Fear vs FOMO: Kantar's View on AI Adoption in Marketing
In this episode of Tech Talks Daily, I speak with Jane Ostler from Kantar, the world's leading marketing data and analytics company, whose clients include Google, Diageo, AB InBev, Unilever, and Kraft Heinz. Jane brings clarity to a debate often clouded by headlines, explaining why AI should be seen as a creative sparring partner, not a rival. She outlines how Kantar is helping brands balance efficiency with inspiration, and why the best marketing in the years ahead will come from humans and machines working together. We explore Kantar's research into how marketers really feel about AI…
The skinny
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