EP 19: What If Every Time Business Was Done, Something Great Happened in the World?
Twenty years ago, a mentoring session went sideways in the best possible way.
Paul Dunn was the mentor. A tiny Japanese woman named Masami Sato walked into his book-lined office, sat down, and asked if they could flip the arrangement — could she ask the questions today? Then she asked one that redirected the rest of both their lives: what if, every time business was done, something great happened in our world?
She'd already named the idea. Buy One, Give One. Paul's first reaction was that it sounded like a terrible business model — buy a TV, get a second TV? She told him he'd misunderstood…
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