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026: How to Tell if Your Idea is a True Opportunity [Podcast]

Weekly I am approached with new ideas for businesses. Ideas are easy, but few find true opportunity. Determining the difference between an idea and an opportunity is a critical first step in the evaluation of a business’s potential. Let me show you how I perform an opportunity analysis.

Photo courtesy of Flickr/Creative Commons/Craig Sunter [/featured-image]

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Ideas vs Opportunities

An idea is a groundless supposition, while an opportunity has…

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