Latest / Content Marketing with Fexingo: Blogs, Videos, and Long-Form Content That Converts
How One Company Uses Long-Form Video to Generate 1000 B2B Leads per Quarter
In episode 100 of Content Marketing with Fexingo, Lucas and Luna explore a fresh angle: long-form video content that converts. They dissect how a B2B software company, DataSync, replaced short explainer clips with 20–30 minute deep-dive videos hosted on its website. The result: 1,000 qualified leads per quarter with a 40 percent conversion rate from viewer to demo request. Lucas walks through the specific tactics — embedding interactive CTAs mid-video, building topic clusters around core customer pain points, and using video transcripts as SEO fuel. Luna questions the production cost, and…
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