Latest / Redefining Midlife with Jo Clark
151. Why Low Tox Matters in Midlife with Jaimee Vilela
When endometriosis forced Jaimee to examine every product in her home, she discovered the average person applies 12 personal care products daily, exposing themselves to 168 different chemicals. What started as a health necessity became a business revelation when she bought Cooki Haircare, a low tox solid shampoo company with over 5,000 5-star reviews for their 'ultra-foaming' travel-friendly shampoo bars. A former editor and brand marketer with 15 years' experience spanning retail, startups and publishing, when Jaimee bought Cooki Haircare in 2023, where she grew orders from 11 to 160 sales…
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