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Smoke Costs Bend Tourism Millions | Bend News
Wildfire smoke is costing Bend’s tourism economy big time—new OSU-Cascades research shows every 10-point drop in air quality slashes hotel revenue by nearly half a million dollars. While smoke accounts for just 10% of annual revenue swings, its impact grows when it lingers, deterring bookings and hurting local businesses and city coffers. With unhealthy air days skyrocketing over the past two decades due to climate change, destinations like Bend must rethink marketing, embracing indoor culture and arts to stay resilient amid worsening smoke seasons. Listen in comfort:Get a discount on a Soli…
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