Latest / The Experience Perspective: An Ipsos Podcast
Season 9, Episode 3: The Advocacy Ripple Effect
In today's fast-paced and competitive business environment, the ability to excel in customer experience is not merely a choice but a necessity for sustainable success. The latest episode of the Ipsos Experience Perspective Podcast provides an in-depth exploration of cutting-edge strategies and insights centred around the role of customer advocacy as a key driver in the acquisition of new customers.
Host Helen Bywater-Smith chats to Lorraine Rough and Jean Francois Damais about the recent R&D and paper they have authored “Advocacy Ripple Effect” which found:
- Emotionally connected customers…
The skinny
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