54:47
  Speaker 6: actually crazy. That's that's that's pretty dope that you said that.
• 54:49
  Speaker 6: I want to ask you this. It's important. You have
• 54:54
  Speaker 6: dealt with a lot of criticism, right, A lot of
• 54:57
  Speaker 6: people have villainized your character. Nobody's immune to feeling certain
• 55:03
  Speaker 6: ways about how people talk about them on social media.
• 55:05
  Speaker 6: I'd be ready to lose it when somebody talks about
• 55:07
  Speaker 6: me on social media, so I know, like you know
• 55:09
  Speaker 6: what I'm saying. Other people that have way bigger followings
• 55:12
  Speaker 6: than me. It's difficult. And for people just in the crowd, right,
• 55:16
  Speaker 6: there's always gonna be somebody that's a hater. It's always
• 55:18
  Speaker 6: gonna be somebody that has something negative to say about somebody,
• 55:21
  Speaker 6: or somebody has their own narrative. How you able to
• 55:23
  Speaker 6: deal with that and still, you know, be able to
• 55:25
  Speaker 6: just keep tunnel vision.
• 55:27
  Speaker 8: I'm laser focused on the mission, I'm laser focused on change.
• 55:33
  Speaker 8: I'm laser focused on my purpose. None of that noise
• 55:36
  Speaker 8: means anything, and you know, I know my truth. You know,
• 55:40
  Speaker 8: in order to be a leader, I do have to
• 55:43
  Speaker 8: in this day and age of social media, I do
• 55:46
  Speaker 8: have to address all types of things that need to
• 55:49
  Speaker 8: be cleared up.
• 55:50
  Speaker 2: But it's not because of my ego or being heard.
• 55:56
  Speaker 8: It's just more about history and right now, internet and
• 56:00
  Speaker 8: the way things work.
• 56:02
  Speaker 2: You could read.
• 56:02
  Speaker 8: Something about somebody and think it's the truth, and so
• 56:06
  Speaker 8: it's easy to villainize somebody. But I'm comfortable with my
• 56:10
  Speaker 8: receipts and I know I know my purpose and I
• 56:14
  Speaker 8: know that I'm sitting here on God's mission. So knowing that,
• 56:19
  Speaker 8: I don't even really go into the comments and do
• 56:21
  Speaker 8: that to myself.
• 56:22
  Speaker 2: You know.
• 56:23
  Speaker 8: I hear different things that are negative, you hear things
• 56:27
  Speaker 8: that are positive, you know, and that's life. I gotta
• 56:31
  Speaker 8: just stay focused, layser focus. I can't get into none
• 56:34
  Speaker 8: of that noise. I'm on a mission to shake the world,
• 56:38
  Speaker 8: you know, for my people.
• 56:40
  Speaker 2: And that's it.
• 56:45
  Speaker 6: Before we go, I do want to talk about music.
• 56:47
  Speaker 6: If your opportunity, I know you got a new product
• 56:49
  Speaker 6: that you're working on. What made you even want to
• 56:51
  Speaker 6: do that? Thirty years later and still have a passion
• 56:54
  Speaker 6: for music.
• 56:54
  Speaker 3: We started with bad Boy. Let's talk about love records.
• 56:56
  Speaker 8: Yeah, let's talk about love records. Anybody out there, Miss
• 56:59
  Speaker 8: True R and B.
• 57:02
  Speaker 2: Makes some noise on about you want to be lovers?
• 57:07
  Speaker 8: Yeah, So handling all this business, it kinda kind of
• 57:13
  Speaker 8: messed up my creativity and I stopped being creative. I
• 57:18
  Speaker 8: stopped doing what I love to do. And I had
• 57:22
  Speaker 8: to make a decision like, yeah, I want to I
• 57:24
  Speaker 8: want to fight this fight. But at the same time,
• 57:26
  Speaker 8: I want to be happy. And so music is the
• 57:29
  Speaker 8: thing that makes me happy. Music is the thing that
• 57:32
  Speaker 8: makes me feel like a child. Music is the thing
• 57:35
  Speaker 8: that saved my life. And so getting a second chance
• 57:39
  Speaker 8: when I when I took control of just like, okay,
• 57:42
  Speaker 8: I'm a really take control of my future. And I said,
• 57:47
  Speaker 8: I need to do things that I love to do.
• 57:49
  Speaker 8: I know that I'm successful in business, but these zooms
• 57:52
  Speaker 8: is killing me, begging, these people are killing me and
• 57:57
  Speaker 8: all that stuff.
• 57:57
  Speaker 2: And I was like, man, I got to get back
• 57:59
  Speaker 2: to my love.
• 58:00
  Speaker 8: And so I made an album called The Love Album
• 58:03
  Speaker 8: Off the Grid. It comes out September fifteenth, and it's
• 58:07
  Speaker 8: really my love story and it's It's performed about me
• 58:12
  Speaker 8: through some of my favorite through the talents of some
• 58:16
  Speaker 8: of my favorite artists in the world, from Jasmine Sullivan
• 58:20
  Speaker 8: to Summer Walker to The Weekend.
• 58:25
  Speaker 2: And so on and something Mary J. Blige.
• 58:28
  Speaker 8: It's almost like this it's the super Bowl of R
• 58:30
  Speaker 8: and B. This is the super Bowl of hustlers. The
• 58:33
  Speaker 8: Love album is the super Bowl of R and B.
• 58:35
  Speaker 3: Love love, love, love, love, love, love love.
• 58:40
  Speaker 2: So this this is invest fast right.
• 58:42
  Speaker 6: So this is like you know when you go to
• 58:45
  Speaker 6: like these musical festivals, and big moments happen at these
• 58:49
  Speaker 6: type of festivals. So I felt like invest Fest, a
• 58:54
  Speaker 6: big moment has to happen in front of.
• 58:57
  Speaker 2: Yeah, I got I got a doubtand people. I mean,
• 58:59
  Speaker 2: it's a super it's just super were throwing.
• 59:03
  Speaker 8: What we're gonna do is we're gonna move, We're gonna
• 59:06
  Speaker 8: move with action.
• 59:07
  Speaker 2: We're gonna change your tone.
• 59:09
  Speaker 8: We're gonna start to put our money where our mouth
• 59:11
  Speaker 8: is and start investing in each other and with each other.
• 59:15
  Speaker 8: Everybody asked a question, why why don't y'all get together
• 59:18
  Speaker 8: and all do something that's exactly what we have to do.
• 59:21
  Speaker 8: So I feel like right now is a perfect place
• 59:24
  Speaker 8: to start to do that, and what you guys have
• 59:27
  Speaker 8: done for financial literacy, I think it's time that shall
• 59:33
  Speaker 8: go to the next level.
• 59:35
  Speaker 2: It's time to go to the next level. So I
• 59:36
  Speaker 2: got let me, let me get that.
• 59:38
  Speaker 8: Corey please, got something I want to present to y'all.
• 59:42
  Speaker 2: Yeah, and Milly.
• 59:45
  Speaker 4: Yeah, oh boy, yeah, oh boy, yeah yeah.
• 59:51
  Speaker 2: Yeah yeah yeah live live live, oh boy live live. Yeah.
• 1:00:01
  Speaker 8: Okay, so so so about and I don't want to
• 1:00:06
  Speaker 8: be playing about this check.
• 1:00:09
  Speaker 2: Only Crystal Clay in front of everybody. I'm getting that.
• 1:00:12
  Speaker 2: Watched that you got No, no, I hear you.
• 1:00:14
  Speaker 8: Guys always talk about what you want to invest in
• 1:00:16
  Speaker 8: and what you're doing. And I know you have your
• 1:00:18
  Speaker 8: own investments, but I wanted to create a fund that
• 1:00:20
  Speaker 8: was special so you guys can invest and show people
• 1:00:24
  Speaker 8: through this investment how you're making money. And also all
• 1:00:28
  Speaker 8: of the proceeds of this are going to go to
• 1:00:33
  Speaker 8: my schools in New York, Capital Prep.
• 1:00:37
  Speaker 2: After three schools in.
• 1:00:38
  Speaker 8: New York, one of the Bronx, one in my neighborhood,
• 1:00:41
  Speaker 8: Hall and Want in Connecticut. So far, so as partners,
• 1:00:46
  Speaker 8: my piece is going to the school, and your piece
• 1:00:50
  Speaker 8: is going to whoever you want.
• 1:00:52
  Speaker 2: To give it to I would give it. I would
• 1:00:54
  Speaker 2: give it to myself first. Nah.
• 1:00:57
  Speaker 6: So what we're going through is like Diddy said, man
• 1:01:00
  Speaker 6: giving us a million dollars. You watch market mondays all
• 1:01:02
  Speaker 6: the time, you watch on your liege all the time.
• 1:01:04
  Speaker 6: You always talk about investing, so you know, put your
• 1:01:06
  Speaker 6: money where your mouth is, right, So this is gonna
• 1:01:08
  Speaker 6: be opportunity. We're gonna actually create content around it. We're
• 1:01:11
  Speaker 6: gonna do different investments. So we're gonna show you, guys
• 1:01:14
  Speaker 6: how we're actually investing the money. And like he says,
• 1:01:16
  Speaker 6: the proceeds of that will go to charity, and it's
• 1:01:20
  Speaker 6: just why not. Man, So Diddy a legend of the game,
• 1:01:23
  Speaker 6: a million dollars cash.
• 1:01:28
  Speaker 2: I want to I ain't gonna lie that's kind of
• 1:01:35
  Speaker 2: ill right here.
• 1:01:40
  Speaker 8: Yeah, man, Nah, I just want to be clear on
• 1:01:44
  Speaker 8: the importance of us really unifying, of us not being
• 1:01:49
  Speaker 8: afraid to invest in each other, of us starting to
• 1:01:52
  Speaker 8: trust each other. We gotta start trusting each other, we
• 1:01:55
  Speaker 8: gotta start loving each other, we gotta start supporting each other.
• 1:01:58
  Speaker 8: And you guys deserve This're not doing this.
• 1:02:00
  Speaker 2: Out of charity.
• 1:02:01
  Speaker 8: This is a great business move. Okay, So congratulations, Thank y'all.
• 1:02:07
  Speaker 2: Very much appreciation.
• 1:02:08
  Speaker 1: An illegal alien from Guatemala charged with raping a child
• 1:02:12
  Speaker 1: in Massachusetts. An MS thirteen gang member from Al Salvador
• 1:02:16
  Speaker 1: accused of murdering a Texas man of Venezuelan charged with
• 1:02:20
  Speaker 1: filming and selling child pornography in Michigan. These are just
• 1:02:24
  Speaker 1: some of the heinous migrant criminals caught because of President
• 1:02:28
  Speaker 1: Donald J. Trump's leadership. I'm Christy nom the United States
• 1:02:32
  Speaker 1: Secretary of Homeland Security. Under President Trump, attempted illegal border
• 1:02:36
  Speaker 1: crossings are at the lowest levels ever recorded, and over
• 1:02:40
  Speaker 1: one hundred thousand illegal aliens have been arrested. If you
• 1:02:43
  Speaker 1: are here illegally, your next you will be fine nearly
• 1:02:47
  Speaker 1: one thousand dollars a day, imprisoned and deported, you will
• 1:02:51
  Speaker 1: never return. But if you register using our CBP home
• 1:02:55
  Speaker 1: app and leave now, you could be allowed to return legally.
• 1:02:59
  Speaker 1: Do what's right.
• 1:03:00
  Speaker 10: Leave now.
• 1:03:01
  Speaker 1: Under President Trump, America's laws, border and families.
• 1:03:05
  Speaker 2: Will be protected. Sponsored by the United States Department of
• 1:03:08
  Speaker 2: Homeland Security,