Motorsports Sponsorship Explained: ROI, AI, Sponsor Expectations & Scam Warnings
What do sponsors really expect from race teams in 2026?
In this episode of EPARTRADE Race Industry Now, Mike DeFord, Business Development Director at VSC Race Works, explains how motorsports sponsorship has evolved beyond decals and logo placement into data-driven business partnerships.
Hosted by Brad Gillie of SiriusXM Channel 90, Late Shift, this webinar covers sponsorship ROI, digital marketing, social media value, AI tools, content creation, hospitality programs, sponsor reporting, and how racers can avoid common sponsorship scams.Topics Covered:✅ How motorsports sponsorship has changed✅…
The skinny
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