Latest / Franchise Conversations with Fexingo: Buying, Running, and Scaling Franchise Businesses
How Franchisees Use Dynamic Pricing to Maximize Revenue
Lucas and Luna explore how franchisees are adopting dynamic pricing—the strategy of adjusting prices in real time based on demand, time of day, or local events. They break down the story of a multi-unit pizza franchisee who tested surge pricing during a major snowstorm and saw per-store revenue jump 18 percent over the weekend. The hosts discuss the operational mechanics, customer backlash risks, and the technology stack required—from POS integrations to AI-driven demand forecasting. They also compare the approach to surge pricing in ride-sharing and hotel rooms, and consider which franchise…
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