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Latest / Restaurant Business with Fexingo: Food Service, Hospitality, and Independent Operators

How Restaurant Wine Programs Are Rethinking the List

In this episode of Restaurant Business with Fexingo, Lucas and Luna explore a quiet revolution in restaurant wine programs. With margins shrinking and younger diners drinking less alcohol, operators are rethinking the traditional 200-bottle wine list. The hosts examine how Sommsation, a tech-driven wine program adopted by over 200 U.S. restaurants by mid-2026, uses data to curate smaller, more dynamic lists that boost margins by 8-12 percent. They also discuss the rise of zero-proof pairings from companies like De Soi and the impact on restaurant labor costs. Specific examples include how New…

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