Latest / The Real Deal with Bob Philion
Greg Norman on LIV, Money & His Business Empire
In the debut episode of The Real Deal, Bob Philion sits down with Greg Norman to talk about the business decisions that turned one of golf’s biggest stars into one of the sport’s earliest athlete-entrepreneurs.
Norman explains why he wanted to own his brand rather than simply endorse others, from building the Great White Shark logo and Greg Norman Collection to taking an equity stake in Cobra Golf that ultimately became worth tens of millions. He also discusses the value of athlete IP, the business lessons that shaped his career and how those same ideas influenced his vision for LIV Golf.
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