Epic Experience: What Comes Next
What brings guests back to a mountain year after year? In this episode of Epic By Nature, CEO Rob Katz sits down with his chief of staff to share why Vail Resorts is investing in guest experience as the next frontier of growth in the ski industry. Together, they discuss rising guest expectations, the importance of loyalty, and how reducing friction, personalizing experiences, and empowering employees can create lasting connections that keep guests coming back year after year.
The skinny
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