Latest / The Billionaire Brain® Podcast / Ep 149 - Vicky Owens - Making Brands Go Viral

Transcript

Ep 149 - Vicky Owens - Making Brands Go Viral · The Billionaire Brain® Podcast

• 0:02
  Hey,
• 0:02
  it's
• 0:02
  Dawn
• 0:02
  McGrewer,
• 0:03
  the
• 0:03
  business
• 0:03
  growth
• 0:03
  coach.
• 0:04
  And
• 0:04
  welcome
• 0:05
  to
• 0:05
  dawn
• 0:05
  of
• 0:05
  a
• 0:05
  New
• 0:06
  Era,
• 0:06
  the
• 0:06
  podcast
• 0:07
  where
• 0:07
  we
• 0:07
  talk
• 0:07
  all
• 0:08
  things
• 0:08
  health,
• 0:09
  wealth,
• 0:09
  and
• 0:09
  happiness,
• 0:10
  and
• 0:10
  where
• 0:11
  founders
• 0:12
  share
• 0:12
  the
• 0:12
  good
• 0:12
  and
• 0:13
  bad
• 0:13
  and
• 0:13
  ugly
• 0:14
  of
• 0:14
  being
• 0:14
  an
• 0:14
  entrepreneur.
• 0:16
  So
• 0:17
  welcome
• 0:17
  to
• 0:17
  the
• 0:18
  island
• 0:18
  series
• 0:19
  of
• 0:19
  dawn
• 0:20
  of
• 0:20
  a
• 0:20
  New
• 0:20
  Era
• 0:20
  podcast.
• 0:21
  So
• 0:21
  excited
• 0:22
  to
• 0:22
  have
• 0:22
  you
• 0:22
  on.
• 0:23
  Share
• 0:24
  a
• 0:24
  little
• 0:24
  bit
• 0:24
  about
• 0:25
  who
• 0:25
  you
• 0:25
  are
• 0:25
  and
• 0:25
  what
• 0:26
  you
• 0:26
  do.
• 0:26
  So.
• 0:26
  So
• 0:27
  my
• 0:27
  name
• 0:27
  is
• 0:27
  Vicky.
• 0:28
  I
• 0:28
  own
• 0:29
  a
• 0:29
  social
• 0:29
  media
• 0:30
  agency
• 0:30
  that
• 0:30
  has
• 0:31
  grown
• 0:31
  very
• 0:31
  rapidly,
• 0:33
  which
• 0:33
  I
• 0:33
  started
• 0:33
  around
• 0:34
  two
• 0:34
  years
• 0:35
  ago.
• 0:35
  And
• 0:35
  I
• 0:35
  would
• 0:36
  say
• 0:36
  our
• 0:36
  sort
• 0:36
  of
• 0:37
  USP
• 0:37
  is
• 0:37
  that
• 0:38
  we
• 0:38
  help
• 0:38
  brands
• 0:38
  to
• 0:39
  go
• 0:39
  mega
• 0:39
  viral,
• 0:40
  and
• 0:40
  I
• 0:41
  think
• 0:41
  that's
• 0:41
  how
• 0:41
  it
• 0:42
  grew
• 0:42
  so
• 0:42
  fast.
• 0:43
  So
• 0:43
  I
• 0:43
  started
• 0:43
  it
• 0:44
  when
• 0:44
  I
• 0:44
  was
• 0:44
  about
• 0:44
  21
• 0:45
  in
• 0:45
  my
• 0:45
  bedroom.
• 0:46
  I
• 0:46
  had
• 0:46
  a
• 0:47
  lot
• 0:47
  of
• 0:47
  mental
• 0:47
  health
• 0:48
  problems,
• 0:48
  which
• 0:48
  is
• 0:49
  why
• 0:49
  I
• 0:49
  started
• 0:49
  it.
• 0:50
  And
• 0:50
  I
• 0:50
  think
• 0:51
  because
• 0:51
  we
• 0:51
  were
• 0:51
  getting
• 0:51
  such
• 0:52
  large
• 0:52
  results
• 0:52
  for.
• 0:52
  For
• 0:53
  clients,
• 0:53
  it
• 0:54
  just
• 0:54
  scaled
• 0:54
  massively.
• 0:55
  And
• 0:56
  now
• 0:56
  I've
• 0:56
  got
• 0:57
  a
• 0:57
  team
• 0:57
  that
• 0:58
  I
• 0:58
  manage
• 0:58
  every
• 0:58
  day.
• 0:59
  We
• 0:59
  work
• 1:00
  with
• 1:00
  massive
• 1:00
  clients.
• 1:01
  And
• 1:01
  I've
• 1:01
  had
• 1:01
  to
• 1:02
  adapt
• 1:02
  and
• 1:02
  learn
• 1:03
  very,
• 1:03
  very
• 1:03
  fast.
• 1:04
  Hence
• 1:04
  why
• 1:04
  I
• 1:04
  know
• 1:04
  dawn
• 1:06
  and
• 1:06
  just
• 1:06
  sort
• 1:06
  of
• 1:06
  learn
• 1:07
  as
• 1:07
  I
• 1:07
  go.
• 1:07
  And
• 1:07
  it's
• 1:08
  been
• 1:08
  very
• 1:08
  fun,
• 1:08
  but
• 1:08
  very
• 1:09
  overwhelming.
• 1:09
  It's
• 1:10
  been
• 1:10
  one
• 1:10
  heck
• 1:10
  of
• 1:11
  a
• 1:11
  journey.
• 1:11
  It's
• 1:11
  been
• 1:11
  a
• 1:11
  roller
• 1:12
  coaster.
• 1:12
  So
• 1:13
  we've
• 1:13
  known
• 1:13
  each
• 1:13
  other
• 1:13
  for
• 1:14
  about
• 1:14
  two
• 1:14
  years,
• 1:15
  and
• 1:15
  there's
• 1:15
  been
• 1:15
  a
• 1:15
  lot.
• 1:16
  There's
• 1:16
  been
• 1:16
  a
• 1:16
  lot
• 1:16
  that's
• 1:17
  gone
• 1:17
  on.
• 1:17
  There's
• 1:17
  been
• 1:18
  a
• 1:18
  lot
• 1:18
  of
• 1:18
  travel
• 1:18
  as
• 1:18
  well.
• 1:20
  Chart
• 1:20
  out
• 1:20
  what
• 1:21
  the
• 1:21
  biggest
• 1:21
  differences
• 1:21
  are,
• 1:22
  because
• 1:23
  for
• 1:23
  me,
• 1:24
  one
• 1:24
  of
• 1:24
  the
• 1:24
  biggest
• 1:25
  shifts
• 1:25
  I've
• 1:25
  seen
• 1:25
  in
• 1:26
  you
• 1:26
  is
• 1:27
  your
• 1:27
  mindset,
• 1:28
  but
• 1:28
  also
• 1:29
  your
• 1:29
  confidence
• 1:30
  shift
• 1:30
  has
• 1:30
  been
• 1:30
  massive.
• 1:31
  And
• 1:32
  I
• 1:32
  just
• 1:33
  to
• 1:33
  even
• 1:34
  see
• 1:35
  how
• 1:35
  you've
• 1:35
  shown
• 1:36
  up
• 1:36
  on
• 1:36
  the
• 1:36
  island
• 1:36
  in
• 1:37
  the
• 1:37
  past
• 1:37
  few
• 1:37
  days
• 1:38
  really
• 1:38
  makes
• 1:38
  me
• 1:39
  feel
• 1:39
  very
• 1:39
  emotional.
• 1:40
  So
• 1:40
  how
• 1:40
  has
• 1:41
  things
• 1:41
  changed
• 1:41
  for
• 1:42
  you
• 1:42
  over
• 1:42
  the
• 1:42
  past
• 1:42
  two
• 1:42
  years?
• 1:43
  Like,
• 1:43
  what
• 1:43
  has
• 1:43
  been
• 1:43
  your
• 1:44
  journey?
• 1:44
  I
• 1:44
  think
• 1:44
  it's
• 1:44
  gone
• 1:45
  from
• 1:45
  being
• 1:45
  this
• 1:45
  really
• 1:46
  small,
• 1:46
  small
• 1:46
  thing
• 1:47
  to
• 1:47
  this
• 1:47
  really
• 1:48
  big
• 1:48
  thing.
• 1:48
  And
• 1:49
  as
• 1:50
  you
• 1:50
  have
• 1:51
  a
• 1:51
  bigger
• 1:51
  business,
• 1:52
  you
• 1:53
  meet
• 1:53
  bigger
• 1:53
  business
• 1:54
  owners,
• 1:54
  you
• 1:54
  surround
• 1:55
  yourself
• 1:55
  with
• 1:56
  these
• 1:56
  different
• 1:56
  people
• 1:57
  and
• 1:57
  have
• 1:57
  these
• 1:57
  experiences
• 1:58
  that
• 1:58
  I
• 1:59
  didn't
• 1:59
  even
• 1:59
  know
• 1:59
  really
• 2:00
  existed,
• 2:01
  and
• 2:01
  that
• 2:01
  naturally
• 2:02
  changes
• 2:02
  your
• 2:02
  mindset.
• 2:03
  And
• 2:03
  it
• 2:03
  also
• 2:04
  makes
• 2:04
  these
• 2:04
  big
• 2:05
  things
• 2:05
  that
• 2:06
  I'll
• 2:06
  often
• 2:06
  stress
• 2:06
  about
• 2:07
  seem
• 2:07
  so
• 2:07
  small.
• 2:08
  Because
• 2:09
  at
• 2:09
  the
• 2:09
  end
• 2:09
  of
• 2:09
  the
• 2:09
  day,
• 2:09
  to
• 2:09
  run
• 2:10
  a
• 2:10
  business,
• 2:10
  we
• 2:11
  all
• 2:11
  are
• 2:11
  about
• 2:11
  making
• 2:12
  money
• 2:12
  and
• 2:12
  being
• 2:12
  more
• 2:12
  driven
• 2:13
  and
• 2:13
  better
• 2:13
  people.
• 2:14
  So.
• 2:14
  So
• 2:15
  when
• 2:15
  there's
• 2:15
  anything
• 2:15
  outside
• 2:16
  of
• 2:16
  that
• 2:17
  that's
• 2:17
  coming
• 2:17
  in,
• 2:18
  being
• 2:18
  around
• 2:19
  people
• 2:19
  like
• 2:19
  this,
• 2:19
  you're
• 2:20
  just
• 2:20
  like,
• 2:20
  gosh,
• 2:20
  that's
• 2:20
  just
• 2:21
  so
• 2:21
  insignificant.
• 2:22
  And
• 2:22
  I
• 2:22
  think,
• 2:23
  yeah,
• 2:23
  just.
• 2:23
  Just
• 2:23
  the
• 2:23
  difference
• 2:24
  in
• 2:24
  people
• 2:24
  I've
• 2:24
  surrounded
• 2:25
  myself
• 2:25
  with,
• 2:26
  like,
• 2:26
  when
• 2:26
  I
• 2:26
  first
• 2:26
  Started
• 2:27
  out,
• 2:27
  I
• 2:27
  feel
• 2:27
  like
• 2:27
  people
• 2:27
  didn't
• 2:28
  really
• 2:28
  understand
• 2:28
  what
• 2:28
  I
• 2:28
  was
• 2:29
  doing.
• 2:29
  They
• 2:29
  weren't
• 2:30
  very
• 2:30
  supportive.
• 2:31
  There's
• 2:31
  a
• 2:31
  lot
• 2:31
  of
• 2:32
  jealousy
• 2:32
  aspects
• 2:33
  when
• 2:33
  you're
• 2:33
  doing
• 2:33
  things
• 2:33
  that
• 2:34
  are
• 2:34
  big
• 2:34
  because
• 2:34
  people
• 2:35
  aren't
• 2:35
  doing
• 2:36
  it
• 2:36
  themselves.
• 2:37
  So
• 2:37
  I
• 2:37
  think
• 2:37
  for
• 2:38
  me,
• 2:38
  just
• 2:38
  changing
• 2:39
  the
• 2:39
  people
• 2:39
  around
• 2:39
  me
• 2:40
  has
• 2:40
  been
• 2:40
  massive,
• 2:41
  and
• 2:42
  it
• 2:42
  just
• 2:42
  makes
• 2:43
  everything
• 2:43
  that
• 2:43
  I'm
• 2:44
  stressing
• 2:44
  about
• 2:44
  seem
• 2:45
  really
• 2:45
  tiny
• 2:46
  and
• 2:46
  just
• 2:46
  fixable.
• 2:47
  Like,
• 2:47
  I
• 2:47
  can
• 2:47
  come
• 2:48
  to
• 2:48
  you
• 2:48
  with
• 2:48
  anything
• 2:48
  and
• 2:48
  just
• 2:49
  be
• 2:49
  like,
• 2:49
  oh,
• 2:49
  we'll
• 2:49
  just
• 2:49
  do
• 2:50
  that,
• 2:50
  and
• 2:50
  then
• 2:50
  it's
• 2:50
  fixed.
• 2:51
  So
• 2:51
  I
• 2:51
  think
• 2:51
  my
• 2:51
  mindset
• 2:52
  shift
• 2:52
  has
• 2:52
  just
• 2:52
  been
• 2:53
  massive
• 2:53
  and
• 2:54
  definitely
• 2:54
  still
• 2:54
  on
• 2:54
  a
• 2:55
  journey
• 2:55
  with
• 2:55
  it.
• 2:55
  But
• 2:55
  I
• 2:56
  think
• 2:56
  that
• 2:57
  it's
• 2:57
  massively
• 2:57
  changed
• 2:58
  in
• 2:58
  a
• 2:58
  really
• 2:58
  short
• 2:59
  space
• 2:59
  of
• 2:59
  time.
• 2:59
  And
• 3:00
  naturally,
• 3:00
  you
• 3:00
  attract
• 3:00
  different
• 3:01
  people
• 3:01
  when
• 3:01
  your
• 3:02
  mindset
• 3:02
  changes.
• 3:02
  I
• 3:03
  think,
• 3:03
  well,
• 3:03
  I've
• 3:03
  seen
• 3:03
  you
• 3:04
  really
• 3:04
  step
• 3:04
  into
• 3:04
  your
• 3:05
  power.
• 3:06
  Definitely.
• 3:06
  For
• 3:07
  me,
• 3:07
  a
• 3:07
  pivotal
• 3:08
  moment
• 3:09
  was
• 3:09
  when
• 3:10
  you
• 3:10
  stood
• 3:10
  on
• 3:11
  stage
• 3:11
  and
• 3:12
  you
• 3:13
  started
• 3:13
  your
• 3:14
  journey
• 3:14
  as
• 3:14
  a
• 3:14
  speaker.
• 3:15
  What
• 3:15
  has
• 3:16
  been
• 3:16
  the
• 3:17
  best
• 3:17
  experience
• 3:17
  about
• 3:18
  that
• 3:18
  for
• 3:18
  you?
• 3:18
  I
• 3:19
  think
• 3:19
  just,
• 3:19
  like,
• 3:20
  after
• 3:21
  speaking,
• 3:22
  people
• 3:22
  came
• 3:23
  up
• 3:23
  to
• 3:23
  me
• 3:23
  and
• 3:23
  said,
• 3:24
  like,
• 3:24
  it
• 3:25
  made
• 3:25
  them
• 3:25
  emotional
• 3:26
  or
• 3:27
  that
• 3:27
  they've
• 3:27
  watched
• 3:28
  my
• 3:28
  journey
• 3:28
  and
• 3:28
  they
• 3:28
  wanted
• 3:29
  to
• 3:29
  meet
• 3:29
  me,
• 3:29
  or
• 3:30
  that
• 3:30
  I've
• 3:30
  inspired
• 3:31
  them.
• 3:32
  And
• 3:32
  they
• 3:32
  were
• 3:32
  all
• 3:32
  girls
• 3:32
  that
• 3:33
  were,
• 3:33
  like,
• 3:33
  my
• 3:33
  age
• 3:33
  or
• 3:34
  younger,
• 3:35
  because
• 3:35
  that's
• 3:35
  like,
• 3:36
  something
• 3:36
  I
• 3:37
  like.
• 3:37
  I
• 3:37
  would
• 3:38
  watch
• 3:38
  people
• 3:38
  growing
• 3:39
  up
• 3:39
  and
• 3:39
  want
• 3:40
  to
• 3:40
  be
• 3:40
  like
• 3:40
  them.
• 3:41
  So
• 3:41
  I
• 3:41
  was
• 3:41
  like,
• 3:42
  how
• 3:42
  is
• 3:42
  this
• 3:42
  even,
• 3:42
  like,
• 3:43
  a
• 3:43
  real
• 3:43
  thing
• 3:43
  that
• 3:44
  people
• 3:44
  are
• 3:44
  listening
• 3:44
  to
• 3:44
  me
• 3:45
  and.
• 3:45
  And
• 3:45
  they're
• 3:45
  interested
• 3:46
  in
• 3:46
  what
• 3:46
  I'm
• 3:46
  saying
• 3:47
  and
• 3:47
  that
• 3:47
  I
• 3:47
  inspire
• 3:48
  them?
• 3:48
  So
• 3:48
  people
• 3:48
  coming
• 3:48
  up
• 3:49
  to
• 3:49
  me
• 3:49
  afterwards
• 3:49
  was
• 3:49
  like
• 3:49
  a
• 3:50
  massive
• 3:50
  pinch
• 3:51
  me
• 3:51
  moment.
• 3:51
  And
• 3:52
  then
• 3:52
  I
• 3:52
  remember
• 3:53
  I
• 3:53
  came
• 3:53
  off
• 3:53
  the
• 3:53
  stage
• 3:54
  and
• 3:54
  Laura,
• 3:54
  my
• 3:54
  sister,
• 3:55
  came
• 3:55
  up
• 3:55
  to
• 3:55
  me.
• 3:55
  She
• 3:56
  was
• 3:56
  crying.
• 3:56
  We
• 3:56
  were
• 3:57
  both
• 3:57
  crying
• 3:57
  and
• 3:58
  we
• 3:58
  were
• 3:58
  really
• 3:58
  emotional
• 3:59
  that
• 3:59
  day.
• 3:59
  And
• 4:00
  I
• 4:00
  think
• 4:00
  just
• 4:00
  like,
• 4:01
  my
• 4:01
  outfit,
• 4:02
  I
• 4:02
  was
• 4:02
  in,
• 4:02
  like,
• 4:02
  a
• 4:02
  big
• 4:02
  pink
• 4:03
  suit
• 4:03
  and
• 4:03
  these
• 4:03
  really
• 4:04
  high
• 4:04
  heels,
• 4:04
  and
• 4:04
  I
• 4:04
  just
• 4:05
  felt
• 4:05
  like
• 4:05
  the
• 4:05
  best
• 4:06
  version
• 4:06
  of
• 4:06
  myself.
• 4:07
  I
• 4:07
  was
• 4:07
  like,
• 4:07
  I
• 4:07
  wish
• 4:07
  I
• 4:07
  could
• 4:08
  relive
• 4:08
  that
• 4:08
  day
• 4:09
  every
• 4:09
  day.
• 4:10
  But,
• 4:10
  yeah,
• 4:10
  it's
• 4:10
  just
• 4:10
  when
• 4:11
  people
• 4:11
  come
• 4:11
  up
• 4:11
  to
• 4:11
  you
• 4:11
  and
• 4:12
  tell
• 4:12
  you
• 4:12
  how
• 4:12
  much
• 4:13
  of
• 4:13
  an
• 4:13
  impact
• 4:13
  you've
• 4:13
  made
• 4:14
  on
• 4:14
  their
• 4:14
  life
• 4:14
  is,
• 4:14
  like,
• 4:15
  crazy.
• 4:16
  Absolutely.
• 4:16
  It
• 4:16
  makes
• 4:16
  it
• 4:17
  all
• 4:17
  worthwhile.
• 4:18
  Now,
• 4:18
  you
• 4:18
  know,
• 4:19
  I
• 4:19
  talk
• 4:19
  about
• 4:19
  this
• 4:19
  a
• 4:20
  lot,
• 4:20
  but
• 4:20
  I
• 4:20
  always
• 4:21
  say
• 4:21
  that
• 4:21
  I
• 4:22
  believe
• 4:22
  in
• 4:23
  stepping
• 4:23
  into
• 4:23
  the
• 4:23
  best
• 4:24
  version
• 4:24
  of
• 4:24
  yourself
• 4:25
  and
• 4:25
  living
• 4:26
  that
• 4:26
  life
• 4:26
  to
• 4:26
  make
• 4:27
  it
• 4:27
  reality
• 4:28
  and,
• 4:28
  you
• 4:28
  know,
• 4:29
  that
• 4:29
  dream
• 4:29
  big,
• 4:30
  make
• 4:30
  it
• 4:30
  happen
• 4:30
  is
• 4:31
  my
• 4:31
  mantra.
• 4:32
  What
• 4:32
  has
• 4:32
  been
• 4:33
  the
• 4:33
  scariest
• 4:34
  part
• 4:34
  of
• 4:35
  making
• 4:36
  that
• 4:36
  shift
• 4:37
  in
• 4:37
  business
• 4:38
  and
• 4:38
  also.
• 4:38
  In
• 4:38
  life,
• 4:39
  a
• 4:39
  lot
• 4:39
  of
• 4:39
  it
• 4:39
  is
• 4:40
  to
• 4:40
  do
• 4:40
  with,
• 4:40
  like,
• 4:40
  money.
• 4:41
  So,
• 4:41
  like,
• 4:42
  when
• 4:42
  you
• 4:42
  have
• 4:43
  a
• 4:43
  bigger
• 4:43
  business,
• 4:43
  you
• 4:43
  start
• 4:44
  making
• 4:44
  more
• 4:44
  money.
• 4:44
  And
• 4:44
  the
• 4:45
  risks
• 4:45
  become
• 4:45
  bigger.
• 4:46
  So
• 4:47
  you
• 4:47
  have
• 4:47
  to
• 4:47
  invest
• 4:47
  in
• 4:48
  things
• 4:48
  that
• 4:48
  are
• 4:48
  a
• 4:48
  lot
• 4:48
  of
• 4:49
  money
• 4:49
  and
• 4:49
  if
• 4:50
  it
• 4:50
  goes
• 4:50
  wrong,
• 4:51
  you
• 4:51
  just
• 4:52
  don't
• 4:52
  even
• 4:52
  want
• 4:52
  to
• 4:52
  think
• 4:52
  about
• 4:52
  it.
• 4:53
  But
• 4:53
  I
• 4:53
  think
• 4:53
  that
• 4:54
  people
• 4:54
  that
• 4:54
  do
• 4:55
  well,
• 4:55
  they
• 4:55
  take
• 4:56
  those
• 4:56
  risks
• 4:56
  because
• 4:57
  you
• 4:57
  can't
• 4:57
  even
• 4:57
  comprehend
• 4:58
  not
• 4:59
  running
• 4:59
  a
• 4:59
  business
• 4:59
  and
• 5:00
  going
• 5:00
  back
• 5:00
  to
• 5:00
  like
• 5:01
  working
• 5:01
  a
• 5:01
  9
• 5:01
  to
• 5:02
  5
• 5:02
  job
• 5:02
  or
• 5:02
  something
• 5:02
  like
• 5:03
  that.
• 5:03
  So.
• 5:03
  So
• 5:04
  I
• 5:04
  feel
• 5:04
  like
• 5:04
  one
• 5:04
  of
• 5:04
  the
• 5:05
  reasons
• 5:05
  I've
• 5:05
  done
• 5:05
  well
• 5:06
  is
• 5:06
  because
• 5:06
  I
• 5:07
  have
• 5:07
  a
• 5:07
  very
• 5:07
  delusional
• 5:08
  mindset.
• 5:08
  I've
• 5:08
  always
• 5:09
  been
• 5:09
  like
• 5:09
  that
• 5:09
  since
• 5:09
  I
• 5:10
  was
• 5:10
  a
• 5:10
  child,
• 5:11
  where
• 5:11
  I
• 5:11
  just
• 5:11
  assume
• 5:12
  everything's
• 5:12
  gonna
• 5:13
  work
• 5:13
  out
• 5:13
  and
• 5:13
  everything's
• 5:13
  gonna
• 5:14
  be
• 5:14
  fine.
• 5:14
  And
• 5:15
  that
• 5:15
  really
• 5:15
  triggers
• 5:15
  a
• 5:15
  lot
• 5:16
  of
• 5:16
  people.
• 5:16
  And
• 5:16
  some
• 5:16
  people
• 5:17
  don't
• 5:17
  like
• 5:17
  that
• 5:17
  I'm
• 5:18
  like
• 5:18
  that.
• 5:18
  But
• 5:18
  that's
• 5:19
  not
• 5:19
  delusional,
• 5:19
  that's
• 5:19
  belief.
• 5:20
  Yeah.
• 5:20
  Like,
• 5:21
  I'm
• 5:21
  always
• 5:21
  like,
• 5:21
  everything
• 5:22
  will
• 5:22
  be
• 5:22
  fine.
• 5:22
  And
• 5:22
  that's
• 5:22
  a
• 5:23
  superpower.
• 5:24
  And
• 5:24
  I
• 5:24
  think
• 5:25
  some
• 5:25
  people
• 5:25
  don't
• 5:25
  like
• 5:25
  it
• 5:26
  because
• 5:26
  if
• 5:27
  they're
• 5:27
  very
• 5:27
  realistic,
• 5:28
  they'll
• 5:28
  be
• 5:28
  like,
• 5:28
  vic,
• 5:29
  like,
• 5:29
  life
• 5:29
  isn't
• 5:30
  like
• 5:30
  that.
• 5:30
  It
• 5:30
  doesn't
• 5:31
  always
• 5:31
  go
• 5:31
  your
• 5:31
  way.
• 5:32
  But
• 5:32
  I'm
• 5:32
  just
• 5:32
  like,
• 5:32
  no,
• 5:32
  no,
• 5:33
  it
• 5:33
  will.
• 5:33
  And
• 5:34
  it
• 5:34
  just
• 5:34
  somehow
• 5:34
  does.
• 5:35
  Obviously
• 5:35
  there's.
• 5:35
  There's
• 5:36
  times
• 5:36
  when
• 5:36
  it
• 5:37
  feels
• 5:37
  like
• 5:37
  it
• 5:37
  isn't,
• 5:38
  but
• 5:38
  it
• 5:39
  works
• 5:39
  out
• 5:39
  for
• 5:40
  a
• 5:40
  reason.
• 5:41
  So
• 5:41
  I
• 5:41
  think
• 5:41
  that
• 5:42
  having
• 5:42
  that
• 5:43
  mindset
• 5:43
  has
• 5:43
  been
• 5:44
  a
• 5:44
  massive
• 5:44
  help
• 5:44
  to
• 5:45
  me
• 5:45
  because
• 5:46
  everything
• 5:46
  I
• 5:46
  do,
• 5:47
  even
• 5:47
  if
• 5:47
  it
• 5:47
  feels
• 5:47
  really,
• 5:48
  really
• 5:48
  scary,
• 5:49
  I'll
• 5:49
  just
• 5:49
  go,
• 5:49
  it'll
• 5:50
  work
• 5:50
  out.
• 5:50
  And
• 5:50
  like,
• 5:51
  if
• 5:51
  it
• 5:51
  doesn't,
• 5:52
  something
• 5:52
  else
• 5:52
  better
• 5:52
  will
• 5:53
  come
• 5:53
  out
• 5:53
  of
• 5:53
  it.
• 5:53
  So
• 5:54
  when
• 5:54
  I
• 5:54
  have
• 5:54
  to
• 5:54
  make
• 5:55
  really
• 5:55
  big
• 5:55
  decisions
• 5:56
  or
• 5:56
  like,
• 5:57
  even
• 5:57
  in
• 5:57
  the
• 5:57
  past
• 5:58
  month
• 5:58
  we've
• 5:58
  had
• 5:59
  to
• 5:59
  hire
• 5:59
  three
• 5:59
  full
• 6:00
  time
• 6:00
  new
• 6:01
  employees.
• 6:01
  That
• 6:01
  was
• 6:02
  terrifying.
• 6:02
  But
• 6:03
  I
• 6:03
  was
• 6:03
  just
• 6:04
  like,
• 6:04
  it'll
• 6:04
  work
• 6:05
  out
• 6:05
  and
• 6:05
  it'll
• 6:05
  be
• 6:05
  fine.
• 6:05
  And,
• 6:06
  and
• 6:06
  it
• 6:06
  is
• 6:06
  so
• 6:07
  far.
• 6:07
  So
• 6:07
  you've
• 6:07
  just
• 6:08
  got
• 6:08
  to
• 6:08
  be
• 6:08
  really
• 6:09
  ballsy
• 6:09
  and
• 6:10
  just
• 6:10
  like,
• 6:11
  just
• 6:11
  go
• 6:11
  in
• 6:11
  and
• 6:11
  just
• 6:11
  do
• 6:12
  it.
• 6:12
  Which
• 6:12
  is
• 6:12
  scary.
• 6:13
  And
• 6:13
  how
• 6:13
  have
• 6:13
  you
• 6:14
  found,
• 6:14
  obviously
• 6:15
  going
• 6:15
  into
• 6:16
  offices,
• 6:17
  building
• 6:17
  a
• 6:17
  business,
• 6:18
  working
• 6:18
  with
• 6:19
  family
• 6:19
  members,
• 6:20
  what
• 6:20
  has
• 6:20
  been
• 6:21
  like
• 6:21
  the
• 6:21
  highs
• 6:21
  and
• 6:22
  lows?
• 6:22
  I
• 6:22
  think
• 6:23
  definitely
• 6:23
  the
• 6:23
  first
• 6:24
  high
• 6:24
  was
• 6:25
  when
• 6:25
  I
• 6:25
  hired
• 6:25
  my
• 6:25
  sister
• 6:26
  to
• 6:26
  work
• 6:26
  with
• 6:26
  me
• 6:26
  full
• 6:27
  time.
• 6:27
  And
• 6:28
  now
• 6:28
  I
• 6:28
  have
• 6:28
  like
• 6:28
  my
• 6:29
  partner
• 6:29
  that
• 6:29
  works
• 6:29
  me
• 6:30
  full
• 6:30
  time.
• 6:30
  That's
• 6:30
  like
• 6:31
  insane
• 6:32
  that
• 6:32
  I
• 6:33
  pay
• 6:33
  their
• 6:33
  salaries
• 6:34
  and
• 6:34
  they
• 6:34
  love
• 6:35
  their
• 6:35
  job.
• 6:35
  And
• 6:36
  I
• 6:36
  think
• 6:36
  as
• 6:36
  well,
• 6:37
  just
• 6:37
  when
• 6:37
  like
• 6:37
  the
• 6:38
  team
• 6:38
  say
• 6:38
  how
• 6:38
  much
• 6:39
  they
• 6:39
  love
• 6:39
  their
• 6:39
  job
• 6:40
  and
• 6:40
  I
• 6:40
  get
• 6:40
  to
• 6:40
  give
• 6:41
  them
• 6:41
  experiences
• 6:41
  and
• 6:42
  like
• 6:42
  travel
• 6:42
  with
• 6:42
  them.
• 6:43
  And
• 6:44
  I
• 6:44
  think
• 6:44
  that
• 6:45
  obviously
• 6:45
  I
• 6:46
  had
• 6:46
  a
• 6:46
  nice
• 6:46
  upbringing,
• 6:47
  but,
• 6:47
  like,
• 6:47
  I
• 6:47
  didn't
• 6:47
  get
• 6:47
  to
• 6:48
  do
• 6:48
  things
• 6:48
  like
• 6:49
  that.
• 6:49
  So
• 6:50
  sometimes
• 6:50
  I
• 6:50
  think
• 6:50
  because
• 6:51
  it's
• 6:51
  all
• 6:51
  Happened
• 6:51
  so
• 6:52
  fast,
• 6:52
  I
• 6:52
  don't
• 6:52
  get
• 6:53
  much
• 6:53
  time
• 6:53
  to
• 6:53
  reflect.
• 6:54
  And
• 6:54
  then
• 6:55
  I'll
• 6:55
  be
• 6:55
  like,
• 6:55
  on
• 6:56
  like
• 6:56
  a
• 6:56
  boat
• 6:57
  in
• 6:57
  Barbados
• 6:57
  and
• 6:57
  just
• 6:58
  be
• 6:58
  like,
• 6:58
  oh,
• 6:58
  my
• 6:58
  God,
• 6:58
  I'm
• 6:58
  in
• 6:58
  a
• 6:59
  boat
• 6:59
  in
• 6:59
  Barbados.
• 6:59
  And
• 6:59
  like
• 7:00
  being
• 7:00
  paid
• 7:01
  to
• 7:01
  just
• 7:01
  sit
• 7:01
  here
• 7:01
  and
• 7:02
  work
• 7:02
  and
• 7:02
  it's
• 7:02
  just
• 7:03
  crazy.
• 7:04
  But
• 7:04
  I
• 7:04
  think
• 7:04
  that
• 7:05
  it's
• 7:05
  really
• 7:05
  nice
• 7:05
  when
• 7:05
  you
• 7:06
  surround
• 7:06
  yourself
• 7:06
  with
• 7:07
  people
• 7:07
  in
• 7:08
  the
• 7:08
  same
• 7:08
  boat
• 7:08
  as
• 7:09
  you
• 7:09
  because
• 7:09
  they
• 7:10
  celebrate
• 7:10
  that
• 7:10
  as
• 7:11
  well.
• 7:11
  Whereas
• 7:12
  people
• 7:12
  that
• 7:12
  don't
• 7:13
  want
• 7:13
  you
• 7:13
  to
• 7:13
  succeed,
• 7:14
  they
• 7:14
  make
• 7:14
  it
• 7:14
  seem
• 7:14
  like
• 7:15
  it's
• 7:15
  a
• 7:15
  small
• 7:15
  thing.
• 7:15
  So,
• 7:16
  like,
• 7:16
  I
• 7:16
  would
• 7:17
  speak
• 7:17
  to
• 7:17
  like
• 7:17
  my
• 7:18
  friends,
• 7:18
  my
• 7:18
  family
• 7:18
  and
• 7:18
  be
• 7:19
  like,
• 7:19
  oh
• 7:19
  my
• 7:19
  gosh,
• 7:19
  I've
• 7:20
  done
• 7:20
  this
• 7:20
  massive
• 7:20
  thing.
• 7:21
  And
• 7:21
  they'd
• 7:21
  really
• 7:22
  downplay
• 7:22
  it.
• 7:22
  And
• 7:22
  then
• 7:23
  I
• 7:23
  think
• 7:23
  naturally
• 7:23
  you
• 7:23
  have
• 7:24
  to
• 7:24
  like
• 7:25
  compress
• 7:25
  it
• 7:25
  and
• 7:26
  not
• 7:26
  speak
• 7:26
  about
• 7:26
  it.
• 7:27
  Whereas
• 7:27
  I
• 7:27
  feel
• 7:27
  like
• 7:27
  when
• 7:27
  you
• 7:28
  connect
• 7:28
  with
• 7:29
  people
• 7:29
  that
• 7:29
  are
• 7:29
  on
• 7:29
  the
• 7:30
  same
• 7:30
  sort
• 7:30
  of
• 7:30
  path
• 7:30
  as
• 7:30
  you,
• 7:31
  you
• 7:31
  feel
• 7:31
  like
• 7:31
  you
• 7:32
  can
• 7:32
  just
• 7:32
  say
• 7:32
  anything
• 7:33
  and
• 7:33
  they'll
• 7:33
  be
• 7:33
  like,
• 7:33
  that's
• 7:34
  amazing.
• 7:34
  And
• 7:35
  no
• 7:35
  one's
• 7:35
  jealous
• 7:36
  of
• 7:36
  you
• 7:36
  or
• 7:36
  like
• 7:36
  a
• 7:37
  competition
• 7:37
  to
• 7:37
  you.
• 7:38
  Everyone
• 7:38
  just
• 7:39
  wants
• 7:39
  to
• 7:39
  be
• 7:39
  the
• 7:39
  best
• 7:39
  and
• 7:39
  just
• 7:40
  stay
• 7:40
  in
• 7:40
  their
• 7:40
  own
• 7:40
  lane,
• 7:40
  which
• 7:40
  is
• 7:41
  really
• 7:41
  nice.
• 7:41
  And
• 7:42
  what
• 7:42
  has
• 7:42
  been
• 7:42
  your
• 7:42
  biggest
• 7:43
  takeaway?
• 7:43
  Obviously,
• 7:44
  we've
• 7:44
  been
• 7:44
  on
• 7:44
  the
• 7:44
  island
• 7:45
  in
• 7:45
  Oxfordshire
• 7:45
  for
• 7:46
  a
• 7:46
  few
• 7:46
  days
• 7:46
  now.
• 7:47
  What's
• 7:48
  been
• 7:48
  the
• 7:48
  biggest
• 7:48
  thing
• 7:48
  that's
• 7:49
  kind
• 7:49
  of
• 7:49
  resonated
• 7:49
  that
• 7:50
  you
• 7:50
  think,
• 7:50
  I'm
• 7:50
  going
• 7:50
  to
• 7:50
  take
• 7:50
  away,
• 7:51
  I'm
• 7:51
  going
• 7:51
  to
• 7:51
  action.
• 7:52
  I
• 7:52
  think
• 7:52
  for
• 7:52
  me,
• 7:53
  I
• 7:53
  always
• 7:53
  have
• 7:53
  a
• 7:54
  block
• 7:54
  with
• 7:54
  habits,
• 7:55
  like,
• 7:55
  which,
• 7:55
  you
• 7:56
  know,
• 7:56
  I
• 7:56
  was
• 7:56
  gonna
• 7:56
  say
• 7:57
  I
• 7:57
  always
• 7:57
  have
• 7:57
  a
• 7:57
  block
• 7:57
  with
• 7:57
  habits
• 7:58
  and
• 7:58
  looking
• 7:58
  after
• 7:59
  myself.
• 7:59
  So,
• 7:59
  like,
• 7:59
  I'm
• 8:00
  always
• 8:00
  like,
• 8:00
  oh,
• 8:00
  I
• 8:00
  need
• 8:00
  to
• 8:00
  read
• 8:01
  more
• 8:01
  and
• 8:01
  I
• 8:01
  need
• 8:01
  to
• 8:01
  do
• 8:02
  yoga
• 8:02
  more
• 8:02
  and
• 8:02
  all
• 8:02
  this
• 8:03
  stuff
• 8:03
  and
• 8:03
  I
• 8:03
  just
• 8:04
  don't
• 8:04
  do
• 8:04
  it
• 8:04
  because
• 8:05
  I'm
• 8:05
  like,
• 8:05
  well,
• 8:06
  instead
• 8:06
  of
• 8:06
  going
• 8:06
  to
• 8:06
  a
• 8:06
  yoga
• 8:07
  class,
• 8:07
  I
• 8:07
  could
• 8:07
  be
• 8:08
  working
• 8:08
  on
• 8:08
  the
• 8:08
  business
• 8:08
  or
• 8:09
  I
• 8:09
  could
• 8:09
  be
• 8:09
  doing
• 8:09
  this
• 8:10
  and
• 8:10
  I
• 8:10
  just
• 8:10
  don't
• 8:10
  prioritize
• 8:11
  it.
• 8:11
  And
• 8:12
  I
• 8:12
  was
• 8:12
  speaking
• 8:12
  to
• 8:13
  Maggie
• 8:13
  and
• 8:13
  she
• 8:14
  was
• 8:14
  just
• 8:14
  like,
• 8:15
  when
• 8:15
  you
• 8:15
  think
• 8:15
  about
• 8:16
  people
• 8:16
  that
• 8:16
  are
• 8:16
  like
• 8:16
  seven,
• 8:17
  eight,
• 8:17
  nine
• 8:17
  figure
• 8:17
  business
• 8:18
  owners,
• 8:18
  they
• 8:18
  all
• 8:19
  have
• 8:19
  habits
• 8:19
  and
• 8:19
  it's
• 8:20
  like
• 8:20
  they
• 8:20
  have
• 8:20
  to
• 8:21
  do
• 8:21
  it
• 8:21
  and
• 8:21
  it's
• 8:21
  do
• 8:22
  or
• 8:22
  die
• 8:22
  for
• 8:22
  them.
• 8:23
  And
• 8:23
  she
• 8:23
  was
• 8:23
  like,
• 8:23
  that's
• 8:24
  what's
• 8:24
  going
• 8:24
  to
• 8:24
  separate
• 8:25
  you
• 8:25
  from
• 8:25
  where
• 8:25
  you
• 8:26
  are
• 8:26
  now
• 8:26
  to
• 8:26
  get
• 8:26
  you
• 8:27
  that
• 8:27
  next
• 8:27
  point.
• 8:27
  Yeah,
• 8:28
  it's
• 8:28
  your
• 8:28
  non
• 8:28
  negotiables.
• 8:29
  Yeah.
• 8:29
  And
• 8:29
  it's
• 8:30
  how
• 8:30
  you
• 8:30
  function
• 8:31
  and
• 8:31
  you
• 8:32
  have,
• 8:32
  you
• 8:32
  have
• 8:32
  to
• 8:32
  do
• 8:33
  those
• 8:33
  things.
• 8:33
  And
• 8:33
  I
• 8:33
  think
• 8:34
  I'm
• 8:34
  thinking
• 8:35
  of
• 8:35
  that
• 8:35
  now
• 8:36
  more
• 8:36
  as
• 8:36
  like,
• 8:36
  if
• 8:37
  I
• 8:37
  do
• 8:37
  these
• 8:37
  things,
• 8:38
  that's
• 8:38
  going
• 8:38
  to
• 8:38
  make
• 8:38
  me
• 8:39
  more
• 8:39
  productive,
• 8:40
  happier,
• 8:40
  calmer.
• 8:41
  So
• 8:41
  I
• 8:42
  think
• 8:42
  when
• 8:42
  I
• 8:43
  Sometimes
• 8:43
  think
• 8:43
  of
• 8:44
  business
• 8:44
  owners
• 8:45
  or
• 8:45
  CEOs
• 8:46
  people
• 8:46
  like
• 8:46
  joke
• 8:46
  about
• 8:47
  and
• 8:47
  be
• 8:47
  like,
• 8:47
  oh,
• 8:48
  she
• 8:48
  have
• 8:48
  to
• 8:48
  get
• 8:48
  a
• 8:48
  blow
• 8:48
  dry,
• 8:49
  she
• 8:49
  off
• 8:49
  to
• 8:49
  Pilates.
• 8:50
  Like
• 8:50
  they're
• 8:50
  never
• 8:51
  working.
• 8:52
  But
• 8:52
  to
• 8:53
  me,
• 8:53
  now
• 8:53
  I
• 8:53
  understand
• 8:54
  that
• 8:54
  because
• 8:54
  I,
• 8:55
  I
• 8:55
  think
• 8:55
  it's
• 8:55
  more
• 8:56
  productive
• 8:56
  for
• 8:56
  me
• 8:56
  to
• 8:57
  go
• 8:57
  to
• 8:57
  a
• 8:57
  Pilates
• 8:57
  class
• 8:58
  or
• 8:58
  go
• 8:58
  and
• 8:59
  sit
• 8:59
  and
• 8:59
  have
• 8:59
  my
• 8:59
  hair
• 8:59
  done
• 8:59
  for
• 9:00
  an
• 9:00
  hour
• 9:00
  and
• 9:00
  really
• 9:01
  just
• 9:01
  relax
• 9:01
  and
• 9:02
  take
• 9:02
  time
• 9:02
  out
• 9:02
  so
• 9:03
  I
• 9:03
  can
• 9:03
  come
• 9:03
  back
• 9:04
  in
• 9:04
  the
• 9:04
  next
• 9:04
  day
• 9:05
  and
• 9:05
  be
• 9:05
  really
• 9:05
  driven
• 9:06
  and
• 9:06
  just
• 9:06
  keep
• 9:07
  going
• 9:07
  every
• 9:07
  day
• 9:08
  with
• 9:08
  the
• 9:08
  same
• 9:08
  day
• 9:08
  and
• 9:09
  being
• 9:09
  burnt
• 9:09
  out.
• 9:10
  So
• 9:10
  I
• 9:10
  think
• 9:11
  that
• 9:11
  hearing
• 9:11
  that
• 9:12
  was
• 9:12
  just
• 9:12
  a
• 9:12
  bit
• 9:12
  of
• 9:12
  like
• 9:13
  a,
• 9:13
  a
• 9:13
  wake
• 9:14
  up
• 9:14
  call
• 9:14
  of
• 9:14
  like,
• 9:14
  right,
• 9:15
  this
• 9:15
  is
• 9:15
  like
• 9:15
  something
• 9:16
  I
• 9:16
  need
• 9:16
  to
• 9:16
  do
• 9:16
  now
• 9:17
  to
• 9:17
  take
• 9:17
  me
• 9:17
  to
• 9:18
  the
• 9:18
  next
• 9:18
  level.
• 9:18
  Because
• 9:19
  if
• 9:19
  I'm
• 9:19
  not
• 9:19
  at
• 9:20
  my
• 9:20
  best,
• 9:20
  then
• 9:20
  the
• 9:20
  business
• 9:21
  can't
• 9:21
  be.
• 9:21
  And
• 9:21
  I'm
• 9:21
  definitely
• 9:22
  not
• 9:22
  at
• 9:22
  my
• 9:22
  best
• 9:23
  at
• 9:23
  the
• 9:23
  minute,
• 9:23
  I
• 9:23
  would
• 9:23
  say.
• 9:24
  I
• 9:24
  mean,
• 9:24
  identifying
• 9:25
  where
• 9:25
  your
• 9:25
  energies
• 9:25
  need
• 9:25
  to
• 9:26
  go
• 9:26
  and
• 9:26
  what
• 9:27
  is
• 9:27
  going
• 9:27
  to
• 9:27
  be
• 9:27
  the
• 9:27
  best
• 9:28
  for
• 9:28
  you
• 9:28
  and
• 9:28
  the
• 9:28
  business
• 9:29
  is,
• 9:29
  is
• 9:29
  a
• 9:29
  key
• 9:30
  thing.
• 9:30
  And
• 9:30
  this
• 9:30
  is
• 9:31
  something
• 9:31
  that
• 9:31
  a
• 9:31
  lot
• 9:31
  of
• 9:31
  people
• 9:31
  struggle
• 9:32
  with.
• 9:32
  So
• 9:32
  to
• 9:33
  be
• 9:33
  able
• 9:33
  to
• 9:33
  identify
• 9:34
  that
• 9:34
  obviously
• 9:34
  we
• 9:35
  need
• 9:35
  habits
• 9:35
  is
• 9:35
  core.
• 9:36
  I
• 9:37
  totally
• 9:38
  believe
• 9:38
  that
• 9:38
  the
• 9:38
  foundation
• 9:39
  to
• 9:39
  success
• 9:39
  is
• 9:40
  when
• 9:40
  you
• 9:40
  have
• 9:41
  your
• 9:41
  nervous
• 9:42
  system
• 9:42
  in
• 9:43
  regulation.
• 9:44
  You
• 9:44
  know,
• 9:44
  for
• 9:44
  me,
• 9:45
  having
• 9:45
  good
• 9:45
  habits
• 9:46
  is
• 9:46
  not
• 9:46
  me
• 9:47
  saying
• 9:47
  I
• 9:47
  want
• 9:48
  to
• 9:48
  do
• 9:48
  this.
• 9:48
  It's.
• 9:49
  It's
• 9:49
  changing
• 9:50
  the
• 9:50
  environment
• 9:51
  so
• 9:51
  that
• 9:51
  I'm
• 9:51
  linking
• 9:52
  the
• 9:52
  habit
• 9:52
  with
• 9:53
  something
• 9:53
  that
• 9:53
  either
• 9:54
  I
• 9:54
  have
• 9:54
  really
• 9:54
  strongly
• 9:55
  established
• 9:55
  in
• 9:55
  my
• 9:56
  life,
• 9:56
  something
• 9:56
  that
• 9:57
  I
• 9:57
  know
• 9:57
  that
• 9:57
  I
• 9:57
  love
• 9:58
  doing
• 9:58
  and
• 9:58
  I
• 9:59
  link
• 9:59
  it.
• 9:59
  It's
• 9:59
  a
• 9:59
  bit
• 9:59
  like
• 10:00
  brushing
• 10:00
  your
• 10:01
  teeth
• 10:01
  and
• 10:02
  then
• 10:02
  having
• 10:02
  that
• 10:02
  routine
• 10:03
  and
• 10:03
  then
• 10:03
  thinking,
• 10:03
  well,
• 10:03
  I'm
• 10:04
  going
• 10:04
  to
• 10:04
  add
• 10:04
  flossing
• 10:04
  to
• 10:05
  it
• 10:05
  and
• 10:05
  mouthwash.
• 10:06
  So
• 10:07
  what
• 10:07
  we
• 10:07
  do
• 10:08
  as
• 10:08
  leaders
• 10:08
  and
• 10:09
  entrepreneurs
• 10:10
  is
• 10:10
  that
• 10:11
  when
• 10:11
  we
• 10:11
  find
• 10:12
  something
• 10:12
  that
• 10:12
  is
• 10:12
  in
• 10:13
  flow,
• 10:13
  that
• 10:13
  is
• 10:13
  working,
• 10:14
  we
• 10:14
  attach
• 10:14
  it
• 10:15
  to
• 10:15
  a
• 10:16
  positive
• 10:16
  habit.
• 10:18
  So
• 10:18
  I
• 10:18
  think
• 10:18
  the
• 10:18
  big
• 10:19
  shifts
• 10:19
  that
• 10:19
  I've
• 10:20
  seen
• 10:20
  obviously
• 10:21
  have
• 10:21
  been
• 10:21
  about
• 10:21
  mindset
• 10:22
  and
• 10:22
  confidence.
• 10:22
  But
• 10:23
  let's
• 10:23
  talk
• 10:23
  about
• 10:23
  the
• 10:24
  business
• 10:24
  side
• 10:24
  of
• 10:24
  things.
• 10:25
  One
• 10:25
  of
• 10:25
  the
• 10:26
  things
• 10:26
  that
• 10:26
  happened
• 10:26
  to
• 10:26
  you
• 10:26
  earlier
• 10:27
  this
• 10:27
  year
• 10:28
  is
• 10:28
  you
• 10:29
  obviously
• 10:30
  have
• 10:30
  videos
• 10:30
  that
• 10:30
  go
• 10:30
  viral.
• 10:31
  People
• 10:32
  will
• 10:32
  find
• 10:32
  that
• 10:33
  totally
• 10:33
  unattainable
• 10:34
  and
• 10:34
  it
• 10:34
  will
• 10:35
  trigger
• 10:35
  people.
• 10:36
  What
• 10:36
  has
• 10:36
  been
• 10:37
  your
• 10:37
  experience
• 10:37
  in
• 10:38
  handling
• 10:39
  the
• 10:39
  negative,
• 10:40
  like
• 10:40
  the
• 10:40
  trolling
• 10:40
  that
• 10:40
  comes
• 10:41
  with
• 10:41
  it?
• 10:41
  At
• 10:41
  first,
• 10:42
  I
• 10:42
  am
• 10:42
  not
• 10:43
  someone
• 10:43
  that
• 10:43
  can
• 10:43
  take
• 10:44
  criticism
• 10:44
  or
• 10:45
  negativity,
• 10:45
  so
• 10:46
  I
• 10:46
  would
• 10:46
  just
• 10:46
  cry
• 10:47
  and
• 10:47
  spiral.
• 10:48
  Like
• 10:49
  one
• 10:49
  of
• 10:49
  the
• 10:49
  things
• 10:49
  for
• 10:49
  me
• 10:49
  that
• 10:50
  stuck
• 10:50
  with
• 10:50
  me
• 10:50
  was
• 10:50
  that
• 10:51
  people
• 10:52
  that
• 10:52
  are
• 10:53
  successful
• 10:54
  and
• 10:54
  the
• 10:54
  people
• 10:55
  I
• 10:55
  want
• 10:55
  to
• 10:56
  be
• 10:56
  like,
• 10:56
  and
• 10:57
  I'm
• 10:57
  becoming
• 10:57
  like
• 10:58
  they
• 10:58
  are
• 10:58
  not
• 10:59
  wasting
• 10:59
  their
• 10:59
  time
• 10:59
  making
• 11:00
  videos
• 11:00
  about
• 11:00
  other
• 11:00
  people,
• 11:01
  writing
• 11:02
  comments
• 11:02
  on
• 11:02
  people's
• 11:02
  posts.
• 11:03
  So
• 11:04
  as
• 11:04
  hard
• 11:05
  as
• 11:05
  it
• 11:05
  is,
• 11:05
  and
• 11:05
  like,
• 11:05
  I
• 11:06
  do
• 11:06
  still
• 11:06
  struggle
• 11:06
  with
• 11:06
  it
• 11:06
  now,
• 11:07
  and
• 11:07
  I
• 11:07
  still
• 11:07
  fixate
• 11:08
  on
• 11:08
  that
• 11:09
  one
• 11:09
  bad
• 11:09
  comment
• 11:09
  versus
• 11:10
  the
• 11:10
  good
• 11:10
  ones.
• 11:11
  I
• 11:11
  just
• 11:11
  tried
• 11:11
  to
• 11:12
  just
• 11:12
  feel
• 11:12
  a
• 11:12
  bit
• 11:12
  sorry
• 11:13
  for
• 11:13
  them
• 11:13
  rather
• 11:13
  than
• 11:13
  anything
• 11:14
  else.
• 11:14
  But
• 11:15
  it's
• 11:15
  hard
• 11:15
  because
• 11:16
  especially
• 11:16
  when
• 11:17
  you're
• 11:17
  doing
• 11:17
  well,
• 11:18
  people
• 11:19
  can't
• 11:19
  believe
• 11:19
  it.
• 11:20
  They
• 11:20
  want
• 11:20
  to
• 11:20
  be
• 11:20
  in
• 11:20
  your
• 11:20
  position
• 11:21
  and
• 11:21
  they're
• 11:22
  upset
• 11:22
  that
• 11:22
  they're
• 11:22
  not
• 11:22
  in
• 11:22
  your
• 11:23
  position,
• 11:23
  so
• 11:23
  they'll
• 11:23
  try
• 11:24
  and
• 11:24
  find
• 11:24
  things.
• 11:25
  So
• 11:25
  I
• 11:25
  always
• 11:26
  notice
• 11:26
  when
• 11:26
  people
• 11:26
  aren't
• 11:27
  happy
• 11:27
  in
• 11:27
  themselves,
• 11:27
  they'll
• 11:28
  say
• 11:28
  like,
• 11:28
  oh,
• 11:28
  yeah,
• 11:29
  it
• 11:29
  seems
• 11:29
  like
• 11:29
  Dawn's
• 11:30
  doing
• 11:30
  great,
• 11:30
  but
• 11:30
  have
• 11:30
  you
• 11:30
  noticed
• 11:31
  that
• 11:31
  she
• 11:31
  always
• 11:31
  does
• 11:31
  this?
• 11:31
  Like,
• 11:32
  they'll
• 11:32
  find
• 11:32
  a
• 11:32
  butt
• 11:32
  to,
• 11:33
  like.
• 11:33
  They
• 11:33
  always
• 11:33
  want
• 11:33
  to
• 11:33
  take
• 11:34
  you
• 11:34
  down.
• 11:34
  They'll
• 11:35
  be
• 11:35
  like,
• 11:35
  there's
• 11:35
  no
• 11:35
  way
• 11:35
  that
• 11:35
  she
• 11:36
  can
• 11:36
  just
• 11:36
  be
• 11:36
  doing
• 11:36
  well.
• 11:36
  There's
• 11:37
  always
• 11:37
  like
• 11:37
  a.
• 11:37
  Well,
• 11:38
  it
• 11:38
  seems,
• 11:38
  you
• 11:38
  know,
• 11:38
  she
• 11:38
  comes
• 11:39
  from
• 11:39
  money
• 11:39
  or
• 11:39
  she
• 11:39
  does
• 11:39
  this.
• 11:40
  Like,
• 11:40
  they
• 11:40
  always
• 11:40
  try
• 11:40
  and
• 11:41
  justify
• 11:41
  seeking
• 11:41
  a
• 11:42
  validation.
• 11:42
  Yeah.
• 11:43
  When
• 11:43
  it's
• 11:43
  just
• 11:43
  like,
• 11:43
  no,
• 11:43
  she's
• 11:44
  just
• 11:44
  doing
• 11:44
  well.
• 11:45
  And
• 11:45
  I
• 11:45
  think
• 11:45
  that
• 11:46
  because
• 11:46
  there
• 11:46
  wasn't.
• 11:47
  And
• 11:47
  there's
• 11:47
  still
• 11:47
  not
• 11:48
  loads,
• 11:48
  but
• 11:49
  I
• 11:49
  find
• 11:49
  it
• 11:49
  hard
• 11:49
  to
• 11:49
  find
• 11:50
  people
• 11:50
  my
• 11:50
  age
• 11:51
  that
• 11:51
  are
• 11:51
  on
• 11:51
  at
• 11:52
  the
• 11:52
  same
• 11:52
  level
• 11:52
  as
• 11:52
  where
• 11:52
  I'm
• 11:53
  at
• 11:53
  with
• 11:53
  the
• 11:53
  business.
• 11:54
  I
• 11:54
  think
• 11:54
  when
• 11:54
  I
• 11:54
  was
• 11:55
  sharing
• 11:55
  that
• 11:55
  online,
• 11:55
  a
• 11:56
  lot
• 11:56
  of
• 11:56
  people
• 11:56
  were
• 11:56
  like,
• 11:57
  no,
• 11:57
  this.
• 11:57
  This
• 11:57
  is
• 11:58
  too
• 11:58
  good
• 11:58
  to
• 11:58
  be
• 11:58
  true.
• 11:58
  Like,
• 11:58
  she
• 11:59
  must
• 11:59
  have
• 11:59
  come
• 11:59
  from
• 11:59
  a
• 11:59
  lot
• 11:59
  of
• 11:59
  money
• 12:00
  or
• 12:00
  she
• 12:01
  must
• 12:01
  have,
• 12:01
  like,
• 12:02
  you
• 12:02
  know,
• 12:02
  screwed
• 12:02
  people
• 12:03
  over
• 12:03
  to
• 12:03
  get
• 12:03
  to
• 12:04
  that
• 12:04
  point
• 12:04
  sort
• 12:04
  of
• 12:04
  thing.
• 12:05
  And
• 12:05
  then
• 12:05
  it
• 12:05
  just
• 12:06
  became
• 12:06
  scary
• 12:06
  because
• 12:07
  people
• 12:07
  were
• 12:07
  just
• 12:07
  trying
• 12:07
  to
• 12:08
  find
• 12:08
  everything
• 12:08
  they
• 12:09
  could
• 12:09
  on
• 12:09
  me
• 12:09
  and
• 12:09
  they
• 12:09
  were
• 12:09
  looking
• 12:10
  me
• 12:10
  up
• 12:10
  on,
• 12:10
  like,
• 12:10
  company's
• 12:11
  house
• 12:11
  and
• 12:11
  my.
• 12:12
  And
• 12:12
  trying
• 12:12
  to
• 12:13
  find
• 12:13
  my
• 12:13
  address
• 12:13
  and
• 12:14
  stuff
• 12:14
  like
• 12:14
  that.
• 12:14
  And
• 12:15
  it's
• 12:15
  so
• 12:15
  hard
• 12:15
  because
• 12:16
  you
• 12:16
  just
• 12:16
  want
• 12:16
  to
• 12:17
  make
• 12:17
  a
• 12:17
  video
• 12:17
  and
• 12:17
  justify
• 12:18
  yourself,
• 12:19
  but
• 12:19
  you
• 12:19
  shouldn't
• 12:19
  have
• 12:19
  to
• 12:20
  justify
• 12:20
  yourself.
• 12:21
  Yeah,
• 12:21
  you're
• 12:21
  falling
• 12:21
  into
• 12:21
  their
• 12:22
  trap
• 12:22
  and
• 12:22
  it's,
• 12:22
  you
• 12:23
  know,
• 12:23
  it's
• 12:23
  your
• 12:23
  truth,
• 12:23
  not
• 12:24
  theirs.
• 12:25
  So
• 12:25
  if
• 12:25
  you
• 12:25
  think
• 12:26
  about
• 12:26
  then
• 12:27
  the
• 12:27
  fact
• 12:27
  that
• 12:27
  there
• 12:28
  are
• 12:28
  lots
• 12:28
  of
• 12:28
  people
• 12:28
  out
• 12:28
  there
• 12:29
  who
• 12:29
  you
• 12:29
  inspire,
• 12:30
  but
• 12:30
  they
• 12:31
  feel
• 12:31
  that,
• 12:32
  you
• 12:32
  know,
• 12:32
  you're
• 12:32
  24.
• 12:33
  How
• 12:33
  do
• 12:34
  they
• 12:34
  get
• 12:34
  there?
• 12:34
  I
• 12:34
  mean,
• 12:34
  I
• 12:34
  started
• 12:35
  my
• 12:35
  business
• 12:35
  at
• 12:35
  21.
• 12:36
  I
• 12:36
  know
• 12:37
  what
• 12:37
  it
• 12:37
  was.
• 12:37
  Like,
• 12:38
  what
• 12:38
  advice
• 12:39
  would
• 12:39
  you
• 12:39
  give
• 12:39
  them
• 12:40
  to
• 12:40
  kind
• 12:41
  of
• 12:41
  make
• 12:41
  it
• 12:41
  feel
• 12:42
  like
• 12:42
  they
• 12:42
  can
• 12:43
  have
• 12:43
  this
• 12:44
  infinite
• 12:45
  possibilities
• 12:45
  and
• 12:46
  opportunities
• 12:47
  and
• 12:47
  success.
• 12:47
  I
• 12:48
  think
• 12:48
  that
• 12:48
  it's
• 12:49
  something
• 12:49
  that's
• 12:49
  sort
• 12:49
  of
• 12:49
  ingrained
• 12:50
  in
• 12:50
  you.
• 12:51
  So,
• 12:51
  like,
• 12:51
  I've
• 12:51
  always
• 12:52
  been
• 12:52
  a
• 12:52
  doer
• 12:53
  and
• 12:53
  some
• 12:53
  people
• 12:53
  around
• 12:54
  me
• 12:54
  aren't
• 12:54
  doers.
• 12:55
  So
• 12:55
  they
• 12:55
  just
• 12:55
  prefer
• 12:56
  like
• 12:56
  a
• 12:56
  more
• 12:57
  simple
• 12:57
  life,
• 12:57
  like
• 12:58
  just
• 12:58
  clocking
• 12:58
  and
• 12:58
  clocking
• 12:58
  out,
• 12:59
  like
• 12:59
  they
• 12:59
  don't
• 12:59
  have
• 13:00
  that
• 13:00
  drive.
• 13:00
  And
• 13:01
  I'm
• 13:01
  like
• 13:01
  that
• 13:01
  in
• 13:01
  every
• 13:02
  phase
• 13:02
  of
• 13:02
  my
• 13:02
  life.
• 13:02
  Like,
• 13:03
  if
• 13:03
  I
• 13:03
  want
• 13:03
  to
• 13:04
  paint
• 13:04
  my
• 13:04
  bedroom,
• 13:05
  I'll
• 13:05
  buy
• 13:05
  the
• 13:05
  paint
• 13:06
  today
• 13:06
  and
• 13:06
  paint
• 13:06
  it.
• 13:06
  Like,
• 13:06
  I
• 13:07
  can't
• 13:07
  sit
• 13:07
  around
• 13:07
  and
• 13:08
  wait
• 13:08
  for
• 13:08
  it.
• 13:08
  So
• 13:09
  I
• 13:09
  think
• 13:09
  you
• 13:09
  have
• 13:09
  got
• 13:09
  to
• 13:09
  have
• 13:10
  an
• 13:10
  aspect
• 13:10
  of
• 13:10
  that.
• 13:11
  But
• 13:11
  I
• 13:11
  always
• 13:12
  talk
• 13:12
  about
• 13:12
  how
• 13:12
  important
• 13:13
  it
• 13:13
  is
• 13:13
  to
• 13:13
  have
• 13:13
  a
• 13:14
  really,
• 13:14
  really
• 13:14
  strong
• 13:15
  why
• 13:15
  and
• 13:15
  an
• 13:15
  end
• 13:16
  goal.
• 13:16
  Because
• 13:17
  if
• 13:17
  you've
• 13:17
  not
• 13:18
  got
• 13:18
  that,
• 13:18
  it
• 13:19
  won't
• 13:19
  fire
• 13:19
  you
• 13:19
  up
• 13:20
  to
• 13:20
  do
• 13:20
  what
• 13:20
  you
• 13:20
  want
• 13:21
  to
• 13:21
  do.
• 13:21
  So,
• 13:22
  like,
• 13:22
  with
• 13:22
  my
• 13:23
  social
• 13:23
  media,
• 13:24
  I
• 13:24
  think
• 13:24
  when
• 13:24
  I
• 13:24
  was
• 13:24
  like
• 13:25
  six
• 13:25
  months
• 13:25
  into
• 13:25
  my
• 13:26
  business,
• 13:26
  it
• 13:27
  just,
• 13:27
  it
• 13:27
  kind
• 13:27
  of
• 13:27
  started
• 13:28
  like
• 13:28
  this,
• 13:28
  then
• 13:28
  it
• 13:28
  went
• 13:28
  down
• 13:29
  a
• 13:29
  bit
• 13:29
  and
• 13:29
  then
• 13:29
  it
• 13:29
  went
• 13:29
  back
• 13:30
  up.
• 13:30
  And
• 13:30
  when
• 13:30
  I
• 13:31
  was
• 13:31
  at
• 13:31
  the
• 13:31
  down
• 13:31
  part,
• 13:32
  that
• 13:32
  was
• 13:32
  my
• 13:32
  why?
• 13:33
  Because
• 13:33
  I
• 13:33
  was
• 13:33
  like,
• 13:33
  I
• 13:34
  can't
• 13:34
  lose
• 13:34
  this,
• 13:34
  I
• 13:35
  have
• 13:35
  to
• 13:35
  carry
• 13:35
  on
• 13:35
  with
• 13:35
  it.
• 13:36
  So
• 13:36
  my
• 13:36
  drive
• 13:37
  was
• 13:37
  to
• 13:37
  save
• 13:37
  the
• 13:38
  business.
• 13:38
  So
• 13:38
  I
• 13:38
  posted
• 13:39
  every
• 13:39
  day
• 13:39
  for
• 13:39
  30
• 13:40
  days.
• 13:40
  Loads
• 13:41
  of
• 13:41
  reels
• 13:41
  went
• 13:41
  viral
• 13:42
  and
• 13:42
  then
• 13:42
  it
• 13:42
  got
• 13:42
  the
• 13:43
  business
• 13:43
  back
• 13:43
  up
• 13:43
  again.
• 13:44
  So
• 13:44
  I
• 13:45
  think
• 13:45
  that
• 13:45
  when
• 13:46
  people
• 13:46
  are
• 13:46
  struggling
• 13:47
  with
• 13:47
  it
• 13:47
  and
• 13:47
  they
• 13:48
  feel
• 13:48
  like
• 13:48
  their
• 13:48
  business
• 13:48
  is
• 13:49
  stagnant
• 13:50
  and
• 13:50
  they're
• 13:50
  not
• 13:50
  getting
• 13:50
  clients,
• 13:51
  they're
• 13:51
  not.
• 13:51
  They're
• 13:52
  just
• 13:52
  not
• 13:52
  pushing
• 13:52
  themselves
• 13:53
  to
• 13:53
  the.
• 13:53
  The
• 13:54
  hardest
• 13:54
  that
• 13:54
  they
• 13:54
  can.
• 13:55
  I
• 13:55
  do
• 13:55
  believe
• 13:56
  that
• 13:56
  you
• 13:56
  can
• 13:56
  have
• 13:56
  a
• 13:57
  balance
• 13:57
  of,
• 13:57
  of
• 13:57
  business
• 13:58
  and
• 13:58
  personal
• 13:58
  life,
• 13:59
  but
• 13:59
  I
• 13:59
  think
• 13:59
  in
• 13:59
  the
• 13:59
  first
• 14:00
  few
• 14:00
  years
• 14:00
  it's
• 14:00
  all
• 14:01
  about
• 14:01
  push.
• 14:01
  You've
• 14:01
  really
• 14:02
  got
• 14:02
  to
• 14:02
  push
• 14:02
  things
• 14:03
  and
• 14:03
  sacrifice
• 14:03
  things
• 14:04
  and
• 14:05
  loads
• 14:05
  of
• 14:05
  people
• 14:06
  say
• 14:06
  to
• 14:06
  me,
• 14:06
  and
• 14:07
  I
• 14:07
  agree
• 14:07
  with
• 14:07
  them,
• 14:07
  but,
• 14:07
  like,
• 14:08
  you
• 14:08
  need
• 14:08
  to
• 14:08
  look
• 14:08
  after
• 14:08
  yourself
• 14:09
  and
• 14:09
  prioritize
• 14:10
  your
• 14:10
  relationships
• 14:11
  and
• 14:11
  stuff
• 14:11
  like
• 14:11
  that.
• 14:11
  But
• 14:12
  I
• 14:12
  think
• 14:12
  you
• 14:12
  do
• 14:13
  need
• 14:13
  a
• 14:13
  bit
• 14:13
  of
• 14:13
  a
• 14:14
  sprint
• 14:14
  at
• 14:14
  the
• 14:15
  start
• 14:15
  and
• 14:15
  then
• 14:15
  once
• 14:16
  you've
• 14:16
  got
• 14:16
  those
• 14:16
  bits
• 14:17
  managed,
• 14:17
  then
• 14:17
  you
• 14:18
  can
• 14:18
  start
• 14:18
  to
• 14:19
  calm
• 14:19
  it
• 14:19
  down
• 14:20
  a
• 14:20
  little
• 14:20
  bit
• 14:20
  more
• 14:20
  and
• 14:21
  implement
• 14:21
  these
• 14:21
  things,
• 14:22
  like.
• 14:22
  But
• 14:23
  I
• 14:23
  think
• 14:23
  at
• 14:23
  the
• 14:23
  start
• 14:23
  it's
• 14:24
  got
• 14:24
  to
• 14:24
  be
• 14:24
  quite
• 14:25
  like,
• 14:25
  push,
• 14:25
  push,
• 14:26
  push
• 14:26
  to
• 14:26
  get
• 14:27
  where
• 14:27
  you
• 14:27
  want
• 14:27
  to
• 14:28
  get
• 14:28
  to.
• 14:28
  And
• 14:28
  you
• 14:28
  have.
• 14:28
  Yeah,
• 14:28
  there's
• 14:29
  always
• 14:29
  going
• 14:29
  to
• 14:29
  be
• 14:29
  sacrifices.
• 14:30
  It's
• 14:30
  not
• 14:30
  all
• 14:30
  sunshine
• 14:30
  and
• 14:31
  rainbows.
• 14:31
  When
• 14:31
  you
• 14:31
  start
• 14:31
  a
• 14:31
  business
• 14:32
  and
• 14:32
  sometimes
• 14:32
  it's
• 14:32
  tough,
• 14:33
  sometimes
• 14:34
  you
• 14:34
  have
• 14:34
  really
• 14:35
  bad
• 14:35
  challenges
• 14:36
  in
• 14:36
  business
• 14:36
  or
• 14:37
  times
• 14:37
  where
• 14:37
  you
• 14:38
  feel
• 14:38
  really
• 14:38
  knocked
• 14:38
  that
• 14:39
  your
• 14:39
  resilience
• 14:40
  kind
• 14:40
  of
• 14:40
  really
• 14:40
  has
• 14:41
  to
• 14:41
  kind
• 14:41
  of
• 14:41
  take
• 14:42
  an
• 14:42
  extra
• 14:42
  step
• 14:43
  up.
• 14:43
  What
• 14:44
  was
• 14:44
  the
• 14:44
  one
• 14:45
  point
• 14:45
  where
• 14:45
  you
• 14:45
  just
• 14:46
  thought,
• 14:46
  you
• 14:46
  know
• 14:46
  what,
• 14:46
  Like,
• 14:46
  I've
• 14:47
  had
• 14:47
  enough.
• 14:47
  Like,
• 14:47
  have
• 14:48
  you
• 14:48
  had
• 14:48
  that
• 14:48
  in
• 14:48
  business
• 14:49
  yet?
• 14:49
  Where
• 14:49
  you've
• 14:49
  just
• 14:49
  thought,
• 14:50
  I
• 14:50
  don't.
• 14:50
  I'm
• 14:50
  not
• 14:50
  sure
• 14:50
  I
• 14:50
  can
• 14:51
  go
• 14:51
  on.
• 14:51
  Yeah,
• 14:52
  I
• 14:52
  think
• 14:52
  the
• 14:52
  more
• 14:52
  the
• 14:53
  team's
• 14:53
  grown,
• 14:54
  because
• 14:54
  I
• 14:54
  never
• 14:54
  started
• 14:55
  with
• 14:55
  the
• 14:55
  intent
• 14:56
  of
• 14:56
  having
• 14:56
  a
• 14:56
  team
• 14:57
  I
• 14:57
  always
• 14:57
  just
• 14:57
  thought
• 14:57
  it
• 14:58
  would
• 14:58
  just
• 14:58
  be
• 14:58
  me.
• 14:59
  And
• 14:59
  now
• 14:59
  there's
• 14:59
  six
• 15:00
  of
• 15:00
  us.
• 15:01
  And,
• 15:02
  yeah,
• 15:02
  when
• 15:02
  I've
• 15:03
  had
• 15:03
  problems
• 15:03
  before
• 15:04
  with
• 15:04
  staff,
• 15:05
  or
• 15:06
  when
• 15:06
  you've
• 15:06
  had
• 15:07
  a
• 15:07
  bad
• 15:07
  month
• 15:07
  and
• 15:07
  you're
• 15:08
  like,
• 15:08
  God,
• 15:08
  am
• 15:08
  I
• 15:08
  going
• 15:08
  to
• 15:08
  be
• 15:09
  able
• 15:09
  to
• 15:09
  pay
• 15:09
  them
• 15:09
  this
• 15:09
  month?
• 15:10
  But
• 15:10
  I
• 15:10
  think
• 15:11
  recently
• 15:11
  it's
• 15:12
  been
• 15:12
  hard
• 15:12
  because
• 15:12
  I've
• 15:12
  got
• 15:12
  my
• 15:13
  new
• 15:13
  puppy.
• 15:14
  He's
• 15:14
  like
• 15:14
  having
• 15:14
  a
• 15:15
  newborn
• 15:15
  child.
• 15:16
  There's
• 15:16
  just
• 15:17
  been
• 15:17
  such
• 15:17
  big
• 15:17
  growth
• 15:18
  recently.
• 15:19
  Literally
• 15:19
  the
• 15:20
  week
• 15:20
  just
• 15:20
  like,
• 15:20
  I
• 15:20
  had
• 15:20
  a
• 15:20
  cry
• 15:21
  in
• 15:21
  the
• 15:21
  garden,
• 15:21
  I
• 15:21
  was
• 15:21
  just
• 15:22
  like,
• 15:22
  I
• 15:22
  just
• 15:22
  can't
• 15:23
  do
• 15:23
  this.
• 15:23
  I.
• 15:23
  I
• 15:24
  just
• 15:24
  don't
• 15:24
  know
• 15:24
  how
• 15:24
  I'm
• 15:24
  supposed
• 15:24
  to
• 15:24
  do
• 15:25
  it.
• 15:25
  But
• 15:25
  whenever
• 15:26
  I
• 15:26
  say
• 15:26
  that,
• 15:26
  I
• 15:26
  never
• 15:27
  mean
• 15:27
  it.
• 15:27
  I'm
• 15:27
  just
• 15:28
  like,
• 15:28
  I
• 15:28
  can't
• 15:28
  do
• 15:28
  it
• 15:29
  now.
• 15:29
  But
• 15:30
  my
• 15:30
  why,
• 15:31
  like,
• 15:31
  I
• 15:31
  know
• 15:31
  what
• 15:31
  my
• 15:31
  why
• 15:31
  is,
• 15:32
  so
• 15:32
  it
• 15:32
  pushes
• 15:32
  me
• 15:33
  to
• 15:33
  carry
• 15:33
  on
• 15:34
  with
• 15:34
  it
• 15:34
  because
• 15:35
  I
• 15:35
  can't
• 15:35
  give
• 15:35
  up
• 15:35
  with
• 15:35
  it
• 15:36
  because
• 15:36
  I've
• 15:36
  come
• 15:37
  so
• 15:37
  far.
• 15:37
  But
• 15:38
  for
• 15:38
  me,
• 15:38
  the
• 15:39
  hardest
• 15:39
  part,
• 15:39
  I
• 15:40
  find,
• 15:40
  is
• 15:41
  running
• 15:41
  a
• 15:41
  team
• 15:42
  and
• 15:42
  being
• 15:43
  kind
• 15:43
  but
• 15:44
  authoritative
• 15:44
  and
• 15:44
  having
• 15:45
  them
• 15:45
  respect
• 15:45
  you,
• 15:46
  especially
• 15:47
  as
• 15:47
  a
• 15:47
  younger
• 15:47
  boss.
• 15:48
  People
• 15:48
  think
• 15:49
  they
• 15:49
  can
• 15:49
  take
• 15:49
  advantage
• 15:50
  of
• 15:50
  you
• 15:50
  and
• 15:50
  walk
• 15:51
  all
• 15:51
  over
• 15:51
  you.
• 15:51
  And,
• 15:52
  yeah,
• 15:52
  I
• 15:52
  think
• 15:53
  that's
• 15:53
  been
• 15:53
  the
• 15:54
  biggest
• 15:54
  challenge
• 15:54
  for
• 15:54
  me.
• 15:55
  I
• 15:55
  would
• 15:55
  agree.
• 15:55
  I
• 15:55
  think
• 15:56
  team
• 15:56
  has
• 15:56
  always
• 15:57
  been
• 15:57
  the
• 15:57
  hardest,
• 15:58
  hands
• 15:59
  down
• 15:59
  aspect
• 16:00
  of
• 16:00
  business
• 16:00
  and
• 16:00
  when
• 16:01
  you
• 16:01
  get
• 16:01
  that
• 16:01
  in
• 16:01
  flow,
• 16:02
  it's
• 16:02
  the
• 16:02
  most
• 16:02
  magical
• 16:02
  as
• 16:03
  well.
• 16:03
  Yeah,
• 16:03
  so
• 16:04
  it's
• 16:04
  kind
• 16:04
  of
• 16:04
  like
• 16:04
  the
• 16:05
  hardest
• 16:06
  but
• 16:06
  the
• 16:07
  best
• 16:07
  part
• 16:08
  working,
• 16:09
  obviously
• 16:09
  in
• 16:10
  social
• 16:10
  media.
• 16:10
  One
• 16:11
  of
• 16:11
  the
• 16:11
  things
• 16:11
  that
• 16:11
  lots
• 16:12
  of
• 16:12
  people
• 16:12
  want
• 16:12
  to
• 16:12
  know
• 16:13
  is
• 16:13
  you've
• 16:13
  talked
• 16:13
  about
• 16:14
  this,
• 16:14
  what
• 16:14
  is
• 16:14
  your
• 16:15
  why,
• 16:15
  what
• 16:15
  is
• 16:16
  your
• 16:16
  bigger
• 16:16
  mission
• 16:16
  and
• 16:17
  vision?
• 16:17
  So
• 16:17
  I
• 16:17
  think
• 16:18
  one
• 16:18
  of
• 16:18
  the
• 16:18
  reasons
• 16:19
  for
• 16:19
  me
• 16:19
  and
• 16:20
  what,
• 16:20
  what
• 16:20
  I
• 16:20
  hope
• 16:20
  to
• 16:21
  get
• 16:21
  in
• 16:21
  the
• 16:21
  next
• 16:21
  few
• 16:21
  years
• 16:22
  is
• 16:22
  at
• 16:22
  a
• 16:22
  point
• 16:23
  where
• 16:23
  I
• 16:23
  can
• 16:24
  sort
• 16:24
  of
• 16:24
  detach
• 16:25
  a
• 16:25
  little
• 16:25
  bit
• 16:25
  from
• 16:26
  the
• 16:26
  business
• 16:26
  and
• 16:26
  step
• 16:27
  away
• 16:27
  and
• 16:27
  have
• 16:27
  children.
• 16:28
  Because
• 16:29
  my
• 16:29
  dream
• 16:29
  job
• 16:30
  from
• 16:30
  being
• 16:30
  a
• 16:30
  child
• 16:31
  was
• 16:31
  to
• 16:31
  be
• 16:31
  a
• 16:31
  mum.
• 16:32
  So
• 16:32
  I
• 16:32
  would
• 16:33
  love
• 16:33
  in
• 16:33
  the
• 16:33
  next,
• 16:33
  like
• 16:34
  two,
• 16:34
  three
• 16:35
  years
• 16:35
  to
• 16:35
  just
• 16:35
  like
• 16:36
  be
• 16:36
  at
• 16:36
  a
• 16:36
  point
• 16:36
  where
• 16:36
  I
• 16:37
  don't
• 16:37
  need
• 16:37
  to
• 16:37
  be
• 16:37
  in
• 16:37
  the
• 16:38
  business
• 16:38
  all
• 16:38
  the
• 16:38
  time
• 16:39
  and
• 16:39
  just
• 16:39
  take
• 16:40
  some
• 16:40
  time
• 16:40
  out
• 16:40
  and
• 16:40
  enjoy
• 16:41
  that.
• 16:41
  And
• 16:41
  I
• 16:42
  just
• 16:42
  think
• 16:42
  having
• 16:42
  a
• 16:42
  family
• 16:43
  where
• 16:43
  you
• 16:43
  just
• 16:44
  don't
• 16:44
  need
• 16:44
  to
• 16:44
  stress
• 16:44
  about
• 16:45
  money,
• 16:45
  but
• 16:45
  you
• 16:45
  don't
• 16:45
  necessarily
• 16:46
  need
• 16:46
  to
• 16:46
  be
• 16:47
  on
• 16:47
  a
• 16:47
  private
• 16:47
  jet
• 16:48
  every
• 16:48
  day
• 16:48
  and,
• 16:48
  you
• 16:48
  know,
• 16:49
  like
• 16:49
  billionaires,
• 16:50
  but
• 16:50
  just
• 16:50
  like,
• 16:50
  I'm
• 16:50
  really
• 16:51
  comfortable
• 16:51
  with
• 16:51
  money
• 16:52
  is
• 16:52
  one
• 16:52
  of
• 16:53
  them
• 16:53
  and
• 16:53
  I
• 16:53
  think
• 16:53
  just
• 16:54
  making
• 16:54
  an
• 16:55
  impact,
• 16:55
  like,
• 16:56
  I
• 16:56
  get
• 16:57
  so
• 16:57
  inspired
• 16:57
  by
• 16:57
  things
• 16:58
  and
• 16:58
  I
• 16:58
  want
• 16:59
  people
• 16:59
  to
• 16:59
  have
• 16:59
  that
• 17:00
  when
• 17:00
  they
• 17:00
  listen
• 17:01
  to
• 17:01
  me
• 17:01
  speak
• 17:01
  and
• 17:02
  be
• 17:02
  like,
• 17:02
  oh,
• 17:02
  my
• 17:02
  God,
• 17:03
  I
• 17:03
  really
• 17:03
  resonate
• 17:04
  with
• 17:04
  that.
• 17:04
  I
• 17:04
  feel
• 17:04
  really,
• 17:05
  really
• 17:05
  inspired
• 17:05
  by
• 17:06
  that
• 17:06
  because
• 17:06
  we
• 17:07
  all
• 17:07
  watch
• 17:07
  loads
• 17:08
  of
• 17:08
  stuff
• 17:08
  online,
• 17:09
  we
• 17:09
  go
• 17:09
  to
• 17:09
  loads
• 17:10
  of
• 17:10
  talks.
• 17:10
  Sometimes
• 17:11
  you
• 17:11
  listen
• 17:11
  to
• 17:11
  it,
• 17:11
  but
• 17:12
  you
• 17:12
  don't
• 17:12
  absorb
• 17:12
  it.
• 17:13
  And
• 17:13
  I
• 17:13
  think
• 17:13
  we've
• 17:13
  all
• 17:13
  had
• 17:14
  that
• 17:14
  speaker
• 17:15
  or
• 17:15
  person
• 17:15
  where
• 17:15
  it's.
• 17:16
  You've
• 17:16
  really
• 17:16
  connected
• 17:17
  with
• 17:17
  them
• 17:18
  and
• 17:18
  something
• 17:18
  inside
• 17:19
  you
• 17:19
  change
• 17:19
  from
• 17:20
  that
• 17:20
  day
• 17:20
  and
• 17:21
  it
• 17:21
  makes
• 17:21
  a
• 17:21
  massive
• 17:21
  impact
• 17:22
  in
• 17:22
  your
• 17:22
  life.
• 17:22
  And
• 17:22
  that's.
• 17:23
  That's
• 17:23
  what
• 17:23
  I
• 17:24
  want
• 17:24
  to
• 17:25
  do
• 17:25
  with
• 17:25
  my
• 17:26
  audience
• 17:26
  now.
• 17:27
  So
• 17:27
  I
• 17:27
  think
• 17:27
  that's
• 17:28
  the
• 17:28
  direction
• 17:29
  I
• 17:29
  want
• 17:29
  to
• 17:29
  move
• 17:29
  into,
• 17:30
  is
• 17:30
  where
• 17:30
  I'm
• 17:30
  a
• 17:31
  bit
• 17:31
  less
• 17:31
  in
• 17:31
  the
• 17:31
  business
• 17:32
  and
• 17:32
  a
• 17:32
  bit
• 17:32
  more
• 17:32
  of
• 17:33
  my
• 17:33
  own
• 17:33
  personal
• 17:34
  brand
• 17:34
  speaking
• 17:35
  and
• 17:35
  then
• 17:36
  getting
• 17:36
  to
• 17:36
  a
• 17:36
  point
• 17:36
  where
• 17:36
  I
• 17:37
  can
• 17:37
  have
• 17:37
  little
• 17:37
  babies.
• 17:39
  So
• 17:39
  let's
• 17:39
  talk
• 17:39
  about
• 17:40
  Toby,
• 17:40
  the
• 17:40
  newborn,
• 17:41
  the
• 17:41
  baby,
• 17:42
  the
• 17:42
  current
• 17:42
  baby
• 17:43
  puppy.
• 17:44
  One
• 17:44
  of
• 17:44
  my
• 17:44
  favorite
• 17:44
  moments,
• 17:45
  which
• 17:45
  I
• 17:45
  will
• 17:45
  remember
• 17:46
  forever,
• 17:47
  is
• 17:48
  the
• 17:48
  zoom
• 17:48
  call
• 17:49
  with
• 17:49
  Vicky,
• 17:50
  who
• 17:50
  was
• 17:50
  getting
• 17:51
  the
• 17:51
  puppy,
• 17:51
  told
• 17:52
  me
• 17:52
  no
• 17:53
  one
• 17:53
  else
• 17:53
  knew.
• 17:53
  And
• 17:53
  I
• 17:54
  was
• 17:54
  messaging,
• 17:54
  like,
• 17:54
  when's
• 17:55
  the
• 17:55
  puppy
• 17:55
  coming?
• 17:55
  Where's
• 17:55
  the
• 17:55
  puppy
• 17:56
  coming?
• 17:56
  We
• 17:56
  had
• 17:56
  a
• 17:56
  call
• 17:57
  and
• 17:58
  you
• 17:58
  literally
• 17:58
  look
• 17:59
  like
• 17:59
  life
• 17:59
  was
• 17:59
  ending.
• 18:00
  Talk
• 18:00
  to
• 18:00
  me
• 18:01
  about,
• 18:02
  like,
• 18:02
  the
• 18:02
  challenges
• 18:03
  of
• 18:03
  obviously
• 18:04
  moving
• 18:04
  into
• 18:05
  a
• 18:05
  new
• 18:05
  house,
• 18:05
  having
• 18:05
  a
• 18:06
  new
• 18:06
  puppy,
• 18:07
  expanding
• 18:07
  the
• 18:07
  team,
• 18:08
  traveling.
• 18:09
  Like,
• 18:09
  what
• 18:09
  is
• 18:10
  that
• 18:10
  all
• 18:10
  like
• 18:10
  for
• 18:11
  you
• 18:11
  right
• 18:11
  now?
• 18:11
  It's
• 18:12
  really
• 18:12
  overwhelming.
• 18:13
  And
• 18:13
  it's
• 18:13
  like,
• 18:14
  I
• 18:14
  don't
• 18:15
  have
• 18:15
  a
• 18:15
  lot
• 18:15
  of
• 18:15
  time
• 18:16
  to
• 18:16
  myself
• 18:17
  to.
• 18:17
  To
• 18:17
  really
• 18:17
  sit
• 18:18
  and
• 18:18
  reflect,
• 18:18
  which
• 18:18
  is
• 18:19
  what
• 18:19
  I
• 18:19
  would
• 18:19
  love
• 18:19
  to
• 18:19
  be
• 18:19
  able
• 18:20
  to
• 18:20
  do.
• 18:20
  But
• 18:21
  I
• 18:21
  think
• 18:21
  I've
• 18:21
  just
• 18:21
  tried
• 18:22
  to
• 18:22
  not
• 18:22
  be
• 18:22
  frustrated
• 18:23
  with
• 18:23
  myself.
• 18:24
  So,
• 18:24
  like,
• 18:25
  when
• 18:25
  people
• 18:26
  have
• 18:26
  a
• 18:26
  puppy,
• 18:27
  they
• 18:27
  are
• 18:28
  mad.
• 18:28
  But
• 18:29
  I've
• 18:29
  just
• 18:29
  said
• 18:29
  to
• 18:30
  myself,
• 18:30
  it's
• 18:30
  not
• 18:30
  going
• 18:31
  to
• 18:31
  last
• 18:31
  forever.
• 18:32
  And
• 18:32
  me
• 18:33
  and
• 18:33
  Matt,
• 18:33
  we
• 18:33
  laugh
• 18:33
  about
• 18:34
  it,
• 18:34
  like,
• 18:34
  even
• 18:34
  though
• 18:35
  it's
• 18:35
  so
• 18:35
  hard.
• 18:36
  And
• 18:36
  we've
• 18:36
  both
• 18:36
  been
• 18:37
  close
• 18:37
  to
• 18:37
  the
• 18:38
  point
• 18:38
  of
• 18:38
  he.
• 18:39
  I'm
• 18:39
  sure
• 18:39
  he's
• 18:39
  probably
• 18:40
  had
• 18:40
  a
• 18:40
  cry
• 18:40
  somewhere
• 18:41
  behind
• 18:41
  closed
• 18:41
  doors,
• 18:42
  but
• 18:42
  we
• 18:42
  just,
• 18:42
  like,
• 18:42
  get
• 18:43
  into
• 18:43
  bed
• 18:43
  every
• 18:43
  night
• 18:43
  and
• 18:43
  we
• 18:44
  just.
• 18:44
  We
• 18:44
  just
• 18:44
  sit
• 18:44
  and
• 18:44
  laugh
• 18:45
  and
• 18:45
  be
• 18:45
  like,
• 18:45
  oh,
• 18:45
  my
• 18:45
  God.
• 18:46
  Like,
• 18:46
  we
• 18:46
  just
• 18:46
  love
• 18:46
  him
• 18:47
  so
• 18:47
  much.
• 18:47
  So
• 18:48
  I
• 18:48
  think
• 18:48
  I've
• 18:48
  just
• 18:48
  been
• 18:48
  like,
• 18:48
  it's
• 18:48
  not
• 18:49
  a
• 18:49
  forever
• 18:49
  thing
• 18:50
  and
• 18:50
  it's
• 18:50
  okay
• 18:51
  when
• 18:51
  you
• 18:51
  own
• 18:51
  a
• 18:51
  business.
• 18:52
  Like,
• 18:52
  everyone
• 18:53
  will
• 18:53
  have
• 18:53
  a
• 18:53
  time
• 18:54
  where
• 18:54
  something
• 18:54
  really,
• 18:55
  like,
• 18:56
  hits
• 18:56
  the
• 18:56
  fan
• 18:57
  and
• 18:57
  it's
• 18:57
  a
• 18:57
  big
• 18:57
  thing
• 18:57
  that
• 18:58
  happens
• 18:58
  and,
• 18:59
  like,
• 18:59
  you're
• 18:59
  okay
• 19:00
  to
• 19:00
  just
• 19:00
  deal
• 19:00
  with
• 19:01
  it
• 19:01
  and,
• 19:01
  and
• 19:01
  be
• 19:01
  stressed
• 19:02
  and
• 19:02
  be
• 19:02
  anxious
• 19:02
  for
• 19:03
  a
• 19:03
  bit
• 19:03
  and
• 19:03
  feel
• 19:03
  it.
• 19:04
  You
• 19:04
  can't
• 19:04
  just
• 19:05
  be
• 19:05
  like,
• 19:05
  no
• 19:05
  emotion,
• 19:06
  right?
• 19:06
  I
• 19:06
  have
• 19:06
  to
• 19:06
  run
• 19:06
  the
• 19:07
  team.
• 19:07
  I
• 19:07
  can't
• 19:07
  deal
• 19:07
  with
• 19:08
  this
• 19:08
  right
• 19:08
  now.
• 19:09
  So
• 19:09
  I've
• 19:09
  just
• 19:09
  been
• 19:09
  trying
• 19:09
  to
• 19:10
  just
• 19:10
  say
• 19:10
  to
• 19:10
  myself,
• 19:11
  it's
• 19:11
  not
• 19:11
  a
• 19:11
  permanent
• 19:11
  thing,
• 19:12
  and
• 19:12
  just
• 19:13
  find
• 19:13
  ways
• 19:14
  to.
• 19:14
  To
• 19:15
  cope.
• 19:15
  So,
• 19:15
  like,
• 19:15
  we'll
• 19:16
  like
• 19:16
  co
• 19:16
  parent.
• 19:16
  And
• 19:17
  he'll
• 19:17
  have
• 19:17
  him
• 19:17
  sometimes
• 19:17
  and
• 19:17
  I'll
• 19:18
  have
• 19:18
  him
• 19:18
  sometimes.
• 19:19
  But
• 19:19
  it's.
• 19:19
  It
• 19:19
  doesn't
• 19:20
  have
• 19:20
  to
• 19:20
  just
• 19:20
  be
• 19:21
  fix.
• 19:21
  Like,
• 19:21
  I'm
• 19:22
  just
• 19:22
  trying
• 19:22
  to
• 19:22
  somewhat
• 19:23
  enjoy
• 19:23
  it,
• 19:24
  like,
• 19:24
  but
• 19:25
  I
• 19:25
  know
• 19:25
  that
• 19:25
  it'll.
• 19:26
  It'll
• 19:26
  calm
• 19:26
  down.
• 19:26
  It
• 19:26
  won't
• 19:27
  be
• 19:27
  a
• 19:27
  forever
• 19:27
  thing.
• 19:27
  It
• 19:28
  definitely
• 19:28
  will.
• 19:28
  My
• 19:28
  puppies
• 19:28
  are
• 19:29
  now
• 19:29
  too.
• 19:30
  Patty
• 19:30
  and
• 19:30
  Murphy
• 19:31
  are
• 19:31
  now
• 19:32
  little
• 19:32
  gems.
• 19:32
  So
• 19:33
  it
• 19:33
  will
• 19:33
  definitely
• 19:33
  come.
• 19:34
  So
• 19:34
  thinking
• 19:35
  about
• 19:35
  the
• 19:35
  past
• 19:35
  two
• 19:35
  years,
• 19:36
  obviously
• 19:36
  there've
• 19:36
  been
• 19:36
  some
• 19:37
  magical
• 19:37
  moments.
• 19:37
  What's
• 19:37
  been
• 19:38
  the
• 19:38
  most
• 19:38
  inspiring
• 19:40
  moment
• 19:40
  or
• 19:40
  something
• 19:41
  that
• 19:41
  someone
• 19:41
  said
• 19:41
  that
• 19:41
  you've
• 19:42
  just
• 19:42
  gone.
• 19:43
  Yeah,
• 19:43
  like,
• 19:43
  this
• 19:44
  is.
• 19:44
  This
• 19:44
  is
• 19:44
  the
• 19:44
  journey
• 19:45
  I'm
• 19:45
  on.
• 19:46
  I
• 19:46
  think
• 19:46
  just
• 19:46
  when,
• 19:47
  like,
• 19:47
  I
• 19:47
  meet
• 19:47
  people
• 19:48
  and
• 19:48
  they
• 19:49
  know
• 19:49
  who
• 19:49
  I
• 19:49
  am
• 19:49
  already
• 19:50
  is
• 19:51
  really
• 19:51
  weird.
• 19:52
  And
• 19:52
  it's
• 19:52
  not
• 19:52
  like
• 19:53
  a,
• 19:53
  like,
• 19:54
  celebrity,
• 19:54
  like,
• 19:55
  oh,
• 19:55
  my
• 19:55
  God.
• 19:55
  It's
• 19:56
  more
• 19:56
  just
• 19:56
  like,
• 19:57
  they
• 19:57
  know
• 19:57
  you,
• 19:57
  they're
• 19:58
  already
• 19:58
  inspired
• 19:59
  by
• 19:59
  you.
• 19:59
  So,
• 19:59
  like,
• 20:00
  me
• 20:00
  and
• 20:00
  Lauren
• 20:00
  went
• 20:00
  to
• 20:01
  an
• 20:01
  event
• 20:01
  and,
• 20:01
  like,
• 20:01
  the
• 20:01
  host
• 20:02
  of
• 20:02
  the
• 20:02
  event,
• 20:02
  I
• 20:02
  didn't
• 20:03
  really
• 20:03
  know
• 20:03
  her,
• 20:03
  and
• 20:03
  she
• 20:03
  was
• 20:04
  just
• 20:04
  like,
• 20:04
  I
• 20:05
  was
• 20:05
  so
• 20:05
  excited
• 20:06
  that
• 20:06
  you
• 20:06
  were
• 20:06
  on
• 20:06
  the
• 20:06
  list.
• 20:07
  And,
• 20:07
  oh,
• 20:07
  my
• 20:07
  gosh,
• 20:07
  you've
• 20:08
  just
• 20:08
  inspired
• 20:08
  me
• 20:08
  so
• 20:08
  much.
• 20:09
  I
• 20:09
  can't
• 20:09
  believe
• 20:09
  you're
• 20:09
  here.
• 20:09
  And
• 20:10
  I
• 20:10
  was
• 20:10
  just
• 20:10
  like,
• 20:10
  oh,
• 20:11
  right.
• 20:11
  Like,
• 20:12
  I
• 20:12
  didn't
• 20:12
  even
• 20:12
  know
• 20:12
  because
• 20:13
  I
• 20:13
  hadn't,
• 20:13
  like,
• 20:14
  done
• 20:14
  much
• 20:14
  speaking
• 20:15
  and
• 20:15
  stuff,
• 20:15
  but
• 20:15
  it
• 20:15
  was
• 20:15
  even
• 20:16
  just
• 20:16
  the
• 20:16
  content
• 20:16
  I
• 20:17
  was
• 20:17
  putting
• 20:17
  out.
• 20:17
  It's
• 20:18
  happened
• 20:18
  a
• 20:18
  few
• 20:18
  times
• 20:19
  now
• 20:19
  where
• 20:19
  people
• 20:19
  are
• 20:19
  just
• 20:20
  like,
• 20:20
  oh,
• 20:20
  my
• 20:20
  gosh,
• 20:20
  like,
• 20:21
  I
• 20:21
  just
• 20:21
  can't
• 20:21
  believe
• 20:21
  I
• 20:22
  meet.
• 20:22
  And
• 20:22
  you're
• 20:22
  like,
• 20:22
  you're
• 20:22
  so
• 20:23
  inspiring
• 20:23
  to
• 20:23
  me
• 20:24
  because
• 20:24
  I
• 20:24
  don't
• 20:24
  reflect
• 20:25
  much.
• 20:25
  I
• 20:25
  don't
• 20:26
  think
• 20:26
  about,
• 20:26
  like,
• 20:26
  is
• 20:26
  this
• 20:27
  inspiring
• 20:27
  what
• 20:27
  I'm
• 20:28
  doing?
• 20:28
  I'm
• 20:28
  just
• 20:29
  doing
• 20:29
  my
• 20:29
  job.
• 20:30
  So
• 20:30
  I
• 20:31
  think
• 20:31
  for
• 20:31
  me,
• 20:31
  that's
• 20:31
  been
• 20:32
  like,
• 20:33
  a
• 20:33
  crazy
• 20:33
  moment.
• 20:34
  And
• 20:34
  just
• 20:34
  when
• 20:34
  people,
• 20:35
  like,
• 20:35
  a
• 20:35
  friend
• 20:36
  of
• 20:36
  a
• 20:36
  friend
• 20:36
  of
• 20:36
  a
• 20:36
  friend
• 20:36
  might
• 20:37
  be
• 20:37
  like,
• 20:37
  oh,
• 20:37
  she
• 20:37
  wanted
• 20:38
  to
• 20:38
  know
• 20:38
  this,
• 20:38
  or
• 20:39
  they
• 20:39
  wanted
• 20:39
  to
• 20:39
  DM
• 20:40
  you
• 20:40
  and
• 20:40
  stuff.
• 20:40
  And
• 20:40
  I'm
• 20:40
  like,
• 20:40
  how
• 20:41
  do
• 20:41
  they
• 20:41
  even
• 20:42
  know
• 20:42
  who
• 20:42
  I
• 20:42
  am?
• 20:43
  So
• 20:43
  that's
• 20:44
  just
• 20:44
  mad.
• 20:45
  And
• 20:45
  it
• 20:45
  makes
• 20:45
  me,
• 20:45
  like,
• 20:46
  so
• 20:46
  emotional
• 20:47
  because
• 20:47
  that
• 20:47
  was
• 20:47
  like,
• 20:47
  the
• 20:47
  first
• 20:47
  time
• 20:48
  that
• 20:48
  happened
• 20:48
  is
• 20:48
  she
• 20:48
  walked
• 20:48
  away
• 20:49
  and
• 20:49
  I
• 20:49
  looked
• 20:49
  alone.
• 20:49
  I
• 20:49
  was
• 20:49
  like,
• 20:49
  I
• 20:49
  feel
• 20:50
  like
• 20:50
  I'm
• 20:50
  gonna
• 20:50
  cry.
• 20:51
  It's
• 20:51
  just
• 20:51
  so
• 20:51
  weird,
• 20:52
  isn't
• 20:52
  it?
• 20:52
  Like,
• 20:52
  because
• 20:52
  you've
• 20:52
  had
• 20:53
  that
• 20:53
  as
• 20:53
  well.
• 20:53
  You
• 20:53
  know,
• 20:53
  people
• 20:54
  like,
• 20:54
  I've
• 20:54
  read
• 20:54
  your
• 20:54
  book,
• 20:54
  and
• 20:54
  you
• 20:55
  just
• 20:55
  be
• 20:55
  like,
• 20:55
  what?
• 20:55
  Yeah,
• 20:55
  I
• 20:56
  was
• 20:56
  on
• 20:56
  a
• 20:56
  plane
• 20:56
  after
• 20:56
  lockdown,
• 20:57
  and
• 20:57
  I
• 20:57
  was
• 20:57
  like,
• 20:57
  oh,
• 20:58
  my
• 20:58
  goodness.
• 20:58
  I
• 20:58
  mean,
• 20:59
  I
• 20:59
  can't
• 20:59
  lie.
• 20:59
  It
• 20:59
  was.
• 21:00
  It
• 21:00
  was
• 21:00
  lovely.
• 21:01
  Because
• 21:01
  the
• 21:02
  thing
• 21:02
  is,
• 21:02
  is
• 21:02
  it's
• 21:02
  being.
• 21:03
  Being
• 21:03
  Proud
• 21:03
  of
• 21:03
  your
• 21:04
  work.
• 21:04
  And
• 21:04
  when
• 21:04
  you're
• 21:05
  in
• 21:05
  it,
• 21:06
  we
• 21:06
  forget
• 21:07
  what
• 21:07
  perception
• 21:08
  is
• 21:08
  of
• 21:09
  other
• 21:09
  people
• 21:09
  versus,
• 21:10
  like
• 21:10
  reality.
• 21:11
  So
• 21:12
  our
• 21:12
  reality
• 21:12
  is
• 21:13
  that
• 21:13
  we're
• 21:13
  just
• 21:13
  doing
• 21:14
  the
• 21:14
  thing,
• 21:15
  doing
• 21:15
  the
• 21:15
  work,
• 21:16
  putting
• 21:16
  the
• 21:16
  hours
• 21:16
  in,
• 21:17
  changing
• 21:17
  lives,
• 21:18
  doing
• 21:18
  all
• 21:18
  these
• 21:18
  things.
• 21:19
  And
• 21:19
  then
• 21:19
  when
• 21:19
  you
• 21:19
  connect
• 21:20
  and
• 21:20
  you
• 21:20
  meet
• 21:20
  the
• 21:20
  people,
• 21:21
  that,
• 21:22
  that's
• 21:23
  when
• 21:23
  the
• 21:23
  magic
• 21:23
  happens.
• 21:24
  But
• 21:24
  the
• 21:24
  thing
• 21:24
  is,
• 21:25
  is
• 21:25
  that
• 21:25
  we
• 21:25
  have
• 21:25
  to
• 21:25
  celebrate
• 21:26
  those
• 21:26
  moments
• 21:27
  and
• 21:27
  be
• 21:27
  proud
• 21:27
  of
• 21:27
  it
• 21:28
  because
• 21:28
  it's
• 21:28
  not
• 21:29
  about
• 21:29
  being
• 21:30
  elevated
• 21:30
  in
• 21:30
  social
• 21:31
  status.
• 21:31
  It's
• 21:32
  being
• 21:32
  elevated
• 21:32
  and
• 21:33
  being
• 21:33
  proud
• 21:33
  that
• 21:34
  you
• 21:34
  are
• 21:35
  making
• 21:35
  waves
• 21:36
  in
• 21:36
  your
• 21:37
  industry
• 21:37
  and
• 21:38
  you're
• 21:38
  carving
• 21:38
  this
• 21:39
  out.
• 21:39
  And
• 21:40
  that
• 21:40
  is
• 21:40
  something
• 21:40
  really
• 21:41
  special
• 21:41
  because,
• 21:42
  you
• 21:42
  know,
• 21:42
  to
• 21:42
  be
• 21:42
  a
• 21:42
  business
• 21:43
  owner,
• 21:43
  there
• 21:43
  is
• 21:43
  only
• 21:44
  a
• 21:44
  few
• 21:44
  percentage
• 21:45
  of
• 21:45
  female
• 21:46
  business
• 21:46
  owners
• 21:47
  that
• 21:47
  get,
• 21:47
  get
• 21:48
  even
• 21:48
  past
• 21:48
  the
• 21:49
  third
• 21:49
  year.
• 21:50
  But
• 21:50
  for
• 21:50
  business
• 21:50
  owners
• 21:51
  at
• 21:52
  your
• 21:52
  level,
• 21:53
  there
• 21:53
  is
• 21:53
  even
• 21:54
  fewer.
• 21:54
  There's
• 21:54
  like
• 21:54
  1%.
• 21:55
  And
• 21:55
  I
• 21:56
  think
• 21:56
  this
• 21:56
  is
• 21:56
  the
• 21:56
  thing
• 21:56
  that
• 21:57
  people
• 21:57
  will
• 21:57
  either
• 21:58
  embrace
• 21:58
  and
• 21:59
  you
• 21:59
  will
• 21:59
  inspire
• 22:00
  or
• 22:00
  they
• 22:00
  could
• 22:00
  be
• 22:01
  triggered.
• 22:02
  And
• 22:02
  it's
• 22:03
  a
• 22:03
  balance
• 22:03
  because
• 22:04
  not
• 22:04
  everybody
• 22:04
  is
• 22:05
  going
• 22:05
  to
• 22:05
  be
• 22:05
  nice.
• 22:06
  Is
• 22:06
  there
• 22:06
  a
• 22:06
  point
• 22:06
  in
• 22:07
  business
• 22:07
  over
• 22:07
  the
• 22:08
  past
• 22:08
  couple
• 22:08
  of
• 22:08
  years
• 22:08
  that
• 22:09
  you
• 22:09
  felt
• 22:09
  that
• 22:09
  someone
• 22:10
  has
• 22:10
  taken
• 22:10
  advantage
• 22:11
  of
• 22:12
  you?
• 22:12
  Yeah,
• 22:13
  I
• 22:13
  think.
• 22:13
  And
• 22:14
  my
• 22:14
  sister
• 22:14
  Lauren,
• 22:15
  she,
• 22:15
  she's
• 22:15
  a
• 22:15
  great
• 22:16
  judge
• 22:16
  of
• 22:16
  character
• 22:16
  and
• 22:17
  I
• 22:17
  think
• 22:17
  that's
• 22:17
  why
• 22:17
  we
• 22:17
  work
• 22:18
  really
• 22:18
  well
• 22:18
  together.
• 22:19
  Because
• 22:19
  I
• 22:20
  just
• 22:20
  want
• 22:20
  to
• 22:20
  help
• 22:20
  people
• 22:21
  because
• 22:21
  I
• 22:21
  know
• 22:21
  what
• 22:22
  it's
• 22:22
  like
• 22:22
  to
• 22:22
  start
• 22:22
  a
• 22:22
  business.
• 22:23
  So
• 22:23
  I
• 22:23
  offer
• 22:23
  my
• 22:24
  office
• 22:24
  up
• 22:24
  to
• 22:24
  people
• 22:24
  if
• 22:25
  they
• 22:25
  want
• 22:25
  to
• 22:25
  work
• 22:25
  somewhere.
• 22:26
  If
• 22:26
  they're
• 22:27
  like
• 22:27
  struggling
• 22:27
  to
• 22:27
  get
• 22:28
  clients,
• 22:28
  I'll
• 22:28
  give
• 22:28
  them
• 22:28
  some
• 22:29
  of
• 22:29
  my
• 22:29
  clients.
• 22:30
  And
• 22:30
  I've
• 22:30
  had
• 22:30
  to
• 22:30
  just
• 22:31
  reign
• 22:31
  that
• 22:31
  in
• 22:31
  a
• 22:31
  little
• 22:32
  bit
• 22:32
  because
• 22:32
  you
• 22:33
  just
• 22:33
  don't
• 22:33
  know
• 22:33
  what
• 22:33
  people's
• 22:34
  intentions
• 22:35
  are,
• 22:35
  which
• 22:35
  is
• 22:35
  really
• 22:35
  sad.
• 22:36
  So,
• 22:36
  yeah,
• 22:37
  I've
• 22:37
  just
• 22:37
  tried
• 22:37
  to
• 22:38
  keep
• 22:39
  people
• 22:39
  at
• 22:39
  a
• 22:39
  distance
• 22:40
  a
• 22:40
  bit
• 22:40
  first
• 22:41
  because
• 22:41
  especially
• 22:42
  when
• 22:42
  it's
• 22:42
  business
• 22:43
  owners,
• 22:44
  they
• 22:44
  want
• 22:44
  something
• 22:44
  out
• 22:45
  of
• 22:45
  you
• 22:45
  or
• 22:45
  they
• 22:45
  want
• 22:45
  to
• 22:45
  know
• 22:46
  like,
• 22:46
  how
• 22:46
  can
• 22:46
  I
• 22:46
  go
• 22:47
  viral,
• 22:47
  Vic?
• 22:47
  And
• 22:47
  they
• 22:48
  want
• 22:48
  to
• 22:48
  sit
• 22:48
  down
• 22:48
  with
• 22:48
  you
• 22:48
  for
• 22:49
  a
• 22:49
  bit
• 22:49
  and
• 22:50
  things
• 22:50
  like
• 22:50
  that.
• 22:50
  So
• 22:51
  I
• 22:51
  think
• 22:51
  that,
• 22:51
  yeah,
• 22:52
  I
• 22:52
  just
• 22:52
  have
• 22:52
  to
• 22:53
  like,
• 22:53
  keep
• 22:53
  my
• 22:53
  wits
• 22:54
  about
• 22:54
  me
• 22:54
  a
• 22:54
  bit
• 22:54
  more.
• 22:54
  But.
• 22:55
  And
• 22:55
  not
• 22:55
  just.
• 22:55
  I
• 22:56
  always
• 22:56
  just
• 22:56
  assume
• 22:57
  the
• 22:57
  best
• 22:57
  about
• 22:57
  everyone
• 22:58
  when
• 22:59
  I
• 22:59
  think
• 22:59
  I've,
• 23:00
  I've
• 23:00
  also,
• 23:00
  I
• 23:00
  think
• 23:01
  like
• 23:01
  the,
• 23:01
  the,
• 23:02
  the
• 23:02
  darker
• 23:02
  side
• 23:03
  of
• 23:03
  business
• 23:03
  is
• 23:03
  that
• 23:03
  some
• 23:04
  people
• 23:04
  have
• 23:04
  really
• 23:05
  poor
• 23:05
  intentions.
• 23:06
  And
• 23:06
  another
• 23:07
  thing
• 23:07
  I
• 23:07
  always
• 23:07
  speak
• 23:08
  about
• 23:08
  is
• 23:08
  that
• 23:09
  I
• 23:09
  try
• 23:09
  not
• 23:09
  to
• 23:09
  just
• 23:09
  look
• 23:10
  at
• 23:10
  what
• 23:10
  the
• 23:10
  people
• 23:10
  are
• 23:10
  doing
• 23:10
  because
• 23:11
  it's
• 23:11
  not
• 23:11
  real.
• 23:11
  Like
• 23:12
  I've
• 23:12
  seen
• 23:12
  firsthand
• 23:13
  when
• 23:13
  people
• 23:14
  share
• 23:14
  like
• 23:14
  their
• 23:14
  income
• 23:15
  and
• 23:15
  that's
• 23:15
  not
• 23:15
  their
• 23:15
  income,
• 23:16
  although
• 23:16
  share
• 23:17
  a
• 23:17
  client
• 23:17
  they're
• 23:17
  working
• 23:18
  with
• 23:18
  and
• 23:18
  they've
• 23:18
  never
• 23:18
  worked
• 23:18
  with
• 23:19
  that
• 23:19
  client
• 23:19
  in
• 23:19
  their
• 23:19
  life.
• 23:20
  So
• 23:20
  I
• 23:20
  just
• 23:20
  try
• 23:21
  not
• 23:21
  to
• 23:21
  compare
• 23:22
  myself
• 23:22
  to
• 23:23
  other
• 23:23
  people
• 23:23
  now
• 23:24
  because
• 23:24
  even
• 23:25
  when
• 23:25
  I
• 23:25
  share
• 23:25
  things
• 23:26
  sometimes,
• 23:26
  like
• 23:26
  I
• 23:27
  might
• 23:27
  be
• 23:27
  like
• 23:28
  here
• 23:28
  at
• 23:28
  a
• 23:28
  retreat,
• 23:28
  but
• 23:29
  I
• 23:29
  might
• 23:29
  be
• 23:29
  stressing
• 23:30
  about
• 23:30
  something,
• 23:30
  I
• 23:31
  don't
• 23:31
  share
• 23:31
  that.
• 23:32
  So
• 23:32
  I
• 23:32
  just
• 23:32
  try
• 23:33
  to
• 23:33
  just
• 23:33
  stay
• 23:34
  in
• 23:34
  my
• 23:34
  own
• 23:34
  lane
• 23:34
  and
• 23:35
  not
• 23:35
  really
• 23:36
  let
• 23:36
  that
• 23:36
  get
• 23:37
  into
• 23:37
  my
• 23:37
  head.
• 23:37
  So
• 23:38
  in
• 23:38
  terms
• 23:38
  of
• 23:38
  social
• 23:39
  media,
• 23:39
  things
• 23:39
  are
• 23:39
  changing
• 23:40
  a
• 23:40
  lot.
• 23:40
  Like
• 23:40
  even
• 23:40
  people
• 23:40
  talking
• 23:41
  about
• 23:41
  Tick
• 23:41
  Tock
• 23:41
  not
• 23:41
  even
• 23:42
  being
• 23:42
  here
• 23:42
  at
• 23:42
  the
• 23:42
  end
• 23:42
  of
• 23:42
  the
• 23:43
  year
• 23:43
  with
• 23:43
  the
• 23:43
  changes,
• 23:44
  I
• 23:44
  mean,
• 23:44
  it's
• 23:45
  mind
• 23:45
  blowing.
• 23:46
  Where
• 23:46
  do
• 23:47
  people
• 23:47
  need
• 23:47
  to
• 23:47
  put
• 23:47
  their
• 23:47
  efforts
• 23:48
  right
• 23:48
  now?
• 23:48
  Like
• 23:48
  you
• 23:49
  talk
• 23:49
  about
• 23:49
  going
• 23:49
  viral.
• 23:50
  Is
• 23:50
  Tick
• 23:51
  Tock
• 23:51
  the
• 23:51
  place?
• 23:51
  It
• 23:51
  is
• 23:52
  the
• 23:52
  place.
• 23:52
  But
• 23:52
  you
• 23:53
  can
• 23:53
  do
• 23:53
  it
• 23:53
  on
• 23:53
  Instagram.
• 23:54
  I
• 23:54
  think
• 23:54
  Tick
• 23:54
  Tock's
• 23:55
  just
• 23:55
  easier
• 23:56
  to
• 23:56
  do
• 23:56
  it
• 23:57
  and
• 23:57
  it's
• 23:57
  faster.
• 23:58
  But
• 23:59
  I
• 23:59
  think
• 23:59
  the
• 23:59
  beauty
• 23:59
  with
• 24:00
  Tick
• 24:00
  Tock
• 24:01
  is
• 24:01
  that
• 24:01
  if
• 24:01
  you
• 24:01
  go
• 24:02
  viral
• 24:02
  on
• 24:02
  that,
• 24:03
  people
• 24:03
  will
• 24:03
  find
• 24:03
  you
• 24:04
  on
• 24:04
  Instagram.
• 24:04
  So
• 24:04
  I've
• 24:05
  put
• 24:05
  all
• 24:05
  my
• 24:05
  focus
• 24:05
  into
• 24:06
  Tick
• 24:06
  Tock
• 24:06
  and
• 24:06
  my
• 24:07
  Instagram's
• 24:07
  growing
• 24:07
  with
• 24:08
  it.
• 24:08
  So
• 24:08
  it's
• 24:08
  like
• 24:08
  best
• 24:09
  of
• 24:09
  both
• 24:09
  worlds.
• 24:10
  But
• 24:10
  if
• 24:10
  I
• 24:10
  feel
• 24:10
  like
• 24:10
  I
• 24:11
  focused
• 24:11
  on
• 24:11
  just
• 24:12
  Instagram,
• 24:12
  I
• 24:12
  don't
• 24:13
  think
• 24:13
  anyone
• 24:13
  would
• 24:13
  go
• 24:13
  to
• 24:14
  my
• 24:14
  Tick
• 24:14
  Tock
• 24:14
  from
• 24:14
  my
• 24:15
  Instagram
• 24:15
  unless
• 24:15
  I
• 24:16
  physically
• 24:16
  promoted
• 24:17
  it.
• 24:17
  So
• 24:17
  I
• 24:17
  think
• 24:18
  the
• 24:18
  beauty
• 24:18
  of
• 24:18
  Tick
• 24:18
  Tock
• 24:19
  is
• 24:20
  the
• 24:20
  algorithm
• 24:21
  is
• 24:21
  just
• 24:21
  amazing
• 24:22
  how
• 24:22
  it
• 24:22
  works.
• 24:22
  So
• 24:22
  like
• 24:23
  I
• 24:23
  was
• 24:23
  posting
• 24:23
  like
• 24:24
  three
• 24:24
  times
• 24:24
  a
• 24:24
  day
• 24:25
  for
• 24:25
  10
• 24:25
  days
• 24:26
  and
• 24:26
  got
• 24:26
  10,000
• 24:26
  followers
• 24:27
  in
• 24:27
  10
• 24:27
  days.
• 24:27
  And
• 24:28
  that
• 24:28
  opened
• 24:28
  up
• 24:28
  brand
• 24:29
  deals,
• 24:29
  partnerships,
• 24:30
  creative
• 24:31
  fund,
• 24:31
  which
• 24:31
  you
• 24:31
  get
• 24:31
  paid
• 24:32
  for.
• 24:32
  So
• 24:33
  I
• 24:33
  think
• 24:33
  I
• 24:33
  would
• 24:33
  still
• 24:34
  utilize
• 24:34
  it
• 24:35
  and
• 24:35
  just
• 24:35
  like
• 24:35
  repurpose
• 24:36
  some
• 24:36
  of
• 24:36
  them
• 24:36
  and
• 24:37
  put
• 24:37
  them
• 24:37
  on
• 24:37
  Instagram
• 24:38
  and
• 24:38
  that's
• 24:38
  going
• 24:38
  to
• 24:38
  be
• 24:39
  my
• 24:39
  goal
• 24:39
  next
• 24:40
  because
• 24:40
  that
• 24:40
  will
• 24:41
  naturally
• 24:41
  grow
• 24:41
  with
• 24:41
  the
• 24:42
  Tick
• 24:42
  Tock.
• 24:42
  But
• 24:42
  it
• 24:42
  is
• 24:43
  scary
• 24:44
  when
• 24:44
  you
• 24:45
  think
• 24:45
  about
• 24:45
  one
• 24:45
  of
• 24:45
  those
• 24:46
  being
• 24:46
  taken
• 24:46
  away.
• 24:47
  But
• 24:47
  I
• 24:47
  think
• 24:47
  that's
• 24:47
  something
• 24:48
  I've
• 24:48
  learned
• 24:48
  as
• 24:48
  well
• 24:48
  is
• 24:49
  that
• 24:49
  I
• 24:49
  need
• 24:49
  to
• 24:49
  have
• 24:50
  like
• 24:50
  email
• 24:50
  marketing,
• 24:51
  LinkedIn,
• 24:51
  like
• 24:52
  all
• 24:52
  these
• 24:52
  different
• 24:52
  places,
• 24:53
  not
• 24:53
  just
• 24:53
  one
• 24:54
  platform.
• 24:54
  Because
• 24:54
  if
• 24:55
  that
• 24:55
  goes,
• 24:55
  it's
• 24:55
  like,
• 24:56
  who
• 24:56
  am
• 24:56
  I?
• 24:57
  Like
• 24:57
  what,
• 24:57
  what
• 24:57
  am
• 24:57
  I
• 24:57
  doing?
• 24:58
  So
• 24:58
  I
• 24:58
  need
• 24:59
  to
• 24:59
  have
• 24:59
  those
• 25:00
  all
• 25:00
  set
• 25:00
  up
• 25:00
  properly,
• 25:01
  which
• 25:01
  is
• 25:01
  what
• 25:01
  I've
• 25:01
  been
• 25:01
  trying
• 25:01
  to
• 25:01
  do.
• 25:02
  But
• 25:02
  Tick
• 25:03
  Tock
• 25:03
  for
• 25:03
  me
• 25:03
  has
• 25:03
  just
• 25:04
  been
• 25:04
  an
• 25:04
  absolute
• 25:05
  game
• 25:05
  changer.
• 25:06
  It's
• 25:06
  crazy
• 25:06
  how
• 25:07
  fast
• 25:07
  you
• 25:07
  can
• 25:07
  grow
• 25:07
  on
• 25:07
  there.
• 25:08
  See,
• 25:08
  I've
• 25:08
  seen
• 25:09
  a
• 25:09
  lot
• 25:09
  of
• 25:09
  shifting
• 25:10
  creators
• 25:10
  where
• 25:11
  they,
• 25:11
  you
• 25:11
  know,
• 25:11
  they
• 25:12
  worry
• 25:12
  about
• 25:12
  just
• 25:12
  being
• 25:12
  on
• 25:12
  LinkedIn
• 25:13
  or
• 25:13
  Instagram
• 25:13
  or
• 25:14
  YouTube
• 25:14
  and
• 25:14
  things
• 25:14
  like
• 25:14
  that.
• 25:15
  So
• 25:15
  they're
• 25:16
  using
• 25:16
  things
• 25:16
  like
• 25:16
  Tick
• 25:17
  Tock
• 25:17
  to
• 25:17
  cross
• 25:17
  pollinate,
• 25:18
  to
• 25:18
  grow
• 25:18
  YouTube
• 25:19
  channels.
• 25:19
  What's
• 25:19
  your
• 25:20
  views
• 25:20
  around
• 25:20
  that?
• 25:21
  Yeah,
• 25:21
  I
• 25:21
  do
• 25:21
  think
• 25:22
  YouTube
• 25:23
  shorts
• 25:23
  that's
• 25:24
  very
• 25:24
  overlooked.
• 25:25
  Like
• 25:25
  that's
• 25:26
  a
• 25:26
  massive
• 25:26
  way
• 25:26
  of
• 25:27
  growing
• 25:27
  and
• 25:27
  I
• 25:28
  think
• 25:28
  that's
• 25:28
  something
• 25:28
  that
• 25:28
  I
• 25:28
  might
• 25:29
  look
• 25:29
  to
• 25:29
  go
• 25:30
  down
• 25:30
  because
• 25:30
  I
• 25:30
  always
• 25:31
  think
• 25:31
  that
• 25:32
  it
• 25:32
  is
• 25:32
  good
• 25:32
  to
• 25:32
  go
• 25:33
  somewhere
• 25:33
  that's
• 25:33
  not
• 25:33
  too
• 25:34
  overpopulated.
• 25:35
  Like
• 25:35
  we
• 25:35
  all
• 25:35
  use
• 25:36
  Instagram
• 25:36
  and
• 25:36
  Tick
• 25:36
  Tock,
• 25:37
  so
• 25:37
  why
• 25:37
  not
• 25:37
  go
• 25:38
  to
• 25:38
  YouTube
• 25:38
  shorts?
• 25:39
  Because
• 25:39
  there's
• 25:39
  not
• 25:39
  many
• 25:40
  of
• 25:40
  us
• 25:40
  on
• 25:40
  there.
• 25:41
  So
• 25:41
  I
• 25:41
  think
• 25:41
  that
• 25:41
  it's
• 25:42
  good
• 25:42
  to
• 25:42
  use
• 25:43
  content
• 25:43
  from
• 25:44
  one
• 25:44
  platform
• 25:44
  and
• 25:44
  sort
• 25:45
  of
• 25:45
  repurpose
• 25:45
  it
• 25:45
  in
• 25:45
  different
• 25:46
  ways.
• 25:46
  But
• 25:46
  that's
• 25:47
  the
• 25:47
  key
• 25:47
  thing
• 25:47
  is
• 25:47
  repurposing
• 25:48
  it,
• 25:48
  not
• 25:48
  just
• 25:48
  putting
• 25:49
  it
• 25:49
  on.
• 25:49
  So
• 25:50
  it's
• 25:50
  like
• 25:50
  making
• 25:50
  it
• 25:50
  shorter
• 25:51
  for
• 25:51
  Instagram
• 25:51
  or
• 25:51
  like
• 25:52
  using
• 25:52
  different
• 25:52
  fonts
• 25:53
  and
• 25:53
  different
• 25:53
  texts
• 25:54
  and
• 25:54
  like
• 25:54
  making
• 25:55
  sure
• 25:55
  you're
• 25:55
  like
• 25:56
  complying
• 25:56
  to
• 25:56
  the
• 25:56
  algorithms.
• 25:57
  Like
• 25:57
  Instagram's
• 25:58
  all
• 25:58
  about
• 25:58
  the
• 25:59
  words
• 25:59
  and
• 25:59
  having
• 25:59
  a
• 25:59
  bit
• 26:00
  of
• 26:00
  a
• 26:00
  longer
• 26:00
  caption.
• 26:01
  Tick
• 26:01
  Tock's
• 26:01
  just
• 26:01
  like
• 26:02
  short
• 26:02
  and
• 26:02
  sweet
• 26:03
  and
• 26:03
  like
• 26:03
  a
• 26:03
  few
• 26:04
  hashtags
• 26:04
  and
• 26:04
  it's
• 26:04
  really
• 26:05
  simple
• 26:05
  to
• 26:05
  use.
• 26:05
  So,
• 26:06
  yeah,
• 26:06
  I
• 26:06
  think
• 26:06
  people
• 26:06
  over
• 26:07
  complicate
• 26:07
  social
• 26:07
  media
• 26:08
  a
• 26:08
  lot
• 26:08
  and
• 26:08
  it
• 26:08
  doesn't
• 26:09
  need
• 26:09
  to
• 26:09
  be.
• 26:10
  And
• 26:10
  I'm
• 26:10
  always
• 26:10
  quite
• 26:11
  brutal
• 26:11
  with
• 26:11
  content
• 26:12
  because
• 26:12
  I'm
• 26:13
  always
• 26:13
  just
• 26:13
  like,
• 26:13
  it's
• 26:14
  really
• 26:14
  simple.
• 26:14
  If
• 26:15
  the
• 26:15
  content
• 26:15
  didn't
• 26:15
  perform,
• 26:16
  it
• 26:16
  just
• 26:16
  wasn't
• 26:16
  good.
• 26:17
  And
• 26:17
  it's
• 26:17
  a
• 26:17
  really
• 26:17
  hard
• 26:18
  pill
• 26:18
  to
• 26:18
  swallow
• 26:18
  sometimes.
• 26:19
  But
• 26:20
  people
• 26:20
  will
• 26:20
  interact
• 26:21
  with
• 26:21
  things
• 26:21
  if
• 26:21
  it's
• 26:22
  a
• 26:22
  good
• 26:22
  piece
• 26:22
  of
• 26:22
  content.
• 26:23
  I
• 26:23
  suppose
• 26:23
  it's
• 26:23
  not
• 26:23
  about
• 26:24
  getting
• 26:24
  too
• 26:24
  emotionally
• 26:24
  attached
• 26:25
  to.
• 26:25
  Yeah.
• 26:26
  And
• 26:26
  being
• 26:26
  able
• 26:26
  to
• 26:26
  learn
• 26:27
  from
• 26:27
  it
• 26:27
  rather
• 26:27
  than
• 26:28
  like,
• 26:28
  oh
• 26:28
  my
• 26:28
  goodness,
• 26:29
  it's
• 26:29
  not.
• 26:29
  It's
• 26:29
  not
• 26:29
  performed
• 26:30
  because
• 26:30
  yeah,
• 26:30
  some
• 26:31
  things
• 26:31
  will.
• 26:31
  Will
• 26:31
  fly
• 26:32
  and
• 26:32
  some
• 26:32
  things
• 26:32
  won't.
• 26:33
  Who
• 26:33
  has
• 26:34
  been
• 26:34
  your
• 26:34
  biggest
• 26:35
  inspiration
• 26:36
  then
• 26:36
  on
• 26:36
  your
• 26:37
  journey?
• 26:37
  Who
• 26:37
  have
• 26:37
  you
• 26:37
  looked
• 26:38
  at
• 26:38
  and
• 26:38
  thought,
• 26:38
  oh
• 26:38
  my
• 26:39
  goodness,
• 26:39
  like,
• 26:39
  I
• 26:39
  love
• 26:40
  what
• 26:40
  you're
• 26:40
  doing,
• 26:40
  be
• 26:40
  it
• 26:41
  in
• 26:41
  your
• 26:41
  space
• 26:41
  or
• 26:41
  others.
• 26:42
  I
• 26:42
  think
• 26:42
  I
• 26:42
  found
• 26:42
  it
• 26:43
  hard
• 26:43
  at
• 26:43
  the
• 26:43
  start
• 26:44
  because
• 26:44
  I
• 26:45
  hadn't
• 26:45
  really
• 26:45
  seen
• 26:46
  anyone
• 26:47
  that
• 26:47
  was
• 26:47
  my
• 26:48
  age
• 26:48
  doing
• 26:48
  what
• 26:49
  I
• 26:49
  was
• 26:49
  doing.
• 26:49
  So
• 26:50
  I
• 26:51
  didn't
• 26:51
  really
• 26:51
  know
• 26:52
  it
• 26:52
  was
• 26:52
  like
• 26:53
  a
• 26:53
  thing.
• 26:53
  Like,
• 26:53
  I.
• 26:54
  I
• 26:54
  just
• 26:54
  thought
• 26:54
  of
• 26:54
  this
• 26:55
  as
• 26:55
  like
• 26:55
  getting
• 26:55
  a
• 26:55
  job
• 26:56
  anywhere
• 26:56
  else
• 26:56
  and
• 26:57
  this
• 26:57
  is
• 26:57
  just
• 26:57
  my
• 26:57
  job.
• 26:58
  And
• 26:58
  then
• 26:58
  I
• 26:58
  think
• 26:59
  when
• 26:59
  I
• 26:59
  started
• 26:59
  to
• 26:59
  like
• 27:00
  hit
• 27:00
  bigger,
• 27:01
  like
• 27:02
  months
• 27:02
  financially,
• 27:03
  like,
• 27:04
  my
• 27:04
  mum
• 27:04
  used
• 27:04
  to
• 27:04
  be
• 27:04
  like,
• 27:05
  vic,
• 27:05
  that's
• 27:05
  quite
• 27:06
  like,
• 27:06
  that's
• 27:07
  a
• 27:07
  lot
• 27:07
  of
• 27:07
  money
• 27:07
  for
• 27:08
  someone
• 27:08
  of
• 27:08
  your
• 27:08
  age.
• 27:08
  And
• 27:08
  I'd
• 27:09
  be
• 27:09
  like,
• 27:09
  is
• 27:09
  it?
• 27:09
  And
• 27:10
  then.
• 27:10
  Cause
• 27:10
  I
• 27:10
  had
• 27:10
  no
• 27:10
  concepts.
• 27:11
  I
• 27:11
  still
• 27:12
  don't
• 27:12
  really
• 27:12
  have
• 27:12
  concept
• 27:12
  now
• 27:13
  of
• 27:13
  like,
• 27:13
  what's
• 27:13
  the
• 27:14
  average
• 27:14
  job
• 27:14
  paid?
• 27:15
  I
• 27:15
  don't
• 27:15
  know
• 27:16
  this
• 27:16
  because
• 27:16
  I
• 27:17
  just
• 27:17
  went
• 27:17
  straight
• 27:17
  into
• 27:17
  doing
• 27:18
  that.
• 27:18
  So,
• 27:18
  yeah,
• 27:19
  I
• 27:19
  think
• 27:19
  that
• 27:20
  just
• 27:20
  having
• 27:21
  moments
• 27:21
  like
• 27:21
  that
• 27:22
  I
• 27:22
  was
• 27:22
  just
• 27:22
  like,
• 27:22
  whoa,
• 27:23
  this
• 27:23
  is
• 27:23
  crazy.
• 27:24
  But,
• 27:24
  yeah,
• 27:24
  I
• 27:25
  suppose,
• 27:25
  like,
• 27:25
  I'd
• 27:25
  have
• 27:26
  people
• 27:26
  that
• 27:26
  I
• 27:26
  look
• 27:26
  up
• 27:27
  to,
• 27:27
  like
• 27:27
  Grace
• 27:28
  Beverly
• 27:28
  and
• 27:28
  Stephen
• 27:29
  Barlow
• 27:29
  and
• 27:29
  all
• 27:29
  the
• 27:30
  classic
• 27:30
  ones,
• 27:30
  but
• 27:31
  I'd
• 27:31
  say
• 27:31
  I
• 27:31
  look
• 27:32
  up
• 27:32
  to
• 27:32
  them,
• 27:32
  but
• 27:33
  I
• 27:33
  don't
• 27:33
  know
• 27:33
  if
• 27:34
  I
• 27:34
  idolize
• 27:34
  them.
• 27:35
  Like,
• 27:35
  I
• 27:35
  don't
• 27:35
  think
• 27:35
  there's
• 27:35
  anyone
• 27:36
  that
• 27:36
  I'm
• 27:36
  like,
• 27:36
  like,
• 27:37
  wow.
• 27:37
  Like,
• 27:38
  they
• 27:38
  fire
• 27:38
  me
• 27:39
  up
• 27:39
  and
• 27:39
  they
• 27:39
  make
• 27:39
  me
• 27:39
  feel,
• 27:40
  like,
• 27:40
  really
• 27:40
  inspired.
• 27:42
  So
• 27:42
  I
• 27:42
  think
• 27:42
  that's
• 27:42
  why
• 27:43
  I'm
• 27:43
  really
• 27:43
  pushing
• 27:44
  to
• 27:44
  be
• 27:45
  that
• 27:45
  person
• 27:46
  in
• 27:46
  my
• 27:47
  industry,
• 27:47
  because
• 27:48
  I've
• 27:48
  spoke
• 27:48
  to
• 27:48
  a
• 27:48
  lot
• 27:48
  of
• 27:48
  people
• 27:49
  my
• 27:49
  age
• 27:49
  and
• 27:49
  they're
• 27:50
  all
• 27:50
  a
• 27:50
  bit
• 27:50
  like,
• 27:50
  yeah,
• 27:50
  I
• 27:50
  don't
• 27:51
  know,
• 27:51
  like,
• 27:51
  I
• 27:51
  like
• 27:52
  this
• 27:52
  person,
• 27:52
  but
• 27:52
  I
• 27:53
  don't
• 27:53
  know
• 27:53
  if
• 27:53
  this.
• 27:53
  And,
• 27:54
  you
• 27:54
  know,
• 27:54
  I
• 27:54
  like
• 27:54
  that,
• 27:54
  but
• 27:54
  I
• 27:55
  don't
• 27:55
  know
• 27:55
  about
• 27:55
  that.
• 27:56
  So
• 27:56
  I'm
• 27:56
  hoping
• 27:56
  that
• 27:57
  I
• 27:57
  can
• 27:57
  be
• 27:58
  that
• 27:58
  person
• 27:58
  for
• 27:59
  people
• 27:59
  that
• 27:59
  are
• 28:00
  just
• 28:00
  starting
• 28:00
  out
• 28:00
  now.
• 28:01
  And
• 28:01
  I
• 28:01
  get
• 28:01
  a
• 28:01
  loads
• 28:01
  of
• 28:01
  messages
• 28:02
  about,
• 28:03
  you
• 28:03
  know,
• 28:03
  how
• 28:03
  to
• 28:03
  do
• 28:04
  it
• 28:04
  and
• 28:04
  how
• 28:04
  to
• 28:04
  set
• 28:04
  up,
• 28:05
  and
• 28:05
  I
• 28:05
  don't
• 28:05
  even
• 28:06
  know
• 28:06
  what
• 28:06
  advice
• 28:06
  to
• 28:06
  give
• 28:06
  them,
• 28:06
  really,
• 28:07
  because
• 28:07
  I
• 28:07
  don't
• 28:07
  really
• 28:07
  know,
• 28:08
  to
• 28:08
  be
• 28:08
  honest.
• 28:08
  I
• 28:08
  just
• 28:08
  ended
• 28:09
  up
• 28:09
  here.
• 28:09
  So
• 28:09
  you're
• 28:10
  going
• 28:10
  to
• 28:10
  Paris,
• 28:11
  your
• 28:11
  favorite
• 28:11
  place
• 28:11
  in
• 28:12
  a
• 28:12
  couple
• 28:12
  of
• 28:12
  days
• 28:12
  time,
• 28:13
  and
• 28:14
  your
• 28:14
  partner's
• 28:14
  taking
• 28:14
  you
• 28:15
  away
• 28:15
  for
• 28:16
  a
• 28:16
  special
• 28:17
  trip.
• 28:18
  We
• 28:18
  all
• 28:18
  know
• 28:19
  that,
• 28:19
  if
• 28:19
  you
• 28:19
  didn't
• 28:20
  already,
• 28:20
  Emily
• 28:20
  in
• 28:20
  Paris,
• 28:22
  tell
• 28:22
  us
• 28:22
  about
• 28:23
  your
• 28:23
  connection
• 28:24
  with
• 28:24
  the
• 28:25
  show.
• 28:25
  Oh,
• 28:25
  my
• 28:25
  gosh,
• 28:26
  that
• 28:26
  was
• 28:26
  crazy.
• 28:27
  So
• 28:27
  I
• 28:27
  think
• 28:28
  for
• 28:28
  me,
• 28:28
  that
• 28:28
  was,
• 28:28
  like,
• 28:29
  one
• 28:29
  of
• 28:29
  the
• 28:29
  catalysts
• 28:30
  that
• 28:30
  made
• 28:31
  the
• 28:31
  business
• 28:32
  blow
• 28:32
  up,
• 28:33
  because
• 28:34
  at
• 28:34
  first
• 28:34
  I
• 28:34
  was
• 28:34
  working
• 28:35
  with,
• 28:35
  like,
• 28:35
  nail
• 28:35
  salons
• 28:36
  or,
• 28:36
  like,
• 28:37
  local
• 28:37
  cafes,
• 28:38
  local
• 28:38
  businesses
• 28:39
  that
• 28:39
  were
• 28:39
  paying
• 28:39
  me
• 28:39
  like,
• 28:39
  a
• 28:40
  couple
• 28:40
  hundred
• 28:40
  pounds
• 28:40
  a
• 28:40
  month.
• 28:41
  And
• 28:41
  then
• 28:42
  it
• 28:42
  was
• 28:42
  a
• 28:42
  really
• 28:42
  funny
• 28:43
  story.
• 28:43
  So
• 28:44
  I've
• 28:44
  always
• 28:44
  had
• 28:45
  comments
• 28:45
  my
• 28:45
  whole
• 28:45
  life
• 28:46
  saying
• 28:46
  that
• 28:46
  I
• 28:46
  look
• 28:46
  like
• 28:47
  Lily
• 28:47
  Collins,
• 28:47
  who's
• 28:48
  from
• 28:48
  Emily
• 28:48
  in
• 28:48
  Paris,
• 28:49
  if
• 28:49
  you
• 28:49
  didn't
• 28:49
  know.
• 28:50
  And
• 28:50
  I
• 28:50
  used
• 28:50
  to
• 28:50
  work
• 28:51
  at
• 28:51
  Hollister.
• 28:51
  People
• 28:52
  used
• 28:52
  to
• 28:52
  always
• 28:52
  say
• 28:52
  it
• 28:52
  to
• 28:52
  me,
• 28:53
  like,
• 28:53
  all
• 28:53
  the
• 28:53
  customers
• 28:54
  and
• 28:54
  stuff.
• 28:54
  And
• 28:55
  then
• 28:55
  I
• 28:55
  was
• 28:56
  in
• 28:56
  my
• 28:56
  office
• 28:56
  and
• 28:56
  one
• 28:56
  of
• 28:56
  my
• 28:57
  friends
• 28:57
  took
• 28:58
  a
• 28:58
  video
• 28:58
  of
• 28:58
  me
• 28:59
  and
• 28:59
  just
• 28:59
  said,
• 28:59
  like,
• 29:00
  pov,
• 29:01
  you
• 29:01
  work
• 29:01
  with
• 29:01
  the
• 29:02
  real
• 29:02
  life
• 29:02
  Emily
• 29:02
  in
• 29:03
  Paris.
• 29:03
  And
• 29:04
  it
• 29:04
  got
• 29:04
  like
• 29:04
  2
• 29:04
  million
• 29:04
  views.
• 29:05
  And
• 29:05
  all
• 29:05
  the
• 29:05
  comments
• 29:06
  were
• 29:06
  like,
• 29:06
  oh,
• 29:06
  my
• 29:06
  God,
• 29:06
  I
• 29:07
  thought
• 29:07
  this
• 29:07
  was
• 29:07
  her,
• 29:07
  blah,
• 29:07
  blah,
• 29:08
  blah.
• 29:08
  And
• 29:08
  we
• 29:08
  thought
• 29:09
  it
• 29:09
  was
• 29:09
  really
• 29:09
  funny
• 29:09
  and
• 29:09
  we
• 29:09
  just
• 29:10
  didn't
• 29:10
  really
• 29:10
  think
• 29:10
  anything
• 29:10
  of
• 29:10
  it.
• 29:11
  And
• 29:11
  then
• 29:12
  a
• 29:12
  couple
• 29:12
  days
• 29:12
  later,
• 29:13
  I
• 29:13
  got
• 29:13
  an
• 29:13
  email
• 29:14
  from
• 29:14
  a
• 29:15
  woman,
• 29:15
  I
• 29:15
  think
• 29:15
  she's
• 29:15
  called
• 29:16
  Amanda,
• 29:16
  and
• 29:17
  she
• 29:17
  was
• 29:17
  like,
• 29:18
  we,
• 29:18
  like,
• 29:18
  work
• 29:18
  on
• 29:18
  the,
• 29:19
  like,
• 29:19
  PR
• 29:19
  team
• 29:20
  for
• 29:20
  Emily
• 29:20
  in
• 29:20
  Paris
• 29:21
  that's
• 29:21
  about
• 29:21
  to
• 29:21
  come
• 29:21
  out.
• 29:22
  You're
• 29:22
  seeing
• 29:22
  a
• 29:22
  video
• 29:23
  and
• 29:23
  we
• 29:23
  would
• 29:24
  love
• 29:24
  you
• 29:24
  to
• 29:24
  create
• 29:24
  some
• 29:25
  content
• 29:25
  for
• 29:25
  us
• 29:25
  because
• 29:26
  you
• 29:26
  look
• 29:26
  like
• 29:26
  Lily
• 29:26
  Collins.
• 29:27
  You've
• 29:27
  got
• 29:27
  a
• 29:27
  bit
• 29:27
  of
• 29:27
  a
• 29:27
  following.
• 29:28
  You
• 29:28
  are
• 29:28
  of
• 29:29
  social
• 29:29
  media.
• 29:29
  So
• 29:30
  I
• 29:30
  was
• 29:30
  like,
• 29:30
  I
• 29:30
  did,
• 29:31
  I
• 29:31
  thought
• 29:31
  it
• 29:31
  was
• 29:31
  like
• 29:31
  a
• 29:32
  spammy
• 29:32
  thing.
• 29:32
  So
• 29:33
  I
• 29:33
  like
• 29:33
  did
• 29:33
  some
• 29:33
  research
• 29:34
  on
• 29:34
  her
• 29:34
  and
• 29:34
  the
• 29:34
  company
• 29:35
  and
• 29:35
  stuff.
• 29:35
  And
• 29:36
  then,
• 29:36
  yeah,
• 29:36
  I
• 29:37
  just
• 29:37
  like
• 29:37
  created
• 29:37
  some
• 29:37
  content
• 29:38
  of
• 29:38
  like,
• 29:39
  her
• 29:39
  looks
• 29:39
  for
• 29:39
  the
• 29:40
  show.
• 29:40
  Speaking
• 29:41
  about
• 29:41
  the
• 29:41
  show
• 29:41
  a
• 29:41
  bit.
• 29:42
  And
• 29:42
  then
• 29:43
  I
• 29:43
  posted
• 29:43
  that
• 29:43
  on
• 29:44
  my
• 29:44
  social.
• 29:44
  I
• 29:44
  think
• 29:44
  it
• 29:44
  got
• 29:45
  like
• 29:45
  near
• 29:45
  to
• 29:45
  a
• 29:45
  million
• 29:46
  views
• 29:46
  just
• 29:47
  because
• 29:47
  I
• 29:47
  looked
• 29:47
  like
• 29:47
  her.
• 29:48
  And
• 29:48
  then
• 29:49
  just
• 29:49
  like,
• 29:49
  just
• 29:50
  like
• 29:50
  telling
• 29:50
  people
• 29:51
  that.
• 29:51
  And
• 29:51
  I
• 29:51
  did,
• 29:51
  I
• 29:52
  did
• 29:52
  a
• 29:52
  later
• 29:52
  post
• 29:53
  saying
• 29:53
  that
• 29:54
  I
• 29:54
  work
• 29:54
  with
• 29:54
  Net
• 29:54
  Netflix
• 29:55
  and
• 29:55
  this
• 29:55
  is
• 29:56
  what
• 29:56
  happened.
• 29:56
  And
• 29:56
  we
• 29:56
  worked
• 29:57
  with
• 29:57
  the
• 29:57
  show
• 29:57
  and
• 29:58
  having
• 29:58
  that
• 29:58
  credibility,
• 30:00
  other
• 30:00
  brands
• 30:00
  were
• 30:00
  like,
• 30:01
  I
• 30:01
  want
• 30:01
  a
• 30:01
  slice
• 30:02
  of
• 30:02
  this
• 30:02
  now.
• 30:02
  So
• 30:02
  then
• 30:02
  we
• 30:03
  started
• 30:03
  to
• 30:03
  attract
• 30:03
  other
• 30:04
  bigger
• 30:04
  brands
• 30:05
  and
• 30:05
  that
• 30:05
  was
• 30:06
  like
• 30:06
  the
• 30:06
  moment
• 30:06
  for
• 30:07
  us
• 30:07
  where
• 30:07
  it
• 30:08
  opened
• 30:08
  so
• 30:08
  many
• 30:08
  doors
• 30:09
  and
• 30:09
  where
• 30:09
  we
• 30:09
  were
• 30:09
  able
• 30:10
  to
• 30:10
  say,
• 30:10
  we've
• 30:11
  worked
• 30:11
  with
• 30:11
  Netflix
• 30:11
  and,
• 30:12
  you
• 30:12
  know,
• 30:12
  we've
• 30:13
  learned
• 30:13
  about,
• 30:13
  like,
• 30:14
  how
• 30:14
  even
• 30:14
  posting
• 30:15
  that
• 30:15
  helps
• 30:15
  the
• 30:15
  show
• 30:16
  gain
• 30:16
  more
• 30:16
  traction.
• 30:17
  And
• 30:17
  then,
• 30:17
  since
• 30:18
  then,
• 30:18
  we
• 30:18
  became
• 30:19
  like
• 30:19
  a
• 30:19
  tick
• 30:20
  tock
• 30:20
  partner.
• 30:21
  So,
• 30:21
  like
• 30:21
  we
• 30:21
  went
• 30:21
  to
• 30:21
  the
• 30:22
  hq,
• 30:23
  we
• 30:23
  learn
• 30:23
  what
• 30:23
  works,
• 30:24
  what
• 30:24
  doesn't
• 30:24
  work,
• 30:25
  and
• 30:25
  then
• 30:25
  we
• 30:25
  get
• 30:25
  like
• 30:26
  referrals
• 30:26
  for
• 30:26
  clients
• 30:27
  and
• 30:27
  tick
• 30:28
  tock
• 30:28
  themselves,
• 30:29
  like,
• 30:29
  recommend
• 30:30
  us
• 30:30
  to
• 30:30
  clients,
• 30:30
  which
• 30:30
  is
• 30:31
  amazing.
• 30:32
  So,
• 30:32
  yeah,
• 30:32
  but
• 30:33
  I
• 30:33
  would
• 30:33
  always
• 30:33
  just
• 30:33
  say
• 30:34
  when
• 30:34
  you
• 30:34
  get
• 30:34
  one
• 30:35
  opportunity
• 30:35
  like
• 30:35
  that,
• 30:35
  like
• 30:36
  really
• 30:36
  just
• 30:36
  milk
• 30:37
  it.
• 30:37
  Like,
• 30:37
  I
• 30:37
  just
• 30:37
  spoke
• 30:38
  about
• 30:38
  it
• 30:38
  so
• 30:38
  much
• 30:39
  and
• 30:39
  we
• 30:39
  always
• 30:39
  talk
• 30:39
  about
• 30:40
  PR
• 30:40
  and
• 30:41
  like,
• 30:41
  if
• 30:41
  you
• 30:41
  get
• 30:42
  featured
• 30:42
  in
• 30:42
  the
• 30:42
  news
• 30:42
  or
• 30:43
  anything
• 30:43
  like
• 30:43
  that,
• 30:44
  like,
• 30:44
  even
• 30:44
  though
• 30:45
  it
• 30:45
  will
• 30:45
  trigger
• 30:45
  people
• 30:46
  and
• 30:46
  it'll
• 30:46
  annoy
• 30:47
  people.
• 30:47
  And
• 30:47
  I
• 30:48
  know
• 30:48
  that
• 30:48
  people
• 30:48
  probably
• 30:49
  think
• 30:49
  I
• 30:49
  speak
• 30:49
  about
• 30:49
  myself
• 30:50
  all,
• 30:50
  all
• 30:50
  the
• 30:50
  time
• 30:50
  and
• 30:50
  I'm
• 30:50
  always
• 30:51
  posted
• 30:51
  about
• 30:51
  myself,
• 30:51
  but
• 30:52
  who
• 30:52
  else
• 30:52
  is
• 30:52
  going
• 30:53
  to?
• 30:53
  So
• 30:53
  I,
• 30:54
  I
• 30:54
  just
• 30:54
  post
• 30:55
  about
• 30:55
  as
• 30:55
  much
• 30:55
  as
• 30:55
  I
• 30:55
  can
• 30:56
  and
• 30:56
  that
• 30:57
  sticks
• 30:57
  in
• 30:57
  people's
• 30:57
  brains.
• 30:58
  Like,
• 30:58
  I
• 30:58
  speak
• 30:58
  to
• 30:59
  so
• 30:59
  many
• 30:59
  people
• 30:59
  on
• 31:00
  calls
• 31:00
  and
• 31:01
  I'd
• 31:01
  say
• 31:01
  like
• 31:01
  50
• 31:02
  of
• 31:02
  the
• 31:02
  calls
• 31:02
  I
• 31:03
  go
• 31:03
  on,
• 31:03
  people
• 31:03
  are
• 31:03
  like,
• 31:04
  oh,
• 31:04
  you're
• 31:04
  the
• 31:04
  Emily
• 31:04
  in
• 31:05
  Paris
• 31:05
  girl.
• 31:05
  And
• 31:05
  I'm
• 31:06
  like,
• 31:06
  yeah.
• 31:06
  Or
• 31:07
  like,
• 31:07
  oh,
• 31:07
  you're
• 31:07
  the
• 31:07
  girl
• 31:07
  that
• 31:08
  does
• 31:08
  this,
• 31:08
  you're
• 31:08
  the
• 31:08
  girl
• 31:08
  that
• 31:08
  does
• 31:08
  that.
• 31:09
  Because
• 31:09
  that's
• 31:09
  the
• 31:09
  messaging
• 31:10
  that
• 31:10
  I
• 31:10
  push
• 31:10
  out
• 31:11
  so
• 31:11
  much.
• 31:12
  Because
• 31:12
  people
• 31:13
  just
• 31:13
  remember
• 31:14
  it,
• 31:14
  don't
• 31:14
  they?
• 31:14
  Like,
• 31:14
  if
• 31:14
  you
• 31:15
  just
• 31:15
  keep
• 31:15
  pushing,
• 31:16
  like
• 31:16
  we
• 31:16
  were
• 31:16
  saying,
• 31:16
  like,
• 31:17
  if
• 31:17
  you
• 31:17
  keep
• 31:17
  pushing,
• 31:18
  like
• 31:18
  I
• 31:18
  run
• 31:18
  the
• 31:19
  best
• 31:19
  retreats
• 31:19
  in
• 31:19
  the
• 31:20
  UK
• 31:20
  or
• 31:20
  I
• 31:21
  own
• 31:21
  the
• 31:21
  UK's
• 31:22
  best
• 31:22
  social
• 31:22
  media
• 31:22
  agency.
• 31:23
  If
• 31:23
  you
• 31:23
  put
• 31:24
  that
• 31:24
  message
• 31:24
  out,
• 31:25
  like
• 31:25
  every
• 31:26
  day,
• 31:26
  you
• 31:26
  keep
• 31:27
  saying
• 31:27
  it,
• 31:27
  that's
• 31:28
  what
• 31:28
  people
• 31:28
  will
• 31:29
  think
• 31:29
  in
• 31:29
  their
• 31:29
  head.
• 31:30
  So
• 31:30
  it's
• 31:30
  just
• 31:30
  pushing
• 31:31
  out.
• 31:31
  And
• 31:31
  it's
• 31:31
  all
• 31:32
  about
• 31:32
  perception,
• 31:32
  isn't
• 31:32
  it?
• 31:33
  Always?
• 31:33
  We
• 31:33
  love,
• 31:34
  always
• 31:34
  love
• 31:34
  perception.
• 31:35
  And
• 31:36
  I
• 31:36
  think
• 31:36
  it's
• 31:36
  our
• 31:36
  favorite
• 31:37
  topic.
• 31:38
  So
• 31:38
  knowing
• 31:39
  you,
• 31:39
  obviously,
• 31:39
  I
• 31:40
  know
• 31:40
  your
• 31:40
  personality
• 31:41
  and
• 31:41
  I
• 31:41
  know
• 31:41
  that
• 31:41
  you're
• 31:42
  very
• 31:42
  funny
• 31:42
  and
• 31:42
  you
• 31:43
  have
• 31:43
  a
• 31:43
  very
• 31:43
  dry
• 31:43
  sense
• 31:43
  of
• 31:44
  humor.
• 31:44
  But
• 31:45
  the
• 31:45
  thing
• 31:45
  is,
• 31:45
  is
• 31:46
  sometimes,
• 31:46
  obviously
• 31:46
  in
• 31:46
  social
• 31:47
  media,
• 31:47
  people
• 31:47
  will
• 31:47
  see
• 31:48
  the.
• 31:48
  The
• 31:49
  travel,
• 31:49
  the
• 31:50
  nice
• 31:50
  outfits,
• 31:51
  the
• 31:51
  team,
• 31:52
  the
• 31:52
  social
• 31:52
  media.
• 31:54
  So
• 31:54
  always
• 31:54
  on
• 31:55
  my
• 31:55
  podcast,
• 31:55
  always,
• 31:56
  I
• 31:56
  always
• 31:57
  ask
• 31:57
  to
• 31:58
  share
• 31:58
  the
• 31:58
  most
• 31:58
  embarrassing
• 31:59
  story
• 32:00
  that
• 32:00
  has
• 32:00
  ever
• 32:01
  happened.
• 32:02
  And
• 32:02
  this
• 32:02
  is
• 32:03
  always
• 32:03
  my
• 32:03
  favorite
• 32:03
  part
• 32:04
  of
• 32:04
  the
• 32:04
  podcast
• 32:05
  because
• 32:06
  this
• 32:06
  is
• 32:06
  where
• 32:06
  I
• 32:07
  get
• 32:07
  like,
• 32:08
  to
• 32:08
  find
• 32:08
  out
• 32:09
  kind
• 32:09
  of
• 32:09
  who
• 32:09
  is
• 32:10
  Vicky?
• 32:10
  I've
• 32:11
  got
• 32:11
  two
• 32:11
  that
• 32:12
  stick
• 32:12
  out
• 32:12
  that
• 32:12
  are
• 32:13
  really,
• 32:13
  really,
• 32:13
  really
• 32:14
  bad
• 32:14
  that
• 32:14
  I
• 32:14
  can
• 32:15
  speak
• 32:15
  about
• 32:15
  now
• 32:15
  that
• 32:15
  I
• 32:16
  wouldn't
• 32:16
  speak
• 32:16
  about
• 32:16
  for
• 32:16
  years.
• 32:17
  So
• 32:18
  the
• 32:18
  first
• 32:18
  one
• 32:18
  was
• 32:19
  when
• 32:19
  I
• 32:19
  was
• 32:19
  in
• 32:20
  year
• 32:20
  11.
• 32:21
  And
• 32:21
  for
• 32:22
  reference,
• 32:22
  I
• 32:22
  was,
• 32:23
  like,
• 32:23
  not
• 32:24
  cool
• 32:24
  or
• 32:24
  popular
• 32:24
  at
• 32:25
  school
• 32:25
  at
• 32:25
  all.
• 32:26
  I
• 32:26
  was
• 32:26
  in
• 32:26
  quite
• 32:27
  a
• 32:27
  weird
• 32:27
  group.
• 32:28
  And
• 32:28
  I
• 32:28
  just
• 32:29
  remember
• 32:29
  my
• 32:29
  friend
• 32:29
  and
• 32:30
  I,
• 32:30
  we
• 32:30
  were
• 32:31
  in
• 32:31
  drama
• 32:31
  class
• 32:31
  together,
• 32:32
  and
• 32:33
  we'd
• 32:33
  always,
• 32:33
  like,
• 32:33
  put
• 32:33
  on
• 32:33
  musicals
• 32:34
  and
• 32:34
  stuff
• 32:34
  like
• 32:34
  that.
• 32:35
  And
• 32:35
  she
• 32:36
  took
• 32:36
  a
• 32:36
  video
• 32:36
  of
• 32:36
  me
• 32:37
  singing.
• 32:37
  It
• 32:37
  was
• 32:37
  like
• 32:38
  an
• 32:38
  Ellie
• 32:38
  goulding
• 32:38
  song
• 32:38
  from
• 32:39
  50
• 32:39
  Shades
• 32:39
  of
• 32:39
  Gray.
• 32:40
  And
• 32:40
  I
• 32:40
  was,
• 32:40
  like,
• 32:40
  really
• 32:40
  getting
• 32:41
  into
• 32:41
  it,
• 32:41
  but
• 32:41
  as
• 32:41
  a
• 32:42
  joke,
• 32:42
  like,
• 32:42
  funny,
• 32:43
  joking,
• 32:43
  singing.
• 32:44
  And
• 32:44
  then
• 32:45
  I
• 32:45
  remember
• 32:45
  we
• 32:46
  were,
• 32:46
  like,
• 32:46
  in
• 32:46
  the
• 32:46
  group
• 32:47
  chat
• 32:47
  putting
• 32:47
  in
• 32:47
  our
• 32:47
  most
• 32:48
  embarrassing
• 32:48
  videos
• 32:49
  of
• 32:49
  the
• 32:49
  year.
• 32:50
  So
• 32:50
  she
• 32:50
  put
• 32:50
  that
• 32:50
  one
• 32:51
  in
• 32:51
  the
• 32:51
  group
• 32:51
  chat,
• 32:51
  and
• 32:51
  I
• 32:51
  was
• 32:52
  like,
• 32:52
  oh,
• 32:52
  my
• 32:52
  God,
• 32:52
  what
• 32:52
  she
• 32:52
  like.
• 32:53
  And
• 32:53
  then
• 32:54
  it
• 32:54
  started
• 32:54
  to
• 32:54
  get
• 32:54
  loads
• 32:55
  of
• 32:55
  comments,
• 32:55
  and
• 32:56
  I
• 32:56
  was
• 32:56
  like,
• 32:57
  this
• 32:57
  is
• 32:58
  only
• 32:58
  supposed
• 32:58
  to
• 32:58
  go
• 32:58
  into
• 32:58
  our
• 32:58
  group
• 32:59
  chat
• 32:59
  of
• 32:59
  about
• 32:59
  6.
• 33:00
  Why
• 33:00
  are
• 33:00
  people
• 33:01
  from,
• 33:02
  like,
• 33:02
  the
• 33:03
  other
• 33:03
  part
• 33:03
  of
• 33:03
  the
• 33:03
  year
• 33:03
  applying
• 33:04
  to
• 33:04
  this?
• 33:04
  And
• 33:04
  she'd
• 33:05
  put
• 33:05
  it
• 33:05
  in
• 33:05
  the
• 33:05
  year
• 33:06
  group
• 33:06
  chat.
• 33:06
  So
• 33:06
  it's
• 33:07
  like
• 33:07
  350
• 33:08
  people
• 33:08
  in
• 33:08
  the
• 33:08
  group
• 33:09
  chat.
• 33:09
  And
• 33:09
  she
• 33:10
  just
• 33:10
  put
• 33:10
  this
• 33:10
  video
• 33:10
  in
• 33:11
  and
• 33:11
  everyone
• 33:12
  was
• 33:12
  like,
• 33:12
  oh,
• 33:12
  my
• 33:12
  God,
• 33:13
  what
• 33:13
  a
• 33:13
  freak.
• 33:14
  Like,
• 33:14
  and
• 33:14
  I
• 33:14
  remember,
• 33:14
  like,
• 33:15
  the
• 33:15
  guy
• 33:15
  that
• 33:15
  I
• 33:15
  really
• 33:15
  fancied
• 33:16
  in
• 33:16
  year
• 33:16
  11.
• 33:16
  The
• 33:16
  next
• 33:17
  day
• 33:17
  was,
• 33:17
  like,
• 33:17
  nice
• 33:17
  singing,
• 33:18
  Vic.
• 33:18
  And
• 33:18
  I
• 33:18
  literally
• 33:19
  wanted
• 33:19
  to,
• 33:19
  like,
• 33:19
  crawl
• 33:19
  under
• 33:20
  a
• 33:20
  table.
• 33:21
  So
• 33:21
  that
• 33:21
  was
• 33:21
  bad.
• 33:21
  I
• 33:21
  cried
• 33:22
  about
• 33:22
  a
• 33:22
  lot
• 33:22
  of
• 33:22
  days.
• 33:23
  And
• 33:23
  then
• 33:24
  the
• 33:24
  other
• 33:24
  one
• 33:25
  was,
• 33:25
  I
• 33:25
  can't
• 33:26
  remember
• 33:26
  how
• 33:26
  old
• 33:26
  I
• 33:26
  was.
• 33:26
  Probably,
• 33:27
  like,
• 33:27
  early
• 33:27
  teens.
• 33:28
  And
• 33:28
  again,
• 33:28
  I
• 33:28
  think
• 33:28
  there
• 33:28
  was,
• 33:28
  like,
• 33:29
  a
• 33:29
  boy
• 33:29
  that
• 33:29
  I
• 33:29
  really
• 33:29
  fancied
• 33:30
  that
• 33:30
  I
• 33:30
  went
• 33:30
  to
• 33:31
  tennis
• 33:31
  camp
• 33:32
  with
• 33:32
  because
• 33:32
  I
• 33:32
  used
• 33:32
  to
• 33:32
  love
• 33:33
  tennis.
• 33:33
  And
• 33:34
  I
• 33:34
  was
• 33:34
  trying
• 33:35
  to
• 33:35
  impress
• 33:35
  him
• 33:35
  by
• 33:36
  doing,
• 33:36
  like,
• 33:36
  a
• 33:36
  magic
• 33:37
  trick.
• 33:37
  I
• 33:37
  don't
• 33:38
  know
• 33:38
  why
• 33:38
  I
• 33:39
  felt
• 33:39
  compelled
• 33:39
  to
• 33:40
  do
• 33:40
  that.
• 33:40
  I
• 33:40
  didn't
• 33:40
  even
• 33:40
  if
• 33:41
  you
• 33:41
  did
• 33:41
  magic?
• 33:41
  No,
• 33:41
  I
• 33:41
  don't
• 33:42
  do
• 33:42
  magic
• 33:42
  anymore.
• 33:43
  I
• 33:43
  tried
• 33:43
  to
• 33:43
  do
• 33:43
  a
• 33:44
  magic
• 33:44
  trick
• 33:44
  for
• 33:44
  him.
• 33:45
  And
• 33:45
  I
• 33:45
  was
• 33:45
  so
• 33:45
  nervous
• 33:46
  that
• 33:46
  I
• 33:46
  started,
• 33:46
  like,
• 33:46
  nervous
• 33:47
  giggling
• 33:47
  and
• 33:48
  this
• 33:48
  massive,
• 33:48
  like,
• 33:49
  snot
• 33:49
  rocket
• 33:50
  blew
• 33:50
  out
• 33:50
  my
• 33:51
  nose
• 33:52
  because
• 33:52
  I
• 33:52
  was
• 33:53
  so
• 33:53
  nervous.
• 33:53
  So
• 33:53
  I
• 33:54
  just
• 33:54
  started
• 33:54
  laughing
• 33:55
  and
• 33:55
  he
• 33:55
  said,
• 33:55
  ugh,
• 33:56
  like
• 33:56
  this
• 33:56
  out
• 33:56
  my
• 33:57
  nose.
• 33:57
  And
• 33:57
  I
• 33:57
  went
• 33:57
  like
• 33:57
  this
• 33:58
  and
• 33:58
  covered
• 33:58
  it
• 33:58
  and
• 33:59
  just
• 33:59
  ran
• 33:59
  out
• 33:59
  the
• 33:59
  room.
• 34:00
  And
• 34:00
  he
• 34:00
  was
• 34:00
  like,
• 34:00
  ew.
• 34:01
  And
• 34:01
  it
• 34:01
  was
• 34:01
  just
• 34:01
  so
• 34:02
  embarrassing.
• 34:02
  And
• 34:02
  I
• 34:03
  didn't
• 34:03
  want
• 34:03
  to
• 34:03
  go
• 34:03
  back
• 34:04
  into
• 34:04
  the
• 34:04
  room.
• 34:05
  And
• 34:05
  I
• 34:05
  didn't
• 34:05
  really
• 34:05
  speak
• 34:06
  to
• 34:06
  him
• 34:06
  much
• 34:06
  after
• 34:06
  that
• 34:07
  point,
• 34:07
  but
• 34:07
  that's
• 34:08
  probably
• 34:08
  the
• 34:08
  lowest
• 34:08
  point
• 34:08
  of
• 34:08
  my
• 34:09
  life.
• 34:09
  Have
• 34:09
  you
• 34:09
  ever
• 34:09
  had
• 34:10
  anything
• 34:11
  in
• 34:11
  a
• 34:11
  work
• 34:11
  environment
• 34:12
  where
• 34:12
  you've,
• 34:12
  like,
• 34:12
  been,
• 34:13
  oh,
• 34:13
  my
• 34:13
  God,
• 34:13
  cringe?
• 34:14
  I
• 34:14
  think
• 34:14
  probably
• 34:15
  just
• 34:15
  things
• 34:15
  where
• 34:16
  I've,
• 34:16
  like,
• 34:17
  dropped
• 34:17
  things
• 34:17
  in,
• 34:17
  like,
• 34:18
  a
• 34:18
  meeting
• 34:18
  that's,
• 34:19
  like,
• 34:19
  really
• 34:19
  serious,
• 34:20
  or.
• 34:21
  I
• 34:21
  found
• 34:21
  really
• 34:22
  weirdly
• 34:22
  at
• 34:22
  the
• 34:22
  start
• 34:23
  of
• 34:23
  my
• 34:23
  career
• 34:24
  was
• 34:25
  that
• 34:25
  women
• 34:26
  didn't
• 34:26
  like
• 34:26
  me.
• 34:27
  So,
• 34:28
  like,
• 34:28
  I
• 34:28
  would
• 34:28
  go
• 34:29
  into
• 34:29
  meetings
• 34:30
  or,
• 34:30
  like,
• 34:30
  there
• 34:30
  was,
• 34:31
  like,
• 34:31
  a
• 34:31
  gym
• 34:31
  that
• 34:31
  I
• 34:31
  used
• 34:32
  to
• 34:32
  work
• 34:32
  in
• 34:33
  to
• 34:33
  help
• 34:33
  do
• 34:33
  their
• 34:34
  socials,
• 34:34
  and
• 34:34
  none
• 34:34
  of
• 34:35
  the
• 34:35
  female
• 34:35
  pts
• 34:36
  used
• 34:36
  to
• 34:36
  like
• 34:37
  me
• 34:37
  at
• 34:37
  all.
• 34:38
  And
• 34:38
  I
• 34:38
  think
• 34:38
  I
• 34:38
  would
• 34:38
  just
• 34:39
  always
• 34:39
  go
• 34:39
  over
• 34:40
  the
• 34:40
  top
• 34:40
  to
• 34:40
  be
• 34:40
  nice
• 34:41
  to
• 34:41
  them.
• 34:41
  And
• 34:41
  I
• 34:41
  just
• 34:41
  embarrassed
• 34:42
  myself
• 34:42
  so
• 34:42
  many
• 34:42
  times.
• 34:43
  I
• 34:43
  was
• 34:43
  like,
• 34:43
  why
• 34:43
  did
• 34:43
  I
• 34:43
  say
• 34:43
  that?
• 34:44
  Like,
• 34:44
  I
• 34:44
  should
• 34:44
  have
• 34:44
  just,
• 34:44
  like,
• 34:45
  just
• 34:46
  let
• 34:46
  them.
• 34:46
  I
• 34:46
  don't
• 34:47
  know.
• 34:47
  I
• 34:47
  don't
• 34:47
  know
• 34:47
  why
• 34:47
  women
• 34:48
  are
• 34:48
  like
• 34:48
  that.
• 34:48
  I've
• 34:49
  actually
• 34:49
  had
• 34:49
  a
• 34:49
  lot
• 34:50
  more
• 34:50
  problems
• 34:50
  with
• 34:51
  women
• 34:51
  than
• 34:51
  men
• 34:51
  in
• 34:51
  business,
• 34:52
  which
• 34:52
  is
• 34:52
  usually
• 34:52
  like,
• 34:53
  the
• 34:53
  other
• 34:53
  way
• 34:53
  around
• 34:53
  for
• 34:54
  people.
• 34:54
  But,
• 34:55
  yeah,
• 34:55
  women
• 34:56
  don't
• 34:56
  like
• 34:56
  me
• 34:57
  in
• 34:57
  business.
• 34:57
  I
• 34:57
  don't
• 34:58
  know
• 34:58
  what
• 34:58
  it
• 34:58
  is.
• 34:59
  I
• 34:59
  just
• 34:59
  try
• 34:59
  and
• 34:59
  be
• 35:00
  friendly
• 35:00
  to
• 35:00
  everyone.
• 35:01
  But
• 35:01
  I
• 35:01
  think
• 35:01
  that
• 35:02
  a
• 35:02
  lot
• 35:02
  of
• 35:03
  insecure
• 35:03
  women
• 35:03
  get
• 35:04
  threatened
• 35:04
  by
• 35:04
  other
• 35:04
  women,
• 35:05
  don't
• 35:05
  they?
• 35:05
  And
• 35:05
  rather
• 35:06
  than.
• 35:06
  It's
• 35:06
  like.
• 35:06
  It's
• 35:07
  like
• 35:07
  holding
• 35:07
  a
• 35:07
  mirror
• 35:07
  up.
• 35:07
  And
• 35:08
  I
• 35:08
  think
• 35:08
  the
• 35:08
  thing
• 35:08
  is,
• 35:08
  is
• 35:08
  if
• 35:09
  you
• 35:09
  look
• 35:09
  at
• 35:09
  it
• 35:09
  like
• 35:09
  you
• 35:09
  as
• 35:10
  a
• 35:10
  mirror,
• 35:11
  what
• 35:11
  happens
• 35:11
  is,
• 35:12
  is
• 35:12
  if
• 35:12
  there
• 35:12
  is
• 35:13
  an
• 35:13
  insecurity
• 35:14
  or
• 35:14
  something
• 35:14
  that
• 35:14
  is
• 35:15
  triggering
• 35:15
  them,
• 35:15
  you
• 35:16
  are
• 35:16
  that
• 35:16
  mirror.
• 35:16
  So
• 35:17
  it's
• 35:17
  shining
• 35:17
  back
• 35:17
  brightly
• 35:18
  on
• 35:18
  them
• 35:19
  and
• 35:19
  it
• 35:19
  makes
• 35:19
  them
• 35:20
  feel
• 35:20
  uncomfortable.
• 35:21
  And
• 35:21
  I
• 35:21
  think
• 35:22
  the
• 35:22
  thing
• 35:22
  is,
• 35:22
  is
• 35:23
  so
• 35:23
  often
• 35:24
  we
• 35:24
  fall
• 35:24
  into
• 35:24
  the
• 35:25
  trap
• 35:25
  of,
• 35:25
  like,
• 35:25
  well,
• 35:25
  what
• 35:25
  have
• 35:26
  we
• 35:26
  done?
• 35:26
  And
• 35:26
  like,
• 35:26
  oh,
• 35:26
  I'm
• 35:27
  sorry.
• 35:27
  Like,
• 35:27
  you
• 35:27
  know,
• 35:28
  you
• 35:28
  should
• 35:28
  never
• 35:28
  be
• 35:29
  apologetic
• 35:29
  for
• 35:29
  it
• 35:30
  because
• 35:30
  it's
• 35:30
  somebody
• 35:30
  else's
• 35:31
  problem.
• 35:32
  You
• 35:32
  know
• 35:33
  the
• 35:33
  truth.
• 35:33
  And
• 35:33
  if
• 35:34
  you're
• 35:34
  kind
• 35:34
  and
• 35:34
  authentic,
• 35:35
  you
• 35:35
  know
• 35:35
  that
• 35:35
  that's
• 35:36
  all
• 35:36
  you've
• 35:36
  got
• 35:36
  to
• 35:36
  do
• 35:37
  to
• 35:37
  show
• 35:37
  up.
• 35:38
  So
• 35:38
  if
• 35:38
  you
• 35:38
  think
• 35:39
  about
• 35:40
  what
• 35:40
  you're
• 35:40
  doing
• 35:41
  in
• 35:41
  the
• 35:41
  next
• 35:42
  sort
• 35:42
  of
• 35:42
  year,
• 35:43
  what
• 35:43
  does
• 35:43
  that
• 35:44
  look
• 35:44
  like?
• 35:44
  Where
• 35:44
  is
• 35:45
  Vic
• 35:45
  heading?
• 35:46
  So
• 35:46
  I
• 35:46
  just
• 35:47
  want
• 35:47
  to
• 35:47
  be
• 35:47
  on
• 35:47
  stages
• 35:47
  now.
• 35:48
  I
• 35:48
  just
• 35:48
  want
• 35:49
  to
• 35:49
  speak
• 35:49
  to
• 35:49
  people,
• 35:50
  inspire
• 35:50
  people,
• 35:50
  connect
• 35:51
  with
• 35:51
  people
• 35:51
  and
• 35:52
  just
• 35:52
  be
• 35:52
  more
• 35:52
  of
• 35:53
  like
• 35:53
  my
• 35:53
  own
• 35:53
  person
• 35:54
  and
• 35:54
  just,
• 35:55
  yeah,
• 35:55
  do
• 35:55
  more
• 35:56
  things
• 35:56
  on
• 35:56
  my
• 35:56
  own,
• 35:56
  be
• 35:56
  more
• 35:57
  independent
• 35:58
  and
• 35:58
  just
• 35:58
  sort
• 35:58
  of
• 35:58
  have
• 35:59
  my
• 35:59
  sister,
• 35:59
  who's
• 36:00
  now
• 36:00
  the
• 36:00
  md,
• 36:00
  basically
• 36:01
  running
• 36:01
  the
• 36:01
  agency
• 36:02
  because
• 36:02
  it's
• 36:03
  at
• 36:03
  a
• 36:03
  really
• 36:03
  good
• 36:03
  place
• 36:03
  at
• 36:04
  the
• 36:04
  minute.
• 36:05
  So
• 36:05
  I'm
• 36:06
  hoping
• 36:07
  for
• 36:07
  socials
• 36:08
  growth,
• 36:09
  more
• 36:09
  visibility
• 36:11
  and
• 36:11
  just
• 36:11
  doing
• 36:12
  things
• 36:12
  that
• 36:12
  I've
• 36:13
  just
• 36:13
  been
• 36:13
  saying
• 36:14
  I'm
• 36:14
  going
• 36:14
  to
• 36:14
  do
• 36:14
  for
• 36:14
  so
• 36:15
  long.
• 36:15
  Because
• 36:15
  now
• 36:15
  that
• 36:16
  the
• 36:16
  agency
• 36:16
  side
• 36:16
  is
• 36:17
  covered
• 36:17
  and
• 36:18
  all
• 36:18
  the
• 36:18
  admin
• 36:18
  stuff
• 36:19
  that
• 36:19
  we
• 36:19
  all
• 36:19
  get
• 36:20
  pulled
• 36:20
  into,
• 36:21
  it's
• 36:21
  now
• 36:21
  just
• 36:22
  about
• 36:22
  like,
• 36:22
  what
• 36:23
  am
• 36:23
  I
• 36:23
  doing
• 36:23
  this
• 36:23
  for?
• 36:24
  Like,
• 36:24
  how
• 36:24
  can
• 36:24
  I
• 36:25
  get
• 36:25
  there?
• 36:25
  And
• 36:25
  just
• 36:25
  doing
• 36:26
  it
• 36:26
  and
• 36:26
  just
• 36:26
  putting
• 36:27
  myself
• 36:27
  out
• 36:27
  there,
• 36:27
  applying
• 36:28
  for
• 36:28
  things,
• 36:29
  asking
• 36:29
  people
• 36:30
  stuff,
• 36:30
  connecting
• 36:31
  with
• 36:31
  people.
• 36:32
  Because
• 36:32
  I
• 36:32
  think
• 36:32
  when
• 36:32
  I
• 36:32
  used
• 36:33
  to
• 36:33
  go
• 36:33
  on
• 36:33
  retreats
• 36:33
  or
• 36:34
  business
• 36:34
  events,
• 36:35
  I
• 36:35
  would,
• 36:35
  because
• 36:36
  I
• 36:36
  was
• 36:36
  like
• 36:36
  the
• 36:36
  youngest
• 36:36
  there,
• 36:37
  I'd
• 36:37
  feel
• 36:37
  like
• 36:37
  I
• 36:37
  wasn't
• 36:38
  meant
• 36:38
  to
• 36:38
  be
• 36:38
  there.
• 36:38
  So
• 36:38
  I
• 36:38
  wouldn't
• 36:39
  really
• 36:39
  connect
• 36:40
  with
• 36:40
  people
• 36:40
  or
• 36:40
  follow
• 36:40
  up
• 36:41
  with
• 36:41
  people.
• 36:41
  I
• 36:41
  just
• 36:42
  sort
• 36:42
  of
• 36:42
  just
• 36:42
  sit
• 36:43
  and
• 36:43
  watch.
• 36:43
  But
• 36:43
  now
• 36:43
  I'm
• 36:44
  like,
• 36:44
  I
• 36:44
  deserve
• 36:44
  to
• 36:44
  be
• 36:44
  in
• 36:44
  this
• 36:45
  room.
• 36:45
  Let's
• 36:46
  connect.
• 36:46
  We
• 36:46
  got
• 36:47
  a
• 36:47
  podcast.
• 36:47
  I'll
• 36:47
  show
• 36:47
  up
• 36:47
  on
• 36:48
  your
• 36:48
  podcast,
• 36:48
  go
• 36:48
  to
• 36:48
  an
• 36:48
  event,
• 36:49
  I'll
• 36:49
  speak
• 36:49
  at
• 36:49
  the
• 36:49
  event.
• 36:49
  So,
• 36:50
  yeah,
• 36:50
  now
• 36:50
  it's
• 36:50
  just
• 36:50
  about
• 36:50
  doing
• 36:51
  the
• 36:51
  do
• 36:51
  and
• 36:52
  being
• 36:52
  proactive,
• 36:53
  I
• 36:53
  think.
• 36:53
  And
• 36:54
  if
• 36:54
  someone's
• 36:55
  going
• 36:55
  to
• 36:55
  follow
• 36:55
  the
• 36:55
  journey,
• 36:56
  obviously.
• 36:56
  TikTok,
• 36:57
  Instagram,
• 36:58
  LinkedIn.
• 36:59
  Yeah,
• 36:59
  I
• 36:59
  do
• 36:59
  need
• 36:59
  to
• 37:00
  be
• 37:00
  using
• 37:00
  LinkedIn
• 37:00
  more.
• 37:01
  I've
• 37:01
  got
• 37:01
  like
• 37:01
  2,000
• 37:02
  followers
• 37:02
  on
• 37:02
  there,
• 37:02
  which
• 37:02
  isn't
• 37:03
  bad.
• 37:03
  My
• 37:03
  engagement
• 37:04
  is
• 37:04
  quite
• 37:04
  good,
• 37:04
  but
• 37:05
  I
• 37:05
  do
• 37:05
  need
• 37:05
  to
• 37:05
  post
• 37:05
  on
• 37:05
  it
• 37:06
  more.
• 37:06
  So
• 37:06
  everything's
• 37:06
  Vicky
• 37:07
  Owens,
• 37:07
  all
• 37:08
  the
• 37:08
  businesses,
• 37:08
  socially
• 37:09
  speaking
• 37:09
  media.
• 37:09
  Amazing.
• 37:11
  So
• 37:11
  to
• 37:12
  leave
• 37:12
  a
• 37:12
  parting
• 37:13
  gift.
• 37:14
  Gift
• 37:14
  for
• 37:14
  our
• 37:14
  listeners.
• 37:15
  So
• 37:15
  this
• 37:15
  could
• 37:16
  be
• 37:16
  your
• 37:16
  favorite
• 37:16
  quote
• 37:17
  or
• 37:17
  a
• 37:18
  piece
• 37:18
  of
• 37:18
  advice.
• 37:18
  What
• 37:19
  would
• 37:19
  that
• 37:19
  be?
• 37:19
  I
• 37:20
  just
• 37:20
  love
• 37:20
  to
• 37:20
  think
• 37:20
  about
• 37:21
  that
• 37:21
  we're
• 37:21
  all
• 37:21
  going
• 37:21
  to
• 37:22
  die.
• 37:22
  Oh,
• 37:22
  that's
• 37:22
  uplifting.
• 37:24
  I
• 37:25
  just
• 37:25
  think
• 37:25
  that,
• 37:26
  like,
• 37:27
  we
• 37:27
  just
• 37:27
  have
• 37:28
  a
• 37:28
  very
• 37:28
  short
• 37:28
  time
• 37:29
  here
• 37:29
  and
• 37:30
  I
• 37:30
  need
• 37:30
  to
• 37:30
  take
• 37:30
  this
• 37:30
  advice
• 37:31
  more
• 37:31
  myself.
• 37:31
  But,
• 37:32
  like,
• 37:32
  why
• 37:32
  are
• 37:32
  we
• 37:33
  caring
• 37:33
  about
• 37:34
  other
• 37:34
  people?
• 37:34
  Like,
• 37:35
  we
• 37:35
  need
• 37:35
  to
• 37:35
  live
• 37:35
  a
• 37:36
  life
• 37:36
  that
• 37:36
  excites
• 37:37
  us
• 37:37
  where
• 37:38
  we're
• 37:38
  not
• 37:38
  stressed
• 37:38
  out,
• 37:39
  we
• 37:39
  make
• 37:39
  good
• 37:40
  money,
• 37:40
  we're,
• 37:41
  we're
• 37:41
  secure.
• 37:42
  So,
• 37:42
  yeah,
• 37:42
  I
• 37:42
  always
• 37:43
  just
• 37:43
  think
• 37:44
  back
• 37:44
  to
• 37:44
  that.
• 37:44
  Like
• 37:45
  so
• 37:45
  many
• 37:45
  people,
• 37:45
  like,
• 37:46
  you'll
• 37:46
  get
• 37:46
  questions
• 37:46
  as
• 37:47
  well
• 37:47
  about
• 37:47
  it,
• 37:47
  like,
• 37:47
  how
• 37:48
  can
• 37:48
  I
• 37:48
  start?
• 37:48
  And
• 37:49
  you
• 37:49
  know,
• 37:49
  I
• 37:49
  want
• 37:50
  to
• 37:50
  start
• 37:50
  social
• 37:50
  media,
• 37:50
  but
• 37:50
  I'm
• 37:51
  too
• 37:51
  scared
• 37:51
  and
• 37:52
  all
• 37:52
  these
• 37:52
  excuses
• 37:53
  and
• 37:53
  they're
• 37:54
  all,
• 37:54
  they
• 37:54
  all
• 37:54
  can
• 37:55
  be
• 37:55
  overruled
• 37:56
  by
• 37:56
  that.
• 37:57
  Like,
• 37:57
  if
• 37:58
  you
• 37:58
  just
• 37:58
  think
• 37:58
  about
• 37:59
  your
• 37:59
  life
• 37:59
  short.
• 38:00
  What's
• 38:00
  your
• 38:00
  reason
• 38:00
  why?
• 38:01
  Just
• 38:01
  doing
• 38:01
  it.
• 38:02
  That's
• 38:03
  the
• 38:03
  best
• 38:03
  thing
• 38:03
  I
• 38:03
  can
• 38:03
  say
• 38:04
  to
• 38:04
  people
• 38:04
  is
• 38:04
  they
• 38:04
  just
• 38:05
  need
• 38:05
  to
• 38:05
  just
• 38:05
  pull
• 38:05
  the
• 38:06
  finger
• 38:06
  out
• 38:06
  and
• 38:06
  just
• 38:06
  do
• 38:07
  it.
• 38:07
  Dream
• 38:08
  big
• 38:08
  and
• 38:08
  make
• 38:08
  it
• 38:08
  happen.
• 38:09
  Make
• 38:09
  it
• 38:09
  happen.
• 38:09
  Oh,
• 38:10
  amazing.
• 38:11
  Thank
• 38:11
  you
• 38:11
  so
• 38:11
  much
• 38:11
  for
• 38:12
  being
• 38:12
  again.
• 38:13
  Thank
• 38:13
  you
• 38:13
  so
• 38:13
  much,
• 38:13
  Dawn.
• 38:15
  Thanks
• 38:15
  for
• 38:15
  listening
• 38:16
  to
• 38:16
  dawn
• 38:17
  of
• 38:17
  a
• 38:17
  New
• 38:17
  Era,
• 38:17
  the
• 38:18
  podcast
• 38:18
  brought
• 38:18
  to
• 38:18
  you
• 38:18
  in
• 38:19
  association
• 38:19
  with
• 38:20
  the
• 38:20
  Her
• 38:20
  Power
• 38:21
  Community.
• 38:22
  This
• 38:22
  initiative
• 38:23
  was
• 38:23
  founded
• 38:23
  by
• 38:23
  myself
• 38:24
  and
• 38:24
  it's
• 38:24
  all
• 38:24
  about
• 38:25
  empowering
• 38:25
  female
• 38:26
  founders
• 38:26
  to
• 38:27
  recognize
• 38:27
  their
• 38:27
  limitless
• 38:28
  potential
• 38:29
  and
• 38:29
  pursue
• 38:30
  their
• 38:30
  ambitions
• 38:31
  with
• 38:31
  confidence.
• 38:32
  Now,
• 38:32
  there
• 38:32
  is
• 38:33
  less
• 38:33
  than
• 38:33
  1.8%
• 38:34
  that
• 38:34
  goes
• 38:35
  into
• 38:35
  investing
• 38:36
  in
• 38:36
  female
• 38:36
  founded
• 38:37
  businesses
• 38:38
  and
• 38:38
  we
• 38:38
  are
• 38:38
  here
• 38:39
  to
• 38:39
  make
• 38:39
  positive
• 38:40
  change.
• 38:40
  So
• 38:41
  come
• 38:41
  and
• 38:41
  support
• 38:41
  us
• 38:41
  on
• 38:42
  Instagram
• 38:42
  at
• 38:43
  Her
• 38:43
  Power
• 38:43
  Community
• 38:44
  and
• 38:44
  find
• 38:44
  out
• 38:45
  more
• 38:45
  about
• 38:45
  what
• 38:45
  we're
• 38:46
  doing
• 38:46
  to
• 38:46
  support
• 38:46
  female
• 38:47
  founders
• 38:47
  to
• 38:48
  scale
• 38:48
  and
• 38:48
  grow
• 38:49
  their
• 38:49
  businesses.