Latest / The Foundr Podcast with Nathan Chan
492: How Branding Reduces Acquisition Costs with Richard Li of July
We last chatted with Richard Li, the founder of the luggage brand July, right before the pandemic changed travel forever. In Li’s return to the podcast, we’ll hear how he survived the past three years and created a luxury brand coveted by travelers. He’ll also break down how to implement AI tools in your ecommerce business and why brand is your strongest competitive advantage.
Listen to Nathan and Li discuss:
Losing 100% of their revenue in 2020
Why retail is cheaper than digital ads
Nailing product color and style
Why July isn’t on Amazon
How branding can reduce acquisition costs
Using AI to…
The skinny
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