Latest / Event Industry News Podcast
Micro-Events - The future of marketing
With a background in managing 10,000 plus events, for the last three and a half years Utah-based Rodney Hart has been at next generation marketing platform RainFocus, where he’s vice president, events. Experienced in mechanics/checks and balances across the trade show model, and beyond, Rodney is the perfect guest.
Hosted by Adam Parry, this episode starts quickly and keeps the pace. From answers to the post-COVID ‘what’s in it for me’ mindset the conversation goes on to look at shaping content for smaller audiences, ‘micro-strategies’.
With first-hand experience, Adam and Rodney look at ROI…
The skinny
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