181 - Winning the Game on Paper (Capital Campaign Preparation Phase): Andrew Robison

The Petrus Development Show · Oct 30, 2025 · 26m

Welcome back for part 2 of our 4-part series on all things capital campaigns! Last week, Andrew and Rhen explored feasibility studies. This week, they're tackling the critical preparation phase—that crucial period between your feasibility study and your first campaign ask.

As Andrew emphasizes throughout this episode, the preparation phase is about winning the game on paper. This is when your organization strategizes, prepares, and researches. Andrew and Rhen walk through every strategic and administrative thing that needs to happen before you make your first campaign ask. Skip this phase…