Music prediction markets: a half-billion dollar business based on guessing what will happen in music...
Your weekly guide to the music biz and how it all works. This week, Stu and Joe focus on one very interesting and rapidly-developing story in the music biz...
Did you know that music fans and industry insiders have quietly built a massive half-billion-dollar market trading purely on pop culture gossip and chart data? Stuart and Joe take a deeper look at how prediction platforms saw a staggering $400 million staked on "music outcomes" on a single app alone in the first half of 2026. That includes a mind-boggling $110 million wagered by people just to guess what the opening song of Bad Bunny’s…
The skinny
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