Media Roundtable - Genre Explosion: 2026's Hottest Podcast Categories (and Hidden Gems)

Adam's Favorite Podcasts · Nov 11, 2026 · 1h 8m

Looking to upgrade your media plan? If so, you’ll want to avoid falling into “the genre trap.” To find out how, check out this week’s episode of The Media Roundtable.

Krissy Crowley (Partner & Talent Relationships Coordinator, Oxford Road) hosts Rosemary Scalabrino (Director, Business Development, Oxford Road) for a discussion about one of the thorniest parts of media buying: genre. Together, they cover audience mindsets, multi-dimensional customers, and hole-in-the-wall podcasts. Let’s dive in.

"The smartest brands aren't buying a genre—they're buying a mindset."

-Krissy Crowley (Partner &…