Latest / Financial Survival Network / Take It Down: Fighting Deepfakes - Marc Beckman #6276

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Take It Down: Fighting Deepfakes - Marc Beckman #6276 · Financial Survival Network

• 0:00
  Speaker 1: You know, if you look, for example, in the financial sectors,
• 0:03
  Speaker 1: we're already starting to see scams in the financial world
• 0:07
  Speaker 1: through the use of deep.
• 0:08
  Speaker 2: Fake audio and visual.
• 0:11
  Speaker 1: We're even seeing governments using deep fake communications against other entities.
• 0:17
  Speaker 1: For example, China just went on the attack with a
• 0:20
  Speaker 1: propaganda engine across video, written, word, and audio in Taiwan
• 0:25
  Speaker 1: to try to separate Taiwan in America, to try to
• 0:28
  Speaker 1: chill Taiwan as it relates to capitalism.
• 0:31
  Speaker 3: You are listening to Carrie Letz's Financial Survival Network, where
• 0:35
  Speaker 3: you get valuable information you just can't find anywhere else
• 0:39
  Speaker 3: to thrive in today's trying times. You need the Financial
• 0:42
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• 0:48
  Speaker 3: dot com and get your free newsletter and gift. Financial
• 0:51
  Speaker 3: Survival Network now more than ever.
• 0:58
  Speaker 2: And welcome.
• 0:59
  Speaker 4: You are listening to and watching the Financial Survival Network.
• 1:03
  Speaker 4: I'm your host, Carrie Lutz. Today we are with Mark
• 1:06
  Speaker 4: Beckman again, Mark an interesting background professor at NYU New Yorker.
• 1:12
  Speaker 4: Through and through we're talking about the Take It Down Act, which, honestly,
• 1:17
  Speaker 4: until you mentioned it to me, I didn't even realize
• 1:20
  Speaker 4: there was such a thing. But it's rare Congress is
• 1:23
  Speaker 4: set to pass this. You know has passed it, you know,
• 1:28
  Speaker 4: almost unanimously. You got to wonder who voted against it?
• 1:32
  Speaker 4: Can you just explain what it is?
• 1:34
  Speaker 1: I can sure well carry First, thanks for having me
• 1:37
  Speaker 1: on the show.
• 1:38
  Speaker 2: It's great to see you again. I appreciate it.
• 1:40
  Speaker 1: To give you some context, the Take It Down Act
• 1:44
  Speaker 1: has now been passed in both the House of Representatives
• 1:48
  Speaker 1: and the Senate. It's a bipartisan effort with Senators Cruise
• 1:53
  Speaker 1: and Klobchair. And to give you some back story on it,
• 1:58
  Speaker 1: there was a fifteen year old old girl named Elliston Barry.
• 2:02
  Speaker 2: The name might ring a bell.
• 2:04
  Speaker 1: Because she actually sat next to the first Lady, Milania
• 2:07
  Speaker 1: Trump in her box at the President's State of the Union.
• 2:11
  Speaker 1: And Elliston was the victim of deep fake pornography.
• 2:16
  Speaker 2: She woke up one morning and found that the mean.
• 2:19
  Speaker 1: Kids in her school, allegedly her friends, had superimposed an
• 2:24
  Speaker 1: image of her head on top of pornography and then
• 2:28
  Speaker 1: disseminated that across social media. When her parents woke up,
• 2:32
  Speaker 1: they were just totally shocked. And you can imagine her
• 2:35
  Speaker 1: whole life fell apart. Kerrie, So what did she do?
• 2:38
  Speaker 1: Like any other parent, what do they do like any
• 2:40
  Speaker 1: other parents. They reached out to the social media company's Google, Instagram, Facebook, TikTok, Snap, Snapchat,
• 2:51
  Speaker 1: and beyond, and they failed. They had no help. So
• 2:55
  Speaker 1: all of a sudden, this thing is going viral, it's
• 2:57
  Speaker 1: going worldwide, and their poor fel fifteen year old daughter
• 3:01
  Speaker 1: is just crushed. Her life is destroyed. So with that,
• 3:05
  Speaker 1: Clobisher and Cruise stood up and said, you know what,
• 3:08
  Speaker 1: it's time for us to protect our next generation of
• 3:11
  Speaker 1: children and grandchildren. So they put together this Act, as
• 3:15
  Speaker 1: you mentioned, to Take It Down Act, And basically what
• 3:18
  Speaker 1: it does is it holds these social media platforms responsible
• 3:22
  Speaker 1: for what they refer to the term of art is
• 3:26
  Speaker 1: non consensual intimate imagery and CII is the anacronym YEP
• 3:33
  Speaker 1: non consensual intimate intimate imagery. And essentially what happens now
• 3:39
  Speaker 1: is if an individual finds that they've been the victim
• 3:42
  Speaker 1: of deep fake porn and they contact the social media platforms,
• 3:48
  Speaker 1: the social media platforms have a time period I think
• 3:51
  Speaker 1: it's forty eight hours to pull it down, to take
• 3:54
  Speaker 1: it off of their platform, and if they fail to
• 3:56
  Speaker 1: do so, they end up.
• 3:58
  Speaker 2: Getting fined in a major, major away.
• 4:00
  Speaker 1: So this thing is through Congress, and it looks like
• 4:03
  Speaker 1: President Trump is ready to sign this into binding legislation,
• 4:07
  Speaker 1: binding law in the next ten, ten to fifteen days.
• 4:11
  Speaker 4: That's amazing. Wow, that's amazing that it happened that quickly.
• 4:15
  Speaker 2: You know.
• 4:16
  Speaker 1: Yeah, it's a horrific situation though, and it's really groundbreaking
• 4:20
  Speaker 1: because to date, big tech has been you know, really
• 4:23
  Speaker 1: left alone in many different ways, as you know, as
• 4:26
  Speaker 1: it relates to legislation. People have been complaining about it
• 4:30
  Speaker 1: for a long time. But now look, these companies are
• 4:33
  Speaker 1: going to be held accountable.
• 4:35
  Speaker 4: Yeah, and that's a good thing, right, I.
• 4:37
  Speaker 1: Think it's a good thing. I was analyzing, Kerry. I'm
• 4:39
  Speaker 1: curious what you think about this. Actually, I was analyzing
• 4:41
  Speaker 1: the ecosystem. So now you have three components. You have
• 4:45
  Speaker 1: the family at home, you have the corporations with a
• 4:48
  Speaker 1: fiduciary duty to drive revenue to their shareholders of course,
• 4:53
  Speaker 1: and then the government. All of those elements could protect
• 4:56
  Speaker 1: our children and our grandchildren from deep fake porn.
• 5:01
  Speaker 2: But who will be the best at it?
• 5:05
  Speaker 4: Yeah, well, Lo, I think the answer is pretty obvious, right.
• 5:08
  Speaker 1: I think so too, you know, I think it's going
• 5:10
  Speaker 1: to be a combined effort though, I think like it's
• 5:12
  Speaker 1: got to start at the home. We're going to have
• 5:14
  Speaker 1: to start to apply morals and ethics as it relates
• 5:16
  Speaker 1: to artificial intelligence in this type of in this type.
• 5:21
  Speaker 2: Of new world where videos are they look hyper realistic.
• 5:25
  Speaker 1: Now audio I know, like with my agency DMA United,
• 5:30
  Speaker 1: we're already using synthetic voice Generation AI created voice that
• 5:37
  Speaker 1: is a perfect replica of our clients. So we're living
• 5:40
  Speaker 1: in a world now where our children carry Like you
• 5:43
  Speaker 1: and I grew up in a world where seeing or
• 5:45
  Speaker 1: hearing is believing. But the next generation they need to
• 5:48
  Speaker 1: be trained at home where if you see it and
• 5:50
  Speaker 1: you hear it, do not believe it, verify it.
• 5:53
  Speaker 4: Question everything. Maybe that's a good thing because humanity has
• 5:57
  Speaker 4: been asleep for so long just accepting narratives and whatever
• 6:01
  Speaker 4: garbage that the media spews out, and you know, institutions,
• 6:09
  Speaker 4: et cetera, believing things that just aren't true. Whether it's
• 6:12
  Speaker 4: about people, things, places, America, you name it. It's all
• 6:16
  Speaker 4: about narratives. It's not about truth. So maybe this is
• 6:19
  Speaker 4: a first step in the direction of truth.
• 6:22
  Speaker 1: I think so, but it's you know, it's a slippery
• 6:24
  Speaker 1: slope here. Also, the take it down Act. Some people
• 6:28
  Speaker 1: are concerned about your First Amendment right. I know you're
• 6:31
  Speaker 1: an attorney, freedom of speech right, Because I wonder how
• 6:36
  Speaker 1: these big social media platforms are going to manage the
• 6:40
  Speaker 1: massive amount of complaints. How many are true, how many
• 6:43
  Speaker 1: are fake? Do people have some kind of a hidden agenda?
• 6:47
  Speaker 1: So there could be a slippery slope here where there's
• 6:50
  Speaker 1: a restriction on First Amendment freedom of speech.
• 6:53
  Speaker 4: Yeah, I guess that's theoretically possible there so, but they're
• 6:58
  Speaker 4: probably not going to stop with this because it's going
• 7:00
  Speaker 4: to have holes in it. We're going to need follow
• 7:03
  Speaker 4: ups on this, right, That's.
• 7:04
  Speaker 1: Correct, And I believe that already the Senator from Tennessee,
• 7:09
  Speaker 1: Marshall Blackburn, is already creating something that's also in this
• 7:13
  Speaker 1: lane of technology, artificial intelligence and deep fakes.
• 7:19
  Speaker 4: So we can look forward to more.
• 7:21
  Speaker 1: In other words, right, absolutely, it's on the way more government.
• 7:26
  Speaker 4: Okay, well, hey, you know it's kind of inescapable because
• 7:31
  Speaker 4: this is really where you need the government the most,
• 7:34
  Speaker 4: where innocent people's rights are getting trampled upon and infringed upon. Right,
• 7:41
  Speaker 4: So you really need government here in this instance, Even
• 7:46
  Speaker 4: if you're a hardcore libertarian, even if you're rand Paul, Right,
• 7:51
  Speaker 4: you got to you got to be wondering.
• 7:53
  Speaker 1: Huh yeah, I think so the topic of deep fakes
• 7:57
  Speaker 1: is going to become more and more prevalent.
• 8:00
  Speaker 2: You and I develop a dialogue.
• 8:02
  Speaker 1: I get into this a little bit with my book
• 8:04
  Speaker 1: some future day, how ai is going to change everything?
• 8:09
  Speaker 1: You know, if you look, for example, in the financial sectors,
• 8:12
  Speaker 1: we're already starting to see scams in the financial world
• 8:16
  Speaker 1: through the use of deep fake audio and visual. We're
• 8:20
  Speaker 1: even seeing governments using deep fake communications against other entities.
• 8:26
  Speaker 1: For example, China just went on the attack with a
• 8:29
  Speaker 1: propaganda engine across video, written, word, and audio in Taiwan
• 8:34
  Speaker 1: to try to separate Taiwan in America, to try to
• 8:37
  Speaker 1: chill Taiwan as it relates to capitalism. So the concept
• 8:41
  Speaker 1: of deep fakes is going to become more and more
• 8:44
  Speaker 1: in our lives. We're going to hear it about it
• 8:47
  Speaker 1: more and more over the next few years.
• 8:49
  Speaker 4: Sounds about right, you know, sounds about right. And it's
• 8:53
  Speaker 4: no surprises here. I mean, all this kind of stuff
• 8:55
  Speaker 4: is inevitable with technology. It's just an example of how
• 8:59
  Speaker 4: technology outruns government, outruns everything, and people are scrambling to
• 9:04
  Speaker 4: try to keep up.
• 9:05
  Speaker 2: With it. You know, that's for sure. That's for sure.
• 9:08
  Speaker 4: All right, So what's next on your activity list here?
• 9:12
  Speaker 4: You got anything interesting happening here?
• 9:15
  Speaker 1: Well, we certainly do. As a little preview. It's cool
• 9:18
  Speaker 1: that you're asking me that. Carry so you know, obviously
• 9:20
  Speaker 1: the book, I'll hold it up if you know. Mine
• 9:23
  Speaker 1: some future day has been doing great. It hit number
• 9:26
  Speaker 1: one on Amazon for artificial intelligence and actually sold that.
• 9:31
  Speaker 1: It's sold out on Amazon and Barnes and Noble. It's
• 9:34
  Speaker 1: back in startled. Now these are congregations.
• 9:36
  Speaker 2: On I am.
• 9:37
  Speaker 1: I'm so excited, and my agency is about to launch
• 9:41
  Speaker 1: a global initiative on the audiobook side of things where
• 9:47
  Speaker 1: we actually use artificial intelligence with the most high profile person.
• 9:53
  Speaker 1: I can't disclose it yet. I know that's terrible to say.
• 9:56
  Speaker 1: I'm embarrassed to say that.
• 9:57
  Speaker 2: I hate when people do that.
• 9:58
  Speaker 1: But within the next three weeks or so, we're going
• 10:01
  Speaker 1: to come out with the most high profile, fully powered
• 10:07
  Speaker 1: AI voice audio book and it's going to be.
• 10:12
  Speaker 2: Yeah, it's pretty wild.
• 10:13
  Speaker 1: So my whole agency, everybody's like all hands on deck.
• 10:15
  Speaker 1: We're analyzing every single world word. It's going to make
• 10:18
  Speaker 1: ripples throughout you know, probably throughout the world.
• 10:21
  Speaker 4: I love it. That's amazing.
• 10:23
  Speaker 2: Yeah, I'd love to cut backtingas as Yeah.
• 10:25
  Speaker 4: Yeah when it comes out, man, I want to see
• 10:27
  Speaker 4: it for sure, definite, Willie, definitely, all right. Just tell us, uh, Mark,
• 10:32
  Speaker 4: where do we find you? How do we connect with
• 10:34
  Speaker 4: you on the web?
• 10:35
  Speaker 2: Thanks?
• 10:35
  Speaker 1: So I am on all social media platforms X, Instagram,
• 10:41
  Speaker 1: LinkedIn and it's at Mark Beckman m A R C
• 10:45
  Speaker 1: B E C K M A N.
• 10:47
  Speaker 2: And again the book is.
• 10:49
  Speaker 1: Some future day how AI is going to change everything
• 10:52
  Speaker 1: and people could grab it today on Amazon, Barnes and Noble,
• 10:55
  Speaker 1: target any major bookseller.
• 10:57
  Speaker 4: All right, excellent. Hey, well, if you got a question
• 10:59
  Speaker 4: from Mark or myself, shoot me an email kl atcarrielets
• 11:03
  Speaker 4: dot com and you'll find a link to mark site
• 11:06
  Speaker 4: in the show notes this interview on Financial Survival Network
• 11:09
  Speaker 4: dot com. If you go there, click the link take
• 11:12
  Speaker 4: you right to them. While you're there, please sign up
• 11:14
  Speaker 4: for our free newsletter. Got one going out again shortly
• 11:18
  Speaker 4: and Mark pleasure. We will talk to you again soon
• 11:21
  Speaker 4: when that new AI voice comes out. Sounds fascinating.
• 11:25
  Speaker 2: Thanks Kerry.
• 11:26
  Speaker 3: Thanks for listening to Carrie Letz's Financial Survival Network. Your
• 11:30
  Speaker 3: solution to today's trying times for the latest go to
• 11:34
  Speaker 3: Financial Survivalnetwork dot com. Financial Survival Network
• 11:39
  Speaker 2: Now more than ever,