Cass Sunstein on nudges and freedom
This week's guest on Free Exchange is the co-author of one of the most consequential books written in recent years. Cass Sunstein is a professor at Harvard Law School and one of America's most prolific and prominent academics. Nudge, which he wrote with the economist Richard Thaler just over a decade ago, applied the insights of behavioural economics to policymaking. Its publication was the start of a quiet revolution in government, with the creation of so-called 'nudge units' that have found ways of boosting pension saving, reducing energy consumption and catching cancer earlier with small…
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