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#68: The marvellous middle: why the silence isn't what you think it is
There's a part of building a business that nobody wants to talk about. Not the starting, that gets all the limelight, but the middle bit, the part where you've done the work, been consistent, and it feels like nothing is happening.
Most founders call it the messy middle. I call it the marvellous middle, and I think understanding why might change how you experience everything that comes after.
In this episode, you'll hear:
Why the silence in the middle feels like failure but is actually evidence of something else entirely
A story from my own business about a founder who disappeared for seven…
The skinny
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