Latest / UNBOXING: Play and Profit for the Gaming Curious
Free-to-Play, Game Design & the AI Shakeup
This week on UNBOXING, Joost sits down with longtime games industry consultant Teut Weidemann for a wide-ranging conversation about free-to-play, monetization, and where the games industry is headed next. They dig into the myths surrounding conversion rates and other KPIs, and why metrics are often misunderstood or misused. They also discuss product positioning in an increasingly overcrowded market, the problems with designing games around monetization rather than players, and the strange ways gacha and gambling mechanics have become embedded in games. Finally, they look at AI and its…
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