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Creator Marketing, Trust, and the Future of Digital Growth
In this episode of Digital Marketing Today, we unpack one of the biggest shifts happening in the industry right now: digital marketing is evolving into a more integrated, creator-led, data-informed ecosystem—while also facing growing pressure to deliver trust, transparency, and measurable value. A key focus of the segment is how companies like GameSquare are reshaping the creator economy. This is no longer just about one-off influencer campaigns. It’s about building full media ecosystems that connect audience insights, creator partnerships, agency services, content production, distribution…
The skinny
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