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Inside the Playbook: SonReal on How Content Actually Grows Music
The “mysterious artist” era worked when the music business was built around blockbuster music videos and gatekeepers. Today it’s algorithmic, short-form, and driven by consistent distribution.
In this clip, SonReal breaks down why being “mysterious and aloof” can actually hurt independent artists now, especially if you’re running a two-week release strategy. We get into the real economics of modern music marketing: you can’t shoot $30K-$40K music videos for every release, so you either build a content system or you disappear.
SonReal explains how he scales by batching content across multiple…
The skinny
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