Latest / DEWA Podcasts / DEWA launches ‘Exciting Family Summer’ campaign to strengthen family cohesion and work-life balance
Transcript
- 0:00Dubai Electricity and Water Authority has launched
- 0:02a new initiative called the Exciting Family Summer
- 0:05campaign, an internal awareness drive aligned
- 0:08with the National Year of Family. The goal is
- 0:11straightforward. Strengthen family cohesion while
- 0:13promoting a healthier work -life balance among
- 0:15Dubai Electricity and Water Authority employees.
- 0:18That's right. The campaign introduces employees
- 0:21to a range of initiatives and events across Dubai
- 0:24designed to support family stability. His Excellency
- 0:28Saeed Mohammed Al -Tayyar, MD and CEO of Dubai
- 0:32Electricity and Water Authority, said, Guided
- 0:35by its belief that the family is the cornerstone
- 0:38of a cohesive and prosperous society, Dubai Electricity
- 0:42and Water Authority is committed to promoting
- 0:44the values of collaboration, communication, and
- 0:47harmony that distinguish Emirati society. This
- 0:50commitment supports the objectives of the Dubai
- 0:53Social Agenda 33 and ongoing efforts to strengthen
- 0:57Dubai's position among the world's best cities
- 0:59in terms of quality of life and social solidarity.
- 1:02As part of its corporate social responsibility,
- 1:05Dubai Electricity and Water Authority is committed
- 1:08to upholding the principles of family responsibility,
- 1:11embedding them across generations, and empowering
- 1:15employees and community members to spend quality
- 1:17time that strengthens intergenerational family
- 1:20and social bonds. In terms of what was actually
- 1:23rolled out, Dubai Electricity and Water Authority
- 1:26published a range of awareness and recreational
- 1:28content across its internal channels. The content
- 1:31highlights key summer activities and events taking
- 1:34place across Dubai and offers practical tips
- 1:36to help families enjoy a safe and memorable summer
- 1:39holiday, both within the United Arab Emirates
- 1:42and abroad. The campaign also featured a set
- 1:44of useful guidelines for families. Specifically,
- 1:47three guides were named. The Family Travel Guide,
- 1:51the Smart Traveler Guide, and the Safe Travel
- 1:53Guide. And to encourage participation, Dubai
- 1:57Electricity and Water Authority added an interactive
- 2:00competition for employees. Altogether, the Exciting
- 2:03Family Summer campaign reflects Dubai Electricity
- 2:06and Water Authority's broader corporate social
- 2:08responsibility, embedding the principles of family
- 2:11responsibility across generations and supporting
- 2:14family well -being throughout the summer season.