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Building a Solid Support System in the Music Industry · Music Explored Podcast

• 0:00
  Again,
• 0:01
  at
• 0:01
  first
• 0:01
  it
• 0:01
  depends
• 0:02
  on
• 0:02
  where
• 0:02
  you
• 0:02
  are
• 0:03
  and
• 0:03
  what
• 0:03
  it
• 0:03
  is
• 0:03
  that
• 0:03
  you're
• 0:03
  trying
• 0:04
  to
• 0:04
  work
• 0:04
  on.
• 0:04
  And
• 0:04
  then
• 0:04
  we
• 0:04
  kind
• 0:05
  of
• 0:05
  determine
• 0:06
  like
• 0:06
  the
• 0:07
  length
• 0:07
  of
• 0:07
  time
• 0:07
  it's
• 0:07
  gonna
• 0:08
  take
• 0:08
  and
• 0:08
  also
• 0:08
  the
• 0:08
  level
• 0:08
  of
• 0:09
  support.
• 0:09
  You
• 0:10
  know,
• 0:10
  is
• 0:11
  it
• 0:11
  just
• 0:11
  like,
• 0:12
  okay,
• 0:13
  you
• 0:13
  know,
• 0:14
  I'm
• 0:14
  trying
• 0:15
  to
• 0:16
  like
• 0:16
  reinvent
• 0:17
  where
• 0:17
  I'm
• 0:17
  at,
• 0:17
  get
• 0:18
  closer
• 0:18
  to
• 0:18
  my
• 0:18
  real
• 0:19
  purpose
• 0:19
  in
• 0:20
  my
• 0:20
  work,
• 0:20
  et
• 0:21
  cetera?
• 0:23
  Or
• 0:23
  is
• 0:23
  it
• 0:23
  like,
• 0:24
  you
• 0:24
  know,
• 0:25
  how
• 0:25
  much
• 0:25
  layer
• 0:26
  of,
• 0:26
  how
• 0:27
  much
• 0:27
  layer
• 0:27
  of
• 0:28
  trauma's
• 0:28
  there?
• 0:28
  Like
• 0:29
  self
• 0:29
  worth
• 0:29
  issue
• 0:29
  is
• 0:30
  there?
• 0:30
  Insecurity
• 0:31
  and
• 0:31
  anxiety
• 0:31
  is
• 0:31
  there?
• 0:32
  How
• 0:32
  much
• 0:32
  is
• 0:32
  it?
• 0:32
  Just
• 0:32
  like
• 0:32
  I'm
• 0:33
  birthing
• 0:33
  a
• 0:33
  creative
• 0:33
  project
• 0:34
  and
• 0:34
  I
• 0:34
  just
• 0:34
  need
• 0:35
  some
• 0:35
  support
• 0:36
  around
• 0:36
  the
• 0:36
  strategy
• 0:36
  and
• 0:37
  framework
• 0:37
  of
• 0:37
  how
• 0:37
  to
• 0:37
  move
• 0:38
  that
• 0:38
  through.
• 0:38
  It
• 0:39
  really,
• 0:39
  like
• 0:39
  depends
• 0:40
  on
• 0:40
  where
• 0:40
  the
• 0:40
  person
• 0:41
  is
• 0:41
  and
• 0:41
  how
• 0:42
  the
• 0:42
  sessions
• 0:43
  are
• 0:43
  structured
• 0:43
  as
• 0:43
  a
• 0:44
  result.
• 0:44
  But
• 0:45
  it's
• 0:46
  gonna
• 0:46
  be
• 0:46
  X
• 0:47
  number
• 0:47
  of
• 0:47
  time
• 0:48
  based
• 0:48
  on
• 0:48
  what
• 0:48
  we're
• 0:49
  working
• 0:49
  on,
• 0:49
  and
• 0:50
  again,
• 0:50
  based
• 0:51
  on
• 0:52
  the
• 0:53
  amount
• 0:53
  of
• 0:54
  kind
• 0:54
  of
• 0:55
  coaching,
• 0:56
  advising,
• 0:57
  mentoring,
• 0:58
  teaching
• 0:58
  versus
• 0:59
  strategy
• 1:00
  versus
• 1:01
  healing
• 1:02
  energy
• 1:03
  sessions.
• 1:03
  You
• 1:03
  know,
• 1:04
  it
• 1:04
  all
• 1:04
  kind
• 1:04
  of
• 1:04
  depends
• 1:05
  on
• 1:05
  where
• 1:06
  you're
• 1:06
  at.
• 1:06
  And
• 1:07
  then
• 1:07
  we
• 1:08
  would
• 1:08
  structure
• 1:08
  that
• 1:08
  like
• 1:08
  X
• 1:09
  number
• 1:09
  of
• 1:09
  times
• 1:09
  a
• 1:09
  month
• 1:09
  we're
• 1:10
  going
• 1:10
  to
• 1:10
  meet
• 1:10
  and
• 1:11
  here's
• 1:11
  how
• 1:11
  we're
• 1:11
  going
• 1:11
  to
• 1:12
  do
• 1:12
  this,
• 1:12
  and
• 1:12
  here's
• 1:12
  the
• 1:12
  journey
• 1:13
  and
• 1:13
  the
• 1:13
  process,
• 1:13
  the
• 1:13
  methodology
• 1:14
  we're
• 1:14
  going
• 1:14
  to
• 1:14
  work
• 1:14
  through
• 1:15
  as
• 1:15
  a
• 1:15
  result.
• 1:15
  And
• 1:16
  so
• 1:16
  it
• 1:16
  varies.
• 1:20
  Got
• 1:20
  you.
• 1:21
  So
• 1:21
  these,
• 1:21
  a
• 1:22
  lot
• 1:22
  of
• 1:22
  these
• 1:22
  sessions.
• 1:23
  Involve
• 1:24
  sitting
• 1:25
  down
• 1:25
  and
• 1:25
  talking,
• 1:25
  basically.
• 1:27
  Yeah.
• 1:27
  Which
• 1:28
  is
• 1:28
  the
• 1:28
  best
• 1:28
  way
• 1:28
  to
• 1:28
  resolve
• 1:29
  most
• 1:29
  things.
• 1:30
  Yeah,
• 1:30
  yeah,
• 1:31
  exactly.
• 1:32
  Yeah,
• 1:32
  there's
• 1:32
  a
• 1:32
  lot
• 1:32
  of,
• 1:33
  there's
• 1:33
  a
• 1:33
  lot
• 1:33
  of
• 1:33
  sitting
• 1:33
  and
• 1:33
  talking
• 1:34
  and
• 1:34
  then
• 1:34
  there's
• 1:35
  work
• 1:35
  in
• 1:35
  between.
• 1:37
  And
• 1:37
  then
• 1:37
  sometimes
• 1:37
  you're
• 1:38
  just
• 1:38
  laying
• 1:38
  there
• 1:38
  and
• 1:39
  receiving
• 1:39
  like
• 1:39
  some
• 1:40
  energy
• 1:40
  work,
• 1:41
  you
• 1:41
  know.
• 1:42
  Okay,
• 1:44
  so.
• 1:44
  Yeah,
• 1:44
  it,
• 1:45
  yeah,
• 1:45
  exactly.
• 1:47
  Maybe
• 1:47
  you're
• 1:48
  sending
• 1:48
  me
• 1:48
  something,
• 1:48
  you
• 1:49
  can
• 1:49
  be
• 1:49
  sending
• 1:49
  me
• 1:49
  music.
• 1:50
  And
• 1:50
  we're
• 1:51
  going
• 1:51
  back
• 1:51
  and
• 1:51
  forth
• 1:51
  and
• 1:52
  listening
• 1:52
  and
• 1:52
  we're
• 1:52
  talking
• 1:53
  about
• 1:53
  that
• 1:53
  and,
• 1:54
  you
• 1:54
  know,
• 1:55
  it
• 1:55
  depends.
• 1:58
  Oh,
• 1:58
  okay.
• 1:59
  Yeah.
• 2:01
  So
• 2:01
  how,
• 2:01
  how
• 2:02
  did
• 2:02
  you
• 2:03
  begin
• 2:03
  working
• 2:03
  with
• 2:04
  Alicia?
• 2:05
  Alicia
• 2:05
  Keys?
• 2:05
  I
• 2:06
  don't
• 2:06
  know
• 2:06
  her.
• 2:07
  Yeah,
• 2:07
  we,
• 2:08
  we
• 2:09
  knew
• 2:09
  each
• 2:09
  other
• 2:10
  since
• 2:10
  we
• 2:10
  met
• 2:10
  when
• 2:10
  we
• 2:11
  were
• 2:11
  four
• 2:13
  at
• 2:14
  a
• 2:14
  mutual
• 2:14
  friend's
• 2:15
  party.
• 2:16
  Halloween
• 2:16
  party.
• 2:18
  Very
• 2:18
  soiree,
• 2:19
  actually.
• 2:23
  No,
• 2:23
  but
• 2:23
  she,
• 2:24
  she
• 2:24
  lived
• 2:24
  in
• 2:24
  this.
• 2:25
  She
• 2:25
  lived
• 2:25
  in
• 2:25
  this
• 2:26
  building
• 2:26
  in
• 2:26
  New
• 2:26
  York
• 2:26
  City.
• 2:27
  It
• 2:27
  was
• 2:27
  an
• 2:27
  artist
• 2:28
  building.
• 2:29
  And
• 2:29
  my
• 2:30
  uncle
• 2:30
  lived
• 2:30
  in
• 2:31
  that
• 2:31
  building
• 2:32
  and
• 2:32
  her
• 2:32
  mom
• 2:33
  and
• 2:33
  my
• 2:33
  uncle
• 2:33
  were
• 2:34
  close.
• 2:34
  And
• 2:34
  then
• 2:34
  she
• 2:35
  was
• 2:35
  close
• 2:35
  with
• 2:35
  my
• 2:36
  older
• 2:36
  cousins
• 2:37
  and
• 2:37
  then
• 2:37
  they
• 2:37
  were
• 2:38
  in
• 2:38
  like
• 2:38
  a
• 2:38
  girl
• 2:39
  group
• 2:39
  when
• 2:39
  Alicia
• 2:40
  was
• 2:40
  9.
• 2:40
  And
• 2:41
  my
• 2:41
  cousins
• 2:41
  were
• 2:41
  like
• 2:42
  older
• 2:42
  than
• 2:42
  us,
• 2:42
  like
• 2:43
  15,
• 2:43
  16
• 2:44
  or
• 2:44
  something
• 2:44
  like
• 2:44
  that.
• 2:46
  And
• 2:46
  so
• 2:46
  we
• 2:46
  just
• 2:46
  grew
• 2:47
  up
• 2:47
  around
• 2:47
  each
• 2:47
  other.
• 2:47
  Like,
• 2:48
  I
• 2:48
  thought,
• 2:49
  I
• 2:49
  have
• 2:49
  a
• 2:49
  big
• 2:49
  family
• 2:51
  I
• 2:51
  thought
• 2:51
  we
• 2:51
  were
• 2:52
  cousins
• 2:52
  for
• 2:52
  the
• 2:52
  longest,
• 2:54
  and
• 2:54
  then
• 2:54
  I
• 2:54
  found
• 2:55
  out
• 2:55
  we
• 2:55
  weren't.
• 2:55
  But
• 2:56
  so
• 2:57
  we
• 2:57
  were
• 2:58
  just
• 2:58
  around
• 2:58
  each
• 2:58
  other.
• 2:59
  And.
• 3:01
  Yeah,
• 3:01
  what
• 3:02
  happened
• 3:02
  was.
• 3:03
  What
• 3:03
  had
• 3:03
  happened
• 3:04
  was
• 3:05
  I
• 3:06
  always
• 3:06
  wanted
• 3:06
  to
• 3:06
  be
• 3:06
  an
• 3:07
  artist.
• 3:07
  I
• 3:07
  always
• 3:08
  wanted
• 3:08
  to
• 3:08
  sing
• 3:08
  and
• 3:09
  dance,
• 3:09
  all
• 3:09
  that
• 3:09
  stuff.
• 3:10
  But
• 3:10
  my
• 3:10
  dad
• 3:11
  was
• 3:12
  like,
• 3:12
  nah,
• 3:13
  nah,
• 3:13
  nah,
• 3:13
  nah,
• 3:14
  nah,
• 3:14
  nah,
• 3:14
  nah.
• 3:14
  That's
• 3:14
  not
• 3:14
  your
• 3:15
  path.
• 3:15
  That's
• 3:15
  not
• 3:16
  for
• 3:16
  you.
• 3:16
  I
• 3:17
  don't
• 3:17
  want
• 3:17
  you
• 3:17
  in
• 3:17
  that
• 3:18
  business.
• 3:18
  Cause
• 3:18
  his
• 3:19
  brother,
• 3:19
  the
• 3:19
  one
• 3:19
  who
• 3:20
  lived
• 3:20
  in
• 3:20
  the
• 3:20
  building,
• 3:21
  was
• 3:21
  a
• 3:21
  musician
• 3:22
  and
• 3:22
  sort
• 3:22
  of
• 3:22
  struggled,
• 3:22
  and
• 3:23
  he
• 3:23
  saw
• 3:23
  him
• 3:23
  go
• 3:23
  through
• 3:23
  it
• 3:24
  and
• 3:24
  heard
• 3:24
  his
• 3:24
  stories,
• 3:25
  and
• 3:25
  he
• 3:25
  was
• 3:25
  just
• 3:25
  like,
• 3:25
  no,
• 3:26
  not
• 3:26
  my
• 3:26
  baby.
• 3:28
  Yeah,
• 3:29
  yeah.
• 3:30
  So
• 3:31
  when
• 3:32
  we
• 3:32
  were,
• 3:32
  like,
• 3:32
  16,
• 3:33
  teen,
• 3:33
  though,
• 3:37
  you
• 3:37
  know,
• 3:37
  my
• 3:38
  uncle
• 3:38
  knew.
• 3:38
  My
• 3:38
  uncle
• 3:39
  knew,
• 3:39
  and
• 3:39
  he
• 3:39
  was
• 3:39
  my
• 3:40
  mentor,
• 3:40
  and
• 3:41
  he
• 3:42
  really,
• 3:42
  like,
• 3:43
  stuck
• 3:43
  up
• 3:43
  for
• 3:43
  me
• 3:43
  with
• 3:43
  my
• 3:44
  dad,
• 3:44
  his
• 3:44
  brother,
• 3:44
  and
• 3:45
  was
• 3:45
  like,
• 3:45
  no,
• 3:45
  you
• 3:45
  have
• 3:45
  to
• 3:46
  let
• 3:46
  her
• 3:46
  do
• 3:46
  this.
• 3:47
  And
• 3:47
  I
• 3:48
  hadn't
• 3:48
  told
• 3:48
  Alicia
• 3:50
  about
• 3:51
  it.
• 3:51
  Cause
• 3:51
  she.
• 3:51
  What
• 3:51
  happened
• 3:52
  was
• 3:52
  she
• 3:52
  got
• 3:52
  a
• 3:52
  record
• 3:52
  deal.
• 3:53
  And,
• 3:55
  like,
• 3:55
  I
• 3:55
  was
• 3:55
  both,
• 3:56
  like,
• 3:56
  super
• 3:56
  excited
• 3:57
  for
• 3:57
  her,
• 3:58
  but
• 3:58
  also,
• 3:59
  like,
• 3:59
  I
• 3:59
  didn't
• 3:59
  want
• 3:59
  to
• 4:00
  tell
• 4:00
  her
• 4:00
  that
• 4:00
  I
• 4:00
  wanted
• 4:01
  to
• 4:01
  sing,
• 4:01
  too,
• 4:01
  because
• 4:01
  I
• 4:02
  thought
• 4:02
  she
• 4:02
  would
• 4:02
  have
• 4:02
  been
• 4:02
  like.
• 4:02
  I
• 4:03
  thought
• 4:03
  she
• 4:03
  was
• 4:03
  going
• 4:03
  to
• 4:03
  be
• 4:03
  like,
• 4:03
  oh,
• 4:04
  you
• 4:04
  just
• 4:04
  want
• 4:04
  to
• 4:04
  sing?
• 4:04
  Because
• 4:04
  I
• 4:05
  want
• 4:05
  to
• 4:05
  sing.
• 4:05
  And
• 4:05
  that's
• 4:05
  not
• 4:06
  even,
• 4:06
  like,
• 4:06
  her
• 4:06
  way.
• 4:08
  But
• 4:08
  I
• 4:08
  was
• 4:08
  all.
• 4:09
  I
• 4:09
  was
• 4:09
  super
• 4:09
  insecure
• 4:10
  about
• 4:10
  it.
• 4:10
  Like,
• 4:10
  she
• 4:11
  just
• 4:11
  not
• 4:11
  thinking.
• 4:11
  I'm
• 4:11
  like,
• 4:11
  oh,
• 4:12
  me
• 4:12
  too.
• 4:12
  I
• 4:12
  want
• 4:12
  a
• 4:12
  record
• 4:13
  deal.
• 4:14
  So
• 4:14
  I
• 4:15
  didn't
• 4:15
  say,
• 4:16
  yeah,
• 4:16
  yeah.
• 4:16
  And
• 4:16
  one
• 4:17
  day,
• 4:17
  like,
• 4:17
  my
• 4:17
  uncle
• 4:18
  called
• 4:18
  me
• 4:18
  up.
• 4:19
  He's
• 4:20
  like.
• 4:20
  He's
• 4:20
  like,
• 4:20
  hey,
• 4:20
  Erica.
• 4:21
  I'm
• 4:21
  like,
• 4:21
  hey.
• 4:21
  It's
• 4:21
  like,
• 4:21
  I
• 4:22
  got
• 4:22
  Alicia
• 4:22
  and
• 4:22
  Crucial
• 4:23
  here.
• 4:23
  Crucial.
• 4:23
  Crucial
• 4:24
  was
• 4:24
  her
• 4:24
  partner
• 4:25
  at
• 4:25
  the
• 4:25
  time.
• 4:27
  And.
• 4:28
  And
• 4:28
  I
• 4:28
  was
• 4:28
  like,
• 4:28
  oh,
• 4:29
  hey,
• 4:29
  y'all.
• 4:29
  What's
• 4:29
  up?
• 4:30
  And
• 4:30
  he
• 4:30
  was
• 4:30
  like,
• 4:31
  Alicia.
• 4:31
  She
• 4:32
  was
• 4:32
  like,
• 4:32
  yeah.
• 4:32
  He's
• 4:33
  like,
• 4:33
  erica
• 4:34
  sings.
• 4:34
  And
• 4:35
  she
• 4:35
  was
• 4:35
  like,
• 4:35
  what?
• 4:36
  What
• 4:36
  do
• 4:36
  you
• 4:37
  mean?
• 4:37
  What
• 4:37
  do
• 4:37
  you.
• 4:37
  What
• 4:38
  are
• 4:38
  you
• 4:38
  talking
• 4:38
  about?
• 4:38
  He's
• 4:38
  like,
• 4:38
  no,
• 4:39
  she,
• 4:39
  like,
• 4:39
  sings,
• 4:40
  and,
• 4:40
  like,
• 4:40
  she
• 4:40
  wants
• 4:41
  to
• 4:41
  sing.
• 4:41
  She's
• 4:42
  like,
• 4:42
  how
• 4:42
  have
• 4:42
  you
• 4:43
  never
• 4:43
  told
• 4:44
  me
• 4:44
  this?
• 4:44
  You
• 4:45
  know?
• 4:45
  She's
• 4:46
  like,
• 4:46
  when
• 4:46
  can
• 4:46
  you
• 4:47
  get
• 4:47
  here?
• 4:48
  So
• 4:48
  on
• 4:48
  my
• 4:48
  next,
• 4:49
  like,
• 4:49
  school
• 4:49
  break,
• 4:50
  I
• 4:50
  came
• 4:50
  to
• 4:50
  New
• 4:50
  York,
• 4:51
  and
• 4:51
  they
• 4:51
  had
• 4:52
  this
• 4:52
  little
• 4:52
  spot
• 4:52
  in
• 4:52
  Harlem,
• 4:53
  this
• 4:53
  little,
• 4:53
  you
• 4:53
  know,
• 4:54
  studio,
• 4:55
  and
• 4:55
  we
• 4:55
  just
• 4:56
  record.
• 4:56
  And
• 4:56
  it
• 4:56
  was
• 4:56
  like,
• 4:56
  boom.
• 4:57
  You
• 4:57
  know,
• 4:57
  they
• 4:58
  were
• 4:58
  building
• 4:58
  this
• 4:59
  Crucial
• 4:59
  Keys
• 5:00
  concept,
• 5:00
  and
• 5:00
  it
• 5:01
  was
• 5:01
  a
• 5:01
  production
• 5:01
  family,
• 5:02
  and
• 5:02
  da,
• 5:02
  da,
• 5:02
  da,
• 5:02
  da,
• 5:03
  da.
• 5:03
  And
• 5:03
  so
• 5:03
  I
• 5:03
  was
• 5:03
  like,
• 5:03
  let's
• 5:04
  do
• 5:04
  this.
• 5:04
  It's
• 5:04
  Crucial
• 5:05
  Keys.
• 5:05
  And
• 5:06
  so
• 5:06
  we
• 5:06
  started
• 5:06
  just
• 5:07
  writing
• 5:08
  and
• 5:08
  making
• 5:09
  music
• 5:09
  together.
• 5:10
  And
• 5:10
  it
• 5:10
  was
• 5:10
  like,
• 5:10
  maybe
• 5:10
  like,
• 5:11
  a
• 5:11
  crew
• 5:11
  of,
• 5:11
  like,
• 5:12
  five
• 5:12
  or
• 5:13
  six
• 5:13
  of
• 5:13
  us.
• 5:14
  And
• 5:15
  that
• 5:15
  was
• 5:15
  going
• 5:16
  on
• 5:16
  and
• 5:16
  so
• 5:16
  we
• 5:16
  did
• 5:17
  that
• 5:17
  for
• 5:18
  years.
• 5:20
  And
• 5:20
  it
• 5:20
  was
• 5:20
  like
• 5:21
  Alicia,
• 5:21
  because
• 5:22
  she
• 5:22
  had
• 5:22
  the
• 5:22
  deal
• 5:22
  already,
• 5:23
  so
• 5:23
  she
• 5:23
  was
• 5:23
  going
• 5:23
  to
• 5:23
  come
• 5:23
  out.
• 5:24
  And
• 5:24
  then
• 5:24
  we
• 5:24
  were
• 5:24
  all
• 5:24
  working
• 5:25
  on
• 5:25
  our
• 5:25
  own
• 5:25
  demos
• 5:26
  and
• 5:26
  also
• 5:26
  working
• 5:27
  on
• 5:27
  the
• 5:28
  first
• 5:28
  album.
• 5:28
  And
• 5:29
  so
• 5:29
  then
• 5:29
  we
• 5:29
  were
• 5:29
  going
• 5:29
  to
• 5:29
  each,
• 5:30
  like,
• 5:30
  strategically,
• 5:31
  you
• 5:31
  know,
• 5:32
  submit
• 5:32
  our
• 5:32
  own
• 5:33
  demos
• 5:33
  and
• 5:33
  get
• 5:33
  our
• 5:33
  own
• 5:34
  deals
• 5:34
  and
• 5:34
  come
• 5:34
  out.
• 5:35
  We
• 5:35
  would
• 5:35
  be
• 5:35
  the
• 5:35
  crew
• 5:36
  Ba
• 5:36
  ba
• 5:37
  ba.
• 5:37
  Yeah.
• 5:40
  And.
• 5:40
  And
• 5:41
  then
• 5:41
  she
• 5:42
  came
• 5:42
  out
• 5:43
  and,
• 5:44
  you
• 5:45
  know,
• 5:45
  we
• 5:45
  had
• 5:45
  been.
• 5:45
  Again,
• 5:46
  we've
• 5:46
  been
• 5:46
  working
• 5:46
  on
• 5:46
  this.
• 5:47
  I
• 5:47
  mean,
• 5:47
  we
• 5:47
  had
• 5:47
  moved
• 5:48
  multiple
• 5:48
  labels
• 5:48
  at
• 5:49
  this
• 5:49
  point.
• 5:49
  By
• 5:49
  the
• 5:49
  time
• 5:49
  the
• 5:50
  album
• 5:50
  came
• 5:50
  out,
• 5:50
  we'd
• 5:50
  been
• 5:51
  through
• 5:51
  three
• 5:51
  different
• 5:51
  labels
• 5:53
  and.
• 5:54
  Wow.
• 5:56
  And
• 5:56
  then
• 5:56
  it
• 5:56
  just
• 5:57
  was
• 5:57
  like,
• 5:58
  it
• 5:58
  went
• 5:58
  from
• 5:59
  zero
• 6:00
  to
• 6:01
  like
• 6:01
  a
• 6:01
  gazillion,
• 6:03
  what
• 6:03
  seemed
• 6:04
  like
• 6:04
  overnight,
• 6:04
  but
• 6:04
  we
• 6:04
  had
• 6:05
  been
• 6:05
  working
• 6:05
  on
• 6:05
  for
• 6:06
  years.
• 6:07
  And
• 6:08
  he
• 6:08
  was
• 6:08
  just
• 6:08
  like,
• 6:09
  hey,
• 6:09
  can
• 6:09
  you
• 6:09
  come
• 6:09
  on
• 6:10
  the
• 6:10
  road
• 6:10
  with
• 6:10
  me
• 6:10
  for
• 6:11
  a
• 6:11
  few
• 6:11
  weeks?
• 6:11
  Cause
• 6:12
  one
• 6:12
  of
• 6:12
  our
• 6:12
  other
• 6:12
  friends
• 6:12
  was
• 6:13
  supposed
• 6:13
  to
• 6:13
  go
• 6:14
  as
• 6:14
  her
• 6:14
  assistant.
• 6:15
  And
• 6:15
  I
• 6:15
  was
• 6:15
  like,
• 6:15
  yeah,
• 6:15
  sure,
• 6:15
  that'd
• 6:15
  be
• 6:16
  cool.
• 6:16
  Cause
• 6:16
  I
• 6:16
  was
• 6:16
  working
• 6:16
  on
• 6:17
  my
• 6:17
  demo
• 6:17
  and
• 6:17
  everything.
• 6:18
  And
• 6:18
  then
• 6:19
  three
• 6:19
  weeks
• 6:20
  turned
• 6:20
  into
• 6:20
  six
• 6:20
  weeks
• 6:21
  and
• 6:21
  the
• 6:21
  road
• 6:21
  manager
• 6:22
  left
• 6:22
  and
• 6:23
  I
• 6:24
  was
• 6:24
  like,
• 6:24
  oh,
• 6:24
  I
• 6:24
  could
• 6:24
  do
• 6:25
  that
• 6:25
  gig.
• 6:25
  And
• 6:25
  then
• 6:25
  I
• 6:25
  became
• 6:26
  the
• 6:26
  road
• 6:26
  manager
• 6:26
  and
• 6:27
  then
• 6:27
  her
• 6:27
  manager
• 6:27
  was
• 6:28
  like,
• 6:28
  you
• 6:28
  should
• 6:28
  be
• 6:29
  my
• 6:29
  day
• 6:29
  to
• 6:29
  day
• 6:29
  person.
• 6:30
  So
• 6:30
  like,
• 6:30
  all
• 6:30
  of
• 6:31
  a
• 6:31
  sudden
• 6:31
  I
• 6:32
  went
• 6:32
  from
• 6:33
  working
• 6:33
  on
• 6:34
  my
• 6:34
  demo
• 6:35
  to
• 6:36
  being
• 6:37
  like
• 6:37
  management,
• 6:41
  and
• 6:41
  that
• 6:41
  was.
• 6:41
  That
• 6:44
  was
• 6:45
  that.
• 6:45
  Okay,
• 6:46
  so
• 6:47
  how
• 6:47
  long,
• 6:48
  how
• 6:48
  long
• 6:49
  was
• 6:49
  the
• 6:49
  process
• 6:50
  before,
• 6:51
  like,
• 6:51
  while
• 6:51
  you
• 6:51
  guys
• 6:51
  were
• 6:51
  shopping
• 6:52
  the
• 6:52
  deal
• 6:53
  to
• 6:53
  actually
• 6:54
  becoming
• 6:55
  the
• 6:55
  phenomenon
• 6:56
  that
• 6:56
  was
• 6:56
  her
• 6:57
  debut
• 6:57
  album?
• 6:58
  Well,
• 6:58
  she'd
• 6:58
  been
• 6:58
  working
• 6:59
  diligently
• 6:59
  and
• 7:00
  hard
• 7:00
  for
• 7:00
  many,
• 7:01
  many
• 7:01
  years,
• 7:01
  so.
• 7:02
  And
• 7:03
  I
• 7:03
  wasn't
• 7:03
  a
• 7:03
  part
• 7:03
  of
• 7:03
  shopping
• 7:04
  the
• 7:04
  deal
• 7:04
  and
• 7:04
  I
• 7:04
  was
• 7:05
  a
• 7:05
  teenager,
• 7:05
  but
• 7:06
  her
• 7:06
  and
• 7:06
  Jeff
• 7:07
  and
• 7:07
  you
• 7:07
  know,
• 7:07
  her
• 7:07
  publisher,
• 7:08
  Jodi
• 7:08
  Gerson,
• 7:09
  and
• 7:09
  her
• 7:09
  A
• 7:09
  and
• 7:09
  R
• 7:09
  Peter
• 7:09
  Edge,
• 7:10
  like,
• 7:10
  it
• 7:10
  was,
• 7:11
  you
• 7:11
  know,
• 7:11
  they
• 7:12
  were
• 7:12
  the
• 7:12
  ones
• 7:12
  who,
• 7:13
  you
• 7:13
  know,
• 7:14
  if
• 7:14
  she
• 7:14
  signed
• 7:15
  at
• 7:15
  16,
• 7:15
  the
• 7:16
  album,
• 7:17
  you
• 7:17
  know,
• 7:17
  I
• 7:18
  don't
• 7:18
  know,
• 7:18
  it's
• 7:18
  15.
• 7:18
  We
• 7:18
  were
• 7:19
  15
• 7:19
  or
• 7:19
  16
• 7:19
  and
• 7:20
  then
• 7:20
  the
• 7:20
  album
• 7:20
  came
• 7:20
  out
• 7:20
  when
• 7:21
  we
• 7:21
  were
• 7:21
  20.
• 7:21
  So
• 7:21
  it
• 7:22
  was
• 7:22
  a
• 7:22
  five
• 7:22
  year
• 7:22
  process.
• 7:24
  Right,
• 7:24
  right.
• 7:25
  Gotcha.
• 7:26
  Yep.
• 7:26
  Was
• 7:26
  there
• 7:27
  ever
• 7:27
  a
• 7:27
  moment
• 7:27
  where
• 7:27
  you
• 7:27
  were
• 7:28
  like,
• 7:28
  I
• 7:28
  don't
• 7:28
  know
• 7:28
  if
• 7:29
  it's
• 7:29
  gonna
• 7:30
  actually
• 7:30
  happen
• 7:31
  or
• 7:31
  did
• 7:31
  she
• 7:31
  ever
• 7:32
  feel
• 7:32
  that
• 7:32
  or
• 7:32
  you
• 7:33
  guys
• 7:33
  are
• 7:33
  just.
• 7:33
  It's
• 7:33
  a
• 7:33
  matter
• 7:34
  of
• 7:34
  time.
• 7:34
  Because
• 7:34
  there
• 7:35
  was
• 7:35
  just.
• 7:35
  No.
• 7:35
  Yeah,
• 7:36
  there
• 7:36
  was
• 7:36
  no.
• 7:37
  I
• 7:37
  mean,
• 7:38
  we
• 7:38
  were
• 7:38
  in,
• 7:38
  like,
• 7:39
  we
• 7:39
  were
• 7:39
  in.
• 7:39
  We
• 7:39
  had
• 7:39
  a
• 7:39
  record
• 7:40
  deal.
• 7:40
  Do
• 7:40
  you
• 7:40
  know
• 7:40
  what
• 7:40
  I
• 7:41
  mean?
• 7:41
  It
• 7:41
  was
• 7:41
  just
• 7:41
  like.
• 7:42
  She
• 7:42
  was
• 7:42
  already
• 7:42
  writing
• 7:43
  for
• 7:43
  other
• 7:43
  artists
• 7:44
  too,
• 7:44
  right
• 7:44
  at
• 7:44
  that
• 7:44
  time.
• 7:46
  Yeah,
• 7:46
  there
• 7:46
  was
• 7:47
  some
• 7:47
  of
• 7:47
  that
• 7:47
  going
• 7:47
  on,
• 7:48
  but
• 7:48
  it
• 7:48
  was
• 7:48
  just
• 7:48
  like,
• 7:49
  like
• 7:49
  she,
• 7:50
  you
• 7:50
  know,
• 7:50
  when
• 7:50
  you
• 7:51
  saw
• 7:52
  her
• 7:53
  do
• 7:53
  her
• 7:54
  thing
• 7:55
  behind
• 7:55
  a
• 7:55
  piano
• 7:56
  live.
• 7:57
  It
• 7:57
  was
• 7:57
  just.
• 7:57
  You
• 7:58
  hadn't
• 7:58
  seen
• 7:58
  anything
• 7:58
  like
• 7:59
  that.
• 7:59
  There
• 7:59
  was
• 7:59
  no
• 8:00
  doubt.
• 8:01
  There
• 8:01
  was
• 8:01
  no
• 8:02
  doubt.
• 8:02
  Yeah,
• 8:03
  yeah.
• 8:04
  It
• 8:04
  just,
• 8:04
  you
• 8:04
  know,
• 8:05
  we
• 8:05
  just
• 8:05
  like
• 8:05
  eat
• 8:06
  shit
• 8:06
  for
• 8:06
  a
• 8:06
  minute.
• 8:07
  That's
• 8:07
  all.
• 8:08
  It
• 8:08
  was
• 8:08
  worth
• 8:08
  it.
• 8:09
  Yeah.
• 8:10
  And
• 8:10
  then,
• 8:10
  I
• 8:10
  mean
• 8:11
  that
• 8:11
  from
• 8:12
  road
• 8:12
  manager,
• 8:13
  that
• 8:13
  journey
• 8:14
  continued
• 8:14
  for
• 8:15
  a
• 8:15
  number
• 8:15
  of
• 8:16
  years
• 8:16
  and
• 8:17
  you're,
• 8:17
  I
• 8:17
  mean,
• 8:17
  still
• 8:18
  growing
• 8:18
  up
• 8:18
  at
• 8:18
  that
• 8:18
  time.
• 8:19
  So.
• 8:19
  Yes,
• 8:20
  you've
• 8:20
  done
• 8:20
  a
• 8:20
  lot
• 8:20
  of
• 8:21
  things.
• 8:21
  You've
• 8:22
  worn
• 8:22
  a
• 8:22
  lot
• 8:22
  of
• 8:22
  hats.
• 8:24
  How
• 8:24
  much
• 8:24
  of
• 8:24
  that
• 8:25
  experience
• 8:26
  came
• 8:26
  directly
• 8:27
  from
• 8:27
  the
• 8:27
  works?
• 8:27
  I
• 8:28
  know
• 8:28
  that
• 8:28
  you,
• 8:28
  I'm
• 8:29
  sure
• 8:29
  your
• 8:29
  roles
• 8:29
  changed
• 8:30
  over
• 8:30
  the
• 8:30
  years
• 8:30
  from
• 8:31
  road.
• 8:31
  Yeah,
• 8:31
  all
• 8:31
  of
• 8:31
  it.
• 8:32
  I
• 8:32
  mean,
• 8:32
  I
• 8:32
  literally,
• 8:33
  yeah,
• 8:33
  I
• 8:33
  played,
• 8:34
  I
• 8:34
  played
• 8:34
  every
• 8:34
  possible
• 8:35
  role
• 8:35
  you
• 8:35
  could
• 8:35
  imagine.
• 8:38
  And
• 8:38
  it
• 8:38
  was
• 8:39
  cool
• 8:39
  because
• 8:39
  none
• 8:39
  of.
• 8:39
  We
• 8:39
  know.
• 8:40
  Nobody
• 8:40
  knew
• 8:40
  what
• 8:40
  we
• 8:40
  were
• 8:40
  doing.
• 8:40
  Not
• 8:41
  even
• 8:41
  her
• 8:41
  manager,
• 8:41
  quite
• 8:42
  frankly.
• 8:42
  You
• 8:42
  know
• 8:42
  what
• 8:42
  I'm
• 8:42
  saying?
• 8:42
  Like,
• 8:43
  he
• 8:43
  never
• 8:43
  managed
• 8:43
  somebody
• 8:44
  at
• 8:44
  this
• 8:44
  scale.
• 8:44
  So
• 8:45
  he
• 8:45
  wasn't
• 8:45
  like,
• 8:45
  okay,
• 8:45
  here's
• 8:46
  how
• 8:46
  you
• 8:46
  manage,
• 8:46
  here's
• 8:47
  what
• 8:47
  you
• 8:47
  do.
• 8:47
  It
• 8:47
  was
• 8:47
  just
• 8:47
  like,
• 8:48
  you're
• 8:48
  gonna
• 8:48
  figure
• 8:48
  it
• 8:48
  out,
• 8:49
  you
• 8:49
  know,
• 8:49
  so
• 8:49
  it
• 8:49
  was
• 8:49
  a
• 8:49
  very
• 8:50
  fake
• 8:50
  it
• 8:50
  till
• 8:50
  you
• 8:50
  make
• 8:51
  it
• 8:51
  type
• 8:51
  of
• 8:51
  thing.
• 8:52
  And,
• 8:52
  you
• 8:52
  know,
• 8:53
  I
• 8:53
  was
• 8:53
  responsible
• 8:53
  in
• 8:54
  managing
• 8:54
  and
• 8:54
  we
• 8:54
  were
• 8:55
  touring
• 8:55
  and
• 8:55
  I
• 8:55
  mean,
• 8:55
  people
• 8:56
  were,
• 8:56
  you
• 8:56
  know,
• 8:56
  the
• 8:57
  sound
• 8:57
  guy
• 8:57
  was
• 8:57
  like
• 8:58
  50
• 8:58
  and
• 8:58
  I
• 8:58
  was
• 8:59
  20.
• 8:59
  Do
• 9:00
  you
• 9:00
  know
• 9:00
  what
• 9:00
  I
• 9:00
  mean?
• 9:02
  Yeah.
• 9:02
  Wow.
• 9:02
  And
• 9:03
  so
• 9:03
  we
• 9:03
  were
• 9:03
  like,
• 9:03
  you
• 9:03
  know,
• 9:04
  in
• 9:04
  my
• 9:04
  little
• 9:04
  like
• 9:04
  Juicy
• 9:04
  Couture
• 9:05
  jumpsuit,
• 9:05
  people
• 9:06
  were
• 9:06
  just
• 9:06
  like,
• 9:07
  really,
• 9:07
  aw,
• 9:08
  you're
• 9:09
  so
• 9:09
  cute.
• 9:10
  You
• 9:10
  know,
• 9:11
  So
• 9:11
  I
• 9:11
  had
• 9:11
  to
• 9:12
  like,
• 9:12
  I
• 9:13
  remember
• 9:13
  I
• 9:13
  go
• 9:13
  to
• 9:13
  the
• 9:13
  production
• 9:14
  office
• 9:14
  and
• 9:14
  they'd
• 9:14
  be
• 9:15
  like,
• 9:15
  fuck,
• 9:15
  da,
• 9:15
  da,
• 9:15
  da,
• 9:16
  da.
• 9:16
  So
• 9:16
  I
• 9:16
  was
• 9:16
  like,
• 9:16
  okay,
• 9:16
  fuck.
• 9:17
  Fuck.
• 9:17
  I
• 9:17
  gotta
• 9:17
  say,
• 9:18
  fuck.
• 9:18
  More
• 9:19
  noted.
• 9:20
  You
• 9:20
  know,
• 9:20
  I
• 9:20
  was
• 9:21
  just
• 9:21
  like,
• 9:21
  you
• 9:21
  know,
• 9:22
  figured
• 9:22
  it
• 9:23
  out
• 9:23
  as
• 9:23
  I
• 9:23
  went.
• 9:23
  But
• 9:24
  because
• 9:24
  I
• 9:24
  grew
• 9:24
  up
• 9:24
  in
• 9:24
  a,
• 9:25
  in
• 9:25
  a
• 9:25
  really
• 9:25
  business
• 9:26
  minded
• 9:26
  home,
• 9:27
  my
• 9:27
  parents
• 9:27
  are
• 9:28
  both
• 9:28
  were,
• 9:28
  you
• 9:28
  know,
• 9:29
  successful
• 9:29
  entrepreneurs.
• 9:31
  I
• 9:31
  was
• 9:31
  comfortable
• 9:32
  in
• 9:32
  business,
• 9:32
  but
• 9:33
  I
• 9:33
  was
• 9:33
  also
• 9:33
  like,
• 9:33
  but
• 9:33
  I'm
• 9:34
  supposed
• 9:34
  to
• 9:34
  be
• 9:34
  an
• 9:35
  artist,
• 9:35
  why
• 9:36
  am
• 9:36
  I
• 9:36
  doing
• 9:36
  all
• 9:37
  this?
• 9:38
  But
• 9:38
  I
• 9:38
  was
• 9:38
  good
• 9:39
  at
• 9:39
  it.
• 9:40
  And
• 9:40
  again,
• 9:41
  I
• 9:41
  got
• 9:41
  to
• 9:42
  learn
• 9:42
  from
• 9:42
  the
• 9:42
  ground
• 9:43
  up.
• 9:43
  Sometimes
• 9:44
  we
• 9:44
  would
• 9:44
  go
• 9:44
  to
• 9:44
  a
• 9:45
  club
• 9:45
  gig
• 9:45
  and
• 9:48
  I
• 9:48
  would
• 9:48
  be
• 9:48
  standing
• 9:48
  there
• 9:49
  like,
• 9:49
  security,
• 9:51
  you
• 9:51
  can't
• 9:51
  come
• 9:51
  in.
• 9:52
  You
• 9:52
  know
• 9:52
  what
• 9:52
  I
• 9:52
  mean?
• 9:52
  Or
• 9:53
  I'd
• 9:53
  be
• 9:53
  like,
• 9:54
  or
• 9:55
  whatever.
• 9:55
  So
• 9:56
  it
• 9:57
  was
• 9:57
  cool
• 9:58
  because,
• 9:59
  yeah,
• 9:59
  I
• 10:00
  learned
• 10:00
  all
• 10:01
  the
• 10:01
  jobs
• 10:02
  on
• 10:02
  the
• 10:02
  way,
• 10:02
  you
• 10:03
  know,
• 10:03
  on
• 10:03
  the
• 10:03
  way
• 10:03
  kind
• 10:04
  of
• 10:04
  like
• 10:04
  up.
• 10:05
  And
• 10:05
  we
• 10:05
  grew
• 10:06
  together
• 10:06
  as
• 10:07
  a
• 10:07
  team
• 10:07
  through
• 10:08
  the
• 10:08
  years.
• 10:08
  And
• 10:09
  so
• 10:09
  it
• 10:10
  was,
• 10:11
  it
• 10:11
  was
• 10:11
  really
• 10:11
  cool
• 10:12
  to
• 10:12
  be
• 10:12
  able
• 10:12
  to
• 10:13
  see
• 10:13
  it
• 10:13
  from
• 10:13
  all
• 10:14
  those
• 10:14
  different
• 10:14
  angles.
• 10:15
  And
• 10:15
  luckily
• 10:16
  also
• 10:16
  the
• 10:16
  great
• 10:16
  thing
• 10:16
  about
• 10:17
  Alicia
• 10:17
  was
• 10:17
  that,
• 10:18
  you
• 10:18
  know,
• 10:19
  like,
• 10:19
  she's
• 10:19
  still
• 10:20
  with
• 10:20
  Peter
• 10:20
  Edge,
• 10:21
  who
• 10:21
  was
• 10:21
  her
• 10:21
  A
• 10:22
  and
• 10:22
  R
• 10:22
  when
• 10:23
  she
• 10:23
  was
• 10:23
  14
• 10:23
  years
• 10:23
  old.
• 10:24
  Peter
• 10:24
  is
• 10:25
  now
• 10:25
  the
• 10:25
  CEO
• 10:25
  of
• 10:25
  the
• 10:26
  label.
• 10:26
  So
• 10:27
  it's
• 10:27
  just
• 10:28
  like
• 10:28
  so
• 10:29
  many
• 10:29
  of
• 10:29
  the
• 10:29
  relationships,
• 10:31
  you
• 10:31
  know,
• 10:31
  we've
• 10:32
  grown
• 10:32
  up
• 10:32
  with
• 10:32
  these
• 10:33
  people
• 10:34
  and
• 10:34
  so
• 10:34
  we.
• 10:35
  Most
• 10:35
  of
• 10:35
  the
• 10:35
  relationships
• 10:36
  around
• 10:37
  her
• 10:37
  things,
• 10:37
  people
• 10:38
  have
• 10:38
  changed,
• 10:38
  of
• 10:38
  course,
• 10:38
  but
• 10:39
  there's
• 10:39
  a
• 10:40
  good
• 10:40
  handful
• 10:41
  of
• 10:41
  like,
• 10:41
  long
• 10:42
  term
• 10:42
  relationships,
• 10:43
  which
• 10:43
  is
• 10:43
  really
• 10:43
  rare.
• 10:44
  And
• 10:45
  I
• 10:45
  would
• 10:45
  say
• 10:45
  that's
• 10:45
  also
• 10:45
  kind
• 10:46
  of
• 10:46
  what
• 10:46
  sets
• 10:46
  like
• 10:46
  Alicia,
• 10:48
  like,
• 10:48
  what
• 10:48
  put
• 10:48
  her
• 10:49
  in
• 10:49
  the.
• 10:49
  In
• 10:49
  a
• 10:50
  good
• 10:50
  standing.
• 10:50
  Because
• 10:51
  I
• 10:51
  think
• 10:51
  a
• 10:51
  lot
• 10:51
  of
• 10:51
  artists
• 10:52
  who
• 10:52
  really
• 10:52
  do
• 10:52
  struggle
• 10:53
  with
• 10:53
  some
• 10:53
  darkness,
• 10:54
  like,
• 10:54
  they
• 10:54
  don't
• 10:54
  have
• 10:55
  good
• 10:56
  support
• 10:56
  around
• 10:56
  them,
• 10:57
  you
• 10:57
  know
• 10:57
  what
• 10:57
  I'm
• 10:57
  saying?
• 10:58
  And
• 10:58
  so
• 10:58
  I
• 10:58
  think
• 10:59
  that's
• 10:59
  like,
• 10:59
  that's
• 10:59
  like
• 11:00
  one
• 11:00
  of
• 11:00
  the
• 11:00
  most
• 11:00
  critical
• 11:00
  things,
• 11:01
  I
• 11:01
  think,
• 11:01
  for
• 11:01
  any
• 11:01
  artist
• 11:01
  in
• 11:02
  this
• 11:02
  business.
• 11:02
  Like,
• 11:02
  you
• 11:02
  need
• 11:02
  some
• 11:03
  real
• 11:03
  solid
• 11:04
  people
• 11:04
  around
• 11:05
  you
• 11:05
  to
• 11:05
  help
• 11:06
  you.
• 11:07
  Like,
• 11:07
  her
• 11:07
  mom
• 11:08
  is
• 11:08
  like,
• 11:08
  no
• 11:08
  joke.
• 11:09
  She'd
• 11:09
  be
• 11:09
  like,
• 11:10
  what?
• 11:10
  You
• 11:10
  know,
• 11:11
  you
• 11:12
  better
• 11:12
  check,
• 11:13
  you
• 11:13
  know,
• 11:14
  like,
• 11:14
  you
• 11:14
  don't
• 11:14
  mess
• 11:15
  with
• 11:15
  Terry,
• 11:15
  you
• 11:16
  know
• 11:16
  what
• 11:16
  I'm
• 11:16
  saying?
• 11:16
  Like,
• 11:16
  type
• 11:17
  of
• 11:17
  thing.
• 11:17
  And,
• 11:17
  and
• 11:18
  I
• 11:19
  were,
• 11:19
  you
• 11:20
  know,
• 11:20
  she
• 11:20
  and
• 11:20
  I
• 11:20
  were
• 11:21
  super
• 11:21
  tight,
• 11:21
  and
• 11:21
  I
• 11:22
  always
• 11:22
  kept
• 11:22
  it
• 11:23
  100.
• 11:23
  Like,
• 11:23
  I'm
• 11:24
  not
• 11:24
  known
• 11:24
  for
• 11:24
  not
• 11:24
  keeping
• 11:25
  it
• 11:25
  100.
• 11:26
  So
• 11:26
  it's
• 11:26
  like
• 11:26
  she
• 11:26
  had
• 11:27
  the
• 11:27
  right
• 11:27
  mix
• 11:28
  of
• 11:28
  people
• 11:28
  around
• 11:29
  her
• 11:29
  and
• 11:29
  a
• 11:29
  lot
• 11:30
  of
• 11:30
  people
• 11:30
  don't
• 11:30
  have
• 11:30
  that.
• 11:30
  It's
• 11:31
  like,
• 11:31
  yeah,
• 11:31
  totally.
• 11:31
  Oh,
• 11:32
  that's
• 11:32
  such
• 11:32
  a
• 11:32
  good
• 11:32
  idea.
• 11:33
  You
• 11:33
  should
• 11:33
  definitely
• 11:34
  drive
• 11:34
  your
• 11:34
  car
• 11:35
  off
• 11:35
  a
• 11:35
  cliff.
• 11:35
  That's
• 11:36
  gonna
• 11:36
  be
• 11:36
  epic.
• 11:37
  You
• 11:37
  know
• 11:37
  what
• 11:38
  I
• 11:38
  mean?
• 11:38
  So
• 11:38
  it's
• 11:38
  like,
• 11:39
  if
• 11:39
  you
• 11:39
  have
• 11:39
  people
• 11:39
  like
• 11:40
  that
• 11:40
  around
• 11:40
  you
• 11:40
  just
• 11:41
  yesing
• 11:41
  you
• 11:41
  and
• 11:42
  not
• 11:42
  willing
• 11:42
  to
• 11:42
  tell
• 11:42
  you
• 11:42
  the
• 11:43
  truth,
• 11:44
  you're
• 11:44
  in
• 11:44
  for
• 11:44
  it.
• 11:47
  You're
• 11:47
  in
• 11:47
  for
• 11:47
  a
• 11:47
  tough
• 11:48
  ride.
• 11:48
  Wise
• 11:48
  words.
• 11:49
  Wise
• 11:50
  words.
• 11:51
  What
• 11:51
  are
• 11:51
  some
• 11:52
  of
• 11:52
  the
• 11:52
  bigger
• 11:53
  challenges
• 11:53
  that
• 11:53
  you
• 11:53
  came
• 11:54
  across,
• 11:54
  especially
• 11:55
  in
• 11:55
  those
• 11:55
  early
• 11:55
  days
• 11:56
  entering
• 11:56
  the
• 11:57
  music
• 11:57
  industry?
• 11:58
  I
• 11:58
  think
• 11:59
  it
• 11:59
  was
• 11:59
  just
• 11:59
  in
• 11:59
  the
• 11:59
  early
• 11:59
  days,
• 12:00
  it
• 12:00
  was
• 12:00
  just
• 12:00
  like
• 12:00
  learning
• 12:01
  the
• 12:01
  game,
• 12:01
  you
• 12:02
  know
• 12:02
  what
• 12:02
  I
• 12:02
  mean?
• 12:02
  We
• 12:02
  just
• 12:02
  didn't
• 12:03
  really
• 12:03
  know
• 12:03
  what
• 12:03
  we
• 12:04
  were
• 12:04
  dealing
• 12:04
  with.
• 12:05
  And
• 12:06
  it,
• 12:06
  you
• 12:06
  know,
• 12:06
  like
• 12:07
  anywhere
• 12:07
  there's,
• 12:07
  it's
• 12:08
  just,
• 12:08
  there's
• 12:08
  like
• 12:09
  understanding
• 12:09
  the
• 12:10
  politics,
• 12:11
  you
• 12:11
  know,
• 12:11
  what
• 12:11
  is
• 12:11
  the
• 12:12
  game
• 12:12
  I'm
• 12:12
  playing?
• 12:13
  You
• 12:13
  know
• 12:13
  what
• 12:13
  I
• 12:14
  mean?
• 12:14
  You
• 12:14
  know,
• 12:14
  you
• 12:14
  don't
• 12:14
  know
• 12:15
  the
• 12:15
  rules
• 12:15
  of
• 12:15
  the
• 12:15
  game
• 12:16
  until
• 12:16
  you
• 12:16
  get
• 12:16
  into
• 12:17
  it.
• 12:17
  And
• 12:18
  the
• 12:18
  industry
• 12:19
  is
• 12:19
  a
• 12:19
  game
• 12:19
  indeed.
• 12:22
  So
• 12:22
  I
• 12:22
  think
• 12:22
  that
• 12:23
  was
• 12:23
  just
• 12:23
  the
• 12:23
  hardest
• 12:23
  part,
• 12:23
  just
• 12:24
  feeling
• 12:24
  like
• 12:24
  really
• 12:25
  green
• 12:26
  and
• 12:27
  not
• 12:27
  knowing.
• 12:27
  And
• 12:27
  then
• 12:28
  with
• 12:28
  each
• 12:28
  album
• 12:28
  cycle,
• 12:29
  it's
• 12:29
  like,
• 12:29
  you
• 12:29
  know
• 12:29
  when
• 12:29
  you
• 12:29
  show
• 12:30
  up
• 12:30
  to
• 12:30
  freshman
• 12:30
  year
• 12:30
  at
• 12:30
  school
• 12:31
  and
• 12:31
  you're
• 12:31
  just
• 12:31
  like,
• 12:32
  I
• 12:32
  think
• 12:33
  I
• 12:33
  look
• 12:33
  cute.
• 12:34
  You
• 12:34
  know
• 12:34
  what
• 12:34
  I
• 12:34
  mean?
• 12:36
  Sophomore
• 12:37
  year,
• 12:37
  you're
• 12:37
  like,
• 12:38
  yeah,
• 12:38
  yeah.
• 12:38
  You
• 12:38
  know,
• 12:39
  I'm
• 12:39
  like,
• 12:39
  okay.
• 12:39
  And
• 12:40
  then
• 12:40
  junior
• 12:40
  year,
• 12:40
  you're
• 12:41
  like,
• 12:41
  oh,
• 12:41
  oh.
• 12:41
  And
• 12:42
  then
• 12:42
  senior
• 12:42
  year,
• 12:42
  like,
• 12:42
  I
• 12:43
  own
• 12:43
  this
• 12:43
  shit.
• 12:43
  This
• 12:43
  is
• 12:44
  my
• 12:44
  house.
• 12:44
  You
• 12:45
  know
• 12:45
  what
• 12:45
  I
• 12:45
  mean?
• 12:46
  It's
• 12:47
  like
• 12:47
  over
• 12:47
  time,
• 12:48
  you're
• 12:48
  just
• 12:48
  like,
• 12:48
  oh,
• 12:48
  I
• 12:49
  got
• 12:49
  this.
• 12:49
  But,
• 12:49
  you
• 12:49
  know,
• 12:50
  you're
• 12:50
  kind
• 12:50
  of
• 12:50
  learning
• 12:50
  the.
• 12:51
  So
• 12:52
  it's
• 12:52
  just
• 12:52
  navigating
• 12:53
  all
• 12:53
  of
• 12:53
  that.
• 12:54
  And,
• 12:54
  you
• 12:55
  know,
• 12:58
  my
• 12:58
  biggest,
• 12:58
  like,
• 12:59
  the
• 12:59
  place
• 12:59
  where
• 12:59
  I
• 13:00
  felt
• 13:00
  like
• 13:00
  the
• 13:00
  most
• 13:01
  was
• 13:02
  protecting
• 13:03
  the
• 13:03
  integrity
• 13:04
  of
• 13:05
  her
• 13:05
  artistic
• 13:06
  vision
• 13:07
  and
• 13:08
  while
• 13:08
  managing
• 13:09
  the
• 13:09
  business
• 13:10
  expectation.
• 13:12
  So
• 13:12
  I
• 13:12
  like,
• 13:13
  sort
• 13:13
  of
• 13:13
  sat
• 13:13
  at
• 13:13
  that
• 13:14
  intersection
• 13:16
  of,
• 13:18
  you
• 13:18
  know,
• 13:18
  taking
• 13:19
  like
• 13:19
  something
• 13:19
  that,
• 13:19
  you
• 13:19
  know.
• 13:19
  You
• 13:20
  know,
• 13:20
  putting
• 13:20
  capitalism
• 13:21
  on
• 13:21
  top
• 13:21
  of
• 13:21
  art.
• 13:23
  How
• 13:24
  did,
• 13:24
  how
• 13:24
  did
• 13:24
  you
• 13:24
  do
• 13:25
  that?
• 13:25
  How
• 13:25
  did
• 13:25
  you
• 13:26
  protect
• 13:26
  the
• 13:26
  integrity
• 13:27
  of
• 13:27
  her
• 13:28
  and
• 13:28
  her
• 13:28
  music,
• 13:28
  the
• 13:28
  vision?
• 13:29
  Well,
• 13:30
  I
• 13:30
  think
• 13:30
  to
• 13:31
  me
• 13:31
  that
• 13:31
  was
• 13:31
  why
• 13:31
  I
• 13:32
  was
• 13:32
  there
• 13:32
  in
• 13:32
  the
• 13:32
  first
• 13:33
  place,
• 13:33
  because
• 13:33
  I
• 13:33
  didn't.
• 13:34
  I
• 13:34
  didn't
• 13:34
  aspire
• 13:35
  to
• 13:35
  be
• 13:35
  in
• 13:35
  the
• 13:35
  music
• 13:36
  business.
• 13:36
  I
• 13:36
  wasn't
• 13:37
  like,
• 13:37
  trying
• 13:37
  to.
• 13:38
  I
• 13:38
  didn't
• 13:38
  have
• 13:39
  an
• 13:39
  aspiration
• 13:39
  of
• 13:40
  climbing
• 13:40
  up
• 13:40
  the
• 13:40
  rungs
• 13:41
  of
• 13:41
  music
• 13:41
  to
• 13:41
  be
• 13:42
  like
• 13:42
  an
• 13:42
  all
• 13:42
  star
• 13:43
  manager.
• 13:43
  I
• 13:43
  never
• 13:43
  even
• 13:44
  fucking
• 13:44
  wanted
• 13:44
  to
• 13:44
  be
• 13:44
  a
• 13:44
  manager.
• 13:45
  I
• 13:45
  was
• 13:45
  there,
• 13:45
  like,
• 13:46
  somehow.
• 13:47
  Yeah,
• 13:47
  yeah.
• 13:47
  You
• 13:47
  know,
• 13:48
  I'm
• 13:48
  saying,
• 13:48
  like,
• 13:48
  this
• 13:48
  was
• 13:48
  a
• 13:49
  accident.
• 13:53
  So
• 13:53
  basically
• 13:53
  I
• 13:54
  was
• 13:54
  like,
• 13:54
  that's
• 13:54
  my
• 13:54
  sister
• 13:55
  and
• 13:56
  you
• 13:56
  have
• 13:56
  me
• 13:57
  up
• 13:57
  if
• 13:57
  you
• 13:58
  think
• 13:58
  Imma
• 13:59
  let
• 13:59
  you
• 14:00
  come
• 14:00
  for
• 14:00
  this,
• 14:01
  you
• 14:01
  know,
• 14:01
  vision.
• 14:03
  But
• 14:03
  I
• 14:03
  know
• 14:03
  how.
• 14:04
  Protection.
• 14:04
  Yeah,
• 14:04
  yeah.
• 14:05
  So
• 14:05
  I
• 14:06
  can,
• 14:06
  like,
• 14:07
  figure
• 14:07
  out
• 14:08
  how
• 14:08
  to
• 14:08
  maneuver
• 14:09
  this.
• 14:09
  So
• 14:10
  that
• 14:10
  was,
• 14:10
  that
• 14:11
  was
• 14:11
  the
• 14:11
  only
• 14:11
  reason
• 14:11
  I
• 14:11
  was
• 14:12
  there
• 14:12
  was
• 14:12
  to
• 14:12
  protect
• 14:13
  the
• 14:13
  integrity
• 14:13
  of
• 14:13
  her
• 14:13
  vision.
• 14:14
  Period.
• 14:17
  Wow.
• 14:19
  From
• 14:19
  your
• 14:20
  experience,
• 14:20
  what
• 14:21
  words
• 14:22
  of
• 14:22
  advice
• 14:22
  could
• 14:22
  you
• 14:22
  pass
• 14:23
  down
• 14:23
  to
• 14:23
  somebody
• 14:24
  coming
• 14:24
  up
• 14:25
  the
• 14:26
  next
• 14:26
  14,
• 14:26
  16
• 14:27
  year
• 14:27
  old
• 14:27
  that's
• 14:27
  trying.
• 14:28
  I
• 14:28
  know
• 14:28
  the
• 14:28
  industry's
• 14:29
  changed
• 14:29
  a
• 14:29
  lot
• 14:30
  too,
• 14:30
  but
• 14:31
  what
• 14:31
  would
• 14:31
  you
• 14:31
  share
• 14:31
  with
• 14:31
  them?
• 14:32
  I
• 14:32
  would
• 14:32
  just
• 14:33
  say,
• 14:33
  like,
• 14:34
  the
• 14:34
  most
• 14:34
  important
• 14:35
  thing
• 14:35
  that
• 14:35
  an
• 14:35
  artist
• 14:36
  can
• 14:36
  do
• 14:36
  right
• 14:36
  now,
• 14:37
  the
• 14:37
  current
• 14:38
  state,
• 14:38
  is
• 14:41
  create
• 14:41
  your
• 14:41
  own
• 14:41
  community.
• 14:44
  You
• 14:44
  know,
• 14:44
  with
• 14:44
  all
• 14:45
  these
• 14:45
  digital
• 14:45
  platforms,
• 14:46
  it's
• 14:47
  like,
• 14:47
  you
• 14:47
  don't
• 14:48
  need.
• 14:48
  Because
• 14:49
  the
• 14:49
  thing
• 14:49
  with
• 14:49
  the
• 14:49
  labels
• 14:50
  is
• 14:50
  that
• 14:51
  the
• 14:52
  business
• 14:52
  model
• 14:53
  is
• 14:53
  really
• 14:53
  jacked
• 14:54
  up.
• 14:54
  They're
• 14:55
  having
• 14:55
  to
• 14:55
  change.
• 14:55
  They've
• 14:56
  had
• 14:56
  to
• 14:56
  do
• 14:56
  some
• 14:57
  shifting
• 14:57
  with
• 14:58
  more
• 14:58
  legacy
• 14:59
  artists
• 15:00
  who,
• 15:00
  like,
• 15:01
  you
• 15:02
  know,
• 15:02
  but
• 15:02
  like,
• 15:02
  this
• 15:03
  whole
• 15:03
  thing
• 15:03
  of,
• 15:03
  like,
• 15:03
  owning
• 15:04
  masters
• 15:05
  and,
• 15:05
  you
• 15:06
  know,
• 15:06
  first
• 15:06
  I
• 15:06
  would
• 15:07
  say
• 15:07
  watch
• 15:08
  the
• 15:08
  Black
• 15:09
  Godfather
• 15:11
  on
• 15:11
  Netflix.
• 15:12
  Yeah,
• 15:13
  watch
• 15:13
  that.
• 15:14
  So
• 15:14
  that
• 15:15
  you
• 15:15
  can
• 15:15
  understand
• 15:16
  what
• 15:17
  this
• 15:17
  business
• 15:17
  is
• 15:18
  about.
• 15:18
  That's
• 15:18
  one
• 15:18
  thing
• 15:19
  I
• 15:19
  would
• 15:19
  say.
• 15:19
  Yeah,
• 15:20
  yeah.
• 15:22
  And
• 15:22
  then
• 15:22
  I
• 15:22
  would
• 15:23
  say,
• 15:24
  you
• 15:24
  know,
• 15:24
  you
• 15:25
  want
• 15:25
  to
• 15:25
  build
• 15:25
  your
• 15:25
  own
• 15:25
  community
• 15:26
  because
• 15:26
  you
• 15:26
  want
• 15:26
  to
• 15:26
  have
• 15:27
  as
• 15:27
  much
• 15:27
  power
• 15:27
  as
• 15:28
  possible.
• 15:28
  You
• 15:28
  don't
• 15:29
  want,
• 15:29
  you
• 15:29
  know,
• 15:30
  people
• 15:30
  like,
• 15:30
  oh,
• 15:31
  they're
• 15:31
  going
• 15:31
  to
• 15:31
  make
• 15:31
  me
• 15:31
  famous,
• 15:32
  you
• 15:32
  know,
• 15:33
  how
• 15:33
  many
• 15:33
  friends
• 15:33
  I
• 15:33
  have
• 15:34
  who
• 15:34
  sign
• 15:34
  record
• 15:34
  deals
• 15:35
  and
• 15:35
  their
• 15:36
  catalog
• 15:36
  is
• 15:36
  owned,
• 15:37
  They've
• 15:38
  never
• 15:38
  seen
• 15:38
  the
• 15:38
  light
• 15:38
  of
• 15:39
  day
• 15:39
  and
• 15:39
  they
• 15:40
  never
• 15:40
  will.
• 15:41
  There
• 15:41
  is
• 15:41
  no
• 15:42
  guarantee
• 15:42
  that
• 15:43
  signing
• 15:43
  a
• 15:43
  record
• 15:44
  deal
• 15:44
  is
• 15:45
  going
• 15:45
  to
• 15:45
  get
• 15:46
  you
• 15:46
  anything.
• 15:47
  And
• 15:47
  now
• 15:48
  with
• 15:48
  digital,
• 15:48
  you
• 15:49
  have
• 15:49
  all
• 15:49
  the
• 15:50
  power.
• 15:50
  So
• 15:51
  you
• 15:51
  gotta
• 15:51
  have
• 15:52
  amazing
• 15:52
  songs
• 15:53
  that
• 15:53
  people
• 15:53
  love.
• 15:54
  That's
• 15:54
  never
• 15:54
  gonna
• 15:55
  change.
• 15:55
  It's
• 15:55
  always
• 15:55
  about
• 15:56
  the
• 15:56
  song.
• 15:57
  So
• 15:57
  get
• 15:57
  great
• 15:58
  music,
• 15:58
  find
• 15:59
  great
• 16:00
  collaborators,
• 16:01
  et
• 16:01
  cetera,
• 16:01
  and
• 16:02
  then
• 16:02
  just
• 16:02
  build
• 16:02
  your
• 16:03
  community
• 16:03
  online.
• 16:04
  And
• 16:04
  it
• 16:05
  doesn't
• 16:05
  take
• 16:05
  much
• 16:05
  to.
• 16:06
  To
• 16:06
  get,
• 16:07
  you
• 16:07
  know,
• 16:07
  you
• 16:07
  can
• 16:07
  release
• 16:07
  all
• 16:08
  your
• 16:08
  music
• 16:08
  on
• 16:08
  all
• 16:09
  the
• 16:09
  DSPs
• 16:09
  at
• 16:10
  one
• 16:10
  time.
• 16:10
  You
• 16:10
  don't
• 16:11
  have
• 16:11
  to
• 16:11
  have
• 16:11
  a
• 16:11
  deal
• 16:12
  at
• 16:12
  all.
• 16:13
  So
• 16:13
  it's
• 16:13
  just
• 16:14
  like,
• 16:14
  true.
• 16:15
  Build
• 16:15
  your
• 16:15
  community,
• 16:16
  find
• 16:16
  the
• 16:17
  good
• 16:17
  people
• 16:17
  around
• 16:18
  you.
• 16:18
  And
• 16:18
  then,
• 16:18
  and
• 16:18
  then
• 16:18
  people
• 16:19
  are
• 16:19
  going
• 16:19
  to
• 16:19
  start
• 16:19
  knocking
• 16:19
  on
• 16:19
  your
• 16:20
  door.
• 16:20
  And
• 16:20
  you
• 16:20
  want
• 16:20
  to
• 16:21
  make
• 16:21
  sure
• 16:21
  that
• 16:21
  you,
• 16:22
  again,
• 16:23
  have
• 16:23
  those
• 16:24
  people
• 16:24
  around
• 16:24
  you
• 16:24
  who
• 16:24
  are
• 16:25
  going
• 16:25
  to
• 16:25
  have
• 16:25
  your
• 16:25
  back.
• 16:26
  And
• 16:26
  I
• 16:26
  just
• 16:26
  want
• 16:26
  to
• 16:26
  say
• 16:27
  the
• 16:27
  people
• 16:28
  around
• 16:28
  the
• 16:28
  people,
• 16:29
  the
• 16:29
  ones
• 16:29
  who
• 16:29
  are
• 16:29
  there
• 16:30
  to
• 16:30
  have
• 16:30
  their
• 16:30
  back,
• 16:31
  like,
• 16:31
  that's
• 16:32
  such
• 16:32
  an
• 16:32
  important
• 16:33
  role.
• 16:33
  And
• 16:33
  not
• 16:33
  everyone
• 16:34
  is
• 16:34
  meant
• 16:34
  to
• 16:34
  be
• 16:35
  the
• 16:35
  star.
• 16:36
  Sometimes
• 16:37
  you're
• 16:37
  meant
• 16:38
  to
• 16:38
  be
• 16:38
  the
• 16:38
  shepherd
• 16:39
  and
• 16:39
  lead
• 16:39
  from
• 16:40
  behind
• 16:41
  and
• 16:41
  support
• 16:42
  somebody
• 16:43
  in
• 16:44
  that.
• 16:44
  And
• 16:44
  that's
• 16:45
  an
• 16:45
  extremely
• 16:45
  important
• 16:46
  role.
• 16:47
  Extremely
• 16:47
  important
• 16:48
  role.
• 16:48
  Like
• 16:48
  Alicia's
• 16:49
  assistant
• 16:49
  was
• 16:50
  like,
• 16:51
  such
• 16:51
  an
• 16:51
  important
• 16:52
  role.
• 16:52
  Like,
• 16:52
  there's
• 16:53
  no.
• 16:53
  Everybody
• 16:54
  played
• 16:54
  a
• 16:55
  part
• 16:55
  in
• 16:55
  that
• 16:56
  success.
• 16:56
  And
• 16:57
  so
• 16:57
  I
• 16:57
  think
• 16:57
  that
• 16:58
  there's
• 16:58
  also
• 16:58
  multiple
• 16:59
  points
• 16:59
  of
• 16:59
  entry
• 16:59
  into
• 17:00
  music
• 17:00
  and
• 17:03
  multiple
• 17:03
  skill
• 17:04
  sets
• 17:04
  that
• 17:04
  are
• 17:04
  needed.
• 17:04
  And
• 17:04
  so
• 17:05
  people
• 17:05
  should
• 17:05
  also
• 17:05
  not
• 17:05
  just
• 17:06
  be
• 17:06
  myopic
• 17:06
  about,
• 17:07
  like,
• 17:08
  I
• 17:08
  got
• 17:08
  to
• 17:08
  be
• 17:08
  a
• 17:08
  star,
• 17:09
  you
• 17:09
  know
• 17:09
  what
• 17:09
  I
• 17:09
  mean?
• 17:09
  Like,
• 17:10
  write
• 17:10
  songs,
• 17:11
  write
• 17:11
  dope
• 17:11
  songs,
• 17:12
  but
• 17:13
  you
• 17:14
  just
• 17:14
  got
• 17:14
  to
• 17:14
  build.
• 17:14
  And
• 17:14
  right
• 17:15
  now,
• 17:15
  with
• 17:15
  online.