650: The Lie About Social Media Growth (And What Actually Works in 2026)

The Foundr Podcast with Nathan Chan · Apr 13, 2026 · 10m

Most founders are still treating social media as a vanity channel — a place for likes, views, and followers. And here's the tough truth: if your social media isn't converting into customers, subscribers, or owned audience, you're building on rented land. And that's incredibly risky.

I talked to a founder today who's been building his business for a couple of years. He's got Facebook ads running, active social media channels — but he doesn't have a large email list. And that's a massive problem. Because algorithms change, platforms evolve, and accounts get deleted overnight. I've lost a lot of…