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Why Guests Don't Book Direct (And How to Fix It) | Jonas Baum, Smoobu
Why don't guests book direct – and how do you fix it?
In this episode of Built to Book, Jonas Baum, Head of CX at Smoobu, breaks down how to build a direct booking website that converts. Learn the trust signals, AI workflows, and booking flow fixes to help you build a smarter, more successful, and more sustainable short-term rental business.
If you're getting traffic but no bookings, this is your 30-day plan to turn Airbnb and Booking.com guests into repeat direct bookers – with offers the OTAs can't match, better photography, stronger brand, and a frictionless checkout.
Special offer: Get…
The skinny
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