Not Everything Deserves Your Attention

Kind of a Big Deal · Sep 17, 2026 · 59m · transcript

What does it look like when someone who has spent her entire career solving other people's problems finally realizes she doesn't have to solve all of them?

Tuesday Hagiwara spent 13 years at Nielsen on the consumer trends and market research side, studying how culture shapes behavior and how behavior shapes markets. She went to school for broadcast journalism. She's a certified yoga teacher. And she recently left a long corporate career to build her own foresight-led marketing practice — because she believes the most important thing a brand or a person can have right now is a genuine…