Latest / The Unfiltered Tea with Evie
How to Write an About Page That Connects and Converts | Website Copywriting 101
If your About page is a wall of credentials, or you’ve skipped it altogether because writing about yourself feels awkward, this episode is for you.
In part two of the Website Copywriting 101 series, Evie breaks down her go-to structure for About pages (her favourite page to write). She covers how to make a page about you also about your client, where your story and mission fit, how to build authority without bragging and why you need a call to action and a photo of your face on this page.
Plus a little personal tea about screaming along at the Jonas Brothers in Toronto 18 years after seeing…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.