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Latest / Concepts of a Book Podcast

Content Repurposing

Welcome back. Today we’re talking about content repurposing: how to turn writing you already have into a cohesive book without sanding away the voice that made people want to read it in the first place. Maybe you’ve written newsletters, essays, blog posts, or scripts over the years. There may be a book hiding in that archive—but it probably won’t emerge just by stacking everything in a document and adding a cover.

Start by looking for the idea that connects your pieces. Don’t begin with the question, “What have I written?” Ask, “What do I want a reader to understand, feel, or be able to do by…

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