Latest / Closing the Deal with Fexingo: Sales, Negotiation, and Revenue Conversations for Operators
The Hidden Cost of Sales Cycles in B2B Deals
Most sales teams obsess over closing the deal, but few track the true cost of the time spent negotiating. In this episode, Lucas and Luna break down the economics of a stalled enterprise sale using a concrete example from a mid-market software provider. We calculate how opportunity cost, internal resource drain, and delayed revenue recognition eat into margins long before a contract is signed. You will learn how to model your own sales cycle costs and identify which deals are worth pursuing versus those that should be walked away from.
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The skinny
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