Ep. 2781 China’s Wine Market: From Misleading Import Numbers to Today’s Consumer with Fongyee Walker MW - Part 2 | Asia Wine Market
Welcome to the Asia Wine Market and Episode 2781 of the Italian Wine Podcast. In this episode, Roza Zharmukhambetova is once again in conversation with China-based wine educator and consultant Fongyee Walker MW.
In Part 2, the conversation explores the evolving role of wine education in China, from the changing motivations of wine learners to the growing influence of digital platforms and social commerce. Fongyee also shares her insights into wine pairing with Chinese cuisine, communicating wine heritage and regional identity to Chinese consumers, and building sustainable, long-term wine…
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