The Business of Tech: AI is eating market research
Market research has long been a privilege of the big end of town. Got $50,000 and six weeks to spare? Great, you can know what your customers think. Everyone else? Good luck.
That model is being dismantled, and a New Zealand startup is doing some of the dismantling. In the latest episode of The Business of Tech, I sat down with James Donald, CEO of Auckland-based Ideally, fresh from closing a $16 million Series A that values the company at $100 million.
Ideally is one of three AI-centric New Zealand startups to hit that psychological valuation milestone in the past month – a sign that…
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