Latest / Marketplace Proverbs and Coffee with Ernie-A Proverb Per Day Keeps Stinking Thinking At Bay / Marketplace Proverbs and Coffee with Ernie

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Marketplace Proverbs and Coffee with Ernie · Marketplace Proverbs and Coffee with Ernie-A Proverb Per Day Keeps Stinking Thinking At Bay

• 0:05
  SPEAKER_00: Hi,
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  SPEAKER_00: I'm Ernie Lansford,
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  SPEAKER_00: and this is Marketplace Proverbs and Coffee with Ernie,
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  your daily brew of proverbs with purpose to keep stinking
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  thinking at bay.
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  SPEAKER_00: Well, today is August 1st.
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  SPEAKER_00: first day of the month,
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  SPEAKER_00: and we'll review Proverbs 1,
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  SPEAKER_00: 10 through 16 using the contemporary English version,
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  SPEAKER_00: CEV.
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  I'll not read the entire chapter,
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  just the verses that apply to today's episode.
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  SPEAKER_00: In today's episode, we're once again reading Proverbs 1,
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  SPEAKER_00: chapter 1, verses 10 through 16 from the CEV.
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  SPEAKER_00: So don't be tempted by sinners or listen when they say,
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  SPEAKER_00: come on,
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  SPEAKER_00: let's gang up and kill somebody just for the fun of it.
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  SPEAKER_00: They're well and healthy now, but we'll finish them off once and for all.
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  SPEAKER_00: We'll take their valuables and fill our homes with stolen goods.
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  SPEAKER_00: If you join our gang, you'll get your share.
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  SPEAKER_00: Don't follow anyone like that or do what they do.
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  SPEAKER_00: They're in a big hurry to commit some crime, perhaps even murder.
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  SPEAKER_00: That's Proverbs 1, verses 10-16 from the CEV.
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  SPEAKER_00: So let's talk about a standard business trap that's easy to fall into,
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  SPEAKER_00: the transactional mindset.
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  SPEAKER_00: You've likely seen it and most likely lived it.
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  Chasing numbers,
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  pushing deals,
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  and measuring success by commission checks or sales ranking.
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  SPEAKER_00: If you've ever watched the Glenn Gary,
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  SPEAKER_00: Glenn Ross movie from years ago,
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  SPEAKER_00: you've seen this culture dramatized to the extreme.
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  The infamous and intense Alec Baldwin scene where he walks into
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  a struggling sales
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  SPEAKER_00: office and just rips into the team.
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  SPEAKER_00: There's no mercy.
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  SPEAKER_00: He barks, always be closing.
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  SPEAKER_00: It's a masterclass in pressure, manipulation, and intimidation.
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  SPEAKER_00: And frankly, I've watched that scene more times than I care to admit.
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  SPEAKER_00: Why?
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  SPEAKER_00: Well, because I've lived it.
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  SPEAKER_00: I've been that guy under pressure.
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  SPEAKER_00: I've been the Alec Baldwin character,
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  SPEAKER_00: the one chasing quota to stay in favor of the C-suite,
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  SPEAKER_00: tying my self-worth as a team leader to hitting quota and chasing EBITDA.
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  I've also been that personal production pavement pounder
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  sitting in my car after an
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  SPEAKER_00: on-site visit,
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  counting potential commissions earned after writing an order or
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  making a deal.
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  SPEAKER_00: Now this begs to ask questions.
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  SPEAKER_00: Is your self-worth tied to your last transaction?
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  SPEAKER_00: What are you chasing?
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  SPEAKER_00: Who are you becoming?
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  SPEAKER_00: Proverbs 1, 10 through 16 offers a radically different mindset.
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  SPEAKER_00: In verse 10,
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  SPEAKER_00: Solomon says,
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  SPEAKER_00: don't be tempted by sinners or listen when they say,
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  SPEAKER_00: come on,
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  SPEAKER_00: let's gang up and kill somebody just for the fun of it.
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  That to me means let's not go after customers or see customers
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  as prey just to make a deal.
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  SPEAKER_00: But then we're going to fast forward to verse 15 where Solomon says,
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  SPEAKER_00: don't follow anyone like that or do what they do.
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  SPEAKER_00: In this verse,
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  SPEAKER_00: this series,
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  SPEAKER_00: I feel Solomon is doing more than warning us about criminals or thugs.
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  SPEAKER_00: I believe he's referring to the mindset that leads us astray.
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  SPEAKER_00: Now,
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  SPEAKER_00: in business,
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  it manifests when we cut corners and we prioritize profit over
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  people and view
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  SPEAKER_00: clients as prey rather than partners.
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  SPEAKER_00: In verse 15, he says, do not go along with them.
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  SPEAKER_00: Now,
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  SPEAKER_00: to me,
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  I can apply this to foregoing listening to the self-proclaimed
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  sales training gurus
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  SPEAKER_00: who teach how to manipulate customers for the sake of transactions.
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  SPEAKER_00: It also means never sacrificing integrity.
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  SPEAKER_00: It also means never trading long-term purpose for short-term gain.
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  SPEAKER_00: Yep, I'm totally convinced that transactional thinking is short-term.
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  SPEAKER_00: It's about getting the money and moving on.
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  SPEAKER_00: But I'm firmly rooted in the belief that relationships,
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  SPEAKER_00: strong,
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  SPEAKER_00: authentic,
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  SPEAKER_00: genuine relationships,
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  SPEAKER_00: they're built to last.
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  SPEAKER_00: Let's think about the early church.
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  SPEAKER_00: How did they spread the gospel?
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  SPEAKER_00: Not through social media branding campaigns.
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  Not through smoke and mirrors and lights and video walls and
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  line arrays or the
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  SPEAKER_00: latest rock music.
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  No,
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  it spread through relationships,
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  through people doing life and business together.
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  I'd like to share with you my simple definition of customer
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  success mastery that
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  SPEAKER_00: I've written about in a couple of books.
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  SPEAKER_00: The definition is real simple.
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  SPEAKER_00: One who embodies the mindset,
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  SPEAKER_00: desire,
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  SPEAKER_00: commitment,
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  SPEAKER_00: and ability to help others get to where they want or need to go faster,
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  SPEAKER_00: efficiently,
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  SPEAKER_00: and profitably.
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  SPEAKER_00: That sums it up.
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  SPEAKER_00: That's customer success mastery.
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  SPEAKER_00: And customer success mastery isn't about selling.
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  SPEAKER_00: It's more than that.
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  SPEAKER_00: It's about delivering exceptional experiences.
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  SPEAKER_00: It's about serving God's other children.
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  SPEAKER_00: And frankly, we're all God's children.
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  SPEAKER_00: It's also about adding significance to others.
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  SPEAKER_00: It's about reflecting God's character.
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  SPEAKER_00: It's about adding significance.
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  SPEAKER_00: It's about building trust.
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  SPEAKER_00: Every meeting,
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  SPEAKER_00: every proposal,
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  SPEAKER_00: every customer email is an opportunity to reflect God's grace,
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  SPEAKER_00: His wisdom,
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  SPEAKER_00: and His love.
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  SPEAKER_00: I recently read that there are five Gospels.
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  SPEAKER_00: Now, hang on with me.
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  SPEAKER_00: We'll get there.
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  SPEAKER_00: Matthew, Mark, Luke, John, and the fifth Gospel is us.
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  SPEAKER_00: We may be the only Bible our customer reads today.
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  SPEAKER_00: And that should shape how we follow up, how we listen, and how we serve.
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  SPEAKER_00: That's how we build relationships.
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  SPEAKER_00: Now, I am firmly in the belief that relationships are everything.
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  SPEAKER_00: But I want to be clear.
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  SPEAKER_00: Let's not confuse servanthood with stewardship.
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  There's no line in a financial direct deposit or online deposit
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  field labeled relationship.
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  SPEAKER_00: Only transactions, dollars, and cents appear on our bank statements.
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  That's why healthy relationships in business must eventually
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  lead to measurable action.
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  SPEAKER_00: Customers desire to be invited to engage.
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  They view us as partners rather than being ignored or treated
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  like a financial wallet.
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  I believe relationships open the door,
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  but it's the transaction that walks through it.
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  SPEAKER_00: And when the relationship is genuine,
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  SPEAKER_00: deep,
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  SPEAKER_00: and authentic,
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  SPEAKER_00: that transaction becomes more than a transaction or a sale.
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  SPEAKER_00: It becomes, as Rabbi Daniel Wapin says, a certificate of appreciation.
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  A tangible way a customer expresses gratitude for the
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  significance you've added to
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  SPEAKER_00: their business and hopefully their life.
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  So let's build deep,
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  meaningful,
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  authentic relationships first and foremost.
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  SPEAKER_00: And remember to extend an invitation to engage.
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  Let's build relationships on a foundation of conducting
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  business in a manner that
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  SPEAKER_00: exceeds our expectations in return.
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  A simple yet concept no different than Jesus telling us to love
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  our neighbor as ourselves.
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  SPEAKER_00: I have some challenging questions for you.
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  I want you to ask yourself,
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  am I chasing transactions or building relationships?
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  SPEAKER_00: Do I view my clients as transactions or as individuals?
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  SPEAKER_00: Is my work reflecting God's character?
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  SPEAKER_00: Today's customer success code,
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  SPEAKER_00: compliments of John C.
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  SPEAKER_00: Maxwell,
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  SPEAKER_00: success is what we do for ourselves.
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  SPEAKER_00: Significance is what we do for others.
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  SPEAKER_00: When we shift from focusing on transactions to emphasizing significance,
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  SPEAKER_00: we do more than just expand our business.
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  SPEAKER_00: We boost our influence, reputation, and legacy.
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  SPEAKER_00: So, here's some action points for you today.
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  SPEAKER_00: Number one, view your clients as partners today.
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  Number two,
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  listen to understand more than to reapply just to pitch your
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  offer.
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  SPEAKER_00: And three, deliver value before asking for engagement.
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  SPEAKER_00: Deliver significance before asking for engagement.
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  SPEAKER_00: That's real simple stuff.
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  SPEAKER_00: Father, thank you for the wisdom you gave through Solomon.
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  SPEAKER_00: Help us resist the pressure to chase transactions.
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  SPEAKER_00: Teach us to see our clients as individuals rather than prospects.
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  SPEAKER_00: Give us the confidence to live out your word in the marketplace.
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  SPEAKER_00: Use us, Lord, to serve your other children and reflect your light.
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  SPEAKER_00: In Jesus' name we pray.
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  SPEAKER_00: Well,
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  that's it for today's episode of Marketplace Proverbs and
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  Coffee with Ernie,
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  your daily brew of proverbs with purpose to keep stinking
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  thinking at bay.
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  SPEAKER_00: Thank you for joining me.
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  If this message has helped you or inspired you,
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  please share it with someone that you hold dear.
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  SPEAKER_00: And remember, success is temporal.
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  SPEAKER_00: Significance is infinite.
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  SPEAKER_00: Let's meet again tomorrow morning.