267: 10 minute food delivery was impossible, until Swish came | Aniket Shah | Unstarted
Aniket Shah quit his job with no startup idea, gave himself 18 months, and ended up building Swish one of India’s fastest-growing 10-minute food delivery companies, now serving 1 million lifetime users with 220+ freshly made items.
In this episode of Unstarted by Z47, Aniket sits down with Anish to unpack the journey from Ahmedabad to IIT Kharagpur, early stints at Citibank, Jupiter, Pillow Fund (crypto) and Meesho, and the 4 PM hungry-in-a-café moment that sparked Swish.
We go deep on product-market fit, why Pillow Fund shut down despite 1M+ users, choosing co-founders, the “digital-first…
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