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755: Serving the Creators | Craig Foster, CFO, Picsart

During 2018, the very year Craig Foster joined Bright Machines, the San Francisco–based company was spun out from contract manufacturing firm Flex, raised a headline-grabbing $179 million in Series A funding, and shed its original moniker, AutoLab AI.

By all accounts, the manufacturing start-up, which promised to use a combination of robots and new software to perform manual labor, was open for business. However, like many start-ups, Bright Machines had yet to add some basic business functions.

“We had a sense of product, but we didn’t have any infrastructure whatsoever,” comments Foster, who…

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