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Amazon Pulls the Plug on Palm Payments | Fast Five Shorts · Omni Talk Retail

• 0:00
  Amazon
• 0:00
  is
• 0:00
  shutting
• 0:01
  down
• 0:01
  its
• 0:02
  Amazon
• 0:02
  One
• 0:03
  palm
• 0:03
  recognition
• 0:04
  payment
• 0:04
  system
• 0:05
  and
• 0:05
  in
• 0:05
  the
• 0:06
  same
• 0:06
  week
• 0:07
  is
• 0:07
  closing
• 0:08
  all
• 0:08
  72
• 0:09
  of
• 0:09
  its
• 0:09
  Amazon
• 0:10
  Go
• 0:10
  and
• 0:10
  Amazon
• 0:11
  Fresh
• 0:11
  physical
• 0:12
  stores
• 0:12
  according
• 0:13
  to
• 0:13
  multiple
• 0:14
  outlets.
• 0:14
  Amazon
• 0:14
  announced
• 0:15
  it
• 0:15
  will
• 0:15
  end
• 0:15
  Amazon
• 0:16
  One
• 0:16
  and
• 0:17
  remove
• 0:17
  all
• 0:17
  palm
• 0:18
  readers
• 0:18
  from
• 0:18
  physical
• 0:18
  locations
• 0:19
  by
• 0:19
  June
• 0:20
  3rd
• 0:20
  of
• 0:20
  this
• 0:21
  year,
• 0:21
  citing
• 0:22
  limited
• 0:22
  customer
• 0:23
  adoption.
• 0:24
  Simultaneously,
• 0:25
  Amazon
• 0:25
  said
• 0:25
  it
• 0:25
  would
• 0:25
  close
• 0:26
  all
• 0:26
  72
• 0:27
  of
• 0:27
  its
• 0:27
  Amazon
• 0:27
  Go
• 0:28
  and
• 0:28
  Amazon
• 0:28
  Fresh
• 0:28
  stores
• 0:29
  across
• 0:29
  the
• 0:29
  US
• 0:30
  Converting
• 0:31
  various
• 0:31
  locations
• 0:32
  into
• 0:32
  Whole
• 0:33
  Foods
• 0:33
  Market
• 0:33
  stores.
• 0:34
  Amazon
• 0:35
  stated,
• 0:35
  quote,
• 0:35
  while
• 0:36
  we've
• 0:36
  seen
• 0:36
  encouraging
• 0:37
  signals
• 0:37
  in
• 0:37
  our
• 0:37
  Amazon
• 0:38
  branded
• 0:38
  physical
• 0:38
  grocery
• 0:39
  stores,
• 0:39
  we
• 0:40
  haven't
• 0:40
  yet
• 0:40
  created
• 0:40
  a
• 0:41
  truly
• 0:41
  distinctive
• 0:41
  customer
• 0:42
  experience
• 0:42
  with
• 0:43
  the
• 0:43
  right
• 0:43
  economic
• 0:43
  model
• 0:44
  needed
• 0:44
  for
• 0:44
  large
• 0:45
  scale
• 0:46
  expansion.
• 0:46
  End
• 0:47
  quote.
• 0:48
  John,
• 0:48
  we're
• 0:48
  going
• 0:48
  to
• 0:49
  you
• 0:49
  here
• 0:49
  first.
• 0:50
  What
• 0:50
  do
• 0:50
  you
• 0:50
  think
• 0:50
  is
• 0:51
  the
• 0:51
  bigger
• 0:51
  headline
• 0:51
  here?
• 0:52
  That
• 0:52
  Amazon
• 0:52
  is
• 0:52
  shutting
• 0:53
  down
• 0:53
  its
• 0:53
  standalone
• 0:54
  grocery
• 0:54
  stores
• 0:55
  or
• 0:55
  that
• 0:55
  it's
• 0:56
  ending
• 0:56
  its
• 0:56
  palm
• 0:57
  payment
• 0:57
  efforts?
• 0:58
  Yeah,
• 0:58
  I
• 0:59
  think
• 0:59
  that's
• 0:59
  a
• 0:59
  great
• 0:59
  place
• 0:59
  to
• 1:00
  start,
• 1:00
  right?
• 1:00
  What
• 1:00
  is
• 1:00
  the
• 1:00
  bigger
• 1:01
  headline?
• 1:01
  Because
• 1:01
  it's
• 1:02
  a
• 1:02
  very
• 1:02
  curiously
• 1:02
  written
• 1:03
  headline.
• 1:03
  If
• 1:03
  a
• 1:03
  big
• 1:04
  retailer
• 1:04
  is
• 1:05
  pulling
• 1:06
  out
• 1:06
  of
• 1:07
  70
• 1:07
  stores
• 1:08
  and
• 1:08
  kind
• 1:08
  of
• 1:08
  closing
• 1:08
  in
• 1:09
  a
• 1:09
  huge
• 1:09
  format,
• 1:10
  which
• 1:10
  was
• 1:10
  a
• 1:10
  big
• 1:10
  bet,
• 1:12
  I
• 1:12
  mean,
• 1:12
  I
• 1:12
  would
• 1:12
  lead
• 1:13
  with
• 1:13
  that,
• 1:13
  right?
• 1:13
  I
• 1:13
  mean
• 1:13
  that's
• 1:14
  where
• 1:14
  my
• 1:14
  eyes
• 1:14
  go.
• 1:15
  And
• 1:15
  if
• 1:15
  I
• 1:15
  dissect
• 1:16
  that
• 1:16
  a
• 1:16
  little
• 1:16
  bit,
• 1:17
  you
• 1:17
  know,
• 1:17
  we
• 1:18
  know
• 1:18
  that
• 1:18
  Amazon
• 1:18
  is
• 1:19
  not
• 1:19
  afraid
• 1:19
  to
• 1:20
  ramp
• 1:21
  something
• 1:21
  down,
• 1:21
  right?
• 1:21
  Or
• 1:22
  sort
• 1:22
  of
• 1:22
  kill
• 1:22
  an
• 1:23
  experiment.
• 1:23
  Does
• 1:23
  anyone
• 1:23
  remember
• 1:24
  the
• 1:24
  fire
• 1:24
  phone?
• 1:25
  Just,
• 1:25
  you
• 1:26
  know.
• 1:26
  Yeah,
• 1:27
  PSA
• 1:27
  for,
• 1:28
  you
• 1:28
  know,
• 1:28
  rest
• 1:28
  in
• 1:28
  peace.
• 1:28
  Right?
• 1:29
  The
• 1:29
  fire
• 1:29
  phone,
• 1:30
  it
• 1:30
  came,
• 1:30
  it
• 1:31
  went,
• 1:31
  didn't
• 1:31
  work.
• 1:32
  Too
• 1:32
  crowded
• 1:32
  of
• 1:32
  a
• 1:33
  space.
• 1:34
  Are
• 1:34
  we
• 1:35
  seeing
• 1:35
  a
• 1:35
  rhyming
• 1:36
  here,
• 1:36
  you
• 1:36
  know,
• 1:36
  with,
• 1:37
  with
• 1:37
  grocery
• 1:37
  store
• 1:38
  actual
• 1:39
  retail
• 1:39
  formats
• 1:40
  where,
• 1:40
  okay,
• 1:40
  they
• 1:41
  gave
• 1:41
  it
• 1:41
  a
• 1:41
  go.
• 1:42
  The
• 1:42
  value
• 1:43
  proposition
• 1:43
  was
• 1:44
  essentially
• 1:44
  around
• 1:44
  affordable
• 1:45
  pricing
• 1:45
  and
• 1:46
  you
• 1:46
  know,
• 1:46
  some
• 1:46
  interesting
• 1:47
  features,
• 1:47
  right.
• 1:47
  A
• 1:48
  different
• 1:48
  shopping
• 1:48
  experience.
• 1:50
  I
• 1:50
  remember
• 1:50
  the
• 1:50
  days
• 1:50
  when
• 1:50
  they
• 1:51
  opened
• 1:51
  those
• 1:51
  small
• 1:51
  formats
• 1:52
  and
• 1:52
  you
• 1:52
  had
• 1:52
  all
• 1:52
  the
• 1:52
  cameras
• 1:53
  in
• 1:53
  the
• 1:53
  ceiling
• 1:53
  and
• 1:54
  it
• 1:54
  just
• 1:54
  knew
• 1:54
  what
• 1:55
  we're
• 1:55
  getting
• 1:55
  and
• 1:56
  so
• 1:56
  on,
• 1:56
  right.
• 1:58
  And
• 1:58
  okay,
• 1:58
  they
• 1:59
  tried
• 1:59
  it
• 1:59
  for
• 1:59
  a
• 1:59
  while,
• 1:59
  several
• 2:00
  years.
• 2:00
  They
• 2:00
  had
• 2:01
  the
• 2:01
  Whole
• 2:02
  Foods
• 2:02
  brand,
• 2:02
  which
• 2:02
  is
• 2:02
  obviously
• 2:03
  a
• 2:03
  more
• 2:03
  premium
• 2:03
  brand.
• 2:04
  So
• 2:04
  you
• 2:04
  have
• 2:04
  these
• 2:04
  Amazon
• 2:05
  Fresh
• 2:05
  kind
• 2:05
  of
• 2:05
  playing
• 2:06
  a
• 2:06
  fighter,
• 2:07
  affordable
• 2:07
  strategy,
• 2:08
  Whole
• 2:08
  Foods
• 2:09
  securing
• 2:09
  the
• 2:09
  premium.
• 2:10
  And
• 2:10
  they
• 2:10
  basically
• 2:11
  said
• 2:11
  to
• 2:11
  the
• 2:11
  market,
• 2:11
  you
• 2:12
  know
• 2:12
  what,
• 2:12
  this
• 2:12
  experiment
• 2:13
  down
• 2:13
  here
• 2:13
  didn't
• 2:13
  quite
• 2:13
  work.
• 2:14
  Which.
• 2:15
  Okay,
• 2:15
  let's
• 2:16
  move
• 2:16
  on.
• 2:16
  Right.
• 2:17
  So
• 2:18
  I
• 2:18
  think
• 2:18
  it's
• 2:19
  a
• 2:19
  interesting
• 2:20
  milestone
• 2:20
  where,
• 2:21
  hey,
• 2:21
  some
• 2:21
  of
• 2:21
  these
• 2:21
  technologies,
• 2:22
  maybe
• 2:22
  the
• 2:22
  privacy
• 2:23
  concerns
• 2:23
  were
• 2:23
  just
• 2:24
  a
• 2:24
  little
• 2:24
  too
• 2:24
  far.
• 2:24
  We're
• 2:25
  not
• 2:25
  quite
• 2:25
  ready
• 2:25
  for
• 2:25
  it.
• 2:25
  Maybe
• 2:26
  the
• 2:26
  technology
• 2:26
  and
• 2:26
  the
• 2:26
  camera
• 2:27
  cameras
• 2:27
  weren't,
• 2:27
  weren't
• 2:28
  quite
• 2:28
  where
• 2:28
  they
• 2:28
  needed
• 2:29
  to
• 2:29
  be.
• 2:30
  So
• 2:31
  we're
• 2:31
  going
• 2:31
  to
• 2:31
  pause
• 2:31
  for
• 2:31
  now
• 2:32
  and
• 2:32
  double
• 2:32
  down
• 2:32
  on
• 2:33
  a
• 2:33
  strong
• 2:33
  brand
• 2:33
  that
• 2:34
  we
• 2:34
  have
• 2:34
  that's
• 2:34
  kind
• 2:34
  of
• 2:34
  my
• 2:35
  takeaway
• 2:35
  for
• 2:35
  it.
• 2:35
  And
• 2:36
  we'll
• 2:36
  see
• 2:36
  what
• 2:36
  goes
• 2:37
  on
• 2:37
  in
• 2:37
  the
• 2:37
  future
• 2:38
  and
• 2:38
  where
• 2:38
  some
• 2:38
  of
• 2:39
  these
• 2:39
  technologies
• 2:39
  go
• 2:39
  because
• 2:39
  I
• 2:40
  don't
• 2:40
  think
• 2:40
  they're
• 2:40
  going
• 2:40
  to
• 2:40
  go
• 2:40
  away
• 2:40
  forever.
• 2:41
  But
• 2:41
  it's
• 2:41
  okay.
• 2:42
  We
• 2:42
  need
• 2:42
  to
• 2:42
  try
• 2:42
  again
• 2:42
  and
• 2:43
  figure
• 2:43
  this
• 2:43
  out.
• 2:44
  So,
• 2:44
  John,
• 2:45
  your
• 2:45
  thoughts
• 2:45
  are
• 2:45
  really
• 2:46
  more
• 2:46
  focused
• 2:46
  on
• 2:47
  like
• 2:47
  it
• 2:47
  was
• 2:47
  more
• 2:47
  about
• 2:48
  the
• 2:48
  technology
• 2:48
  not
• 2:49
  working
• 2:49
  in
• 2:49
  the
• 2:50
  store
• 2:50
  and
• 2:51
  like,
• 2:52
  is
• 2:52
  it
• 2:52
  less
• 2:53
  about
• 2:53
  the
• 2:53
  offering,
• 2:54
  the
• 2:54
  grocery
• 2:54
  offering
• 2:55
  that
• 2:55
  Amazon
• 2:55
  was
• 2:56
  able
• 2:56
  to
• 2:56
  provide
• 2:56
  or
• 2:57
  how
• 2:57
  do
• 2:57
  you
• 2:57
  kind
• 2:57
  of
• 2:57
  think
• 2:58
  about
• 2:58
  that?
• 2:59
  Yeah,
• 2:59
  on
• 3:00
  the
• 3:00
  offering.
• 3:00
  So,
• 3:00
  you
• 3:01
  know,
• 3:01
  just
• 3:02
  an
• 3:02
  anecdote
• 3:03
  right
• 3:03
  from
• 3:03
  my
• 3:03
  side,
• 3:03
  where
• 3:04
  I
• 3:04
  happen
• 3:04
  to
• 3:04
  live
• 3:04
  right
• 3:04
  now.
• 3:05
  I
• 3:05
  have
• 3:05
  a
• 3:05
  Lidl
• 3:06
  nearby,
• 3:07
  I
• 3:07
  have
• 3:07
  a
• 3:07
  shop.
• 3:07
  Right.
• 3:08
  I
• 3:08
  have
• 3:08
  a
• 3:09
  Trader
• 3:09
  Joe's.
• 3:10
  You
• 3:10
  know,
• 3:10
  Whole
• 3:10
  Foods
• 3:11
  is
• 3:11
  a
• 3:11
  little
• 3:11
  further,
• 3:11
  not
• 3:12
  really
• 3:12
  realistic
• 3:12
  to
• 3:12
  drive
• 3:13
  there.
• 3:13
  And
• 3:13
  I
• 3:13
  do
• 3:13
  have
• 3:13
  an
• 3:13
  Amazon
• 3:14
  Fresh.
• 3:14
  And
• 3:14
  when
• 3:15
  I
• 3:15
  first
• 3:15
  moved
• 3:15
  to
• 3:15
  this
• 3:15
  area
• 3:16
  18
• 3:16
  months
• 3:16
  ago,
• 3:17
  I
• 3:17
  said,
• 3:17
  all
• 3:17
  right,
• 3:17
  well,
• 3:17
  I'm
• 3:18
  going
• 3:18
  to
• 3:18
  go
• 3:18
  to
• 3:18
  all
• 3:18
  of
• 3:18
  them,
• 3:18
  right,
• 3:18
  and
• 3:19
  see
• 3:19
  what
• 3:19
  the
• 3:19
  deal
• 3:19
  is.
• 3:20
  So
• 3:21
  personally,
• 3:22
  and
• 3:22
  you
• 3:22
  know,
• 3:22
  someone
• 3:22
  who's
• 3:23
  worked
• 3:23
  in
• 3:23
  grocery
• 3:23
  for
• 3:23
  a
• 3:23
  while
• 3:24
  and
• 3:24
  they
• 3:24
  thought
• 3:24
  about
• 3:24
  this
• 3:25
  a
• 3:25
  bit
• 3:25
  and
• 3:26
  you
• 3:26
  walk
• 3:26
  around
• 3:26
  the
• 3:26
  Amazon
• 3:27
  Fresh
• 3:27
  format
• 3:28
  and
• 3:28
  yeah,
• 3:28
  there's
• 3:28
  some
• 3:28
  interesting
• 3:29
  bells
• 3:29
  and
• 3:29
  whistles,
• 3:30
  but
• 3:30
  like
• 3:30
  the
• 3:30
  floor
• 3:31
  space
• 3:31
  isn't
• 3:31
  really
• 3:32
  super
• 3:32
  optimized.
• 3:33
  You
• 3:33
  know,
• 3:33
  the
• 3:33
  offering,
• 3:34
  yeah,
• 3:34
  there's
• 3:34
  a
• 3:34
  lot
• 3:35
  of
• 3:35
  brands
• 3:35
  here,
• 3:35
  but
• 3:35
  then
• 3:35
  this
• 3:36
  other
• 3:36
  part
• 3:36
  of
• 3:36
  the
• 3:36
  aisle
• 3:36
  is
• 3:37
  kind
• 3:37
  of
• 3:37
  tight.
• 3:38
  I'm
• 3:38
  not
• 3:38
  sure
• 3:38
  they
• 3:38
  had
• 3:39
  a
• 3:39
  super
• 3:39
  clear
• 3:40
  value
• 3:40
  proposition
• 3:41
  other
• 3:41
  than
• 3:43
  more
• 3:43
  affordable
• 3:43
  prices
• 3:44
  because
• 3:44
  it's
• 3:44
  Amazon.
• 3:44
  So
• 3:45
  I
• 3:45
  always
• 3:45
  get
• 3:45
  the
• 3:45
  best
• 3:45
  price.
• 3:46
  And
• 3:47
  you
• 3:47
  know,
• 3:47
  there
• 3:47
  are
• 3:47
  going
• 3:47
  to
• 3:48
  be
• 3:48
  some
• 3:48
  cool
• 3:48
  features
• 3:49
  as
• 3:49
  the
• 3:50
  cart.
• 3:50
  There's
• 3:51
  going
• 3:51
  to
• 3:51
  be
• 3:51
  a
• 3:51
  cool
• 3:51
  dashboard
• 3:52
  on
• 3:52
  my
• 3:52
  cart
• 3:52
  and
• 3:52
  I
• 3:52
  can
• 3:53
  scan
• 3:53
  things
• 3:53
  and
• 3:54
  all
• 3:54
  this
• 3:54
  and
• 3:54
  that.
• 3:54
  But
• 3:54
  it
• 3:55
  just,
• 3:55
  it
• 3:55
  was
• 3:55
  never
• 3:55
  quite
• 3:55
  a
• 3:56
  cohesive,
• 3:57
  kind
• 3:57
  of
• 3:57
  shiny
• 3:58
  experience,
• 3:58
  if
• 3:58
  that
• 3:58
  makes
• 3:59
  any
• 3:59
  sense.
• 3:59
  Yeah,
• 4:00
  absolutely
• 4:00
  does.
• 4:00
  And
• 4:01
  I
• 4:01
  think
• 4:01
  tells
• 4:02
  and
• 4:03
  further,
• 4:03
  I
• 4:03
  think
• 4:03
  justifies
• 4:04
  what
• 4:04
  you
• 4:04
  were
• 4:04
  saying
• 4:04
  earlier
• 4:05
  about,
• 4:05
  you
• 4:05
  know,
• 4:05
  eliminating
• 4:06
  things
• 4:06
  like
• 4:06
  Palm
• 4:07
  payment
• 4:08
  that
• 4:08
  were
• 4:08
  really
• 4:08
  the,
• 4:09
  like
• 4:09
  that's
• 4:09
  the
• 4:10
  driver
• 4:10
  is
• 4:10
  the
• 4:10
  technology
• 4:11
  and
• 4:11
  the
• 4:11
  convenience
• 4:12
  that
• 4:12
  you
• 4:12
  get
• 4:12
  with
• 4:12
  some
• 4:13
  of
• 4:13
  the
• 4:13
  technology
• 4:14
  in
• 4:15
  some
• 4:15
  of
• 4:15
  these
• 4:15
  Amazon
• 4:16
  stores.
• 4:17
  All
• 4:17
  right,
• 4:17
  I
• 4:18
  want
• 4:18
  to
• 4:18
  hear
• 4:18
  what
• 4:18
  you
• 4:18
  have
• 4:18
  to
• 4:18
  say,
• 4:19
  Ken.
• 4:19
  What,
• 4:19
  what's
• 4:20
  your
• 4:20
  perspective
• 4:20
  on
• 4:20
  this?
• 4:21
  Are
• 4:21
  you,
• 4:21
  which
• 4:21
  do
• 4:22
  you
• 4:22
  think
• 4:22
  is
• 4:22
  the
• 4:22
  bigger
• 4:22
  story?
• 4:22
  Is
• 4:23
  it
• 4:23
  more
• 4:24
  eliminating
• 4:24
  some
• 4:24
  of
• 4:25
  that
• 4:25
  technology
• 4:25
  or
• 4:26
  is
• 4:26
  it
• 4:26
  closing
• 4:27
  the
• 4:27
  Fresh
• 4:27
  and
• 4:27
  go
• 4:28
  stores?
• 4:29
  I
• 4:29
  think
• 4:29
  it's
• 4:30
  closing
• 4:30
  the
• 4:30
  Fresh
• 4:30
  and
• 4:30
  grow
• 4:31
  stores.
• 4:31
  Just
• 4:31
  the
• 4:31
  Palm
• 4:32
  technology
• 4:32
  is,
• 4:33
  is
• 4:34
  interesting,
• 4:34
  but
• 4:34
  it's
• 4:34
  kind
• 4:35
  of
• 4:35
  to
• 4:35
  me,
• 4:35
  you
• 4:35
  take
• 4:36
  the
• 4:36
  combination
• 4:36
  of
• 4:37
  who
• 4:37
  Fresh
• 4:37
  might
• 4:37
  have
• 4:37
  been
• 4:38
  targeting,
• 4:38
  which
• 4:38
  is
• 4:39
  a
• 4:39
  younger
• 4:40
  consumer
• 4:40
  that's
• 4:41
  a
• 4:41
  little
• 4:41
  Bit
• 4:41
  more
• 4:41
  technology
• 4:41
  enabled
• 4:42
  to
• 4:42
  be
• 4:42
  cool.
• 4:43
  But
• 4:44
  that's
• 4:44
  going
• 4:44
  to
• 4:44
  come
• 4:44
  into
• 4:44
  the
• 4:44
  next
• 4:45
  question
• 4:45
  we're
• 4:45
  going
• 4:45
  to
• 4:45
  talk
• 4:45
  about
• 4:46
  in
• 4:46
  today's
• 4:47
  session
• 4:47
  about
• 4:47
  the
• 4:48
  growth
• 4:48
  of
• 4:48
  grocery
• 4:49
  e
• 4:49
  commerce.
• 4:50
  Those
• 4:50
  targeted
• 4:51
  customers
• 4:51
  might
• 4:51
  be
• 4:51
  the
• 4:52
  exact
• 4:52
  same
• 4:52
  people
• 4:52
  that
• 4:52
  are
• 4:52
  ordering
• 4:53
  everything
• 4:53
  online
• 4:54
  and
• 4:54
  want
• 4:54
  to
• 4:55
  deal
• 4:55
  with
• 4:55
  that.
• 4:56
  Whereas
• 4:57
  potentially
• 4:57
  the
• 4:57
  order
• 4:58
  demographic
• 4:58
  may
• 4:58
  be
• 4:59
  less
• 4:59
  interested
• 4:59
  in
• 4:59
  some
• 5:00
  of
• 5:00
  the
• 5:00
  technology
• 5:00
  that's
• 5:01
  in
• 5:01
  these
• 5:01
  stores.
• 5:01
  And
• 5:02
  quite
• 5:02
  candidly,
• 5:04
  you
• 5:04
  know,
• 5:04
  where
• 5:05
  do
• 5:05
  you
• 5:05
  go
• 5:05
  today
• 5:05
  without
• 5:05
  your
• 5:06
  phone?
• 5:06
  Do
• 5:07
  I
• 5:07
  really
• 5:07
  want
• 5:07
  to
• 5:07
  register
• 5:08
  my
• 5:08
  credit
• 5:08
  cards
• 5:09
  with
• 5:09
  yet
• 5:09
  another
• 5:10
  recognition
• 5:11
  technology?
• 5:12
  Probably
• 5:13
  not.
• 5:13
  And
• 5:14
  you
• 5:14
  know,
• 5:15
  and
• 5:15
  if
• 5:15
  you
• 5:15
  think
• 5:15
  about
• 5:16
  a
• 5:16
  younger
• 5:16
  demographic,
• 5:17
  they
• 5:17
  don't
• 5:17
  leave
• 5:17
  their
• 5:17
  phone
• 5:18
  for
• 5:18
  more
• 5:18
  than
• 5:18
  a
• 5:18
  hot
• 5:18
  second.
• 5:19
  And
• 5:19
  so
• 5:19
  you've
• 5:20
  got
• 5:20
  all
• 5:20
  your
• 5:20
  payment
• 5:20
  capabilities
• 5:21
  there
• 5:22
  and
• 5:23
  why
• 5:23
  bother
• 5:24
  with
• 5:24
  the
• 5:24
  palm
• 5:25
  reader
• 5:25
  capability?
• 5:27
  Yeah,
• 5:27
  I
• 5:28
  agree
• 5:28
  with
• 5:28
  you
• 5:29
  too,
• 5:29
  Ken.
• 5:29
  I
• 5:29
  think
• 5:30
  that's,
• 5:30
  you
• 5:30
  know,
• 5:30
  I
• 5:31
  did,
• 5:31
  I
• 5:32
  loved
• 5:32
  the
• 5:32
  Palm
• 5:32
  pay,
• 5:33
  but
• 5:33
  I
• 5:34
  totally
• 5:34
  agree
• 5:34
  there's,
• 5:35
  there's
• 5:35
  really
• 5:36
  rare,
• 5:36
  rarely
• 5:37
  is
• 5:37
  there
• 5:37
  a
• 5:37
  moment
• 5:37
  where
• 5:37
  I
• 5:38
  don't
• 5:38
  have
• 5:38
  my
• 5:38
  phone
• 5:38
  with
• 5:39
  me
• 5:39
  that
• 5:39
  I
• 5:39
  can,
• 5:40
  you
• 5:40
  know,
• 5:40
  very
• 5:41
  quickly
• 5:41
  tap
• 5:41
  to
• 5:41
  pay
• 5:42
  or
• 5:42
  use,
• 5:42
  you
• 5:43
  know,
• 5:43
  the,
• 5:44
  the
• 5:44
  functions
• 5:44
  on
• 5:45
  my
• 5:45
  card
• 5:45
  to
• 5:45
  quickly
• 5:46
  scan
• 5:46
  through.
• 5:48
  I'm
• 5:48
  curious
• 5:48
  what
• 5:48
  your
• 5:49
  thoughts
• 5:49
  are
• 5:49
  about,
• 5:50
  you
• 5:50
  know,
• 5:51
  what
• 5:51
  this
• 5:51
  means
• 5:51
  for
• 5:51
  Amazon,
• 5:52
  like
• 5:52
  talking
• 5:53
  about
• 5:53
  the
• 5:53
  conversion
• 5:54
  to
• 5:54
  a
• 5:54
  Whole
• 5:55
  Foods
• 5:55
  concept.
• 5:56
  And
• 5:57
  I
• 5:57
  think,
• 5:57
  you
• 5:58
  know,
• 5:58
  also
• 5:58
  what
• 5:59
  John,
• 5:59
  you
• 5:59
  brought
• 5:59
  in
• 5:59
  about
• 6:00
  price
• 6:00
  point
• 6:00
  and
• 6:00
  like
• 6:01
  you
• 6:01
  shopped
• 6:01
  Amazon
• 6:02
  because
• 6:02
  the
• 6:02
  price
• 6:02
  point
• 6:03
  was
• 6:03
  competitive.
• 6:04
  I,
• 6:05
  I
• 6:05
  actually
• 6:05
  think
• 6:06
  this
• 6:06
  could
• 6:06
  be
• 6:06
  a
• 6:06
  really
• 6:06
  interesting
• 6:07
  move
• 6:07
  for
• 6:07
  Whole
• 6:08
  Foods
• 6:08
  to
• 6:08
  further
• 6:09
  position
• 6:09
  it
• 6:09
  as
• 6:10
  like
• 6:10
  the
• 6:11
  low
• 6:11
  price
• 6:11
  leader
• 6:12
  when
• 6:12
  it
• 6:12
  comes
• 6:12
  to
• 6:13
  higher
• 6:13
  quality
• 6:14
  produce
• 6:15
  and
• 6:15
  ingredients
• 6:16
  and
• 6:16
  better
• 6:17
  food
• 6:18
  than
• 6:18
  some
• 6:18
  of
• 6:19
  the
• 6:19
  competitors
• 6:19
  like
• 6:19
  maybe
• 6:20
  the
• 6:20
  Trader
• 6:20
  Joe's
• 6:21
  or
• 6:21
  the
• 6:21
  sprouts
• 6:21
  that
• 6:22
  are
• 6:22
  starting
• 6:22
  to
• 6:22
  gain
• 6:23
  in
• 6:23
  popularity,
• 6:24
  especially
• 6:25
  with
• 6:25
  a
• 6:25
  nation
• 6:25
  that's,
• 6:26
  you
• 6:26
  know,
• 6:26
  increasingly
• 6:27
  using
• 6:27
  GLP1s
• 6:28
  and
• 6:28
  is
• 6:28
  looking
• 6:28
  for
• 6:29
  these
• 6:29
  fresh
• 6:29
  offerings.
• 6:31
  I'm
• 6:31
  curious
• 6:31
  your
• 6:32
  thoughts
• 6:32
  on
• 6:32
  whether
• 6:32
  or
• 6:32
  not
• 6:33
  like,
• 6:33
  I
• 6:33
  think
• 6:33
  the
• 6:34
  bigger
• 6:34
  headline
• 6:34
  here
• 6:34
  is
• 6:34
  definitely
• 6:35
  the
• 6:35
  closing
• 6:35
  of
• 6:35
  the
• 6:36
  fresh
• 6:36
  stores
• 6:36
  and
• 6:36
  the
• 6:36
  conversion
• 6:37
  to
• 6:37
  Whole
• 6:38
  Foods
• 6:38
  because
• 6:39
  I
• 6:39
  think
• 6:39
  that
• 6:39
  Amazon
• 6:40
  stands
• 6:40
  to
• 6:41
  get
• 6:42
  really
• 6:42
  competitive
• 6:43
  if
• 6:43
  they
• 6:43
  can
• 6:43
  bring
• 6:44
  the,
• 6:44
  the
• 6:44
  scale
• 6:44
  of
• 6:45
  Amazon
• 6:45
  to
• 6:46
  a
• 6:46
  Whole
• 6:46
  Foods
• 6:47
  location.
• 6:48
  So
• 6:48
  curious
• 6:48
  Chris,
• 6:49
  to
• 6:49
  hear,
• 6:49
  maybe
• 6:50
  wrap
• 6:50
  us
• 6:50
  up
• 6:50
  here
• 6:50
  with
• 6:51
  your
• 6:51
  thoughts
• 6:51
  on,
• 6:51
  on
• 6:52
  bigger
• 6:52
  headline
• 6:53
  and
• 6:53
  if
• 6:53
  you
• 6:54
  think
• 6:54
  there's
• 6:54
  an
• 6:54
  opportunity
• 6:55
  here
• 6:55
  for
• 6:56
  Amazon
• 6:56
  to
• 6:57
  really
• 6:57
  take
• 6:57
  Whole
• 6:58
  Foods
• 6:58
  and
• 6:58
  make
• 6:58
  it
• 6:59
  attainable
• 7:00
  or
• 7:01
  something
• 7:01
  that
• 7:01
  more
• 7:02
  people
• 7:02
  could
• 7:02
  shop
• 7:02
  at.
• 7:03
  Wow,
• 7:04
  that's,
• 7:04
  that's
• 7:04
  kind
• 7:04
  of
• 7:04
  a
• 7:05
  different
• 7:05
  tangent
• 7:05
  to,
• 7:05
  to
• 7:06
  what
• 7:06
  we
• 7:06
  were
• 7:06
  discussing
• 7:07
  previously.
• 7:07
  You
• 7:08
  know,
• 7:08
  to
• 7:08
  get
• 7:08
  back
• 7:08
  to
• 7:08
  the
• 7:08
  question
• 7:09
  at
• 7:09
  hand,
• 7:09
  I
• 7:09
  mean,
• 7:09
  I
• 7:10
  actually
• 7:10
  disagree
• 7:10
  with
• 7:10
  Ken
• 7:11
  a
• 7:11
  little
• 7:11
  bit
• 7:11
  and
• 7:11
  I
• 7:12
  think,
• 7:13
  you
• 7:13
  know,
• 7:13
  from
• 7:13
  my
• 7:13
  perspective,
• 7:14
  I
• 7:14
  think
• 7:14
  if
• 7:15
  you
• 7:15
  take
• 7:15
  Amazon
• 7:15
  out
• 7:16
  of
• 7:16
  this
• 7:16
  question.
• 7:18
  You
• 7:18
  know,
• 7:19
  there's
• 7:19
  a
• 7:20
  new
• 7:20
  entry
• 7:20
  into
• 7:21
  grocery
• 7:21
  in
• 7:21
  the
• 7:21
  US
• 7:21
  market.
• 7:22
  It
• 7:22
  didn't
• 7:22
  work.
• 7:22
  We've
• 7:23
  seen
• 7:23
  that
• 7:23
  before.
• 7:23
  We've
• 7:24
  seen
• 7:24
  that
• 7:24
  lots
• 7:24
  of
• 7:24
  times.
• 7:25
  But
• 7:25
  when
• 7:25
  you
• 7:25
  think
• 7:25
  about
• 7:25
  it
• 7:26
  from
• 7:26
  the
• 7:26
  perspective
• 7:26
  of
• 7:27
  someone
• 7:27
  just
• 7:28
  tried
• 7:28
  biometric
• 7:29
  payments
• 7:29
  and
• 7:29
  Ken,
• 7:29
  the
• 7:29
  part
• 7:30
  I
• 7:30
  agree
• 7:30
  with,
• 7:30
  what
• 7:30
  in
• 7:31
  terms
• 7:31
  of
• 7:31
  what
• 7:31
  you
• 7:31
  said
• 7:31
  is
• 7:31
  like,
• 7:32
  yeah,
• 7:32
  there's
• 7:32
  just
• 7:32
  no
• 7:33
  utility
• 7:33
  in
• 7:33
  it
• 7:33
  and
• 7:34
  so
• 7:34
  we
• 7:34
  don't
• 7:34
  need
• 7:34
  it.
• 7:34
  And
• 7:35
  so
• 7:35
  a
• 7:35
  company
• 7:35
  with
• 7:36
  like
• 7:36
  Amazon
• 7:37
  can't
• 7:37
  make
• 7:37
  a
• 7:37
  technology
• 7:38
  like
• 7:38
  that
• 7:38
  work.
• 7:39
  And
• 7:39
  I
• 7:40
  think
• 7:40
  that's
• 7:40
  pretty
• 7:40
  telling.
• 7:41
  Like
• 7:41
  in
• 7:41
  terms
• 7:41
  of
• 7:42
  where
• 7:42
  does
• 7:42
  the
• 7:42
  future
• 7:42
  go
• 7:43
  in
• 7:43
  terms
• 7:43
  of
• 7:43
  biometrics
• 7:44
  versus
• 7:45
  where
• 7:45
  does
• 7:45
  the
• 7:45
  future
• 7:45
  grow
• 7:46
  and
• 7:46
  go
• 7:46
  in
• 7:46
  grocery?
• 7:46
  Because
• 7:47
  I
• 7:47
  think
• 7:47
  we
• 7:47
  all
• 7:47
  kind
• 7:47
  of
• 7:48
  expected
• 7:48
  them
• 7:48
  to
• 7:48
  shut
• 7:49
  these
• 7:49
  stores
• 7:49
  down,
• 7:50
  which
• 7:50
  gets
• 7:50
  to
• 7:50
  your
• 7:50
  point.
• 7:51
  And
• 7:51
  back
• 7:51
  to
• 7:51
  your
• 7:51
  other
• 7:51
  question
• 7:52
  on
• 7:52
  the
• 7:52
  tangent
• 7:53
  is,
• 7:53
  is
• 7:54
  what
• 7:54
  do
• 7:54
  they
• 7:54
  do
• 7:54
  with
• 7:54
  Whole
• 7:55
  Foods?
• 7:55
  I
• 7:56
  don't,
• 7:56
  I
• 7:56
  don't
• 7:56
  know
• 7:56
  what
• 7:56
  they're
• 7:57
  going
• 7:57
  to
• 7:57
  do
• 7:57
  with
• 7:57
  Whole
• 7:57
  Foods.
• 7:58
  I
• 7:58
  mean,
• 7:58
  I
• 7:58
  think
• 7:58
  you
• 7:58
  could
• 7:58
  potentially
• 7:59
  take
• 7:59
  the
• 7:59
  prices
• 8:00
  down,
• 8:00
  but
• 8:00
  those
• 8:00
  prices
• 8:00
  are
• 8:01
  that
• 8:01
  way
• 8:01
  for
• 8:01
  a
• 8:01
  reason
• 8:02
  because
• 8:02
  they
• 8:02
  don't
• 8:02
  have
• 8:03
  as
• 8:03
  large
• 8:03
  of
• 8:04
  distribution
• 8:04
  as
• 8:04
  they
• 8:05
  do
• 8:05
  throughout
• 8:05
  the
• 8:06
  national
• 8:06
  grocery
• 8:06
  chain.
• 8:07
  So
• 8:07
  I
• 8:07
  think
• 8:08
  you're
• 8:08
  in
• 8:08
  kind
• 8:08
  of
• 8:08
  a.
• 8:09
  They're
• 8:09
  in
• 8:09
  a
• 8:09
  tight
• 8:09
  spot
• 8:10
  here
• 8:10
  in
• 8:10
  which.
• 8:10
  But
• 8:11
  that's
• 8:11
  why
• 8:11
  I
• 8:11
  think
• 8:11
  the
• 8:11
  next
• 8:12
  headline
• 8:12
  is
• 8:12
  really
• 8:12
  important
• 8:13
  too,
• 8:13
  which
• 8:13
  Ken
• 8:13
  alluded
• 8:14
  to
• 8:14
  as
• 8:14
  well,
• 8:14
  which
• 8:14
  is
• 8:15
  the
• 8:15
  increasing
• 8:17
  increase
• 8:17
  in
• 8:17
  grocery
• 8:17
  E
• 8:18
  commerce
• 8:18
  penetration
• 8:19
  and
• 8:19
  Amazon's
• 8:20
  hand
• 8:20
  at
• 8:21
  that.