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Companies should consider adding value rather than discounting a product: Marco Torres, co-founder of Marketing Boost
Marco Torres and his co-founders worked in the travel business and needed to find a way to get their clients to leave video reviews. They came up with an incentive: Offering a three-day hotel stay in Orlando or Las Vegas for leaving a review. The idea worked and hundreds of clients started taking videos. This planted the seed for a new company.
Marco co-founded Marketing Boost, a B2B service that helps businesses improve their marketing strategy with incentive-based techniques. He tells us the driving thought behind it: Adding a bonus to whatever you’re selling instead of discounting it. For…
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