Latest / Everyday Ancestral with James Barry / Pigs, Pores, and the Power of Lard: Charles Mayfield’s Guide to Skin Health and Regenerative Farming

Transcript

Pigs, Pores, and the Power of Lard: Charles Mayfield’s Guide to Skin Health and Regenerative Farming · Everyday Ancestral with James Barry

• 0:00
  I can't think of a population of people on the planet with a lower need of skincare products than a 10, 12, 15-year-old girl.
• 0:10
  I can't change the policies. I can't change the FDA. There's a lot of things I can't do. But what I can do is make a product that's clean,
• 0:19
  efficacious, that a young girl, not dissimilar from Adel and my daughter.
• 0:25
  Now she's at least got something she can take home that's not going to destroy her microbiome and destroy her hormones and all the fun things.
• 0:34
  Welcome back to Every Day and Sestra. I'm your host, James Barry. How are you enjoying our show so far?
• 0:41
  We're at episode four. So thank you so much for sticking with us and participating. I can't even tell you I am having so much fun talking with all these amazing guests.
• 0:52
  So I hope you're having as much fun as I am. I hope you're getting something from them. And if you are, please follow us, share with your friends and family.
• 1:02
  I mean, let people know because I want to keep doing this and getting your encouragement, your shares, and follows is what's going to kind of communicate to me that you're also enjoying it.
• 1:14
  My next guest, he is a doozy. His name's Charles Mayfield. He's a friend. I got to tell you, he's someone that when I first met him about four years ago, we immediately connected. We were like long lost brothers. We're about the same age. We're both running businesses that focus on whole animal and regenerative farming. And there's just so much to love about Charles.
• 1:36
  He's not only just got a good heart, but he really cares. So who is Charles? Well, Charles is the founder of Pharaoh skincare. Yes, a man who is the founder of a skincare company. I guess there are a few out there, but not like him. So Pharaoh is a Lord based skincare brand that was launched following Charles's unique experiences, regenerative farmer and health enthusiast.
• 2:04
  Charles wrote a bunch of paleo cookbooks and really was supporting the paleo movement grew up, I think, on dairy farms worked with pigs. And now he's doing skincare, but he's using everything, you know, the culmination of his life experience on this company.
• 2:20
  Because he is a health enthusiast and he's a friend of the farmer. And so he's he's incorporating both skin is the largest organ you have, and it needs proper nutrition. And so how and where that nutrition comes from is the key to a healthier human and planet.
• 2:36
  So let's let Charles tell us why the swine is divine, but the Lord is hard. Here's Charles Mayfield.
• 2:44
  Charles, so good to have you on really the only podcast where curiosity is not a crime. You are focusing on Lord.
• 2:57
  At a time when natural skincare is kind of a focusing on tallow. So what made you focus on Lord versus tallow?
• 3:05
  I guess we could call it the swine intervention. Now I just I happen to like pigs. I cook with large quite a bit back in the days of discovering this. And I sort of ran into it.
• 3:18
  Lord was the first fat natural fat sort of picked on by big food, big seed oil, you know, proctor gamble way back in 1911. And so I think it's just it's fallen out of the cultural vernacular. And so yeah, you see a lot of tallow products today. Why I use Lord. I tried it first.
• 3:38
  It seems to work extremely well. The biology of pigs and humans is way more similar than humans and cows. I say that with the fact that we use tallow in our products, tallows an amazing fat.
• 3:50
  The long and short of it is the biologies of a way better match for humans again.
• 3:55
  I love that you brought up about how pigs are kind of close to humans. Now historically that's been an issue of eating meat, right? People said, oh, actually you shouldn't be eating pork because of how close it is to human meat.
• 4:08
  In terms of putting on your skin, can you talk about that?
• 4:12
  I can. I mean, skin care is a fat based business. And so when you talk about fat, you're talking well, when you talk about anything that goes on your skin, you're talking about a couple of different sort of overarching themes, pH.
• 4:23
  So anything with a pH that's naturally aligned to human biology, which is basically neutral, you know, we run a little bit, want to say six, seven to six, nine.
• 4:32
  But pH is a big thing. It is a fat. So how are the lipids? What are the balance of saturated monosaturated polyensaturated fats? How do those match up with our fat?
• 4:43
  And then the third piece is really the fats, the big part, but also subcutaneous fat is a storage organ. And so what's stored in there? These are obviously with animal fat, you got naturally occurring vitamins, minerals, and it just so happens that pigs.
• 5:00
  Metabolize those things the same way humans do. And so, you know, vitamin D from the sun, vitamin A, E from diet and exercise and, you know, just sort of lifestyle. And so those three sort of overarching big metrics, make it an ideal fat for for human consumption.
• 5:18
  You've got a number of different religious texts that address and forbid poor consumption. And James your chef, a very accomplished chef, have you ever seen pork tartar on a menu?
• 5:30
  No, no, you don't see chicken tartar on a menu. And that's because these are monogastric on never as animals, right? And so they can eat a bunch of different stuff, but they also metabolize those things very different than a herbivorous ruminant, most commonly a cow. And so,
• 5:46
  well, let me take it back to farming in a farming setting, the pathogenetic load of a pig versus a chicken versus a cow. Those are all very different. When I say that, I mean like bugs and viruses and bacteria and various things.
• 5:59
  And again, you can get trigonosis from undercooked pork if it was not raised in the proper manner. And so, you know, rewind the clock, 100,000 years, even 10,000 years, you're hunting, you're gathering, you kill a pig.
• 6:15
  You know, it was very common practice to eat the organs on site and haul the meat back to your village. And if you didn't cook that pork thoroughly, then there's a chance one or more people in your tribe would get sick. And you know, it doesn't take but a couple of times that happening, you're going to start telling stories about how dirty this animal is and you shouldn't eat it.
• 6:37
  I have the utmost respect for people that for religious reasons or whatever choose not to eat pork, but man, when you raise a healthy, happy pig, their fat and meat are not only dietarily, but also from the skincare perspective for the fat. We don't put their meat on our skin.
• 6:54
  Not yet. Not yet. I'll tell you this. If you read a bunch of medieval texts, pork skin was a very, very common treatment for skin ailments. They would skin the pig.
• 7:05
  And you take the skin, which, you know, had this sort of subcutaneous fatty layer on it. And they would use that as sort of wound healing, bandaging, St. Anthony was a medieval traveling.
• 7:18
  They sang it and he's often portrayed with pictures of pigs. He wasn't a farmer, but most of his travels through what is now Europe today. There were a number of skin conditions in the 13, 14, 15, hundreds sort of medieval times. And he was very famous for treating skin conditions. And so he's often depicted with pigs and paintings and whatnot that you find on him. And I'm convinced it's because he was using parts of the pig to heal people's skin.
• 7:44
  You do bring up a really good point though. Like you really never see chicken, turkey, pork, raw. I mean, ever. But yeah, you'll see fish and beef raw again at different diets, different pathogenetic loads.
• 8:02
  You don't eat a lot of shellfish raw. Again, if you look into the sort of a religious text, a lot of bottom feeders, you know, pigs were known as dirty animals because they they would eat seas and various other things.
• 8:13
  Shellfish like eating mushrooms like if you don't know what to eat, there's a chance you're going to poison yourself. If you don't have this, this oyster is good. That modest over there will kill you.
• 8:23
  It's a matter of what viruses, bacteria, worms, various things. I mean, we all have these things. Every every living creature on the planet is carrying some level of microscopic organisms and various pathogens and things like that.
• 8:39
  With any omnivore, you run a risk because of the way they, you know, they've only got one stomach and no fermentation involved. So there's various different pathogens that that have figured out how to coexist with that animal. So eating raw is not a good idea.
• 8:55
  Yeah, yeah, but to your point though, I mean, the fat has been used for a very long time. In a sense, the leaf lard was the first crisco is what crisco is built off of, right?
• 9:06
  I would say that the golden age of the skincare industry started in 1911. The 1% is talked about all the time, the wealthy, okay? It's a very, very small percentage of the world in 1910.
• 9:19
  And in 1910, we cooked everything with, well, Laura really, Talo was made for soap, soap making, candle making, predominantly. I'm not saying people didn't cook with Talo, but if you walked in the general store in 1910, there's a 100% chance you walked out with a can of lard, maybe leaf lard or lard.
• 9:38
  But the point is that 99.9% of the people on the planet in 1910 cooked and they cooked every single meal. And a lot of those people also hunted and gathered and they were out there securing their food. And so the, the males in the family were constantly in contact with this real fat as they eviscerated the carcass and carved it up and butchered it and prepared it for salting or curing or eating right then and the women in the family were in the kitchen.
• 10:06
  Most of the time and they were constantly covered in lard. And so skin care historically has been an industry exclusively reserved for the elite because they were the ones with the enough wealth to remove themselves physically from the act of securing cooking and preparing food.
• 10:29
  Fast forward to 1911 now large starts moving out of popularity because chrisco is introduced by the way it's dyed white. It's bleached white so that it looks like large. Yeah. And then the nail in the coffin of lard, if we want to do this historically, the nail in the coffin, certainly here in the United States of America, I would say globally was World War II because you can't make nitroglycerin out of cottonseed oil.
• 10:55
  Lard for 1940 1944 was rationed because they needed it for the war effort to make explosives, but that's okay because here's this can of chrisco. I mean we lost all but three I believe lard pig breeds following World War II because the demand for lard dropped so drastically because everyone basically habitually replaced their can of lard with a can of chrisco.
• 11:22
  chrisco stands for crystallized cottonseed oil. It's a seed oil. It's a rather nasty product, but also it's almost unrecognizable by your skin. You know, it's this super high in omega six fatty acid. There's all sorts of stuff that that are not great, but also when it goes on your skin, it's it's not really feeding your skin. Your skin is this semi permeable membrane. It's a two way street albeit most of the traffic goes inward.
• 11:50
  You know, if you've ever rolled around and poisoned ivy, you know, your skin's going to soak up that oil and make you itch, but it's also semi permeable. It's also excreting sweat that meat suits a very dynamic organ. It's your largest organ.
• 12:05
  Are you focusing on a specific breed of pig when you're picking where to get the lard and then could you also talk about what kind of health, what kind of feeding, what are you looking for when you're sourcing your lard from pigs.
• 12:18
  I'm not farrowing right now. I had to shut the farm down. Farrow is growing and I've been able to secure fat from a very, very reliable source, several sources actually that raise pigs in a manner that I'll talk about right now. But in terms of breeds, I'm a little bit breed agnostic.
• 12:35
  All I care about for Farrow's sake is the fat. But beyond that, you know, you've got all you've got the ham, you've got the bacon, you've got the pork chops. And so
• 12:45
  preferentially, I would probably look towards more of a lard type breed. You've got New Guinea, you've got Manglezza, you've got large blacks.
• 12:54
  The pigs that I was running when we were farrowing, I had a glycoster, old spot, sal and a redwaddle boar. I love that combination. They're sort of an equal mix of pig breeds, you know, rewind the clock 100 years.
• 13:09
  Pig breeds were separated into sort of two phenotypes, a lard-based breed, which was really, really fat and super efficient at putting on subcutaneous fat, just like humans.
• 13:20
  And then you had sort of your torpedo breed, which is a little bit more of a meat breed, longer bellies bacon. The lard breed has sort of been exchanged now for a bigger ham.
• 13:31
  You still got the torpedo. The breeds are split into two predominant phenotypes from an industrial port standpoint. One is this torpedo.
• 13:41
  If you're a bacon enthusiast, you're going to want that. And the other is more of like a fire hydrant or a trash can. It's sort of a squadier, bigger rounder, but big old fat hams.
• 13:51
  What does Farrow mean exactly? Farrow as a noun refers to a newborn batch of piglets. So there's a Farrow of pigs.
• 14:00
  Farrow as a verb, it really sort of moves from the pigs to the farmer. So if I'm facilitating the perpetuation of the pig species, I'm managing mama pig and daddy pig and making sure they're making pigs.
• 14:15
  That's called Farrowing. You know, God charged us with the care and nurture of animals. Farrowing is facilitating that in a farming setting, you know, in nature, they just, they just do what they do.
• 14:27
  You know what? Let's go back to a question you asked because I haven't finished answering it. So how should a pig be raised? Here's my standard outdoors. You'll hear pastured pork.
• 14:37
  You shouldn't have the pigs out in your pasture. They really like the wood glands and on the edges of a pasture, but they are destructive and they can dig holes. So keep them out of a pasture, so to speak.
• 14:47
  But yeah, they should get plenty of sunshine. I draw the line at a non GMO soy-free diet. Our pigs get corn. It's a non GMO corn. And they get a snow pea, which is sort of the protein replacement equivalent to soy.
• 15:03
  And diet's important, James.
• 15:06
  But it's all we talk about. You know this, like how the pig is raised and the environment is way more important. So plenty of sunshine, pigs must have a wise vitamin D, which it shouldn't even be called a vitamin.
• 15:18
  It's a hormone. It's foundational. Again, pigs and humans, lots of biological symmetry, right?
• 15:24
  And so a pig needs plenty of sunshine, fresh air, fresh water, good food, and plenty of movement. They will do all of that if you just give them the opportunity to do that.
• 15:34
  Animals in nature move. And so you don't want excessive excrement build up, you know, they pee and poo just like we do. And so I would say no more than a week on any one patch of land.
• 15:47
  Almost everything I know about farming. I've learned through books and also practicing a lot of the methods that Joel Salathon teaches at the polyface farm.
• 15:55
  His general rule of thumb is no more than a week on the same patch of land. The biggest batch of pigs I ever had. And again, I was a micro farmer was about 22.
• 16:06
  And I'd have those pigs on a quarter acre for a week. And then a new quarter acre and a new quarter acre.
• 16:13
  And you can usually circle back around giving the land time to rest and also all that excrement to be absorbed by the bugs in the soil and the birds and everything.
• 16:25
  You usually want to give it at least an 8 to 10 week rest period. And so if you think about that, you can, you know, on a 10 acre patch of land, you can run a whole lot of pigs.
• 16:36
  Giving a land optimal rest and also making sure that you don't have an over build up of off their excrement.
• 16:45
  This just kind of sound like a bizarre question, but can pigs get sunburned like humans?
• 16:50
  Yes, because technically you particularly went to the very light pigs, right?
• 16:54
  Depending on the breed, they're not covered in fur the way some other animal might.
• 16:57
  Some pigs are. Some people are white here. Yeah, yeah, yeah. The consumers idea of a pig is like a porky pig or a
• 17:04
  wild pig from, yeah, pink pig from Charlotte's web. Having said that, a heritage breed pig of any variety is more often than not going to carry plenty of hair.
• 17:16
  Now, having said that, yes, they can sunburn. And this is one of the multitude of reasons why they will find a low spot where there's a little bit of water and they'll cover themselves in mud.
• 17:28
  Again, it's so funny. This is one of the reasons why they're labeled a dirty animal, yet they're one of the cleanest animals on the landscape.
• 17:35
  Right. I've heard that.
• 17:36
  Yeah, so the wallowing in the mud serves three purposes. Okay, one pest protection. So any flies and mosquitoes and stuff like that, it sort of builds a protector.
• 17:47
  It's usually wet mud. And so it's a cooling effect through evaporative sort of cooling.
• 17:52
  So they cover themselves in mud and then they go lay somewhere and as the mud dries, it's sort of evaporatively cools them.
• 17:59
  You know, pigs aren't the most heat tolerant animal on the planet. And then the third thing it does is if they're exposed to direct sun, it does help protect them from sunburn.
• 18:10
  And so those are the sort of the three primary reasons why they do it. Now again, I said earlier, it's called pasture port.
• 18:17
  But ideally, they're off on the edges, you know, where they're shaped, where there's trees.
• 18:23
  If you have to run a pig through a field, make sure you've got a shade structure. That's incredibly important for pigs.
• 18:29
  Now, I was recently given some tallow based skin care by a rancher who swore that his constant use of it was actually protecting his skin from the sun, from getting sunburned.
• 18:46
  And he, you know, he's on our horse all day, you know, so he's talking from his direct experience. Do you find from your experience?
• 18:54
  Did you ever experiment with other fats? I mean, as you were developing the product, where did you just go straight to Lard?
• 19:01
  We went straight to Lard, but then, well, this is a fun story. So I figured out Lard is awesome.
• 19:07
  And then the first thing I did, this is back in July 5th, 2019. I'll never forget today. I was, you can see this red on my shirt here, this red bee.
• 19:16
  I was that red. I came home barbecued. And so I just used Lard. Well, it worked. It was amazing stories on the website if you want to go check it out.
• 19:24
  But more importantly, I went to the, to the Google machine. I was like, DIY skin cream, right?
• 19:31
  And so here's this recipe. I think it was Katie the wellness mama. I saw a recipe and it was like coconut oil, water, these waxes and the most fire.
• 19:39
  So I just did a one for one substitution of Lard for the coconut oil. And I made this. I made James. It was the most luscious cream you've ever imagined until about six or seven days later, it turned black, smelled like death and went rancid.
• 19:55
  It took me like a month to figure out, okay, it's the water that's causing this, right? Because we've all cooked bacon and you pour the drippings in a coffee cup and it sits on your kitchen counter for two months.
• 20:06
  And he just spoon it out as you need it. And so it's sort of light bulb moment. I was like, I get the water out of there.
• 20:12
  Well, you know this. Lard at room temperature is almost liquid. By contrast, talo at room temperature is very, very solid.
• 20:20
  In an effort to make a more viscous cream, something more akin to what you'd see if you walked in your local pharmacy.
• 20:29
  I brought in talo different ratios and leaf lard and leaf lard is sort of the pig equivalent to talo.
• 20:37
  And so started playing with ratios. But yeah, we use all three of those fats. You know, at some point we'll start playing with other fats.
• 20:43
  I would imagine I've heard bear fats amazing, but there's not a commercial bear industry. And so the supply side is probably not going to be as robust if you will.
• 20:55
  But there's bad good better best. It's very easy to talk about bad any petroleum derivative. I would say any hot pressed or chemically pressed seed oil.
• 21:06
  That's stuff just terrible for you. And then you've got good. I would say in the good world, you've got freak based or plant based fats coconut oil.
• 21:16
  Avocado oil olive oil. I mean, God, we've been putting olive oil on our skin. Read all the Egyptian text, right?
• 21:22
  That's your good fats. Better is going to be anything in the animal fat kingdom. Any monogastric omnivore or any room in it.
• 21:31
  So, you know, your deer, your elk, your bison, any of the fat from them is going to be in the better category.
• 21:38
  Candidly, I believe pigs offer us the best option when it comes to, again, human biology and pig biology and what our skin ultimately craves.
• 21:50
  And so bad good, better best. There's your spectrum.
• 21:53
  Something that is kind of a white elephant in the room is you're a guy and you're in the skin care business.
• 22:01
  You know, I mean, like you could say in the larger industry, you know, estay, lottery, you know, the really big, big,
• 22:09
  big insure. There's lots of men in that industry. But when you work the circles like we have and you go to these conferences and you see all these kind of natural skin care line, you know, founders.
• 22:21
  It's all women. I don't know. I mean, I've rarely met a man. And I'm not talking like a biohacking skin care. I'm talking specifically a natural animal based skin care, the majority of them are women.
• 22:36
  So you stand out a little bit. But also, I'd love to hear like, well, how did you get into this? Was it just that sunburn or what?
• 22:45
  Because I know you used to be in that paleo field and, you know, doing cookbooks and helping people around that. So what got you into skin care specifically?
• 22:54
  I tell you what I'm into. I'm into results, right? Paleo worked for me. I've been 99% carnivore now for a couple years. It works for me.
• 23:03
  I love paleo as a template. It worked. So step number one was I had this nasty sunburn.
• 23:10
  You and I share a melon and content. You're probably a little bit more fair skin than than I am. But, you know, we've all got those tragic memories.
• 23:18
  I can still remember the day my back peeled off because I played volleyball, you know, on a beach with some friends for way too long and got barbecued.
• 23:29
  And so it worked. And I didn't peel not to ruin the story on the website for your listeners. But when I never peel, that was the light bulb moment, right?
• 23:37
  And then the real second phase, I would say, to heightening my conviction around this was when the stuff started going rancid, okay? And I'm trying to figure out, I mean, I'm not a chemist. I'm not an esthetician. I'm not a dermatologist.
• 23:52
  So I started reading labels of other skin care products, trying to find what can I put in here that's going to make it a viable product. You know, I can't make this stuff into the seven days later. It smells like death.
• 24:06
  I started reading these labels and, you know, again, just like the food industry is like, I can't pronounce these things. How bad are they for the skin? I started doing some research.
• 24:15
  And these chemicals are just terrible like what they allow on our skin. That was the research. And so I just like, I got to put a product together.
• 24:24
  This is the same charge behind paleo. You know, I just love paleo. It works for me. Julie and I wrote these cookbooks just to give people a tool to sort of move them in the direction of healthier life.
• 24:36
  I didn't do a ton of research. I mean, there weren't that many animal fat skin care brands at the time. But I was just like hyper focused on how can I turn this into something.
• 24:46
  And I'll tell you, my conviction has gotten even more increased as Adeline's gotten older. She's 10 now.
• 24:53
  The amount of marketing by the skin care industry at young girls is absolutely mind numbing. And I can't think of a population of people on the planet.
• 25:06
  With a lower need of skin care products than a 10, 12, 15 year old girl. And so this is like my new resolve. And I'm never giving up. I'm going to continue to do this.
• 25:19
  I can't change the policies. I can't change the FDA. There's a lot of things I can't do. But what I can do is make a product that's clean, efficacious.
• 25:30
  Ultimately serves the consumer while showcasing regenerative agriculture and various other things that's at the very least putting a product on a shelf somewhere that a young girl not dissimilar from Adeline, my daughter can go in there and at least choose.
• 25:48
  We still got to market it and all that fun stuff. But let me go back to this. A dude in skin care. Yeah, it's a little weird. You know, it was a guy that developed the tampon. It was a guy that developed the broad. But I enjoy coming at it from sort of the I wouldn't call it naive. Just open. I'm not an esthetician. I'm not a dermatologist. I'm not a woman. But the difference between male and female skin is not.
• 26:18
  This big. It might be this big. It's human skin. So there's that. And then I'm also I try to pride myself in making sure that I don't leave out. You need to eat right. You need to sleep enough. You need to hydrate. Like big skin care doesn't want to talk about all the things that really need to be in place for your skin to be in its best state. They're just pushing, you know, 17 products and 14 routines and AM and PM and
• 26:49
  all that fun stuff. So I try to stay very, very close to always educating people, men and women, men have a skin care routine, too, whether they admitted it or not, you know, we shave and various things. I try to constantly communicate that yes, my products are great, especially when it comes to chronic skin, you know, exema, psoriasis, chalitis, rosacea. It's like listen.
• 27:15
  Topically, our stuff works great. And are you getting enough sleep? Are you drinking enough water? Are you exercising regularly? Are you getting enough animal fat and, you know, vitamins and minerals through eating real food? A fire is not going to burn unless you've seen it. The right fuel.
• 27:34
  Pluck is the same thing. You know, we've taken this ancient multivitamin, like critical piece of our health. And we've just we're throwing it in the landfill.
• 27:45
  You bring up a really great point, though. I love that you said this because my daughter is also inundated with skin care, lines, skin care, advertising, even though she doesn't watch network TV, right? So where is she getting this she's getting it from social media is and we even try to limit that.
• 28:03
  So whether it's her getting screen time, which is very limited in our household, or just her friends getting screen time, which potentially is not limited in their household, she's getting exposed to skin care routines.
• 28:19
  Being mindful of skin products, but what I love about what you said is this is probably the one period in their life that they really don't need these products. So how are you navigating that with your daughter? I mean, A, I would say, how are you literally as a father navigating that but then B, are you getting her to use your product or is she being like, you know, a typical daughter of someone who is.
• 28:47
  Got a product and saying, well, I don't want yours. I want, you know, or like for me as a chef, I get, well, I don't want your cooking. I want to go eat a McDonald's right. So they want what they don't have, you know, is that happening for you as well.
• 28:58
  Oh, sure. I mean, I take the same approach that I do with what they eat because I can't be there all the time. There is school. You know, they live with their mom most of the time. But, you know, hey guys, read the labels. Can you pronounce this?
• 29:10
  When it comes to food, it's like, hey guys, you eat whatever you want to eat, but this is where your energy comes from. And this is where lack of energy comes from. Just, I just educate them on the skincare front. I don't push it on them. I do involve them. I mean, you, you've seen some of the stuff on our social media. I mean, Scott's our VP of fulfillment and add on our VP of manufacturing. And when they're with me, I try to keep them involved in the company so that at the very least.
• 29:39
  They're sort of mindful of skincare. We went and stayed with a buddy of mine in Atlanta. This is probably two months ago. I think they still have them although they've fallen out of favor. Do you remember Candid cigarettes? Oh, yeah, sure. Yeah. So the two largest mergers and acquisitions in the 90s were too big tobaccos bought too big food companies. Okay.
• 30:06
  And they brought their addiction scientists over to this is what we see in hyper palatable foods now, right? Skincare is owned by the same. I mean, if you look at the market, you've got a consolidation of maybe five to 10 brands, ultimate holding companies that control maybe 80 to 90% of the products you see on the shelves.
• 30:29
  And so we stay at this buddy of mine's house. He has two daughters.
• 30:34
  One's 11 ones turning 13 and they were out of town. They were out of town with their mom. This is the timing worked out for us to just overnight. There's add on how to swim meat.
• 30:45
  And in one girl's bathroom and then the other girls bathroom James, there was probably $3,000 worth of Sephora products. I mean, just mind numbing. I have since been into a Sephora a couple times. I've been into an all to just do in market research. It's a status thing.
• 31:07
  They're very smart when it comes to marketing. They know exactly what they're doing. And just like candied cigarettes, you know, from our youth, they are getting these girls addicted to a routine of, you need this, you need this, you want this, you know, and there's a status symbol, you know, with all the pretty colors and the bags.
• 31:27
  And so what am I going to try to do? You know, right now we're with Pharaoh. We're just direct to consumers for our website. But I am in the process of figuring out how to develop some products that can potentially hopefully sit on that Sephora shelf.
• 31:43
  So that if my daughter does choose to go in there and take in this right of passage girls, you know, mean girls, preppy girl, you know, whatever, you know, all the clicky groups if they want to go in there. Now she's at least got something she can take home that's not going to destroy her microbiome and destroy her hormones and all the fun things.
• 32:05
  You make some really good points. So yes, our skin is our largest organ, first of all, right. And then secondly, that with food, that's definitely the message of like, hey, understand what are the ingredients if you're buying something that has ingredients, understand everything that's in that ingredient list. So, so we're definitely getting some conditioning around that.
• 32:25
  But I don't see that really happening very often in the skin care line. Now I know there are definitely companies and products that are pushing them more natural product. But even in those natural products, I sometimes don't know what the ingredient is right because it's got all these chemical and or scientific names.
• 32:45
  You know, you just, it might be salt, but it's sodium dioxide. You know, it's something that we're not familiar with as a title. How are we going to educate and help to change people to look at that?
• 33:15
  For example, the FDA prohibits 11 chemicals in skin care in the United States of America, 11th, and you think, okay, well, that's great. There's 11 chemicals that they don't let in by contrast that European unions list of prohibited and controlled substances is 1300 1300.
• 33:35
  Yeah. Yeah. So balance those out, right? You can't. And so part of the problem with skin care, you know, industrial skin care in the US is, I mentioned earlier, it's a fat-based industry. And typically they're not using fats that align with our biology. They're using a petroleum derivative, even these seed oils. I mean, our skin has evolved over thousands of years.
• 33:59
  And 90% of the stuff we put on our skin today, again, you walk into your local pharmacy and get a moisturizer or a sunblock. 99% of those products, there's nothing other than maybe water in that product that our biology even recognizes because it didn't exist.
• 34:18
  Certainly not in an actual state. And so you've got sort of two or three pillars that you've got to seek out and utilize safer, more efficacious ingredients. You've got the fat. I'm talking about like in an emulsified print, you got the fat. Okay, are we using animal fat? Are we going to use plant-based fats or are we going to use petroleum derivatives?
• 34:38
  Bad good better best. Then you've got the emulsifiers and there are good better best bad good better best emulsifiers. So can we find the thing that's going to help the water and the fat come together? Let me just say this for your listener.
• 34:54
  We don't use any of those compounds in our current products. Everything we use, there's no chemicals, there's no preservatives, there's none of that. It's full fat.
• 35:02
  Large leaf, large tallow, a little bit of honey and then in our scented products, essential oils. However, I do recognize the battle is being waged on the retail shelves. The battle is being waged in a Sephora.
• 35:15
  So you've got the fat, bad good better best, you've got the emulsifier, bad good better best and then you've got a preservatives and there's bad good better best. I would say there's bad worse, really bad and then okay.
• 35:30
  It's almost impossible to make an emulsified product that doesn't in some fashion disrupt your microbiome. Again, back to these bugs and parasites and various things.
• 35:45
  Our skin, our gut, every stitch, every square inch of the human body inside and out is coexisting with a number of microorganisms, our microbiome and these bugs we know less about than we do space, but they are, they're there for a reason, a lot of them are hormone signaling, a lot of them, especially in the gut are critical to proper digestion and satiety and hunger hormones.
• 36:11
  It's the same with food, like all these preservatives in food are doing the same thing that all these preservatives in our skincare are doing, they're disrupting this microbiome, this natural environment and so we need to find ingredients that are less troublesome to human biology.
• 36:30
  Yeah, absolutely. You and I had an interesting conversation around like putting your products on hair, you know, so maybe you can talk about the uses of some of your products because something you just encapsulated is that really what Pharaoh is or what you promote is technically everything in it is something you could eat if you wanted to.
• 36:51
  So there's nothing in it that's not edible, thus your skin is eating it in a sense, but what else can people do with it other than the skin. Also, you mentioned some eczema stuff, you mentioned some conditions that it might work really well for, but what are some others?
• 37:07
  Well, let's see, the first question was what can you use it for? Let's talk about hair. Hair health is follicle health and follicle health is skin health, right? And so I use it in my hair as sort of a paume, which means it over time it naturally gets on my scalp.
• 37:24
  I've noticed the hair all over my body has gotten I'm going to say it feels thicker and healthier since I started using the product. What is it Frank's red hot sauce with the add like we'll put that shit on anything, right? That's kind of our product.
• 37:40
  You've got two paths in skincare problems. You've got acute skincare problems. You talked about if you sunburn, windburn, razorburn, bug bites, poison ivy, you know, it's here and then it's gone.
• 37:53
  Anything on the acute side of the house, if you had to choose one product, I'd probably go with either our skin food or our epic dermis. Those are our large heaviest products in terms of the ratios of the fat.
• 38:06
  So on the acute side of the house, I mean, I haven't had razorburn in three years. I haven't itched in about three years. And you know, itching is just dry skin. If you ever get out of the salt pool and you let yourself air dry, you know, your whole body starts to itch.
• 38:22
  Because it's dried up and that salt sort of crack in your skin, a mosquito bite. It's not the mosquito bite that itches. It's the swelling.
• 38:31
  So you get bit by mosquito and then it starts to swell, you know, get your little sort of bump. Well, if your skin is remotely dry, as that bump expands, think about on a microscopic level, your skin is cracking.
• 38:47
  And so when it cracks, it itches. So that's the acute side of the house. Then on the chronic side of the house, this is where it's absolutely foundational.
• 38:55
  So for topical relief and improving the skin from a chronic skin care condition, eczema, psoriasis, chalitis, rosacea, I would even say hemorrhoids for that matter.
• 39:07
  You know, those are probably your four or five most common chronic skin conditions.
• 39:12
  You got to talk about both sides of the coin. Topically, our stuff is fantastic. It's going to help take the burnout, take the itch out, sort of give the skin permission to heal and thrive.
• 39:25
  But what you're suffering from is a symptomatic response to something underneath. So what are you eating? What's in your diet?
• 39:34
  Do you have an autoimmune disorder? Are you eating lots of processed foods? We should really talk about both sides of the coin. My stuff's fantastic.
• 39:43
  Topically, but if you want a long term solution for this eczema or rosacea not coming back, let's get under the hood a little bit.
• 39:52
  Talk about your diet. Talk about your lifestyle. That's what you're not going to hear from a dermatologist. That's what you're not going to hear from an esthetician.
• 40:00
  The American Academy of Dermatology, which is one of the anointing agencies. If I want to be a dermatologist, I should be a member of the American Academy of Dermatology.
• 40:11
  There's 27 corporate sponsors to the American Academy of Dermatology. 26 of them are Big Pharma. And the 27th one is a skin testing lab that's basically, you know, Big Pharma adjacent.
• 40:23
  So who's controlling the narratives and the advice and the guidance? This is nothing you and I don't know about. You see the same thing in your primary care physician, doctor's office.
• 40:34
  You know, who funds all the medical schools? Big Pharma. And so from a skincare perspective, I'm just trying to have this conversation. If you have a chronic skincare condition, yes.
• 40:44
  Our products are a far cry better than almost anything they're going to prescribe to you. James, what's a skincare cream prescription? Here's what it is. It's a base emulsified garbage cream.
• 41:00
  Okay, that they make in mass and ship off to this compounding facility. And when your dermatologist prescribed your, you know, acutane, think about the cheapest nastiest ingredients that you can get away with making a skincare product.
• 41:15
  They'll put the active ingredients in with the stock cream, call it, you know, and so you're getting this cheap, probably petroleum derived base fat, cheapest emulsifiers, cheapest preservatives.
• 41:30
  And then they put the active ingredients, you know, read the label. It's like 0.2% of acutane or whatever. That's garbage. The base cream is unrecognizable to your skin. It's just destroying your skin.
• 41:43
  You know, the shelf life of my products is probably six months to a year. In the skincare industry, you don't have a product unless you got a two year plus shelf life.
• 41:54
  We were talking about, well, how do we educate people on this? How do we change the message? And maybe that, that is one of the messages is that, hey, look for skin care that has an expiration, you know, that's six months or less because that tells you it's actually, you know, perishable ingredients.
• 42:11
  You mentioned earlier, there's some great brands in the space. Van May, you got tubes and co-emily, tubes, phenomenal product lines. She's ventured out into makeup and various other things. These are my peers like we're all sort of fighting tooth and nail to get more certainly now young girls. That's one of my biggest motivations to look to healthier and more efficacious products.
• 42:37
  Hey, well, I appreciate that that is part of your mission because as you mentioned, I got two daughters and, you know, there's susceptible to this, this marketing blitz, you know, around skincare as well. And as you said, it's our largest organ. It's a living breathing organism. It's, you know, this is important.
• 42:55
  And as parents, we're always looking to support our children's health so they can thrive and we want them to be happy, right? Those are the main two things we want of our kids. And so I appreciate what you're doing to support their self-care and their health. Where can people find you?
• 43:13
  Pharaoh.life is our website. F-A-R-R-R-O-W.life is the website. If it's your first time to us, you can just enter the code first order, F-I-R-S-T-O-R-D-E-R. That'll save you 15% off our products.
• 43:30
  We've got some cool stuff that you and I are doing. By the way, my kids are absolute unabashed fans of Pluck. You're doing for food what I'm trying to do for skincare. Like they can't get enough of it. It's just packed with nutrition. If you're going to feed your skin, like the product should be packed with nutrition. And so I love that our friends, our paths of cross, our brands of cross, it's a real honor to be here, James.
• 43:58
  You are an absolute blessing and addition to my life. And so thank you for having me on.
• 44:03
  Oh man, absolutely. It's very mutual. And I want to share too that I use your products. I'm still kind of like new to using products, but I've been using your product and have definitely noticed my skin is looking healthy.
• 44:17
  Don't have bumps. Don't have acne. You know, not that I did much before. But either way, I'm a big proponent of what you eat is going to support your skin health, but clearly what you put on it as well. So thank you for making such a quality product.
• 44:29
  Check Charles's product out. Farrowlife.com. Let's keep doing it for the kids because I'm very concerned our kids are the canary in the coal mine. And we're just seeing more and more issues. And I was just having a conversation with a friend today about how
• 44:46
  there's things that I'm seeing pop up in my daughter and he's sharing with his son that I don't understand. You know, I mean, like there are things that I don't remember as a kid and I'm not talking about ideas. I'm talking about behaviors.
• 44:58
  They have tantrums in ways, you know, that I don't even understand. It's almost as though there. It's chemical or there's something else going on. It's not just emotional that there's literally something going on whether it's inflammation of the brain or something's wrong with a gut.
• 45:14
  But something is contributing to this behavior and it's limiting their self care or their resilience around it. It's very fascinating. And I know that's not what this podcast is about.
• 45:26
  But I just want to kind of share that piece about how important this topic is towards the well being of not only ourselves, but our kids. And that's what it's about. We have to do something because there's something clearly wrong.
• 45:41
  So thank you for doing your part and fixing that.
• 45:44
  Girls in the US are hitting puberty at younger and younger ages, which is not good. Boys testosterone is dropping. I think it's down 50% over the last 30 years.
• 45:56
  Most of these compounds, these nasty chemicals are estrogen signaling it. We all need estrogen and we all need testosterone like these are critical.
• 46:04
  But if you just look at that, I can tell you skin care is playing a role. What major or minor it is a cog in the wheel of what is a virtual pandemic of hormone disruption.
• 46:18
  Certainly in our country, but you could make the argument globally, but it's really bad here. And so get this junk off your kids and for adults as well.
• 46:28
  I mean, I see this. I was just home with Karen Martell, you know, pre post metaposal women are going through all sorts of similar stuff on the back end, sexual and hormonal maturity. And so stop tinker them with this stuff.
• 46:42
  Thank you all and thank you everyone for listening or watching. Stay curious. We look forward to more discussions. Take care.
• 46:52
  Thank you so much for joining me on everyday ancestral. If you enjoyed this episode, hit subscribe so you don't miss the next one.
• 47:01
  You can find the show notes links and resources mentioned at eatpluck.com. That's E-A-T-P-L-U-C-K dot com.
• 47:11
  And hey, if you know someone who'd get something out of this, share it with them too. Stay curious, live well and keep it ancestral.