Latest / The Local Marketing Podcast with Fexingo: Small Business, Google Maps, and Local SEO
How Local Businesses Capture Invisible Search Traffic
Most local businesses optimize for what people type, but a growing share of searches are invisible—spoken commands like 'find a plumber near me' or 'coffee shop open now.' In this episode, we explore how voice search changes the geometry of local SEO. We look at specific data from recent consumer behavior studies showing that voice queries are longer, more conversational, and often lack location context because the device already knows where you are. Lucas breaks down why traditional keyword stuffing fails here, while Luna shares an anecdote about a local diner that…
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