Latest / Becker’s Payer Issues Podcast / Advancing Personalized Care Through AI, Clinical Insights and Early Intervention with Dr. Stanley Crittenden
Transcript
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- 0:57- Hello, everyone. This is Jacob Emerson with the
- 0:59- Becker's Pay Your Issues podcast.
- 1:02- Thrilled today to be joined by a special
- 1:04- guest. Doctor Stanley Crittendon serves as the chief
- 1:07- medical officer at Cigna Healthcare. Doctor Critendon, thank
- 1:10- you very much for taking the time to
- 1:12- be with me on the podcast today.
- 1:14- Thank you, Jacob. Great to be here with
- 1:16- you, and thanks for having me. My name
- 1:18- is doctor Stanley Critendon. And as Jacob mentioned,
- 1:20- I serve as the chief medical officer of
- 1:22- Cigna Healthcare.
- 1:24- I'm a physician by training. Specifically, I'm a
- 1:26- double board certified
- 1:28- internal medicine doctor and nephrologist. I'm a kidney
- 1:31- doctor.
- 1:32- I've been a practicing doc for more than
- 1:34- twenty years,
- 1:35- where I've had the pleasure of working on
- 1:37- the front lines of both the provider side,
- 1:39- as a practicing nephrologist before transitioning
- 1:42- over into the payer side for population health
- 1:44- level work.
- 1:45- Throughout my career, I've been really laser focused
- 1:48- on improving clinical outcomes and quality outcomes for
- 1:50- patients.
- 1:51- As a CMO of Cigna Healthcare,
- 1:54- I oversee clinical strategy for for the company.
- 1:58- I lead teams that focus,
- 2:00- on functions like clinical guidance and care management,
- 2:03- All programs designed to help people,
- 2:06- connect with right care at the right time.
- 2:09- What really excites me lately about the work,
- 2:12- I'm doing here, I just joined the organization
- 2:14- recently,
- 2:15- is the opportunity to really connect people earlier
- 2:18- in their journey with the right clinical support
- 2:20- and doing it at scale.
- 2:23- We all know that health care can be
- 2:24- really difficult to navigate, and it's not getting
- 2:27- easier,
- 2:28- especially for someone who is facing
- 2:30- a complex or chronic condition
- 2:32- like cancer, like heart disease, like kidney failure.
- 2:35- And so a big part of my work
- 2:36- here,
- 2:37- and our teams is really kinda understanding
- 2:40- where the opportunities lie around earlier intervention,
- 2:43- and then really helping people coordinate their care
- 2:47- all aimed at achieving better clinical outcomes. So,
- 2:50- again, Jacob, thanks for letting me be here
- 2:51- with you.
- 2:53- Yeah. Absolutely, Stanley. And thank you very much
- 2:54- for taking the time out of what I
- 2:56- know is a busy schedule to talk with
- 2:57- our audience.
- 2:59- And I'd I'd love to give them a
- 3:00- better sense of of who you are and
- 3:02- and what led you up to this role
- 3:04- because as you mentioned, you're you're a practicing
- 3:06- physician who now serves as chief medical officer
- 3:09- at one of the country's largest health insurers.
- 3:11- And so
- 3:13- how has that clinical background shaped the way
- 3:15- that you think about leadership
- 3:17- in your role?
- 3:19- What have you learned about bridging that gap
- 3:21- between,
- 3:22- the exam room and now
- 3:24- the boardroom or or a large organization
- 3:27- of where you sit?
- 3:29- So, Jacob,
- 3:30- I've been a practicing doc for twenty years,
- 3:34- and
- 3:36- my foundation as a provider at the bedside
- 3:39- really has informed,
- 3:41- my leadership take and having the opportunity
- 3:44- to work,
- 3:45- at an organization like Cigna Healthcare where we
- 3:47- have the ability to touch
- 3:49- many, many
- 3:51- millions of of patients,
- 3:52- at scale,
- 3:54- really motivates me.
- 3:56- As a practicing physician,
- 3:58- I've had opportunity to sit in the exam
- 4:00- room
- 4:01- where
- 4:02- I am
- 4:04- surrounded by some of the sickest of the
- 4:05- sick,
- 4:07- and then recognizing that
- 4:09- sometimes the system is difficult to navigate.
- 4:12- And so at Cigna,
- 4:13- really excited about the work I get to
- 4:15- lead here where I get to bring that
- 4:18- true clinical presence to the work we do
- 4:20- at scale.
- 4:21- And I know we're gonna talk a little
- 4:22- bit more today about our care management expansion
- 4:25- and our care manager care management,
- 4:28- AI programs. But,
- 4:29- to your earlier point, it's really exciting to
- 4:31- me that I get to work at this
- 4:33- intersection now
- 4:34- of really seeing
- 4:36- the the the work we do help drive
- 4:38- impact at scale for such a great amount
- 4:40- of people.
- 4:41- And, again, it is just
- 4:44- incredible
- 4:45- the the the amount of work we put
- 4:48- in behind the scenes to really start to
- 4:50- reach members where they are. And, again, that
- 4:52- that's the work that I value from bringing
- 4:53- from the bedside to the boardroom here at
- 4:55- Cigna Health Care.
- 4:57- Yeah. Absolutely. And I know you all have
- 4:59- been very public over these last few years
- 5:01- of work you've been doing, the the sheer
- 5:02- amount of money that's being invested in breaking
- 5:05- down barriers to care, making the system,
- 5:08- easier for for your members to navigate. And
- 5:11- part of that last month, you all announced
- 5:13- an expansion of personalized care management capabilities
- 5:16- and you put a goal of roughly 200,000,000
- 5:19- in savings over the next three years coming
- 5:22- from that expansion.
- 5:23- So for the audience who might not be
- 5:25- familiar with this, can you walk us through
- 5:28- what's new here and why in your view
- 5:31- is clinical,
- 5:32- intervention earlier? Why is that becoming such an
- 5:35- urgent priority for insurers right now?
- 5:39- Yeah. So the challenge here for us is
- 5:41- that we recognize that complexity is rising in
- 5:44- health care,
- 5:45- costs are rising, and we recognize that sometimes
- 5:48- our customers and members don't know where to
- 5:50- turn. And so as health care has become
- 5:52- increasingly more complex, for patients, and like I
- 5:56- said earlier, especially for those who are managing
- 5:58- complex and chronic conditions,
- 6:00- they need specialty drugs. They need specialty care.
- 6:03- They may have behavioral health concerns.
- 6:05- And so we know that too many people
- 6:07- will often struggle with where to go, what
- 6:11- they need to do for help, and then
- 6:12- how to just navigate the system effectively.
- 6:15- And so as costs continue to rise across
- 6:18- the ecosystem,
- 6:20- we recognize how important it is
- 6:22- for our customers and members to have a
- 6:24- much better experience, and we know that experience
- 6:26- will lead to better clinical outcomes. So things
- 6:29- like helping
- 6:30- our customers and our patients get ahead of
- 6:32- avoidable and potentially,
- 6:34- life threatening complications,
- 6:36- unnecessary hospitalizations, unnecessary ER visits, and doing it
- 6:39- in a way where we get in front
- 6:41- of them earlier is so critical.
- 6:43- And the part for this that we recognize
- 6:45- that is truly,
- 6:46- critical is that clinical support.
- 6:48- And like I said, that clinical support
- 6:51- being most valuable when it is earlier in
- 6:53- the journey because you then will empower your
- 6:55- customers and your patients to really, you know,
- 6:58- walk in with a greater sense of confidence
- 7:00- around their health care and their journey. And
- 7:02- so the opportunity for health organizations
- 7:05- as a whole is for us to truly
- 7:08- make health care simpler,
- 7:09- more well connected, and make it so that
- 7:11- our members have easier access to care.
- 7:14- And I I think this just bears to
- 7:16- be repeated. Health care is not getting any
- 7:18- less complex,
- 7:19- and I believe it is our responsibility to
- 7:22- help,
- 7:23- navigate our customers and our patients through that
- 7:25- complexity.
- 7:26- And like I said, connecting them with the
- 7:28- support they need sooner before health care challenge
- 7:30- truly becomes a crisis. And so that's why
- 7:33- earlier intervention matters, and that's why we're making
- 7:34- these investments.
- 7:36- Yeah. No. Absolutely. Health care is not getting
- 7:38- any simpler. And it seems like across the
- 7:40- industry, that is really this is really a
- 7:42- direction we've seen most insurers going in terms
- 7:45- of investing more into predictive analytics to identify
- 7:49- at risk members sooner. And so
- 7:52- my my question for you said is what
- 7:54- signals are you actually acting on flag
- 7:56- someone before a serious health event? And I
- 7:59- ask that because, you know, we've talked with
- 8:02- population health executives
- 8:04- at large insurers about their efforts in years
- 8:06- past, and and we've heard about challenges around
- 8:09- false positives,
- 8:10- alert fatigue, tripping up,
- 8:13- population health efforts.
- 8:14- So so what are your thoughts there?
- 8:17- Yes. What I would say here is that
- 8:19- timing matters.
- 8:21- And
- 8:22- as a physician,
- 8:23- I know that
- 8:24- earlier engagement clearly changes the trajectory of a
- 8:27- person's
- 8:28- health care journey or outcomes.
- 8:30- And as we think about
- 8:32- triggers,
- 8:33- as a physician especially, I know that most
- 8:35- serious health conditions are preceded
- 8:38- by early warning signs and symptoms,
- 8:40- care gaps, unmet social needs.
- 8:43- And those are things that we're we're aiming
- 8:44- to identify earlier so that we can get
- 8:46- upstream. And we're using,
- 8:49- really great,
- 8:50- AI enabled predictive analytics tools to help us
- 8:52- do that. And so we're not just a
- 8:54- lot relying on,
- 8:56- some of the more kind of conventional claims
- 8:58- based algorithms, but combining that and enhancing that
- 9:00- with real time clinical data, clinical feeds. And
- 9:03- so think here things like ADTVs,
- 9:06- real time clinical data,
- 9:08- social and structural terms of health data. And
- 9:11- then because we know that early intervention intervention
- 9:15- matters,
- 9:15- using those data points powered by things like
- 9:18- AI,
- 9:19- helping us kind of enhance those predictive analytics
- 9:21- algorithms,
- 9:22- we're able to connect clinicians or connect our
- 9:24- patients with Cigna clinicians
- 9:27- before conditions become
- 9:29- worse.
- 9:30- And again, timing matters. We know that getting
- 9:33- in front of clinical conditions will often change
- 9:35- the outcomes in a good way. And so
- 9:37- as an example, I mentioned that I'm a
- 9:39- nephrologist. I'm a kidney doc.
- 9:41- We have algorithms now that help us identify
- 9:43- chronic kidney disease chronic kidney disease much earlier
- 9:46- in the disease state. And thereby, we're getting
- 9:49- in front of these folks before they have
- 9:52- more complicated journeys. And so we
- 9:56- can avoid the things,
- 9:57- like the need for dialysis, like the need
- 9:59- for transplant, potentially altogether,
- 10:01- by getting in front of folks earlier.
- 10:04- And then also too, we're helping to support
- 10:06- their,
- 10:07- their kind of experience and journey by helping
- 10:10- with things like avoidable ER usage and hospitalization.
- 10:13- So again, the goal here really is using
- 10:15- those
- 10:16- extra real time kinda data and analytics triggers,
- 10:19- combining that with,
- 10:21- AI to help us really move from a
- 10:23- more reactive kinda state to say, thing has
- 10:26- happened. Let's try to back up and chase
- 10:27- it to now we're being more proactive, getting
- 10:30- support in front of folks earlier. So I
- 10:32- think the bottom line here is that
- 10:34- the earlier we can get to someone
- 10:37- with those real time triggers I was talking
- 10:38- about with the augmented help of AI at
- 10:41- scale, we can bring some support to people
- 10:43- who need it much sooner. And I think
- 10:45- that's where the opportunity lies to really improve
- 10:48- their overall experience,
- 10:49- help them achieve better clinical outcomes and overall
- 10:51- better health. And then, of course, there's a
- 10:53- there's a downstream impact for employers for productivity
- 10:57- and and cost savings there. So excited about
- 11:00- this work for that reason.
- 11:02- Yeah. Absolutely. And I I wanna go off
- 11:04- of, something you just said there, Stanley, of
- 11:07- using AI as as augmented help. And I
- 11:10- think that's,
- 11:12- a a philosophy I'd like to ask you
- 11:14- about of we we've been hearing from physician
- 11:16- leaders like yourself of how to use AI
- 11:18- better to enhance and not replace
- 11:20- clinicians. And I I'd love to hear your
- 11:22- thoughts on that.
- 11:24- Where do you draw the line as a
- 11:25- as a practicing physician? What stays with you,
- 11:28- and and how do you build member and
- 11:30- and provider trust
- 11:32- as these tools continue to roll out, continue
- 11:34- to, expand in scope?
- 11:37- So
- 11:38- AI helps,
- 11:40- our clinicians and it helps support scale. And
- 11:42- so what I'll say here is that AI
- 11:44- helps our clinicians and us identify
- 11:48- patterns and opportunities
- 11:50- that we have probably otherwise missed,
- 11:52- that are hard to detect, especially across large
- 11:55- populations.
- 11:56- I mentioned some of those, in the prior
- 11:58- response around how we think about using extra
- 12:02- layers of feeds and data to actually feed
- 12:03- into those engines. And it's those advanced analytics
- 12:07- powered by AI that will really help us
- 12:08- pinpoint
- 12:09- which customers will benefit the most from our
- 12:12- early engagement outreach.
- 12:13- And so that AI improves efficiency, it improves
- 12:16- prioritization.
- 12:18- It then allows our clinicians to focus their
- 12:20- expertise really on where they can make the
- 12:22- greatest impact.
- 12:24- And so I'll just say this too.
- 12:26- AI technology as a whole serves as the
- 12:29- support tool.
- 12:30- It's never a replacement for clinician judgment
- 12:33- or clinicians.
- 12:35- My teams will hear me say this all
- 12:37- the time. Health care is a business about
- 12:38- people taking care of people.
- 12:40- Human empathy, human expertise,
- 12:43- the patient relationship still remains an essential part
- 12:46- of our care and case management capabilities.
- 12:50- And so
- 12:51- AI helps us
- 12:52- find the opportunities.
- 12:54- It helps us do it more laser focused.
- 12:56- It'll help us
- 12:57- intervene sooner for that reason.
- 12:59- But our clinicians,
- 13:02- our humans ultimately make those human connections and
- 13:05- those final clinical decisions.
- 13:07- And so in other words, technology,
- 13:09- AI, etcetera, amplifies that human experience,
- 13:13- but it never replaces it as a as
- 13:14- a core loss here.
- 13:16- Yeah. Absolutely. AI amplifies the human experience. So
- 13:19- I think it's a really great way to
- 13:21- put it.
- 13:22- And also I'd love to ask you a
- 13:24- little bit about as we're staying on the
- 13:26- conversation of the industry
- 13:28- further integrating this technology into workflows,
- 13:31- I mean, the clinical workflows. I think the
- 13:34- payer leaders listening in on this call
- 13:36- have heard, you know, that
- 13:38- the new program will improve outcomes at a
- 13:41- lower cost.
- 13:43- Two to three years from now when we're
- 13:45- talking about this new,
- 13:47- personalized care management initiative or the expansion of
- 13:50- it, What specific metrics will tell you that
- 13:53- this program works in your mind,
- 13:55- for for for patients, for clinicians,
- 13:58- for affordability,
- 13:59- for other people you serve?
- 14:01- Yeah.
- 14:02- So
- 14:03- personalization
- 14:04- is always the goal here, and,
- 14:07- health care is always moving
- 14:09- health care should always be moving toward a
- 14:11- more personalized, proactive, kinda connected model.
- 14:15- And, you know, as a physician leader, I
- 14:18- think that is such a great thing.
- 14:20- Better data, better insights,
- 14:23- all of these things will help us tailor
- 14:25- our interventions,
- 14:27- to specific customer needs. And so I think
- 14:30- the future of care management,
- 14:32- to your point, will be increasingly focused on,
- 14:35- you know, how do we anticipate those needs?
- 14:37- How do we
- 14:38- connect those dots? How do we then report
- 14:40- out what that looks like?
- 14:42- And like I said earlier, the goal for
- 14:44- us is truly, like, again, get upstream,
- 14:47- get there earlier. We know that timing matters.
- 14:51- Get the right outcome.
- 14:52- And then I think our success will be
- 14:54- measured by what are those clinical outcomes. And
- 14:56- so think here hard clinical outcome points. And
- 14:59- so as a population health expert,
- 15:01- I am, you know, now moving away from
- 15:03- just an activity of saying I connected with
- 15:05- a member, but now saying, did my cohort
- 15:08- of members have
- 15:09- a decrease in disease burden? And so we'll
- 15:11- take diabetes as an example.
- 15:13- Does my cohort does my patient panel now
- 15:16- have less diabetes or more well controlled diabetes?
- 15:19- Are they living longer with diabetes?
- 15:21- Do they have a better experience? How are
- 15:23- they satisfied with, like, you know, how are
- 15:25- they perceiving the health care system? So those
- 15:27- are all metrics that we measure here in
- 15:29- terms of how we think about experience. And
- 15:31- then finally, I'd be remiss if I didn't
- 15:33- talk about affordability.
- 15:34- All of this truly is to get us
- 15:36- to a more affordable
- 15:38- state.
- 15:38- And, again, timing matters. If you get in
- 15:41- front of diseases before they are exacerbated, they
- 15:43- cost less to manage, and not just, like,
- 15:46- your cost of drugs or medications, hospitalizations,
- 15:49- but there's an experiential cost,
- 15:51- missed work, productivity
- 15:54- in your community, etcetera. So those are all
- 15:56- ways that we think about measuring outcomes.
- 15:59- And just to put a plug in for
- 16:00- some of the work our team here is
- 16:01- doing,
- 16:03- at Cigna,
- 16:05- we we have about 1,200 or so
- 16:08- clinicians here. So that includes, like, nurses, case
- 16:10- managers, behavioral health specialists. And And those are
- 16:13- all the folks that get in front of
- 16:14- our customers faster with some of these new
- 16:16- deployed,
- 16:17- AI capabilities.
- 16:18- And in terms of, additional proof points,
- 16:21- we've expanded now our kind of patient reach
- 16:24- by being able to support 20% more customer
- 16:26- identifying and therefore supporting 20% more customers,
- 16:30- who have some of these kind of early
- 16:32- warning emerging or high complex diseases that now
- 16:34- we can get in front of. That is,
- 16:36- of course, driving an affordability
- 16:39- impact. And so we know from even our
- 16:40- programs here at at Cigna, customers who are
- 16:43- engaged with us in our care and care
- 16:45- and case management programs,
- 16:47- are expected to reduce medical costs by average
- 16:50- about $2,000
- 16:52- per year per member.
- 16:53- And so that's a fairly significant savings
- 16:56- over time,
- 16:58- if you kinda do the num do the
- 17:00- math there.
- 17:01- And then finally, I mentioned that customer satisfaction
- 17:03- is always a way that we should think
- 17:04- about measuring how these care and care and
- 17:07- case management programs combined with some of the,
- 17:10- augmented AI capabilities,
- 17:12- how are they performing? And so we have
- 17:14- 95%
- 17:15- customer satisfaction ratings here. So these are always,
- 17:18- I think, about how we measure
- 17:20- the impact of the work we're doing. So
- 17:22- just a few few proof points from even
- 17:24- our experience at Cigna so far earlier in
- 17:26- early in this process.
- 17:28- Well, I I really appreciate all the detail.
- 17:30- Truly, it's it's super helpful for our listeners.
- 17:32- And in advance, Stanley, I mean, we we've
- 17:35- touched on a lot. There's a lot going
- 17:36- on at Cigna,
- 17:38- under under your leadership. And so
- 17:40- you've got the ears of a lot of
- 17:42- other colleagues and
- 17:45- insurance and hospital leaders from all over the
- 17:46- country listening in. What What else do you
- 17:48- wanna share with them? Any other last tips
- 17:51- or advice you offer?
- 17:54- I would just say here,
- 17:56- ultimately, the work
- 17:58- that we're doing,
- 17:59- is about
- 18:01- helping
- 18:01- people get to the right care at the
- 18:03- right time.
- 18:04- And those of us who work at the
- 18:06- intersection of,
- 18:07- you know, bedside, population health, payer work at
- 18:11- scale, we we know that timing matters.
- 18:14- We also know that technology,
- 18:16- is our friend. It helps us do this
- 18:18- work better and at scale. And so think
- 18:20- here, how do we deploy AI to help
- 18:22- us do that work better at scale?
- 18:24- But I think the real story here is
- 18:25- that the impact
- 18:27- that we're having here is still driven by
- 18:29- our people, our clinicians,
- 18:31- and that impact is driven because our people
- 18:34- have better tools to help us reach people
- 18:35- early in our journey. So
- 18:37- timing matters. Our people matter.
- 18:40- Megan, it's a great place to leave things.
- 18:42- Doctor Crittendon, I can't thank you enough for
- 18:44- taking the time to chat with us, for
- 18:46- sharing your insights with our listeners. We really
- 18:49- appreciate you doing so. Thank you. Thank you.
- 18:51- Thank you for having me. Really appreciate it.
- 18:53- Absolutely. And to our listeners, if you'd like
- 18:55- to listen to more podcasts from Becker's Healthcare,
- 18:58- you can visit beckershospitalreview.com.