Knowledge defeats Fear
What does it take to build a direct-to-consumer business inside Nestlé?
Noor Al Jardat, Lead for Digital Commerce (Beverages & Drinks) at Nestlé, joins Dharmendra Mehta on Retail Re Stories to discuss D2C strategy, omnichannel customer experience and how AI could reshape the way brands sell.
Recorded in Abu Dhabi, this episode follows Noor’s career across software engineering, banking, fintech and FMCG. She explains why a D2C business model extends across the entire customer journey, from discovering products to doorstep delivery and customer support.
The conversation explores digital…
The skinny
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