Latest / Pelvic PT Rising / Marketing Series (Part 1): Building Your Marketing Fire

Transcript

Marketing Series (Part 1): Building Your Marketing Fire · Pelvic PT Rising

• 0:02
  Speaker 1: In the last 10 years, our field has gone from an unknown specialty to a household name.
• 0:09
  Speaker 1: This brings unprecedented opportunities, but we need to rise up to meet them and give our patients the care that they deserve.
• 0:17
  Speaker 1: In order to help others get better, we need to be better.
• 0:23
  Speaker 1: This podcast will help you to become more confident with your patients, more successful in your practice or business and a leader in pelvic health, and we're going to have some fun along the way.
• 0:36
  Speaker 1: Join us as we rise together.
• 0:39
  Speaker 1: We're Jesse and Nicole Cozine, founders of Pelvic Kennedy Physical Therapy and the creators of the Pelvic PT Puddle, and this is Pelvic PT Rising.
• 0:54
  Speaker 2: Hey guys, welcome back to another episode of the Pelvic PT Rising podcast with Jesse and Nicole Cozine.
• 0:59
  Speaker 2: Hey, nicole, hello, all right.
• 1:01
  Speaker 2: So, nicole, tell the audience why I am sitting on a poof and looking like a giant cat or what?
• 1:08
  Speaker 2: No, what are the things with the legs up Cricket?
• 1:11
  Speaker 2: I look like a cricket.
• 1:12
  Speaker 1: You do look like a cricket right now, so I'm actually going to take a picture of this right now.
• 1:16
  Speaker 1: Before we get done, I'm going to post it on Instagram, but here's the deal.
• 1:19
  Speaker 1: This is one of the things that Jesse and I just had a nine year anniversary and I totally screwed up our time blocking situation this week.
• 1:30
  Speaker 2: Nicole's trying to make sure we don't make it to 10.
• 1:34
  Speaker 1: And so where we are right now is we normally have recording times on Wednesday mornings while we have our nanny, and we could just bust through a lot of stuff.
• 1:42
  Speaker 1: Well, I totally fucked that up this time and so we had to race over.
• 1:49
  Speaker 1: So at our house right now it's a zoo Like our cleaning people are there, our nanny's there with Clay he's being a crazy person today and so we can't really be at our house to record the clinics too far away.
• 2:00
  Speaker 1: We have to be back at our house for one-on-one coaching calls that both of us have scheduled at the same time while we have our nanny.
• 2:08
  Speaker 1: And so I had to call my parents today, and my dad works from home, and I was like yo, dad, we have to like, come over to your house.
• 2:13
  Speaker 1: I think I need to record a podcast.
• 2:16
  Speaker 1: So I was like we could do it on the balcony outside and I'm like, oh, that's going to be so perfect.
• 2:21
  Speaker 1: And so I was like I'm going to go out there, and when you actually start to think about it and actually start to hear, there's like cars moving by, there's a mower outside, and so we are stuck in my parents' bedroom right now.
• 2:33
  Speaker 1: My dad's working in his office and there's no chairs in their bedroom, so we have to be sitting on a poof that I've dragged in from the living room into my parents' bedroom.
• 2:43
  Speaker 1: The microphone is on their bed and my mom would be freaking out right now that her bed is unmade.
• 2:49
  Speaker 1: It's probably the only day in the last like three years that her bed isn't made, but that's where we're doing it today.
• 2:57
  Speaker 2: So, guys, these are the links we go to bring you this podcast.
• 3:00
  Speaker 2: Oh, I bet actually it's going to be some good audio quality in here We'll have to see when we do production but some really fun stuff that we're going to be talking about.
• 3:08
  Speaker 2: This is going to be the first of a four part series on marketing and igniting your marketing fire, so we're going to be talking about that.
• 3:15
  Speaker 2: We also just a couple of announcements for those of you guys who are business owners, who have your own place there is going to be another cohort of the accelerator program.
• 3:24
  Speaker 2: That is, our six month signature intensive coaching program that is going to be starting in January, which is going to be coming up faster than you expect.
• 3:34
  Speaker 2: So if you are a business owner who wants to get to the next level, that has been a great program.
• 3:39
  Speaker 2: We've been so excited to do it.
• 3:41
  Speaker 2: There's been 130 people in this most recent cohort.
• 3:43
  Speaker 2: We're seeing all of their success stories and I cannot wait to get started with the rest of you guys.
• 3:49
  Speaker 2: So head to pelvicptrisingcom slash accelerator.
• 3:52
  Speaker 2: There is a waitlist there to make sure that you get first priority to register.
• 3:56
  Speaker 2: Make sure you get on that.
• 3:57
  Speaker 2: Also, we are going to be doing the second cohort of Nicole's rectal evaluation and treatment online course.
• 4:04
  Speaker 2: That's going to be coming out later this month as well.
• 4:07
  Speaker 2: You can find more information and get on the waitlist for that.
• 4:10
  Speaker 2: If you're interested in expanding your treatment abilities there, that's at pelvicptrisingcom.
• 4:15
  Speaker 2: Slash rectal.
• 4:17
  Speaker 2: That's going to be with a live Q&A $50 off the cohort.
• 4:20
  Speaker 2: It's going to be a great way to have people go through that.
• 4:23
  Speaker 2: 300 plus people have already been through that and loved it.
• 4:26
  Speaker 2: So if you're feeling a little convicted that that's an area where you can improve as a clinician, that is the course to do it, nicole.
• 4:34
  Speaker 2: But I get through all the announcements.
• 4:35
  Speaker 1: You did.
• 4:36
  Speaker 2: Perfect.
• 4:37
  Speaker 2: So let's get into marketing, nicole, this is always so exciting.
• 4:40
  Speaker 2: I feel like we have a little bit of a reputation for kind of pumping the brakes on marketing, because a lot of times people reach out to us thinking that they have a marketing problem and that's often not really the case.
• 4:53
  Speaker 1: I would say that, actually, the number one reason why people think that they want to do business coaching is because they think they have a marketing problem and they think that their marketing strategies are not working, and I would say that the majority of the time I'm talking like 95% of the time when we really take a deep dive into what is the limiting factor of people's businesses, it's really not marketing.
• 5:14
  Speaker 1: Now, all that is to say, though, is that we want you to be taking an objective.
• 5:21
  Speaker 1: Look about what actually is the limiting factor of your business, and I would say this you do not necessarily have a marketing problem If your schedule isn't full.
• 5:31
  Speaker 1: You don't necessarily have a marketing problem If you feel like your marketing efforts aren't working, if you feel like your schedule isn't full, if you're 100% full and then you have a bunch of holes in your schedule by the end of the week, that doesn't necessarily mean you have a marketing problem.
• 5:48
  Speaker 1: All that being said, there are times where, if you have not enough leads coming into your business, there are times when marketing can be an issue, and this is especially true for people that might have an employee on the horizon.
• 6:05
  Speaker 1: Or you've hired somebody, or you want to hire somebody and you really need to build up the amount of leads that are going to be able to sustain some of that schedule, then you actually might have a marketing problem.
• 6:18
  Speaker 1: Or you might have a problem where you have just enough to meet your minimum but you don't have quite enough leads coming in to really be 110 or 120% full to get you really full plus a weight list.
• 6:32
  Speaker 1: So if somebody cancels then you can immediately fill that.
• 6:36
  Speaker 1: So you're not dipping into some of the numbers that you don't really want to be at, did I kind of?
• 6:41
  Speaker 1: get all of the scenarios there?
• 6:43
  Speaker 2: I think so, and I think marketing our mind goes there.
• 6:47
  Speaker 2: If our schedule isn't as full as we want to be, our schedule automatically goes to marketing.
• 6:50
  Speaker 2: I think what you said is entirely true to Cole, that a lot of times people focus on marketing to the exclusion of other things that are actually more important in their business.
• 6:59
  Speaker 2: Right then, However, I will say that marketing can cover a multitude of sins.
• 7:05
  Speaker 1: Yeah, patient volume having enough things can actually cover up some things with conversion rates that are a problem or your clinical buy-in and drop-offs that are a problem.
• 7:15
  Speaker 1: So it's interesting and I think that one of the things that we always want to bring to you on this podcast and in our business mentorship and all of that is that a really deep dive look into is this your problem?
• 7:25
  Speaker 1: If it is, this is what you need to do.
• 7:27
  Speaker 1: If it isn't, this is what you need to do.
• 7:28
  Speaker 1: But for this podcast series that we're going to be doing, we're going to be talking about, if you've identified that marketing is a problem or just something that you want to beef up because you see something down the road that you might want to increase your leads for then there are different ways to look at marketing and we're going to kind of share a cool analogy that we think is really neat in order to sort of make sure that you're hitting all these different aspects of marketing to make sure that you have something in the short term and in the long term that's going to build your leads over a period of time.
• 8:03
  Speaker 2: Yeah, so let's dive into that.
• 8:04
  Speaker 2: Nicole, we always, when we talk about marketing with our mentorship in the Accelerator, we'll talk about it as a fire.
• 8:10
  Speaker 2: I think this is a really great metaphor that brings in the different aspects that really matter about marketing.
• 8:16
  Speaker 2: So in a good fire you've got big logs on the bottom, you've got some kind of kindling or small twigs or paper or something that burns really quickly and easily kind of interspersed in there, and then you can also pour lighter fluid on the whole damn thing and blow it all up.
• 8:32
  Speaker 2: Right, those are really the three parts of a fire.
• 8:36
  Speaker 2: We think about marketing in the same way.
• 8:38
  Speaker 2: So I think a lot of times the challenge is is we get a little bit hyper focused on one part of these and if you try to build a big fire just with logs, it's never going to catch or it's going to take forever to catch and you're going to be freezing cold by the time something actually goes right.
• 8:55
  Speaker 2: You could sit there and hold.
• 8:56
  Speaker 2: If you were just imagining that when you build it, if you could hold a lighter onto a log, you could do that for a long time before you're going to get any sort of catching of that fire.
• 9:05
  Speaker 2: So that's not a great way to build a fire.
• 9:07
  Speaker 2: Just using kindling will actually start a fire, right.
• 9:11
  Speaker 2: So you can go get a bunch of twigs and throw them on.
• 9:14
  Speaker 2: You can get those going, but the moment you do they're burned up.
• 9:17
  Speaker 2: They give you a lot of heat, they do it really quickly, but you can't build a long lasting fire out of that.
• 9:22
  Speaker 2: You're going to be exhausted.
• 9:23
  Speaker 2: You're going to be keep running into the forest, having to get more leaves and kindling or, you know, ripping pages out of a book or whatever it is in order to keep that fire going.
• 9:32
  Speaker 2: And then the same thing with lighter fluid.
• 9:34
  Speaker 2: If you build a fire just with lighter fluid, technically you can do that.
• 9:38
  Speaker 2: You can pour it out and light it on fire.
• 9:39
  Speaker 2: I was a little bit of a pyro earlier in my life Nicole's, which you may or may not know, see nine years in still learning stuff but like you could pour lighter fluid on, say, the street in front of your parents house, for example, and do it with your name and then light the thing on fire.
• 9:53
  Speaker 2: It looks really cool for a couple of minutes.
• 9:55
  Speaker 1: Maybe you didn't know that I was a pyro to myself and you could like fill a tennis ball with it, light it on fire and have it go.
• 10:01
  Speaker 2: Oh, we did that.
• 10:02
  Speaker 2: I set my foot on fire doing that once as well.
• 10:05
  Speaker 1: Maybe that's why we were always meant to be together, jesse?
• 10:07
  Speaker 1: Yeah, this might be dangerous guys.
• 10:09
  Speaker 2: I don't know if you hear any explosions later on the podcast.
• 10:13
  Speaker 2: You know that we got together with that.
• 10:14
  Speaker 2: So if we think about that and extrapolate that toward marketing, marketing, the logs of your marketing.
• 10:21
  Speaker 2: They burn long, they give off a lie heat.
• 10:24
  Speaker 2: They're really effective.
• 10:25
  Speaker 2: But it takes a lot of effort for them to start and once they're started, you might have to put in a lot of effort to get those things going, but there's not a ton of effort once they're already going.
• 10:37
  Speaker 2: It's really just maintaining that We'll throw another log on every once in a while, but the fire is already burning.
• 10:43
  Speaker 2: A really good example of this is your practitioner relationships and in our series here we're going to actually dive into a deep dive on each one of these.
• 10:51
  Speaker 2: What are logs?
• 10:52
  Speaker 2: What are kindling?
• 10:52
  Speaker 2: What's lighter fluid and how do you put those together to really build a long lasting, sustainable marketing fire?
• 11:00
  Speaker 2: But think about what are your logs, those things that are just going to really be kicking off heat for you forever.
• 11:06
  Speaker 2: And then what's your kindling?
• 11:08
  Speaker 2: What burns hot and fast but is gone quickly, if you really needed to get patients in the door tomorrow.
• 11:13
  Speaker 2: You don't want a log, you want kindling.
• 11:16
  Speaker 2: You want that piece of paper that's going to go up really fast.
• 11:18
  Speaker 2: But the downside of that is that you have to repeat that over and over again.
• 11:23
  Speaker 2: Workshops are a perfect example of this and we'll give you guys some more as we go through the series.
• 11:27
  Speaker 2: But a workshop can go.
• 11:28
  Speaker 2: You talk in front of 10 people.
• 11:30
  Speaker 2: Two of them become patients that's amazing and then that peters out and now you have to go do another workshop.
• 11:36
  Speaker 2: You have to get in front of more people.
• 11:38
  Speaker 2: To me, that's a perfect example of what that kindling is.
• 11:41
  Speaker 2: It's something that's going to keep you always in the grind.
• 11:44
  Speaker 2: If all of your marketing is in that kindling phase, you're always going to be grinding.
• 11:49
  Speaker 2: There's always another workshop you need to do, always another event, always another something you need to do to be keeping your schedule full.
• 11:56
  Speaker 1: And I will also say too that with the kindling thing, a lot of times what we'll see with cash based practitioners is that we've sort of written off some of the logs because we don't want to focus on practitioner marketing, for example, and then we are really focused on community education and doing all this stuff, and so then we're just like then we get burnt out.
• 12:17
  Speaker 1: We have that entrepreneurial burnout because we feel like all we're doing is more and more of these community events that yield just a little bit, but then we have to keep doing it in order for those patient leads to come in.
• 12:30
  Speaker 1: And then it becomes conversion, becomes really important, because the kindling burns out pretty quick, and so it's really important then for your conversion metrics to be on point, and if they're not, then we're going to feel very much anxiety producing about why am I doing this?
• 12:45
  Speaker 1: I don't even know if this is working.
• 12:46
  Speaker 1: Why does it seem like everyone else is doing a great job of this?
• 12:49
  Speaker 1: And it's because we don't have our full fire.
• 12:53
  Speaker 1: That's really healthy in our marketing scheme.
• 12:56
  Speaker 2: That's a great point, and a lot of times these kindling activities are at times where you don't necessarily want to be working right, we just had a bump to baby expo on a Saturday.
• 13:06
  Speaker 2: We've got another thing coming up on a Sunday.
• 13:09
  Speaker 2: Now that's fine, we've built that into our schedule.
• 13:12
  Speaker 2: But is that really when you want to be doing things in the evenings, on weekends?
• 13:16
  Speaker 2: A lot of time kindling is kind of a pain in the ass, right, just like having to go into the woods and get a whole arm load of twigs.
• 13:24
  Speaker 1: And the right kind and the stuff that isn't damp, and like now you start to think about like what you think it's going to burn fast and then it doesn't, and so now it's like even that kindling sort of sucks, you know it's just.
• 13:34
  Speaker 1: The whole thing is that you cannot build your whole marketing scheme just on kindling.
• 13:38
  Speaker 1: And I feel like a lot of what we see when people start to come to us for help is they're frustrated because they think they're doing a ton of marketing and it's not working.
• 13:51
  Speaker 1: And the reality is is they're not doing the full breadth of marketing, they're just doing one of these aspects.
• 13:58
  Speaker 2: And getting frustrated by the downside of that aspect, right?
• 14:00
  Speaker 2: Or they're only focusing on logs and practitioner meetings and saying well, I've met with six practitioners, why isn't my schedule full?
• 14:06
  Speaker 2: Well, you're going to.
• 14:07
  Speaker 2: It's going to take you six months to actually build relationships with them and multiple meetings and ways to touch base, and all of that.
• 14:12
  Speaker 2: You can't have the expectation that you're going to have a meeting in the next day.
• 14:15
  Speaker 2: They're going to send you five people.
• 14:16
  Speaker 2: Maybe that every once in a while happens, but that is not the expectation you should be going into that with.
• 14:21
  Speaker 2: So that's exactly it, nicole.
• 14:23
  Speaker 2: When this fire gets lopsided, that's when we start having problems, and lighter fluid is another way that people really get lopsided is and the best example of lighter fluid marketing is paid advertising.
• 14:36
  Speaker 2: Oh, I'm just going to go spend a bunch of money on Google ads.
• 14:38
  Speaker 2: I'm going to go put out Facebook and Instagram ads or YouTube ads.
• 14:42
  Speaker 2: I'm going to put out some sort of thing in my local newspaper because they told me that I could sponsor it and people would pay for it, and I was just it.
• 14:51
  Speaker 2: All of that stuff, those have a place.
• 14:54
  Speaker 2: But again, if you build your entire fire out of that, you're going to have a problem and you're going to light a lot of money on fire.
• 15:00
  Speaker 2: You're going to light a lot of money on fire.
• 15:02
  Speaker 2: And exactly what happens when the cost of lighter fluid triples which, by the way, google ad prices have done that before.
• 15:09
  Speaker 2: So have Instagram ads Like.
• 15:10
  Speaker 2: We've seen that over the seven years that we've been in business.
• 15:13
  Speaker 2: So not pooping this.
• 15:15
  Speaker 2: I think lighter fluid absolutely has its place, but if you're basing your entire fire on that, all of a sudden the lighter fluid goes away for some reason, or it stops working or Google ads shuts off your account because you had something in there about helping people with erectile dysfunction and they think you're a scammer which has happened Then you have nothing left.
• 15:36
  Speaker 2: There's nothing left.
• 15:38
  Speaker 2: So how do we use lighter fluid judiciously?
• 15:40
  Speaker 2: To maybe supercharge what you're doing in your existing business, or to turn on the spigot, or to turn up the key when you've got a new employee coming on board, for example, but not making that the sole thing that you're doing.
• 15:54
  Speaker 2: So we really want to be helping you guys think about balance in all of that, so I hope that's helpful.
• 16:01
  Speaker 2: We're going to dive into each one of these categories as we go into our marketing series.
• 16:05
  Speaker 2: The other thing that we teach a lot when it comes to marketing is really trying to find the perfect marriage of what works and what you enjoy.
• 16:16
  Speaker 2: What works and what you enjoy Because if you're doing just a bunch of stuff that you enjoy and it's not working well, you're going to be out of business pretty quick.
• 16:23
  Speaker 2: But if you're doing a lot of stuff that works that you really hate doing, it's not going to be consistent.
• 16:28
  Speaker 2: You're going to be on the roller coaster.
• 16:30
  Speaker 2: If you hate doing workshops, they're relatively effective but you hate them it's not going to be a viable long-term strategy for you.
• 16:38
  Speaker 2: If you love being online on Instagram and doing that, but realize that each post isn't giving you anybody who's actually coming to the clinic you're getting all these followers from Shanghai then that's also not going to be a viable long-term strategy.
• 16:53
  Speaker 2: So how do we marry what works and what we actually enjoy?
• 16:56
  Speaker 2: And a lot of times you just have to do a lot of stuff early on, especially in your businesses find out what's working, find out what you enjoy, and then how do we build this marketing fire with all three of those layers and doing stuff that you actually enjoy?
• 17:11
  Speaker 1: And I'm going to add one other piece to that is I want you to also think about things that you're good at, right and normally, and sometimes those things that you're good at are also things that you enjoy by nature.
• 17:21
  Speaker 1: But there's also some things that you might actually be good at that you're not utilizing in each of these areas as well, because you've been listening to somebody else or you're putting your marketing efforts in one of the other bucket areas that you're not good at and you're not doubling down on what is actually working, what you're good at and then what you actually enjoy.
• 17:43
  Speaker 1: So you can't forget the things about what you like to do or what you're good at as well.
• 17:48
  Speaker 2: Yeah, I would say, though, this is interesting Do you feel like there's really that big of a distinction between the stuff that you enjoy and the stuff that you're good at?
• 17:55
  Speaker 2: We didn't talk about this before, guys, because I think there's often a correlation maybe not always, which might be your point, nicole but I feel like there's often very much a correlation between what you enjoy and what you're good at.
• 18:06
  Speaker 1: Yes, but I would say too, though, that there are some times that we've seen where someone actually has a really great skill, in writing, for instance, and yet they're on Instagram doing reels with which is, objectively, video content.
• 18:23
  Speaker 1: Well, could we then, how are we gonna marry those two things?
• 18:27
  Speaker 1: Could you write a more robust caption?
• 18:29
  Speaker 1: Could you use that same caption for that?
• 18:32
  Speaker 1: You've done a really good job writing for something else in your marketing materials to be able to use that again?
• 18:38
  Speaker 1: So I think that something that you're good at might be masquerading as something that you like, but you need to make sure that you are truly utilizing your skill set.
• 18:47
  Speaker 1: Some people don't realize that they're actually good salespeople, so that they need to actually be doing more of the practitioner marketing kind of stuff, because they could sell ice to an Eskimo, yet they're spending time in areas that-.
• 19:01
  Speaker 2: They're writing a blog.
• 19:02
  Speaker 1: Right, and it's just like what Just get out there and meet people.
• 19:04
  Speaker 2: We've actually had mentees.
• 19:05
  Speaker 2: Yeah, I literally said just go out around town, like every time we'd be on the phone, it would be we'd have a coaching call and they would be like oh, you know what?
• 19:12
  Speaker 2: I was just getting my hair done and I was talking to my hairdresser and now my hairdresser and the lady who was sitting in the chair next to me are both coming in as patients.
• 19:19
  Speaker 2: I was like you need to go get your hair done more often.
• 19:22
  Speaker 1: Right, I mean-.
• 19:23
  Speaker 2: You need to just be out and about and doing stuff in town, because that was that person's personality just super charismatic and fun and caring.
• 19:29
  Speaker 2: You know practitioner marketing.
• 19:30
  Speaker 2: Another good example is that we've had some people who are very much just like, hey, let's just go to happy hour, like, screw all of these meetings and what do you like doing and what do you not, and all that Cool.
• 19:42
  Speaker 2: If that's your personality, then great, and if it's not, don't try to do it, because you're gonna fall flat on your face.
• 19:47
  Speaker 1: Right, and then it's gonna create anxiety and you're not gonna wanna do it.
• 19:49
  Speaker 1: Then you're actually gonna be bad at it when you get there, and so I just wanted to throw in that little thing about, like, actually doing a little bit.
• 19:55
  Speaker 1: We're gonna talk here about auditing what you're all of this stuff, but what you are good at also plays a role into that as well.
• 20:03
  Speaker 1: And how can we?
• 20:04
  Speaker 1: I like what you said about marrying things, marrying what you're good at with what you like doing.
• 20:10
  Speaker 1: A lot of times those things are correlated, and then also what you have time for and what works in this phase of your business, and then also, yeah, just taking a look at all of those things and being and coming up with a true marketing fire, like something that is balanced and proportional and incorporates what you like doing.
• 20:28
  Speaker 2: So, as we kind of close this episode, make sure to be tuning in with us all October for the follow-ups and how to do this on the deep dive.
• 20:37
  Speaker 2: We're gonna get really tactical with all of that stuff.
• 20:39
  Speaker 2: But what I want you to do right now, if you're a business owner, first of all, are you tracking your leads?
• 20:45
  Speaker 2: Because if you're not tracking your leads and you think you have a marketing problem, you actually have no idea what's going on with your marketing.
• 20:52
  Speaker 2: You don't know how.
• 20:53
  Speaker 2: If anything is working, you don't know what's not working.
• 20:55
  Speaker 2: You don't know if you have a marketing problem.
• 20:57
  Speaker 2: So make sure you are tracking your leads.
• 21:00
  Speaker 2: I would do this once a week and, if you can, I would actually go back and you haven't been doing it.
• 21:05
  Speaker 2: Go back and see if you can actually piece that together.
• 21:08
  Speaker 2: Can you look at that from your website submissions, from any call log that you've done?
• 21:13
  Speaker 2: One is tracking your leads, and the second thing I want you to be doing is auditing yourself over this next week.
• 21:20
  Speaker 2: How much time are you generally spending marketing and what are you doing?
• 21:24
  Speaker 2: So you're going to need to know your leads, you need to know how much time you're spending marketing and you need to know what you're doing, because it's a very different problem.
• 21:31
  Speaker 2: This is Nicole's assess to address.
• 21:33
  Speaker 2: It's a very different problem If you're spending five hours a week marketing and you're getting nothing from it.
• 21:39
  Speaker 2: That's a very different and interesting issue of hey, I'm feeling like I need to do more marketing, but I'm not even doing anything.
• 21:46
  Speaker 2: You can't be panicked about something that you're not actually spending any time on.
• 21:50
  Speaker 2: So how much time are you spending?
• 21:52
  Speaker 2: Is it consistent, and what are you actually doing with your time?
• 21:55
  Speaker 2: I think those are the big things that I want you to be auditing yourself, find out what's working, what's not.
• 22:02
  Speaker 2: And now we're going to help you kind of craft this marketing fire that's going to make sure that you have enough leads to keep your schedule full If you want to hire enough leads to hire.
• 22:10
  Speaker 2: That's often a limiting factor, and so we want to spend this whole month on this series, helping you build that marketing fire and build it in a well proportioned, long-term, sustainable way that's going to keep you happy as a business owner.
• 22:24
  Speaker 1: Totally so.
• 22:25
  Speaker 1: I hope that that sounds exciting to you all that are business owners, and if you are a wannabe business owner, this is stuff that you should be thinking about as well to be carving out time for as you would build your theoretical practice, and this is the kind of stuff that we teach in the Accelerator program and in our one-on-one coaching program.
• 22:42
  Speaker 1: So if you like it, then make sure you get on the wait list for that stuff.
• 22:46
  Speaker 2: Absolutely so.
• 22:47
  Speaker 2: Guys, if you have questions about this as we go through, please reach out, let us know.
• 22:50
  Speaker 2: We always want to keep this conversation going.
• 22:52
  Speaker 1: And let's continue to rise.