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How can the BBC win trust when nobody trusts anything? Legacy media, disinformation, and winning tactics with Rebecca Skippage
Trust in news is down, and news avoidance is up. Many people don’t know what to believe, or who to trust. How can legacy media convince audiences to trust them when they're under attack – but loathe to change? Rebecca Skippage, the former Global Disinformation Editor at BBC News, joins Claire and James this week to discuss misinformation, disinformation, legacy media, meeting people where they are, and how organisations like the BBC can rise to the challenge.
Find out more about Rebecca Skippage: https://rebeccaskippage.com/
In the UK, trust in news is at 30% (-5pp) – an all-time low – while…
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