935. Compress Time, Set Bigger Goals, and Plan Next Year Differently

No Days Off with Brian Gubernick · Oct 29, 2026 · 10m

Planning season is here, and most business owners are about to do the same thing they do every year: take last year's number and add a little to it. In this episode, Brian makes the case for a very different approach, built on two ideas from one of his favorite books, The Science of Scaling by Dr. Benjamin Hardy and Blake Erickson. Why does a safe goal keep you stuck doing exactly what you're already doing? What happens to your decisions when the deadline gets shorter instead of longer? And what is the real cost of missing a goal that was too big? Brian walks through the thinking behind both…