Latest / Industry Insights - The EFM Podcast
The Claim by PUBLIKUM - Which Audience Insights to Trust #4
Industry Insights – The EFM Podcast is presented by the European Film Market of the Berlinale. This podcast episode was made in collaboration with PUBLIKUM.
In a new collaborative series with PUBLIKUM titled "The Claim" the podcast brings together leading industry voices to debate findings from AI-driven audience research. Hosted by Niels Alberg and Rikke Flodin from PUBLIKUM, each session recorded live during the EFM challenges experts to reconcile data-driven insights with creative intuition.
In this episode, the hosts and guests explore the claim that "the audience wishes we made it easier…
The skinny
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